SharpBrains

In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.

1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms. As a computer-savvy baby boomer population looks for ways to stay mentally fit, brain fitness, or brain training, is becoming part of their vocabulary and concern.

2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.

3. Watch for a Continue Reading »

Here you are have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

News

CNN: Aging boomers fuel 'brain fitness' explosion: An excellent article via Associated Press exploring why the brain fitness market passed a tipping point in 2007 and predicting future trends building on our market report.

Brain Age: Great Game, Wrong Concept: One reason why we believe the field will keep growing is because we are seeing more tools available than ever before to assess and train a variety of cognitive skills. The bad news (is this really news?) is that we shouldn't be expecting magic pills and that "brain age" is a fiction. Continue Reading »

One of the best articles so far on the growing brain fitness market, by the Associated Press.

Click Here to check out story:

"This is not just a Nintendo-fueled fad," he says. "The brain fitness market passed a tipping point in 2007 thanks to the convergence of a very proactive boomer generation hitting their 60s."

Article: Here. Highly recommended. 

Now, as you read it, please remember the theme of our most recent newsletter: Emerging Tools, Not Magic Pills.

And, for all new readers who are joining us given the extra coverage (CNN, CBS, CHicago Tribune, dozens of other papers and websites), let me reprint now an article I wrote here in February:

-----------------

A spate of recent news coverage on brain fitness and "brain training" reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer's rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.

Continue Reading »

Our January Newsletter received a good deal of feedback from many readers. Based on it, our new approach is to select the top 10 most important articles every other week. Please take a look at this first experiment, and let us know you feedback.

(Also, remember that you can subscribe to receive our blog RSS feed, or to our monthly newsletter at the top of this page if you want to receive this newsletter by email).

News and Events

Stress Management is Key Factor For Cognitive Fitness: a great cover story in US News & World Report, and an excellent article in Prevention Magazine that was highlighted on the Today Show this week, both feature the importance of Continue Reading »

The most popular question we got when we announced that PBS had a great special on Brain Fitness Program and Neuroplasticity in December was, when will the DVD be available?

Well, finally here it comes. You can click on the image or the title to go over to PBS shop to learn more and buy it.

The Brain Fitness Program DVD ($24.95, shipped by 02/01/08). "This program presents a workout to help viewers get their brains in better shape. The Brain Fitness Program is based on neuro-plasticity, the ability of the brain to change and adapt — even rewire itself. In the past two years, a team of scientists has developed computer-based stimulus sets that drive beneficial chemical, physical and functional changes in the brain. Dr. Michael Merzenich of the University of California San Francisco and his colleagues around the world have been leading this effort; he brings the research findings, along with a scientifically based set of brain exercises, to PBS viewers in this innovative and life-altering program. Peter Coyote narrates. "

To purchase: click Here.

You can watch a 3-minute trailer: click here.

----------

Note: How can anyone take care of his or her brain when every week brings a new barrage of articles and studies which seem to contradict each other?

Do supplements improve memory? Do you need both physical and mental exercise –or is one of them enough? Why is managing stress so important to attention and memory? Which brain training approach, if any, is worth one's time and money?

If you have these questions, check out this new book, The SharpBrains Guide to Brain Fitness:

Order Book at Amazon.com
	Click Here to order at Amazon.com. Print Edition, $24.95

Order Kindle Edition
	Click Here to order at Amazon.com, Kindle Edition, $9.99

I hope you are having a joyful holiday season, and wish you a Happy and Prosperous 2008. The Brain Fitness field has made a great deal of progress in 2007, and we are looking forward the New Year.

Here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Fitness/ Exercise Newsletter.

Let me first of all introduce you to our new "Author Speaks Series", where we will give leading scientists and experts a forum to present their new brain-related books. We are honored to kickstart the series with Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children's Hospital. You can read Here his article on how to keep a brain-friendly lifestyle. This series will complement our ongoing Neuroscience Interview Series.

Brain Fitness in the News

Brain Fitness @ PBS: PBS featured a fantastic special program on neuroplasticity and brain fitness during the month of December. Before you ask: as of today, the DVD of the program is still not available in PBS online shop. We expect to see it there in 2-3 weeks. We will keep you informed.

The Huffington Post started featuring a column written by me: you may enjoy taking a look at Alvaro Fernandez - Living on The Huffington Post.

Jogging our Brains for Brain Vitality, Healthy Aging-and Intelligence!: a roundup of several great recent articles on memory, aging, IQ and cognitive abilities such as self-control.

Health & Wellness

Brain Training: No Magic Bullet, Yet Useful Tool. Interview with Elizabeth Zelinski: Dr. Zelinski, leading researcher of the IMPACT study, shares fascinating insights. For example: "...cognitive enhancement requires the engagement in a variety of activities, those activities must be novel, adaptive and challenging-which is why computer-based programs can be helpful. But even at a more basic level, what matters is being engaged with life, continually exposed to stimulating activities, always trying to get out of our comfort zones, doing our best at whatever we are doing. A major typical misconception is that there is only one general intelligence to care about. In reality, we have many different cognitive abilities, such as attention, memory, language, reasoning, and more, so it makes sense to have different programs designed to train and improve each of them."

How to Evaluate and Choose a Brain Fitness Program: To help you navigate the growing number of computer-based programs and games, we published this 10-Question Checklist, based on dozens of interviews with scientists, experts and consumers.

Travel and Engagement as Good Brain Exercise: As we've seen, novelty, variety and challenge are the key guidelines for "brain exercise" that help build new neural connections, force one to be mindful and pay attention, improve abilities such as pattern-recognition, and generally contribute to lifelong brain health. In this post we feature the brain building / mind expanding experience of a SharpBrains friend working in Namibia.

Alzheimer's Prevention and Diagnostic Tests: analysis of several recent articles on emerging research behind Alzheimer's diagnostic and prevention.

Corporate Wellness and Training

Cognitive Reserve and Intellectually Demanding Jobs: a recent study shows how "Intellectually demanding work was associated with greater benefit to cognitive performance in later life independent of related factors like education and intelligence."

Cognitive Health and Baby Boomers- 6 Points to Keep in Mind: based upon an excellent McKinsey report titled Serving Aging Baby Boomers, we discuss a variety a news articles, including interesting numbers, some bad news, and some good news.

Lifelong Learning Is Changing My Brain: Andreas, the neuroscience PhD student who spent last summer working with SharpBrains, writes some reflections on his experience and on how scientists and business professionals can learn from each other.

Brain Teasers

Traveler IQ Game: Check out this stimulating online game...

Events

Learning & The Brain Conference, February 5-7 2008, San Francisco: Sign up now for this great conference for educators who want to learn about the latest brain research findings and implications. I will be speaking at the conference giving an overview of innovative cognitive training programs. The organizers are offering a Special Discount for SharpBrains readers until January 25th 2008, so click here if interested.

If we don't talk beforehand...Happy New Year!

---------------------

You can also enjoy our previous editions of our Brain Fitness Newsletter:

- November Edition

- October Edition

- September Edition

- August Edition

- July Edition

Psychologist Robert Emmons recently told us about the many benefits of practicing gratitude.

- "First, the practice of gratitude can increase happiness levels by around 25%. Second, this is not hard to achieve - a few hours spent writing a gratitude journal over 3 weeks can create an effect that lasts 6 months if not more. Third, that cultivating gratitude brings other health effects, such as longer and better quality sleep time."

Thanksgiving flew by for me this year without my taking the time to express gratitude to many of the people who have been so generous with their time and advice.

Given that this is a blog, I would like to say Thank You! to the following bloggers Continue Reading »

A misconception we encounter often is that "memory" is the only, or most important, "thing" that our brains do. And the only one we need to care for.

We have a variety of cognitive abilities, from attention to processing speed to problem-solving to emotional self-regulation to, yes, memory. (And more). Even memory is not one whole thing, but has different types and processes: working memory vs. long-term, auditory vs. visual, events vs. facts vs. skills.

I say this in the context of this article and video you may already have seen, where a young chimp displays amazing visual working memory capability, beating humans.

- Read insightful blog post here. Quote

"This study shows that chimps can memorize at a glance the numerals presented Continue Reading »

Update (01/07/08): The most popular question we got when we announced that PBS had a great special on Brain Fitness Program and Neuroplasticity in December was, when will the DVD be available?

Well, finally here it comes. You can click on the DVD image or the title to go over to PBS shop to learn more and buy it.

The Brain Fitness Program DVD ($24.95, shipped by 02/01/08)

"This program presents a workout to help viewers get their brains in better shape. The Brain Fitness Program is based on neuro-plasticity, the ability of the brain to change and adapt — even rewire itself. In the past two years, a team of scientists has developed computer-based stimulus sets that drive beneficial chemical, physical and functional changes in the brain. Dr. Michael Merzenich of the University of California San Francisco and his colleagues around the world have been leading this effort; he brings the research findings, along with a scientifically based set of brain exercises, to PBS viewers in this innovative and life-altering program. Peter Coyote (pictured) narrates. "

To purchase this informational DVD: please click Here.

PBS aired in December a special program on neuroplasticity, brain fitness, aging and the brain titled "Brain Fitness Program". You can check local times and listings:

To watch the 3-minute trailer: click here.

----------

Note: How can anyone take care of his or her brain when every week brings a new barrage of articles and studies which seem to contradict each other?

Do supplements improve memory? Do you need both physical and mental exercise –or is one of them enough? Why is managing stress so important to attention and memory? Which brain training approach, if any, is worth one's time and money?

If you have these questions, check out this new book, The SharpBrains Guide to Brain Fitness:

Order Book at Amazon.com
	Click Here to order at Amazon.com. Print Edition, $24.95

Order Kindle Edition
	Click Here to order at Amazon.com, Kindle Edition, $9.99

Here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Exercise Magazine.

Gratitude is a very important emotion to cultivate, as Professor Robert Emmons tells us in this interview, based on his last book. Please take some time to read it, and to find at least one thing you are thankful for-it will be good for your health.

We are grateful about a very stimulating November:

Brain Fitness Market News

10 Neurotechnology Trends: a leading industry organization released their Top 10 NeuroTrends for 2007, and brain fitness matters appeared in 3 of them.

Thank Boomers for Buffing Up Brain Market: great overview of the market from a technology point of view, quoting our market projections. To clarify the numbers mentioned: we project $225m in the US alone for the brain fitness software market (growing from $70m in 2003), broken-down as follows: $80m for the Consumer segment, $60m in K12 Education, $50m in Clinical applications, and $35m in the Corporate segment. The Consumer segment, with a healthy aging value proposition, is the most recent one but the most rapidly growing.

Exercise On the Brain: a NYT OpEd: a widely read opinion piece in the New York Times, written by 2 neuroscientists, that somehow seems to miss the research behind the value of mental stimulation and cognitive training. Other neuroscience teams and us write letters to the editor that go unpublished. Should you have any contacts with journalists, please ask them to contact us: we are always happy to serve as a resource to the media.

Posit Science @ GSA: well-designed Brain Training Works: a timely heads up on how well-designed computer-based programs can be a great complement to other interventions. We will be interviewing the leading researcher behind that study during the next 2 weeks, so keep tuned!

Brain and Mind News and Articles: a variety of links to good media reports, including a spectacular special on memory in National Geographic.

News You Can Use

Marian Diamond on the brain: leading neuroscientist Marian Diamond, now 81, shares her prescription for lifelong brain health- diet, exercise, challenge, newness and tender loving care.

From Meditation to MBSR (Mindfulness Based Stress Reduction): a report on the benefits of meditation and how it is becoming more mainstream in medicine.

Teasers

50 Mind and Brain Games for adults: you may have seen these teasers, but we want to alert you we have opened a new section in the site where you can easily find our growing collection of teasers

Your Haiku, please?: a friendly challenge to your brain.

Education and Lifelong Learning

Carol Dweck on Mindsets, Learning and Intelligence: we found a fascinating interview on the importance on having a growth and learning oriented mindset. Both for kids and adults.

Is Intelligence Innate and Fixed?: some reflections based on biology.

Corporate Training, Wellness and Leadership

Cognitive Fitness and The Future of Work: an excellent concept map on how neuroscience may influence the workplace of the future, drawn in real time as I spoke at an Institute for the Future event.

Emotional Intelligence and Faces: how many universal emotions and facial expressions are there?

Events

Use It or Lose It, and Cells that Fire together Wire together: I spoke at the Italian Consulate in San Francisco, where we explored some of the basic concepts we should all know about how our brains and mind work.

Let me practice the Gratitude concept...Thank You for your attention and participation!

You can also enjoy our previous editions of this monthly digest:

- October

- September

- August

- July