Mar 10, 2010 0
News: Brain Fitness Innovation Awards and SharpBrains Summit on Market Research
By: Alvaro Fernandez
We are pleased to announce the new annual Brain Fitness Innovation Awards, designed to foster innovation and best practice sharing by celebrating outstanding pioneers who apply neuroplasticity-based research and tools in the “real world”. The awards will recognize organizations that are devising and implementing results-oriented and scalable initiatives that demonstrate their commitment to the brain fitness of their clients, members, patients, students or employees, and showcase innovative uses of non-invasive tools to improve cognitive and emotional functions and “real-world” outcomes.
Prizes
1 Grand Prize Winner will receive: $2,500 check, consulting session with SharpBrains staff, 2 tickets for each SharpBrains Summit in 2011; 10 signed copies of The SharpBrains Guide to Brain Fitness.
2 Silver Prize Winners will each receive: $1,000 check, consulting session with SharpBrains staff, 2 tickets for each SharpBrains Summit in 2011, 10 signed copies of The SharpBrains Guide to Brain Fitness.
7 Finalists will each receive: $250 check, 1 ticket for each SharpBrains Summit in 2011, 10 signed copies of The SharpBrains Guide to Brain Fitness.
How to Enter
Organizations can use this Entry Form to submit entries by end of Thursday, April 15th, 2010.
The 2010 Brain Fitness Innovation Awards will recognize unique initiatives that not only bring measurable benefits to end users but also are closely connected to furthering the objectives of the organization in which they operate, via (for example) increased customer/ patient satisfaction, employee engagement, branding benefits, professional development gains, and others. All eligible submissions will be evaluated based on the following criteria:
- 20%: Measurable Benefits for end users
- 20%: Measurable Benefits for organization
- 20%: Creativity and Innovation of approach
- 20%: Scalability of initiative
- 20%: Value of Lessons Learned
Process
March 10th:
Awards announced
By April 15th: All entries collected
By April 30th: SharpBrains staff selects 10 finalists
By May 15th: judges score finalists and select 1 Grand Prize Winner and 2 Silver Prize Winners
May 24th: Winners will be announced on Monday, May 24th, at the SharpBrains Summit – The State of the Brain Fitness Market
Confirmed Judges
- Alvaro Fernandez, Co-Founder of SharpBrains
- Baba Shiv, Professor at Stanford Business School
- Bill Tucker, Managing Director at Education Sector
- Brian Murphy, President of De Anza College
- Charles Jennings, Director of the McGovern Institute Neurotechnology Program, MIT
- Chuck House, Executive Director of Stanford Media X
- Colin Milner, CEO of the International Council on Active Aging
- Elizabeth Edgerly, National Spokesperson for Alzheimer’s Association “Maintain Your Brain”
- Gloria Cavanaugh, Former President of the American Society on Aging
- Kenneth Kosik, Co-Director of UC-Santa Barbara Neuroscience Research Institute
- Margaret Morris, Senior Researcher at Intel’s Digital Health Group
- Nigel Smith, AARP Strategy and Planning Director
- P Murali Doraiswamy, Head of Biological Psychiatry at Duke University
- Rod Falcon, Director of Health Horizons Program at the Institute For The Future
- Stephen Macknik, Lab Director at Barrow Neurological Institute
- Susan Hoffman, Director of OLLI @ Berkeley
May 24th Summit
2010 Brain Fitness Innovation Award Winners will be announced during the SharpBrains Virtual Summit on the State of the Brain Fitness Market, to be held on Monday, May 24th, 2010, from 8am to 4pm US Pacific Time. Registered attendees will receive an electronic copy of SharpBrains’ annual report The State of the Brain Fitness Software Market 2010, the most comprehensive report on the category, to be released and discussed during the Summit.
Summit Agenda
8am. Bird’s-Eye View: Top Events, Indicators, Trends
8.30am. Market Survey on Beliefs, Attitudes, Purchase Habits
9am. Competitive Landscape: Leading Assessments and Training Tools
9.30am. State-of-the-Art Research and Development
10am. Watercooler Chat
10.30am. Consumer Data and Trends
11am. Healthcare, Insurance, Senior Living Data and Trends
11.30am. Lunch Break
12.30pm. K12 Data and Trends
1pm. Military, Corporate, Sports Data and Trends
1.30pm. Future Directions – Projections, Themes and Risks
2pm. Watercooler Chat
2.30pm. 2010 Brain Fitness Innovation Awards
3.30-4pm. Watercooler Chat and Wrap-Up
Past Summit attendees/annual report buyers include: AARP, Aberdare Ventures, Abington Memorial Hospital, Agility Group, Alegent Health, Applied Cognitive Engineering, Aspyr Media, Baycrest, BCM Technologies, Belmont Village, Binnacle Capital, BKIN Technologies, Bon Secours New York Health System, Brain Resource, Brookdale Senior Living, Campbell Soup Company, Care One, Choratech, Clinton Global Initiative, Club One, CNS Vital Signs, Cogmed, Cognitive Media, CogState, CORE Health, Credit Suisse, Dakim, Easter Seals, EDGE Innovation Network, Ericsson, Ernst & Young, FDA, First Currency R &D, FitBrains, Fonterra, HappyNeuron, Institute for Behavioral Health Informatics, Intel Corporation, International Masters Publishers, Inverness Medical Innovations, Johnson & Johnson, Johnson & Johnson Development Corporation, Kaiser Permanente, LEAF, LearningRx, Lumos Labs, Medisolve, Merit Entertainment, NeuroCare Network, Mindware Lab, Neuroimage, NovaVision, One Laptop Per Child, Ontario Long Term Care Association, OptumHealth Behavioral Solutions, Oregon Health & Science University, Osher Lifelong Learning Institutes, Osmium Partners, Pfizer, Piedmont Gardens, Posit Science, Proactive Aging, Procter & Gamble, Scientific Learning, Sovereign Health, Sun Microsystems, Sunrise Senior Living, Sutter Health, The Wellness Alliance, Unilever, USAA, US Army Research Lab, Technology Partners, vibrantBrains, Visiting Angels, Westminster Communities.
You can Learn More about Innovation Awards and May 24th Summit Here.

This week the International Health, Racquet and Sportsclub Association (IHRSA), the main association of health clubs worldwide, is holding its annual convention in San Diego. Information
to promote the study of brain function with age, will award up to $28 million over five years to 17 research grants to examine the neural and behavioral profiles of healthy cognitive aging and explore interventions that may prevent, reduce or reverse cognitive decline in older people.
designated the 1990s the “Decade of the Brain.” President George H. W. Bush proclaimed, “A new era of discovery is dawning in brain research.” During the ensuing decade, scientists greatly advanced our understanding of the brain. The editors of
study on the impact of mindfulness meditation (noticed thanks to heads up by SharpBrains reader John):
recently interviewed Daniel Tammet, one of the 100 known prodigious savants living at the present time. Their in-depth conversation –summary and links follow Scott’s reflections below– provoked a powerful reaction in Scott’s mind, as you are about to read).
calculate pi to as many places as Daniel can, or can automatically associate numbers with colors, or can write both prose and poetry as beautifully as he does, or can paint as he does. But what my interview with Daniel taught me is that it doesn’t matter if you can’t do everything he does. Life is not about deliberately practicing yourself down someone else’s path. It’s about staying true to yourself at all times, and being fully open to going down your own unique, unplanned, and unpredictable path.
compel considerable attention, there are fewer than 50 autistic savants worldwide. Daniel Tammet is one of them. Over 30 years, the London-born mathematical and language whiz has transformed from an awkward, reclusive boy into a confident adult. His quiet, private life of strict routines gave way in 2006, when his memoir Born on a Blue Day became a best-seller, necessitating travel, self-promotion, and talk show appearances. His latest book, Embracing the Wide Sky, is a scientific exploration of his extraordinary abilities (reciting pi to 22,514 places, learning to speak Icelandic in a week) and a tour of autism.
SharpBrains, I asked
is needed for the iPad to meet the application criteria I laid out. The iPad is not just an e-reader, it is an application platform for cognitive productivity, brain fitness and learning. It will run all existing (140,000 and counting) iPod applications. Some of the applications I called for are already on the Apple App Store, though they will require (forthcoming) enhancements.
line-up of speakers on a wide range of topics related to emerging brain fitness research, technologies, and markets, and clinical cognitive and mental health issues. IFTF was proud to be a sponsor of this event.






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