Sep 8, 2009
Update: Retooling Use It or Lose It at New York Public Library
By: Alvaro Fernandez
Here you have the September edition of our monthly newsletter covering cognitive health 
and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.
In the current edition of The Journal on Active Aging, I discuss why we need to Retool “Use it or lose it”, and why routine, doing things inside our comfort zones, is the most common enemy of the novelty, variety and challenge our brains need. You can read the full article for free Here.
Book Tour
We are glad to report that The SharpBrains Guide to Brain Fitness continues to obtain excellent endorsements:
“This is the only book that I know of that seamlessly integrates latest information about cognitive health across the lifespan. Very useful to anyone interested in brain care.”
–Arthur Kramer, Ph. D., Professor of Psychology at University of Illinois
“…we now have a rock solid primer on brain health that we can recommend with confidence…I found it particularly effective to start the book with a list of ten brain myths that need debunking.”
–Michael C. Patterson, former Manager NRTA/ Staying Sharp at AARP
The official book tour starts this week, and includes New York Public Library!
09/08: Club One Fitness Center, Petaluma, CA
09/09: San Francisco State University OLLI
09/11: ASA Brain Health Day, Oakland, CA
09/23: New York Public Library, Bronx Library Center
09/25: New York Public Library, Stephen Schwarzman Building
10/06, SmartSilvers MIT Northern California, Palo Alto, CA
10/14: UC-Berkeley OLLI, CA
You can find all the details here. If you haven’t read the book yet, you can order it via Amazon Here
Brain Reserve
Changing our Minds…by Reading Fiction: What about getting a novel in your hands (or writing one)? By imagining many possible worlds, argues psychologist Keith Oatley, fiction gives us the surprise which can help expand our understanding of ourselves and the social world.
SharpBrains Fan Page in Facebook: What about participating in our new Fan Page at Facebook? You can not only receive latest updates but comment on your favorite articles and teasers, and discuss your own ideas and resources.
 Medication and Training
Cognitive Enhancement via Pharmacology AND Neuropsychology: our co-founder Dr. Elkhonon Goldberg integrates three apparently separate worlds -cognitive enhancement via drugs, brain fitness training software, computerized neurocognitive assessments-, in a much updated new edition of his book The Executive Brain.
Comparing Cognitive Training & Medication Treatment for ADHD: a recent study shows that working memory training improves working memory more than stimulant medication treatment-and benefits persist longer. Does this matter?, Does this mean training is better than medication for kids with attention deficits? Dr. David Rabiner dissects the study searching for answers.
Innovation
AAA to deploy DriveSharp: Peter Kissinger, CEO of the AAA Foundation, explains why the current system of driver licensing is inadequate and inconsistent, why AAA is recommending older drivers use a new cognitive training program, and why he believes insurance companies will soon start to offer brain training to their members.
SharpBrains Network for Brain Fitness Innovation: in order to help leaders of the brain fitness and cognitive health community learn, connect and collaborate, SharpBrains has created a virtual LinkedIn network for clients. The network will be formally launched with a webinar on September 29th that will discuss The State of the Brain Fitness Software Market in 2009. For organizations that want to order the report, attend the webinar, and join the network, more information is available Here.
Brain Teaser
Brain Quiz: Do You Have a Brain?: Dr. Pascale Michelon dares you to answer these 10 questions correctly to prove that you have a brain.
Enjoy!
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