Next Tues­day, Novem­ber 3rd: I’ll be pre­sent­ing the Sharp­Brains Guide to a business/ entre­pre­neur­ial audi­ence at the San Fran­cisco Chap­ter of the Asso­ci­a­tion for Cor­po­rate Growth (you can reg­is­ter online).

Descrip­tion: While most of us have heard the phrase “use it or lose it,” very few under­stand what “it” means, or how to prop­erly “use it” in order to improve brain func­tion and fit­ness. This talk will pro­vide an overview of the most recent research, guide­lines and resources to “Use It and Improve It”, sum­ma­riz­ing the main find­ings and top­ics from the new book The Sharp­Brains Guide to Brain Fit­ness. We will debunk 10 com­mon brain fit­ness myths; dis­cuss how the brain works and the 4 pil­lars of brain main­te­nance; explain the dif­fer­ence between men­tal exer­cise and men­tal activ­ity and iden­tify prac­ti­cal ways to inte­grate this research into our work and lives for max­i­mum brain health and performance.

To order book: Here. (has been among Amazon.com’s Top 10 Pre­ven­tive Med­i­cine books basi­cally since publication!)

Over the last few weeks I have given a cou­ple of AARP-sponsored talks, both in Eng­lish and in Span­ish (this was my first Span­ish pre­sen­ta­tion on a topic I mostly dis­cuss in Eng­lish, so I did get some extra brain points by try­ing to trans­late “neu­ro­plas­tic­ity” and “hip­pocam­pus” on the fly), and had a great cou­ple of meet­ings with AARP staff to explore col­lab­o­ra­tions. AARP can obvi­ously play a major role in how ratio­nally this whole cat­e­gory of “brain fit­ness” evolves.

Here you have a cou­ple of my favorite recent media interviews:

4-minute Video inter­view on the Gilbert Guide:
Book Reveals Secrets Once Only Known to Scientists

30-minute radio inter­view on WMBR (MIT cam­pus radio sta­tion):
Par­a­digm Shifts: Brain Fit­ness (mine is the sec­ond inter­view, starts around the middle)

Finally, a grow­ing num­ber of blog­gers are review­ing the book. This is what they say:

• Brain Fit­ness for Coach­ing and Lead­er­ship (Ed Batista at Stan­ford Busi­ness School)
• Is Your Brain a Couch Potato (Doc Gur­ley at SF Gate)
• Essen­tial ref­er­ence for brain fit­ness, cog­ni­tive health, neu­ro­plas­tic­ity (High­light Health)
• Fit­brains learn how to learn (Dr. Larry McCleary)
• Learn about cog­ni­tive func­tion­ing (Teen Health 411)
• A great ded­i­ca­tion: to your Unique Brain, and Unique Mind (Play with your mind)
• Very valu­able inter­views (Nucleus Learning)
• Author­i­ta­tive research and per­spec­tive (Green­stein Institute)

You can order The Sharp­Brains Guide to Brain Fit­ness here.

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