Jul 28, 2010 0
Update: Innovation to Upgrade Brain Care
By: SharpBrains
Here you have the July
edition of our monthly eNewslet ter covering cognitive health and brain fitness topics. Please remem ber that you can subscribe to receive this free Brain Fitness eNewsletter by email, using the box in the right column.
Technology to upgrade brain care: In this extensive interview, Dr. John Docherty helps connect the dots on why new frameworks and tools are a must to put recent brain research to good use. A must read for all professionals in the field.
Research
Findings from NIH Expert Panel: The American Society on Aging asked Alvaro Fernandez to comment on the findings from a major cognitive health research review by the National Institutes of Health. Lifestyle still matters, and protective factors against cognitive decline are led by cognitive training, physical activity and cognitive engagement.
Scientific critique of BBC brain training experiment: Dr. Elizabeth Zelinski shares her concerns about the April 2010 BBC study, which included substantial and unexplained dropout rates, and questionable outcome measurement and interpretation.
The value of being bilingual and building a Cognitive Reserve to preserve learning and memory even in the face of brain damage are explored in recent studies.
San Francisco Bay Area study seeks participants: The Gazzaley Lab at UCSF is looking for participants aged 20–59 to explore the impact of distraction and multitasking on performance across the lifespan.
Innovation
What impressed Innovation Awards Judging Panel: Get some insight into what most impressed the Judging Panel about each Winner and Finalist of the 2010 Brain Fitness Innovation Awards.
New — SharpBrains’ 2010 Market Report: SharpBrains’ flagship, 207-page, third annual market report finds continued growth for digital technologies to assess, enhance and treat cognition.
To manage brain fitness through life, we need to put puzzle pieces together: innovative tools to help us better monitor our cognitive health and take informed action are badly needed.…and already emerging.
The internet will fry your brain. Sure: In his latest book, Nicholas Carr does a great job highlighting the implications of lifelong neuroplasticity, but picks the wrong enemy.
“Serious Games”: Can video games inspire people to perform acts of altruism? Kyle Smith reports.
Teasers
Yahoo Optical Illusions and teasers: Yahoo! has created an expanded section of illusions and teasers, and we were glad to contribute to it. Enjoy…and have a great summer!




In spite of the recent economic downturn, revenues for digital technologies to assess, enhance and treat cognition, or digital brain health and fitness tools, grew 35% in 2009. “The convergence of demographic and policy trends with cognitive neuroscience discoveries and technological innovation is giving birth to a nascent marketplace that can fundamentally transform what brain health is, how it is measured, and how it is done,” says Alvaro Fernandez, member of the World Economic Forum’s Council on the Aging Society and Editor-in-Chief of the report. “This groundbreaking report can help pioneers shape the emerging toolkit to benefit an aging society that increasingly seeks new ways to enhance cognitive functionality and mental wellness across the lifespan.”
We define Brain Fitness as having the brain-based cognitive, emotional and self-regulation capacities required to succeed in one’s environment. Not everyone is exposed to the same mental demands nor do we all have the same starting points. This means we need to stop looking for ‘magic pills’ and invest more resources in developing toolkits and infrastructure similar to what the physical fitness industry has done over the last 30–40 years.
The main value of the independent NIH panel mentioned in the previous article comes from the recommendations it makes for research, industry and government to fill the gaps in the scientific evidence in years to come.



















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