What We do

Sharp­Brains is an inde­pen­dent mar­ket research firm and think tank help­ing orga­ni­za­tions and indi­vid­u­als nav­i­gate the emerg­ing brain fit­ness and applied neu­ro­science field. We main­tain an annual state-of-the mar­ket report ^[1] series, pub­lish con­sumer guides ^[2] to inform decision-making, pro­duce an annual global and vir­tual pro­fes­sional con­fer­ence ^[3].

SharpBrains.com, the firm’s edu­ca­tional blog and web­site, is one of the most pop­u­lar brain blogs with 100,000+ monthly read­ers and 45,000+ eNewslet­ter subscribers.

Our Mis­sion

Our mis­sion is to pro­vide inde­pen­dent, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market.

Our Found­ing Team

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Alvaro Fer­nan­dez, named a Young Global Leader in 2012 by the World Eco­nomic Forum, is the CEO of Sharp­Brains.com, a lead­ing inde­pen­dent mar­ket research and think tank track­ing health and pro­duc­tiv­ity appli­ca­tions of neu­ro­science. He has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Mr. Fer­nan­dez is the editor-in-chief of the new mar­ket report “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain func­tion­ing ^[1],” and the co-author of “The Sharp­Brains Guide to Brain Fit­ness ^[5],” rec­og­nized as a “Best Book” by AARP. He also wrote the acclaimed arti­cle Prepar­ing Soci­ety for the Cog­ni­tive Age ^[6], pub­lished in Fron­tiers in Neu­ro­science, The Busi­ness and Ethics of the Brain Fit­ness Boom ^[7], pub­lished in Gen­er­a­tions, and co-authored The Global Agenda Coun­cil on the Age­ing Soci­ety: Pol­icy Prin­ci­ples ^[8], pub­lished in Global Pol­icy. Alvaro has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity. Detailed LinkedIn Pro­file: Alvaro Fer­nan­dez ^[9].

Dr. Elkhonon Gold­berg ^[10] is Sharp­Brains’ co-founder and Chief Sci­en­tific Advi­sor. He leads Sharp­Brains Sci­en­tific Advi­sory Board. Dr. Gold­berg is an author, sci­en­tist, edu­ca­tor and clin­i­cian, inter­na­tion­ally renowned for his clin­i­cal work, research, writ­ings and teach­ing in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science. He is a Clin­i­cal Pro­fes­sor of Neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and Diplo­mate of The Amer­i­can Board of Pro­fes­sional Psy­chol­ogy in Clin­i­cal Neu­ropsy­chol­ogy. A stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria, Dr. Gold­berg has con­tin­ued to advance Luria’s sci­en­tific and clin­i­cal tra­di­tion, and writ­ten pop­u­lar sci­ence books such as The Exec­u­tive Brain: Frontal Lobes and The Civ­i­lized Mind and The Wis­dom Para­dox: How Your Mind Can Grow Stronger As Your Brain Grows Older. He is the the co-author of “The Sharp­Brains Guide to Brain Fit­ness ^[5],” rec­og­nized as a “Best Book” by AARP.

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