Editorial

Executive Summary

Chapter 1. A Bird’s-Eye View of the Growing Field
- Market size, segments and trends
- Highlights of 2008
- Demand: insurance companies join consumers and seniors’ communities
- Science: how to separate reality vs. hope vs. hype
- Supply: significant venture and policy-driven investments
- Policy: cognitive health on the government’s radar screen
- Navigating the landscape
- Interview with Tom Warden – Cognitive training for driver safety
- Interview with Dr. William Reichman – Update from Baycrest’s Centre for Brain Fitness
- Essay by Dr. Torkel Klingberg – Dealing with our overflowing brains

Chapter 2. Market Survey on Beliefs, Attitudes, Purchase Habits
- January 2009: survey of 2,000+ decision-makers and early adopters
- Key take-aways
- Beliefs and attitudes
- Likelihood of ten 2015 predictions
- Purchase history and evaluation criteria
- Overall customer satisfaction
- Leading products by awareness, and demographic comparison
- Customer satisfaction for four top products
- Most important bottlenecks for growth
- Survey details and demographic information

Chapter 3. The Emerging Competitive Landscape
- Navigating the landscape
- The Research-Market Momentum Matrix
- Summary table: SharpBrains’ Take, Research-Market Momentum
- Leaders: High Market & Research Momentum
- High Potentials: High Research Momentum
- Crosswords 2.0: High Market Momentum
- Wait & See: Neither High Market or Research Momentum
- Innovative Service Models

Chapter 4. The Science for Brain Fitness and Cognitive Health
- Recent Findings in Context
- Debunking 10 typical myths
- Research Executive Briefs: Summary Table
- Dr. Joshua Steinerman (Einstein-Montefiore): Neuroprotection via cognitive activities
- Dr. Jerri Edwards (South Florida): Cognitive aging and driving
- Dr. Susanne Jaeggi and Dr. Martin Buschkuehl (Bern, Michigan): Working memory training and fluid intelligence
- Dr. Torkel Klingberg (Karolinska): Working memory training, dopamine, and math
- Dr. Liz Zelinski (UC Davis): Auditory processing training
- Dr. David Vance (UAB): Speed-of-processing training
- Dr. Jerri Edwards (South Florida): Cognitive training for healthy aging and driving
- Dr. Daphne Bavelier & Dr. Shawn Green (Rochester): Action videogames and attentional skills
- Dr. Arthur Kramer (Illinois): Strategy videogames and executive functions
- Dr. Yaakov Stern (Columbia): The cognitive reserve and neuroimaging
- Dr. David Rabiner (Duke): Objective assessments for ADHD
- Interview with Dr. Martin Buschkuehl: Crossword puzzles vs. cognitive training

Chapter 5. Consumers – Adopting Crosswords 2.0?
- Key trends and players
- Nintendo Brain Age case study: creating a consumer category
- PBS/ NPR drove public awareness –including surprising claims
- Emerging platforms: online, iPhone
- Converging trends: exercise, gaming, lifelong learning
- Checklist for consumers evaluating products
- A new resource: The SharpBrains Guide to Brain Fitness
- Interview with Dr. Arthur Kramer – The need for walking book clubs

Chapter 6: Healthcare and Insurance Providers – A Culture of Cognitive Health
- Key trends and players
- Becoming mainstream in seniors housing
- Case studies: Erickson, Senior Star, Belmont
- Insurance providers lead major cognitive health initiatives
- Checklist for providers selecting brain fitness programs
- Emerging clinical applications of cognitive training
- Alzheimer’s Foundation of America’s advocates for cognitive screening
- Effect of drugs (including over the counter ones) on cognitive decline
- Innovative process to define standard outcomes: schizophrenia MATRICS project
- Interview with Dr. Gary Kennedy: Asking the right questions to encourage compliance
- Interview with Dr. McCleary: A multi-pronged approach to brain health

Chapter 7: K12 School Systems- Ready for Change?
- Key trends and players
- What Works Clearinghouse’s take on Fast ForWord and Houghton Mifflin´ Earobics
- The potential for training executive functions
- The potential for math performance
- The Nintendo “controversy” in the UK
- Interview with Dr. Michael Posner – What Is Attention and How It can be Trained

Chapter 8: Military, Sports Teams, Companies – Brain-Performance Link
- Key trends and players
- New military policy to detect Traumatic Brain Injury (TBI)
- Automated Neuropsychological Assessment Metrics (ANAM)
- Cognitive baselines widely used by sports teams
- Landmark initiative by the USA Hockey League
- Cognitive fitness at work, by the Dana Foundation and the Conference Board
- Interview with Lee Woodruff: Helping veterans recover from TBI

Chapter 9: Future Directions – Projections and Bottlenecks
- Trends to watch: 2009-2015
- 2015 growth projections
- Bottlenecks and priorities

Purchase PDF Electronic Copy
	Click here for download. $1,295 (single-user license).

Purchase Hardcopy
	Click here for hardcopy. $1,295 (single-user license).

If you want an Enterprise License to share this research with others in your organization, please consider joining our Premium Research Circle.

For other questions, including academic/ library discounts, email us at reports@sharpbrains.com.

For More…

Report Highlights
List of Figures
Companies Included