Think about this: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise or is one of them enough? Which brain train­ing approach, if any, is worth one’s time and money?

We tried to address these ques­tions, and many oth­ers, in our recent book, The Sharp­Brains Guide to Brain Fit­ness (182 pages, $24.95), that we pre­sented at Games for Health Con­fer­ence last week. The book is the result of over two years of exten­sive research includ­ing more than a hun­dred inter­views with sci­en­tists, pro­fes­sion­als and con­sumers, and a deep review of the sci­en­tific lit­er­a­ture, led by neu­ropsy­chol­o­gist Elkhonon Gold­berg and myself with the help of cog­ni­tive sci­en­tist Pas­cale Mich­e­lon. As we wrote in the Intro­duc­tion, what we wanted to do first of all was to debunks these 10 myths on brain health and brain training:

Myth 1. Genes deter­mine the fate of our brains.
Facts: Life­long neu­ro­plas­tic­ity allows our lifestyles and actions to play a mean­ing­ful role in how our brains phys­i­cally evolve, espe­cially given longer life expectancy.

Myth 2. Aging means auto­matic decline.
Facts: There is noth­ing inher­ently fixed in the pre­cise tra­jec­tory of how brain func­tions evolve as we age.

Myth 3. Med­ica­tion is the main hope for cog­ni­tive enhance­ment.
Facts: Non-invasive inter­ven­tions can have com­pa­ra­ble and more durable effects, side effect-free.

Myth 4. We will soon have a Magic Pill or Gen­eral Solu­tion to solve all our cog­ni­tive chal­lenges.
Facts: A multi-pronged approach is rec­om­mended, cen­tered around nutri­tion, stress man­age­ment, and both phys­i­cal and men­tal exercise.

Myth 5. There is only one “Use It or Lose it”.
Facts: The brain is com­posed of a num­ber of spe­cial­ized units. Our life and pro­duc­tiv­ity depend on a vari­ety of brain func­tions, not just one.

Myth 6. All brain activ­i­ties or exer­cises are equal.
Facts: Var­ied and tar­geted exer­cises are the nec­es­sary ingre­di­ents in brain train­ing so that a wide range of brain func­tions can be stimulated.

Myth 7. There is only one way to train your brain.
Facts: Brain func­tions can be impacted in a num­ber of ways: through med­i­ta­tion, cog­ni­tive ther­apy, cog­ni­tive training.

Myth 8. We all have some­thing called “Brain Age”.
Facts: Brain age is a fic­tion. No two indi­vid­u­als have the same brain or expres­sion of brain functions.

Myth 9. That “brain age”‚ can be reversed by 10, 20, 30 years.
Facts: Brain train­ing can improve spe­cific brain func­tions, but, with research avail­able today, can­not be said to roll back one “brain age”‚ by a num­ber of years.

Myth 10. All human brains need the same brain train­ing.
Facts: As in phys­i­cal fit­ness, users must ask them­selves: What func­tions do I need to improve on? In what time­frame? What is my budget?

Do you have other myths in mind you would like  us to address?

We have started to receive great feed­back from the health­care com­mu­nity, such as this email from a neu­ro­sur­geon in Texas:

“I really like the book, it is com­pre­hen­sive with­out being too tech­ni­cal. I have rec­om­mended it to sev­eral patients. There are some other books that I expected would be greeted with enthu­si­asm, but were too com­plex for most of my patients. I think this book is right in the sweet spot”.

A short, sweet, enter­tain­ing read of a com­plex topic, with timely (writ­ten in 1/09) reviews of 21 top tech­nol­ogy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fitness field is headed. More impor­tantly, after you read it, you’ll have a good, detailed sense of where you, per­son­ally, can act to improve your own couch-potato brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stetho­scopes Up — check it out. life.”

And this great book review by an Internist Physi­cian and Robert Wood John­son Foun­da­tion Fel­low, titled Is Your Brain A Couch Potato?:

Doc Gur­ley, book review for SFGate.com (06/08/09)

The book:  The Sharp­Brains Guide to Brain Fit­ness (avail­able via Amazon.com Here, review copies avail­able upon request).

Descrip­tion: While most of us have heard the phrase “use it or lose it,” very few under­stand what it means, or how to prop­erly ‚“use it”‚¬ in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­tify the lifestyle fac­tors and prod­ucts that con­tribute to brain health and fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twenty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­ity and cog­ni­tive health. An acces­si­ble and thought-provoking read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Prod­ucts Reviewed (we reviewed sci­en­tific stud­ies pub­lished before Jan­u­ary 2009, when the man­u­script text was closed):

– Over­all brain main­te­nance: Brain Age series (Nin­tendo), Brain­Ware Safari (Learn­ing Enhance­ment Cor­po­ra­tion), FitBrains.com (Viv­ity Labs), Happy-Neuron.com (Sci­en­tific Brain Train­ing), Lumosity.com (Lumos Labs), Mind­Fit (Cog­niFit), (m)Power (Dakim)

– Tar­geted brain work­out: Clas­sic and InSight (Posit Sci­ence), Work­ing Mem­ory Train­ing JM and RM (Cogmed), Dri­ve­Fit (Cog­niFit), Earo­bics (Houghton Mif­flin), Fast For­Word (Sci­en­tific Learn­ing), Intel­li­Gym (Applied Cog­ni­tive Engi­neer­ing), Vision Rest­pra­tion Ther­apy (NovaVision)

– Emo­tional self-regulation: emWave PC and Per­sonal Stress Reliever (Heart­Math), Jour­ney to the Wild Divine (Wild Divine), RES­PeR­ATE (Inter­Cure), StressEraser (Helicor)

You may have watched the new series Lie To Me, with Tim Roth, based on the work of Paul Ekman.

The sec­ond episode, which you can watch for free via Hulu.com Here, is pretty inter­est­ing, but the best part hap­pens in the begin­ning, so you only need to watch a few min­utes to learn why what are called “lie detec­tors” are noth­ing but biofeed­back sys­tems that mea­sure phys­i­o­log­i­cal anxiety.

Biofeed­back can be a very effec­tive train­ing tool for emo­tional self-regulation and stress man­age­ment, pre­cisely because it enables a faster feedback-based learn­ing loop. Indeed, we are see­ing a grow­ing num­ber of appli­ca­tions in the mar­ket, with names such as EmWave, StressEraser, RES­PeR­ATE, Jour­ney to the Wild Divine, and others.

Sim­ply, don’t believe the tech­nol­ogy is an effec­tive lie detector.

Car­o­line and I wrote an arti­cle on Paul Ekman’s work a cou­ple of years ago — let me repub­lish it now, given his work has made it all the way to main­stream TV!

Paul Ekman has con­ducted exten­sive research on iden­ti­fy­ing emo­tions through facial expres­sions. As part of that research, and as part of the power of dis­ci­pline and train­ing, he learned how to con­sciously manip­u­late 42 facial mus­cles, includ­ing many that in most of us are beyond our con­trol, and even awareness.

In the 60s and 70s when Ekman began look­ing into the uni­ver­sal­ity of facial expres­sions, all the major con­tem­po­rary social sci­en­tists, like Mar­garet Mead, believed that expres­sions were cul­tur­ally learned, not innate. He trav­eled all over the world with pic­tures of peo­ple mak­ing dis­tinct facial expres­sions and found peo­ple in cul­tures every­where, from mod­ern to stone age, agreed on the emo­tion behind the expres­sion. He then turned to Read the rest of this entry »

The hol­i­days are approach­ing and you can expect many soft­ware and game devel­op­ers to adver­tise their prod­ucts aggres­sively, try­ing to get you buy their “brain train­ing” prod­ucts for you or as a gift for a loved one.

The good news is that there are more and more tools we can use to keep men­tally stim­u­lated and even train and improve spe­cific cog­ni­tive abil­i­ties (like pro­cess­ing speed, short-term mem­ory…). You may be read­ing about Nin­tendo Brain Age, Posit Sci­ence, Fast For­Word, Mind­Fit, Lumos­ity, Happy Neu­ron, MyBrain­Trainer, emWave, StressEraser and more. And, of course, there are also non-technology based interventions.

The bad news is that it is dif­fi­cult to sep­a­rate mar­ket­ing from sci­en­tific claims, and to under­stand which one, if any, may be a good com­ple­ment to other healthy lifestyle choices.

To help you nav­i­gate this process, we are pub­lish­ing the Sharp­Brains Check­list below, based on dozens of inter­views with sci­en­tists, experts and consumers:

10 Ques­tions to Choose the Right Brain Fit­ness Pro­gram for You (and a brief expla­na­tion of why each ques­tion is important)

* 1. Are there sci­en­tists, ide­ally neu­ropsy­chol­o­gists, and a sci­en­tific advi­sory board Read the rest of this entry »