Sharp Brains: Brain Fitness and Cognitive Health News

Brain Fitness Book: talks, interviews, reviews

Next Tuesday, November 3rd: I’ll be presenting the SharpBrains Guide to a business/ entrepreneurial audience at the San Francisco Chapter of the Association for Corporate Growth (you can register online).

Description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to improve brain function and fitness. This talk will provide an overview of the most recent research, guidelines and resources to “Use It and Improve It”, summarizing the main findings and topics from the new book The SharpBrains Guide to Brain Fitness. We will debunk 10 common brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify practical ways to integrate this research into our work and lives for maximum brain health and performance.

To order book: Here. (has been among Amazon.com’s Top 10 Preventive Medicine books basically since publication!)

Over the last few weeks I have given a couple of Alvaro presenting 2AARP-sponsored talks, both in English and in Spanish (this was my first Spanish presentation on a topic I mostly discuss in English, so I did get some extra brain points by trying to translate “neuroplasticity” and “hippocampus” on the fly), and had a great couple of meetings with AARP staff to explore collaborations. AARP can obviously play a major role in how rationally this whole category of “brain fitness” evolves.

Here you have a couple of my favorite recent media interviews:

4-minute Video interview on the Gilbert Guide:
Book Reveals Secrets Once Only Known to Scientists

30-minute radio interview on WMBR (MIT campus radio station):
Paradigm Shifts: Brain Fitness (mine is the second interview, starts around the middle)

Finally, a growing number of bloggers are reviewing the book. This is what they say:

You can order The SharpBrains Guide to Brain Fitness here.

Changing our Minds…by Reading Fiction

(Editor’s Note: we are pleased to bring you this article thanks to our collaboration with Greater Good Magazine.)

Changing our Minds

By imagining many possible worlds, argues novelist and psychologist Keith Oatley, fiction helps us understand ourselves and others.

-By Keith Oatley

For more than two thousand years people have insisted that reading fiction is good for bookyou. Aristotle claimed that poetry—he meant the epics of Homer and the tragedies of Aeschylus, Sophocles, and Euripides, which we would now call fiction—is a more serious business than history. History, he argued, tells us only what has happened, whereas fiction tells us what can happen, which can stretch our moral imaginations and give us insights into ourselves and other people. This is a strong argument for schools to continue to focus on the literary arts, not just history, science, and social studies.

But is the idea of fiction being good for you merely wishful thinking? The members of a small research group in Toronto—Maja Djikic, Raymond Mar, and I—have been working on the problem. We have turned the idea into questions. In what ways might reading fiction be good for you? If it is good for you, why would this be? And what is the psychological function of art generally?

Through a series of studies, we have discovered that fiction at its best isn’t just enjoyable. It measurably enhances our abilities to empathize with other people and connect with something larger than ourselves.

Possible selves, possible worlds

People often think that a fiction is something untrue, but this is wrong. The word derives from the Latin fingere, to make. As something made, fiction is different from something discovered, as in physics, or from something that happened, as in the news. But this does not mean it is false. Fiction is about possible selves in possible worlds.

In terms of 21st-century psychology, we might best see fiction as a kind of simulation: one that runs not on computers, but on minds. Such mental simulation unfolds on two levels.

The first level involves simulating the minds of other people: imagining what they are thinking and feeling, which developmental psychologists call “theory of mind.” The theory-of-mind simulation is like a watch, which is a small model that simulates Read the rest of this entry »

The Best Memory Tests: Mini-Mental and Beyond (Alzheimer’s Action Plan)

(Editor’s Note: I recently came across an excellent book and resource, The Alzheimer’s Alzheimer's Disease Action PlanAction Plan: The Experts’ Guide to the Best Diagnosis and Treatment for Memory Problems, recently released in paperback. Dr. Murali Doraiswamy, one of the authors and leading Alzheimer’s expert, kindly helped us create a 2-part article series to share with SharpBrains readers advice on a very important question, “How can we help the public at large to distinguish Alzheimer’s Disease from normal aging — so that an interest in early identification doesn’t translate into unneeded worries?” What follows is an excerpt from the book, pages 72-78, discussing the Pros and Cons of the most common assessments).

While no single test (other than a brain biopsy, which is a very invasive and risky procedure) can conclusively prove that a person has Alzheimer’s, many tests can give us a good idea. A list of all the tests that help us assess memory and thinking problems appears at the end of this chapter. Meanwhile, let’s take a good look at the whys and hows of a thorough memory assessment.

WHAT A DIFFERENCE AN EXTRA TEST CAN MAKE

To understand why getting tested (and retested as symptoms change and the disease progresses) is important, check out the experience of Katherine, who went to the doctor complaining of a memory slowdown. She took five of the most important neuropsychological tests, which assess brain function without actually physically looking at the brain. Then she underwent brain scans, a cardiovascular workup, and blood tests to see what else was going on that might be undermining her mental function. Read the rest of this entry »

Alzheimer’s Early and Accurate Diagnosis: Normal Aging vs. Alzheimer’s Disease

(Editor’s Note: I recently came across an excellent book and resource, The Alzheimer’s Alzheimer's Disease Action PlanAction Plan: The Experts’ Guide to the Best Diagnosis and Treatment for Memory Problems, just released in paperback. Dr. Murali Doraiswamy, one of the authors and leading Alzheimer’s expert, kindly helped us create a 2-part article series to share with SharpBrains readers advice on a very important question, “How can we help the public at large to distinguish Alzheimer’s Disease from normal aging — so that an interest in early identification doesn’t translate into unneeded worries?” What follows is an excerpt from the book, pages 3-8).

Jane, fifty-seven, managed a large sales force. She prided herself on being good at names, and introductions were easy for her—until last spring when she referred to Barbara as Betty at a meeting and had to correct herself. She started noticing that her memory wasn’t as dependable as it once was—she had to really try to remember names and dates. Her mother had developed Alzheimer’s in her late seventies, so Jane entertained a wide array of worries: Is this just aging? Is it because of menopause? Is it early Alzheimer’s? Did her coworkers or family notice her slips? Should she ask them? Should she see a doctor, and if so, which doctor? Would she really want to know if she was getting Alzheimer’s? Would she lose her job, health insurance, or friends if she did have Alzheimer’s?

As it turns out, Jane did not have Alzheimer’s. She consulted a doctor, who, in docspeak, told her that the passage of time (getting older) had taken a slight toll on her once-superquick memory. She was slowing down a little, and if she relaxed, the name or date or other bit of information she needed would come to her soon enough. She was still good at her job and home life. She had simply joined the ranks of the worried well.

Normal brain aging, beginning as early as the forties in some people, may include:

• Taking longer to learn or remember information
• Having difficulty paying attention or concentrating in the midst of distractions
• Forgetting such basics as an anniversary or the names of friends
• Needing more reminders or memory cues, such as prominent appointment calendars, reminder notes, a phone with a wellstocked speed dial

Although they may need some assistance, older people without a mental disorder retain their ability to do their errands, handle money, find their way to familiar areas, and behave appropriately.

How does this compare to a person with Alzheimer’s? When Alzheimer’s slows the brain’s machinery, people begin to lose their ability to Read the rest of this entry »

Change Your Environment, Change Yourself

(Alvaro’s note: one of the most common enemies of getting quality cognitive exercise is being on The Daily Trading Coach, by Brett Steenbarger“mental autopilot”. I recently came across an excellent new book, titled The Daily Trading Coach: 101 Lessons for Becoming Your Own Trading Psychologist, by trading performance expert Dr. Brett Steenbarger, which explicitly calls for addressing the “mental autopilot” problem in his Lesson 4. Even for those of us who are not traders, Dr. Steenbarger advice provides excellent guidance for peak cognitive performance. Dr. Steenbarger graciously gave us permission to share with you, below, Lesson 4: Change Your Environment, Change Yourself. Enjoy!).

Human beings adapt to their environments. We draw on a range of skills and personality traits to fit into various settings. That is why we can behave one way in a social setting and then seem like a totally different human being at work. One of the enduring attractions of travel is that it takes us out of our native environments and forces us to adapt to new people, new cultures, and new ways. When we make those adaptations, we discover new facets of ourselves. As we’ll see shortly, discrepancy is the mother of all change: when we are in the same environments, we tend to draw upon the same, routine modes of thought and behavior.

A few months ago I had an attack of acute appendicitis while staying in a LaGuardia airport hotel awaiting a return flight to Chicago. When I went to the nearest emergency room at Elmhurst Hospital outside Jackson Heights, Queens, I found that I was seemingly the only native English speaker in a sea of people awaiting medical care. After some difficulty attracting attention, I was admitted to the hospital and spent the next several days of recuperation navigating my way through patients and staff of every conceivable nationality. By the end of the experience, I felt at home there. I’ve since stayed at the same airport hotel and routinely make visits into the surrounding neighborhoods—areas I would have never in my wildest dreams ventured into previously. In adapting to that environment, I discovered hidden strengths. I also overcame more than a few hidden prejudices and fears.

The greatest enemy of change is routine. When we lapse into routine and operate on autopilot, we are no longer fully and actively conscious of what we’re doing and why. That is why some of the most fertile situations for personal growth—those that occur within new environments—are those that force us to exit our routines and actively master unfamiliar challenges.

In familiar environments and routines, we operate on autopilot. Nothing changes.

When you act as your own trading coach, your challenge is to stay fully conscious, alert to risk and opportunity. One of your greatest threats will be the autopilot mode in which you act without thinking, without full awareness of your situation. If you shift your trading environment, you push yourself to adapt to new situations: you break routines. If your environment is always the same, you will find yourself gravitating to the same Read the rest of this entry »

Distracted in the Workplace? Meet Maggie Jackson’s Book (Part 2 of 2)

Today we continue the conversation with Maggie Jackson, author of Distracted: The Erosion of Attention and the Coming Dark Age.

You can read part 1 here.

Q – In your Harvard Management Update interview, you said that “When what we pay attention to is driven by the last email we received, the trivial and the crucial occupy the same plane.” As well, it seems to be that a problem is our culture’s over-idealization of “always on” and “road warrior” habits, which distract from the importance of executive functions such as paying attention to one’s environment, setting up goals and plans, executing on them, measuring results, and internalizing learning. How can companies better equip their employees for future success? Can you offer some examples of companies who have positive cultures that encourage and reward employees fully put their frontal lobes into good use?

A – As I mentioned above, we are working and living in ways that undermine our ability to strategize, focus, reflect, innovate. Skimming, multitasking and speed all have a place in 21st-century life. But we can’t let go of deeper skills of focus and thinking and relating, or we’ll create a society of misunderstanding and shallow thinking.

To create workplaces that foster strategic thinking, deep social connection and innovation, we need to take three steps:

First, question the values that venerate McThinking and undermine attention. Recently, my morning paper carried a front-page story about efforts “in an age of impatience” to create a quick-boot computer. “It’s ridiculous to ask people to wait a couple of minutes to start up their computer,” explained one tech executive. The first hand up in the classroom, the hyper business-man or –woman who can’t sit still, much less listen – these are icons of success in American society. Still, many of us are beginning to question our adoration of instant gratification and hyper-mobility.

Second, we need to set the stage for focus individually and collectively by rewriting our climate of distraction and inattention. To help, some companies and business leaders are experimenting with “white space” – the creation of physical spaces or times on the calendar for uninterrupted, unwired thinking and Read the rest of this entry »

Distracted in the Workplace? Meet Maggie Jackson’s Book

Today we’ll discuss some of the cognitive implications of “always on” workplaces and lifestyles via a fascinating interview with Maggie Jackson, an award-winning author and journalist. Her latest book, Distracted: The Erosion of Attention and the Coming Dark Age, describes Distracted by Maggie Jacksonthe implications of our busy work and life environments and offers important reflections to help us thrive in them.

This is a 2-part interview conducted via e-mail: we will publish the continuation on Thursday March 12th.

Alvaro Fernandez: New York Times columnist David Brooks said last year that we live in a Cognitive Age, and encouraged readers to be aware of this change and try and adapt to the new reality. Can you explain the cognitive demands of today’s workplaces that weren’t there 30-40 years ago?

Maggie Jackson: Our workplaces have changed enormously in recent decades, and it’s easy to point to the Blackberry or the laptop as the sources of our culture of speed and overload and distraction. But it’s important to note first that our 24/7, fragmented work culture has deeper roots. With the first high-tech inventions, such as the cinema, phonograph, telegraph, rail, and car, came radical changes in human experience of time and space. Distance was shattered – long before email and red-eye flights. Telegraph operators – not online daters – experienced the first virtual love affairs, as evidenced by the 1890s novel Wired Love. Now, we wrestle with the effects of changes seeded long ago.

Today, the cognitive and physical demands on workers are steep. Consider 24/7 living. At great cost to our health, we operate in a sleepless, hurried world, ignoring cues of sun and season, the Industrial Age inventions of the weekend and vacation, and the rhythms of biology. We try to break the fetters of time – and live like perpetual motion machines. That’s one reason why we feel overloaded and stressed – conditions that are corrosive to problem-solving and clear thinking.

At the same time, our technologies allow us access to millions of information bites – producing an abundance of data that is both wondrous and dangerous. Unless we have the will, discipline and frameworks for turning this information into wisdom, we remain stuck on the surface of Read the rest of this entry »

The Overflowing Brain: Most Important Book of 2008

We have tracked for several years the scientific studies published by Torkel Klingberg and colleagues, often wondering aloud, “when will educators, health professionals, executives and mainstream society come to appreciate the potential we have in front of  us to enhance our brains and improve our cognitive functions?”

Dr. Klingberg has just published a very stimulating the Overflowing Brain by Torkel Klingsbergpopular science book, The Overflowing Brain, that should help in precisely that direction. Given the importance of the topic, and the quality of the book, we have named  The Overflowing Brain: Information Overload and the Limits of Working Memory  The SharpBrains Most Important Book of 2008, and asked Dr. Klingberg to write a brief article to introduce his research and book to you. Below you have. Enjoy!

Research and Tools to Thrive in the Cognitive Age

By Dr. Torkel Klingberg

Do we all have attention deficits?

The information age has provided us with high technology which fills our days with an ever increasing amount of information and distraction. We are constantly flooded with on-the-go emails, phone calls, advertisements and text-messages and we try to cope with the increasing pace by multi tasking. A survey of workplaces in the United States found that the personnel were interrupted and distracted roughly every three minutes and that people working on a computer had on average eight windows open at the same time. There is no tendency for this to slow down; the amount and complexity of information continually increases

The most pressing concerns with this environment are: how do we deal with the daily influx of information that our inundated mental capacities are faced with? At what point does our stone-age brain become insufficient? Will we be able to train our brains effectively to increase brain capacity in order to Read the rest of this entry »

A User’s Guide to Lifelong Brain Health: BrainFit for Life

As the Brain Fitness industry continues to gain momentum, and people explore all the incredible brain-training tools being developed, we hope that enthusiasts don’t take their eye off the importance of the physical health of the brain and all the systems it communicates with. The brain is unique in that it houses our cognitive and emotional capacities in the form of the mind. It is a ‘cognitive’ organ that hungers for stimulation from new experiences and challenges. Many brain fitness programs strive to satisfy this need. Yet the brain is also a physical organ that plays by many of the same rules as the heart, lungs, liver and kidneys. To stay healthy and perform optimally it requires quality nutrition, physical activity and optimal sleep. The brain, especially, relies on a healthy vascular system to efficiently deliver oxygen and key nutrients and remove waste. In fact, the brain uses approximately 20% of the oxygen we breathe to satisfy its high-energy demands. Given that the brain only weighs about 2% of the body, we can consider it an energy hog and we must cater to its needs very carefully.

Nutrients play key roles in brain function. Several have shown efficacy in clinical trials treating cases of mood disorders, cognitive decline and of course benefiting the physical health of the brain. Nutrients are both the raw materials employed in creating new neural connections and Read the rest of this entry »

To Think or to Blink?

Should Hamlet be living with us now and reading bestsellers, he might be wondering: 

To Blink or not to Blink?

To Think or not to Think?

We are pleased to present, as part of our ongoing Author Speaks Series, an article by Blind SpotsMadeleine Van Hecke, author of Blind Spots: Why Smart People Do Dumb Things. In it, she offers the ”on the other hand” to Malcolm Gladwell’s Blink argument. 

 

 

To Think or to Blink?

- By Madeleine Van Hecke, PhD

Is thoughtful reflection necessarily better than hasty judgments?

Not according to Malcolm Gladwell who argued in his best-selling book, Blink, that the decisions people make in a blink are often not only just as accurate, but MORE accurate, than the conclusions they draw after painstaking analysis.

So, should we blink, or think?

When we make judgments based on a thin slice of time – a few minutes talking with someone in a speed dating situation, for example – are our judgments really as accurate as when we analyze endless reams of data?

Read the rest of this entry »

Welcome to SharpBrains!

As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
News: We are organizing the first cognitive fitness industry conference:
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