Our inau­gural Sharp­Brains Sum­mit con­tin­ues to grow momen­tum — here goes a quick update.

New Speak­ers:

Thomas M. War­den is Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter (ARPC). He helps sets ARPC’s research agenda and man­age its exe­cu­tion by 60-member ARPC staff, lead­ing the devel­op­ment of sig­nif­i­cant inno­va­tions that con­tribute to Allstate’s prof­itable growth. He is a Char­tered Finan­cial Ana­lyst and has an M.B.A. from Har­vard University.

Dr. Lau­rence Hir­sh­berg directs the Neu­roDe­vel­op­ment Cen­ter and serves on the fac­ulty of the Depart­ment of Psy­chi­a­try and Human Behav­ior of the Brown Uni­ver­sity Med­ical School as Clin­i­cal Assis­tant Pro­fes­sor. The Neu­roDe­vel­op­ment Cen­ter is one of the 20 research sites world­wide par­tic­i­pat­ing in the largest study of neu­ro­phys­i­o­log­i­cal mark­ers for depres­sion. Dr. Hir­sh­berg is a licensed clin­i­cal psy­chol­o­gist and cer­ti­fied in EEG biofeed­back by the Biofeed­back Cer­ti­fi­ca­tion Insti­tute of Amer­ica, and recently served as Guest Edi­tor and con­trib­u­tor to a spe­cial issue of Child and Ado­les­cent Psy­chi­atric Clin­ics of North Amer­ica devoted to emerg­ing inter­ven­tions in applied neu­ro­science, includ­ing neu­ro­feed­back and other brain based interventions.

New Sil­ver Sponsor:

A.G.E. Mat­ters is a mul­ti­dis­ci­pli­nary Adult and Geri­atric Eval­u­a­tion Clinic in Toronto, Ontario, Canada, with a mis­sion to pro­vide swift and con­tin­u­ally upgraded access to community-based, com­pre­hen­sive assess­ment of cog­ni­tion, func­tion and behav­ior; per­son­al­ized pro­grams of pre­ven­tion, coun­sel­ing, edu­ca­tion and treat­ment; and nutri­tional and lifestyle rec­om­men­da­tions, cog­ni­tive train­ing pro­grams, and med­ica­tions of proven benefit.

New Part­ners:

The Alzheimer’s Drug Dis­cov­ery Foun­da­tion was estab­lished in 2004 as a pub­lic char­ity to sup­port the advance­ment of drugs to pre­vent, treat, and cure Alzheimer’s dis­ease, related demen­tias, and cog­ni­tive aging. Our strat­egy of ven­ture phil­an­thropy is based on the idea that our research grant recip­i­ents are engaged in projects that are poten­tially viable in the mar­ket­place with a pos­si­ble return on investment.

The Inter­na­tional Coun­cil on Active Aging® (ICAA) was founded in the belief that uni­fy­ing the efforts of the orga­ni­za­tions focused on older adults ben­e­fits both the peo­ple they reach and the orga­ni­za­tions them­selves. Today, the vision is shared by over 8,000 orga­ni­za­tions con­nected to the ICAA network.

The Knowl­edge Media Design Insti­tute (KMDI) is a leader in inter­dis­ci­pli­nary research and teach­ing at the Uni­ver­sity of Toronto. Our work spans the sci­en­tific study of the ways in which media and media tech­nolo­gies shape, and are shaped by, human activ­ity, and the prac­ti­cal work of found­ing an inter­dis­ci­pli­nary nexus for the design of such media. Adopt­ing a human-centred and par­tic­i­pa­tory approach to design, our goal is to enhance human skill rather than dimin­ish it, and to encour­age cre­ativ­ity and innovation.

The USC Davis School of Geron­tol­ogy has con­sis­tently pio­neered inno­v­a­tive edu­ca­tional pro­grams includ­ing the world’s first Ph.D. in Geron­tol­ogy, the first joint Master’s degree in Geron­tol­ogy and Busi­ness Admin­is­tra­tion, and the first under­grad­u­ate Health Sci­ence Track in Geron­tol­ogy. Research in mol­e­c­u­lar biol­ogy, neu­ro­science, demog­ra­phy, psy­chol­ogy, soci­ol­ogy and pub­lic pol­icy is con­ducted under the aus­pices of the Ethel Percy Andrus Geron­tol­ogy Cen­ter, founded in 1964.

Still much much more work ahead…but we are excited to see how this is shap­ing up!

For more infor­ma­tion, and to Reg­is­ter a early-bird rates, click on Sharp­Brains Sum­mit.

The San Fran­cisco Chron­i­cle brings two great pieces today — includ­ing an excel­lent review of our new Book!

Is Your Brain A Couch Potato? (online book review)

“At 165 pages, we’re talk­ing a short, sweet, enter­tain­ing read of a com­plex topic, with timely (writ­ten in 1/09) reviews of 21 top tech­nol­ogy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fitness field is headed. More impor­tantly, after you read it, you’ll have a good, detailed sense of where you, per­son­ally, can act to improve your own couch-potato brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stetho­scopes Up — check it out.”

Soft­ware designed to make older dri­vers sharper (arti­cle in print ver­sion)

- “All­state is exper­i­ment­ing with the soft­ware because it wants its cus­tomers who are over 50 to become bet­ter dri­vers so they have fewer acci­dents and can drive longer, per­haps in return for lower pre­mi­ums, said Tom War­den, an assis­tant vice pres­i­dent in Allstate’s research and plan­ning center.”

- “All­state found Posit after the insur­ance company’s own sci­en­tists, who were work­ing on the phys­i­ol­ogy and psy­chol­ogy of good dri­vers, dis­cov­ered research done by Visual Aware­ness, a com­pany in Alabama that has worked with State Farm and var­i­ous state motor vehi­cle depart­ments on expand­ing dri­vers’ fields of view. Posit acquired Visual Aware­ness last year.”

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Health Track in a Games for Health Con­fer­ence, June 11-12th in Boston. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

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Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which included Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ decision-makers and early adopters.

61% of respon­dents to the sur­vey Strongly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The Allstate-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Henry Mah­ncke, Posit Science

Evidence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­eral years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tially the next big break­through in auto­mo­bile safety”. The pur­pose of this ses­sion is to review novel ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »

Insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent initiative:

Video exer­cises aid dri­ving skills (Chicago Tribune)

-“All­state, which called the Posit pro­gram “poten­tially the next big break­through in auto­mo­bile safety,” said it expects its soft­ware exer­cises to reduce risky dri­ving maneu­vers by up to 40 per­cent and improve stop­ping dis­tance by an aver­age of 22 feet when trav­el­ing at 55 miles per hour.”

-“We’ll look to see whether over the next six to nine months there will be a reduc­tion in” the num­ber of acci­dents between the group par­tic­i­pat­ing in the video exer­cises and those sit­ting out, said Tom War­den, assis­tant vice pres­i­dent of Allstate’s research and plan­ning center.

I am for­tu­nate to inter­view Tom War­den, Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter, based in Menlo Park, California.

Alvaro Fer­nan­dez: Tom, thank you for your time. Can you please explain the con­text behind this new ini­tia­tive that you just announced?

Tom War­den: Our research cen­ter is con­stantly look­ing for new ideas to improve the dri­ving behav­ior of dri­vers of all ages. Recently we have paid extra empha­sis on ways to improve the safety of older drivers.

Let me pro­vide some back­ground here. All­state, as a com­pany, has always been one of the pio­neers in help­ing to intro­duce new safety mea­sures. For exam­ple, we were among the pio­neers in the 60s to advo­cate for manda­tory use of seat­ing belts, given research stud­ies on the ben­e­fits for dri­vers and pas­sen­gers alike. More recently, we helped lobby for wider adop­tion of airbags, an effec­tive but expen­sive way of pro­tec­tion that only became main­stream when man­u­fac­tur­ers were required to include them.

Let’s talk now about your agree­ment with Posit Sci­ence. What will hap­pen over the next months?

The first thing we are doing is to con­duct a research study to ana­lyze the real-life impact of Posit Sci­ence InSight, a computer-based cog­ni­tive train­ing pro­gram, on acci­dent rates. We know that as dri­vers get older Read the rest of this entry »