Executive Summary
Figure 1: Market report at a glance

Chapter 1: A Bird’s-Eye View of the Growing Field
Figure 1.1: Brain fitness market by segment
Figure 1.2: Snapshot of customer segments
Figure 1.3: Brain fitness growth drivers
Figure 1.4: Augmenting Cognition
Figure 1.5: Main funding events in 2008
Figure 1.6: Level of clinical validation: product and domain
Figure 1.7: Type of customer and delivery vehicle

Chapter 2: Market Survey on Beliefs, Attitudes, Purchase Habits
Figure 2.1: Beliefs and attitudes
Figure 2.2: Likelihood of ten 2015 predictions
Figure 2.3: Purchase history
Figure 2.4: Evaluation criteria
Figure 2.5: Overall Customer Satisfaction
Figure 2.6: Top-of-mind products
Figure 2.7: Demographic comparison
Figure 2.8: Customer Satisfaction for four top products
Figure 2.9: Most Important Problem
Figure 2.10: Demographics: source of interest
Figure 2.11: Demographics: age
Figure 2.12: Demographics: gender
Figure 2.13: Demographics: household income
Figure 2.14: Demographics: education level

Chapter 3: The Emerging Competitive Landscape
Figure 3.1: The Research-Market Momentum Matrix
Figure 3.2: Summary Table: SharpBrains’ Take

Chapter 4: The Science for Brain Fitness and Cognitive Health
Figure 4.1: Debunking 10 myths
Figure 4.2: Research Executive Briefs: Summary Table

Chapter 5: Consumers – Adopting Crosswords 2.0?
Figure 5.1: Revenue growth in consumer segment
Figure 5.2: Projected US population growth over 55 years old (2000-2030)

Chapter 6: Healthcare and Insurance Providers – A Culture of Cognitive Health
Figure 6.1: Revenue growth in healthcare & insurance segment
Figure 6.2: Incidence and Annual Costs of Brain and Nervous System Disorders
Figure 6.3: Comparison of intervention options
Figure 6.4: Expected prevalence of Alzheimer’s in US (2000-2050)

Chapter 7: K12 School Systems- Ready for Change?
Figure 7.1: Revenue growth in K12 schools segments

Chapter 8: Military, Sports Teams, Companies – Brain-Performance Link
Figure 8.1: Revenue growth in military & sports segment

Chapter 9: Future Directions – Projections and Bottlenecks
Figure 9.1: Range of Projections for 2015

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