We are a brain fitness center because we want to offer the best information, tools and support on how to exercise our brains. Same way you join the gym to stay in shape and find the best machines and personal trainers.

One of the “tools” or “machines” we offer was designed under the scientific supervision of Professor Daniel Gopher and his team for basketball players: click here to read our interview with him. And here for a fun clip with the Memphis Tigers.

Our partner ACE just issued this press release:

Fighter Pilots Help Purdue and Long Beach State Reach the Tournament

The Basketball IntelliGym™ Improves Decision-Making

STUDIO CITY, Calif.–(BUSINESS WIRE)–The same technology initially developed to train Israeli fighter pilots on the cognitive, brain level has been an integral part of the training regimen for both Long Beach State and Purdue, two teams earning their first NCAA tournament births since 1995 and 2003 respectively.

The innovative Basketball IntelliGym™ software program has been proven to improve real-time decision-making and execution for thousands of basketball players worldwide and players on more than a dozen college basketball teams.

Featuring a computer-game facade, the IntelliGym trains the part of the brain controlling complex basketball related tasks including; decision making; pattern recognition; tactics adaptation and switching; peripheral vision; attention control; situational awareness; teamwork, and spatial orientation. It strengthens the brain, just like the weight room builds muscles. What it means to players is more assists, blocks and steals, less turnovers and better shot selection.

Purdue (21-11), back in the tourney for the first time since 2003, earned the #9 seed in the Midwest Region and will play #8 Arizona. The Boilermakers have won eight of their last 12 games, with three of the losses to top-ranked Ohio State. The improvement since last season under second year head coach Matt Painter is reflected in three key statistics that involve decision-making. Their average steals and assists increased from 5.39 to 7.68 and 13.1 to 13.75 per game respectively and turnovers decreased from 17.6 to 14.2 per game.

In 2005, LBSU head coach Larry Reynolds became one of the first to use the IntelliGym. The team has improved each season, and this year won its first Big West title and tournament bid since 1995. The 49ers (24-7) are a #12 seed and face #5 Tennessee. LBSU committed fewer turnovers than its opponent 22 times and over the past 23 games they have had fewer turnovers than their opponents 19 times.

“Basketball is not about who runs faster or jumps higher, but who makes better decisions and fewer mistakes,” explains long-time NBA coach Hubie Brown. “I’m in the business for 50 years and the Basketball IntelliGym is the first training tool I have seen to actually improve game intelligence skills.”

The IntelliGym is available in a personal edition for players of all ages and abilities.