Given the whole dis­tract­ing “con­tro­versy” of whether Nin­tendo Brain Age “works” or not, I have started to use the fol­low­ing “brain teasers” in my talks in order to help the audi­ence gain a more use­ful per­spec­tive of what is going on. They worked great both in the Medicare Read­mis­sions Sum­mit in DC a few weeks ago, and at the Games for Heath Con­fer­ence last week.

Q: How many sol­diers in the US Army have gone through com­put­er­ized cog­ni­tive test­ing before being deployed, and why?
A: Over 150,000, in order to estab­lish an objec­tive start­ing base­line and iden­tify poten­tial Post Trau­matic Stress Dis­or­der (PTSD) and Trau­matic Brain Injury (TBI) prob­lems upon their return.

Q: How big is the ongo­ing invest­ment by OptumHealth, a divi­sion of Unit­ed­Health Group (UNH), in devel­op­ing com­put­er­ized cog­ni­tive assess­ments to inform clin­i­cal decision-making?
A: over $6m.

Q: How many All­state policy-holders over the age of 50 have received a com­put­er­ized cog­ni­tive train­ing pro­gram to improve their dri­ving safety?
A: Over 8,000, in the state of Pennsylvania.

Q: How many res­i­den­tial com­mu­ni­ties are offer­ing com­put­er­ized cog­ni­tive train­ing pro­grams to their res­i­dents?
A: Over 700, in the US alone, cov­er­ing inde­pen­dent and assisted living.

Q: How much money has the Gov­ern­ment of Ontario invested in set­ting up a new Cen­tre for Brain Fit­ness as part of Bay­crest research cen­ter in order to develop and com­mer­cial­ize tech­nolo­gies to assess and enhance cog­ni­tive func­tions?
A: $10m, matched with another 10m from local investors.

For more on our Cog­ni­tive Health Track at Games for Health Con­fer­ence last week, see this USA Today article:

More doctor’s pre­scrip­tions may include brain games to improve men­tal acuity

(pretty good over­all, but please note that Sharp­Brains didn’t orga­nize the whole con­fer­ence, “only” the cog­ni­tive health track, which was a lot of stim­u­lat­ing fun. Ben Sawyer and team did over­all conference).

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