Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

National Neurotechnology Initiative

Zack Lynch asks for sup­port to Write Con­gress Today in Sup­port of the National Neu­rotech­nol­ogy Ini­tia­tive Act, explain­ing:

With the recent intro­duc­tion of the National Neu­rotech­nol­ogy Ini­tia­tive (NNTI) Act in the House (H.R. 5989) and the Sen­ate (S.2989) ear­lier this month, the time has come to ramp up a national grass­roots cam­paign in sup­port of the NNTI and I would like to ask for your help. It is imper­a­tive that we get a sub­stan­tive amount of Con­gres­sional sup­port as quickly as pos­si­ble as we are tar­get­ing Con­gres­sional hear­ings prior to the August break.

Take action: We need to flood Con­gres­sional fax machines and mail boxes with indi­vid­ual let­ters of sup­port from key con­stituents like you over the next four weeks. I urge you to visit NIO’s Take Action web­page.

Read the rest of this entry »

Brain Training Games: Context, Trends, Questions

A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ural, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

This past Tues­day, the MIT Club of North­ern Cal­i­for­nia, the Amer­i­can Soci­ety on Aging, and Smart­Sil­vers spon­sored an event on The Emerg­ing Brain Fit­ness Soft­ware Mar­ket: Build­ing Bet­ter Brains to explore the real­i­ties and myths of this grow­ing field. The panel was mod­er­ated by Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion, and com­posed of a ven­ture cap­i­tal­ist and 3 CEOs of pro­gram devel­op­ers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fit­ness Soft­ware Mar­ket based on our upcom­ing report to be released on March 4th.

Why are we talk­ing about this field at all? Well, for one, an increas­ing num­ber of com­pa­nies are achiev­ing sig­nif­i­cant com­mer­cial suc­cess in pack­ag­ing “brain exer­cise”. An exam­ple is the line of Nin­tendo games, such as Brain Age and Brain Train­ing, that have shipped over 15 mil­lion units world­wide despite lim­ited sci­en­tific sup­port, since 2005. What is less vis­i­ble is that a num­ber of com­pa­nies and sci­en­tists are Read the rest of this entry »

The Emerging Brain Fitness Software Market: Building Better Brains

This is an event you may be inter­ested in, if you are based in the San Fran­cisco Bay Area.

The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents:

The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here)

Date: 02/12/2008 Tues­day
Time: 6:00pm
Venue: Wil­son Son­sini
Loca­tion: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Here is the buzz  Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate an excit­ing new mar­ket in brain fit­ness, where soft­ware and online appli­ca­tions can assess and train cog­ni­tive abil­i­ties. That equates to a sharper mind and bet­ter mem­ory reten­tion con­tribut­ing to health­ier aging.  There is cur­rently a $400m world­wide mar­ket with high growth ahead predicted.

Join us in lively and infor­ma­tive dis­cus­sions as Alvaro Fer­nan­dez; CEO of SharpBrains.com sum­ma­rizes the sci­ence, key mar­ket seg­ments, play­ers and trends, based on the first Brain Fit­ness Soft­ware Mar­ket Report, pre­sented in this event.  He will dis­cuss the impli­ca­tions with sev­eral neuro-technology, gam­ing experts and investors.”  Mod­er­ated by Zack Lynch, the speaker and panel will dis­cuss: Read the rest of this entry »

Creativity, Michael Ray and Motto

Motto Mag­a­zine brings a great inter­view between Anita Sharpe and Michael Ray, on How To Reach Your High­est Goal. Very fun week­end read­ing mate­r­ial, includ­ing plenty of quotes and reflec­tions on how cre­ativ­ity can be trained/ enhanced by one of my favorite Stan­ford MBA pro­fes­sors. Some quotes:

  • But as the 1980s began, Ray and Myers kicked off more than two decades teach­ing one of the most influ­en­tial and talked about courses at Stan­ford University’s Grad­u­ate School of Busi­ness — a class on cre­ativ­ity and inno­va­tion. They taught MBA stu­dents who would go on to become some of the great­est cre­ators in the world of busi­ness, includ­ing eBay’s first pres­i­dent, Jef­frey Skoll, and Good to Great author Jim Collins.”
  • When (Apple co-founder) Steve Jobs came to our class, every­body was say­ing we have to get into the com­puter busi­ness. He said, you don’t nec­es­sar­ily have to do that. He said, go into San Fran­cisco and get a job as a waiter and find out what comes out of that.”
  • MOTTO: You have had a num­ber of renowned and suc­cess­ful stu­dents. How would you sum­ma­rize the char­ac­ter­is­tics that they share that con­tribute to their inner and outer success?
  • RAY: A sense of open­ness of con­scious­ness. Those peo­ple who are Read the rest of this entry »

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

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Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

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