The 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tury (March 30 — April 1st) is just 5 weeks away. You can Learn More and Reg­is­ter Today HERE. Don’t miss the oppor­tu­nity to join an incred­i­ble line-up of 36+ con­firmed Speak­ers, 7 Sponsors/ Exhibitors, 13 Part­ners, and 150+ Par­tic­i­pants as of today, all avail­able to you with­out any travel involved.

Spon­sors

Spon­sor­ship Opportunities

Want to announce or pro­mote your ser­vice or prod­uct at the 2011 Sharp­Brains Sum­mit? Max­i­mize your mar­ket­ing and busi­ness devel­op­ment reach & make a big splash in front of our pres­ti­gious audi­ence! Only two Spon­sor­ship spots are still avail­able and going fast! Click here for infor­ma­tion about the var­i­ous ways to get involved.

Sum­mit Partners

Remem­ber…

Learn More and Reg­is­ter Today HERE

We are hon­ored to announce the fol­low­ing Spon­sors and Part­ners of the upcom­ing 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tury (March 30th — April 1st, 2011). And we are look­ing for more, so please con­tact us if inter­ested! Read the rest of this entry »

We’ll have an excit­ing ses­sion in Palo Alto on Octo­ber 6th, as part of the BoomerTech series orga­nized by the MIT Club and Smart­Sil­vers. Let me share the details now.

Fact or Fad: Who is Shap­ing the Brain Fit­ness Mar­ket?
Descrip­tion: Lots of buzz … Per­haps you think that “Senior Moments” are an inevitable part of aging. But research shows you may be able to keep your brain young and fit the same way you do your body, with exer­cise and train­ing. With the suc­cess of Nintendo’s Brain Age, Posit Sci­ence and dozens of new soft­ware pro­grams and games that promise “brain fit­ness”, the real ques­tion is: “Are we expe­ri­enc­ing a fad, or an emerg­ing new con­sumer market?”

Join our speaker, Alvaro Fer­nan­dez, author of the new book, The Sharp Brains Guide to Brain Fit­ness, and our expert panel to discuss:

* What are the top prod­ucts on the mar­ket today?
* Can the emerg­ing field of Brain fit­ness improve your job per­for­mance?
* How will con­sumers make informed deci­sions on what to buy and use?
* What are the emerg­ing trends to lever­age for entre­pre­neurs to jump into the marketplace?

Click Here to Register

Speaker, Pan­elist & Moderator

Alvaro Fer­nan­dez, Sharp­Brains — Alvaro is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he has been quoted in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recently co-authored the book, The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Institute.

Pan­elists

Roger Quy, Gen­eral Part­ner, Tech­nol­ogy Part­ners — Roger has been respon­si­ble for the life sci­ence prac­tice of Tech­nol­ogy Part­ners since 1989. He spe­cial­izes in neu­rotech­nol­ogy, invest­ing in both bio­pharma and med­ical device com­pa­nies. Roger began his career at the Queen Square Insti­tute of Neu­rol­ogy, Lon­don where he was a Research Fel­low for the British Med­ical Research Coun­cil. He devel­oped and com­mer­cial­ized tech­niques for mon­i­tor­ing the brains of ambu­la­tory patients. He con­tributed to a text­book on epilepsy and holds eight patents. Roger earned a BA with hon­ors in psy­chol­ogy and law and a PhD in neu­ro­science from the Uni­ver­sity of Keele, Eng­land. He received an MBA from the Haas School of Busi­ness at the Uni­ver­sity of Cal­i­for­nia, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s inter­est in Brain Fit­ness is very per­sonal. She suf­fered a trau­matic brain injury after an auto­mo­bile acci­dent sev­eral years ago, and expe­ri­enced the con­cept of neu­ro­plas­tic­ity first-hand as she reha­bil­i­tated from not being able to walk or think ratio­nally to restor­ing much of her pre­vi­ous function.

Jan has served in a vari­ety of lead­er­ship roles includ­ing: the Board of Direc­tors of the Yerba Buena Cen­ter for the Arts where she cur­rently serves as Pres­i­dent of the Board, the Library Com­mis­sion of SF, the Cal­i­for­nia Exec­u­tive Recruiters Asso­ci­a­tion (its first female Pres­i­dent), the Kather­ine Del­mar Burke Inde­pen­dent School, and The Fam­ily Ser­vices Agency of SF — Pres­i­dent of the Board. Jan was rec­og­nized as The SF Cable Car Awards “Woman of the Year,” and later as the recip­i­ent of the Maya Angelou Com­mu­nity Lead­er­ship Award, from the Uni­ver­sity of Cal­i­for­nia, San Fran­cisco Med­ical School’s Cen­ter Of Excellence.

Date: Tues­day, Octo­ber 6, 2009

Time:

* 6:00PM Reg­is­tra­tion, Hors d’oeuvres and Net­work­ing
* 7:00PM Pre­sen­ta­tion and Panel Discussion

Cost:

* $20.00 in advance on the web­site
* $25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)

Con­tact:

Michael Sar­fatti
tel 415–885-2293
sarfatti@alum.mit.edu

Loca­tion:

Wil­son Son­sini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ural, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

This past Tues­day, the MIT Club of North­ern Cal­i­for­nia, the Amer­i­can Soci­ety on Aging, and Smart­Sil­vers spon­sored an event on The Emerg­ing Brain Fit­ness Soft­ware Mar­ket: Build­ing Bet­ter Brains to explore the real­i­ties and myths of this grow­ing field. The panel was mod­er­ated by Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion, and com­posed of a ven­ture cap­i­tal­ist and 3 CEOs of pro­gram devel­op­ers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fit­ness Soft­ware Mar­ket based on our upcom­ing report to be released on March 4th.

Why are we talk­ing about this field at all? Well, for one, an increas­ing num­ber of com­pa­nies are achiev­ing sig­nif­i­cant com­mer­cial suc­cess in pack­ag­ing “brain exer­cise”. An exam­ple is the line of Nin­tendo games, such as Brain Age and Brain Train­ing, that have shipped over 15 mil­lion units world­wide despite lim­ited sci­en­tific sup­port, since 2005. What is less vis­i­ble is that a num­ber of com­pa­nies and sci­en­tists are Read the rest of this entry »

This is an event you may be inter­ested in, if you are based in the San Fran­cisco Bay Area.

The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents:

The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here)

Date: 02/12/2008 Tues­day
Time: 6:00pm
Venue: Wil­son Son­sini
Loca­tion: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Here is the buzz  Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate an excit­ing new mar­ket in brain fit­ness, where soft­ware and online appli­ca­tions can assess and train cog­ni­tive abil­i­ties. That equates to a sharper mind and bet­ter mem­ory reten­tion con­tribut­ing to health­ier aging.  There is cur­rently a $400m world­wide mar­ket with high growth ahead predicted.

Join us in lively and infor­ma­tive dis­cus­sions as Alvaro Fer­nan­dez; CEO of SharpBrains.com sum­ma­rizes the sci­ence, key mar­ket seg­ments, play­ers and trends, based on the first Brain Fit­ness Soft­ware Mar­ket Report, pre­sented in this event.  He will dis­cuss the impli­ca­tions with sev­eral neuro-technology, gam­ing experts and investors.”  Mod­er­ated by Zack Lynch, the speaker and panel will dis­cuss: Read the rest of this entry »

Fun arti­cle in the San Fran­cisco Exam­iner today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

• “Sharp­Brains and Posit Sci­ence are just two of a grow­ing num­ber of start-up com­pa­nies lead­ing the way in the area of pack­ag­ing and devel­op­ing suites of soft­ware they call “brain gyms.”
• “Sharp­Brains offers a suite of prod­ucts that eval­u­ate buy­ers’ needs and tar­get their weak­ness, gen­tly push­ing for improve­ment, Fer­nan­dez said. One pro­gram helps improve mem­ory using a num­ber game (here); another pro­vides instant biofeed­back to users so they can prac­tice breath­ing and pos­i­tive think­ing to reduce stress (here), Fer­nan­dez said.”
• “I can start see­ing the changes in my stress level take place right in front of my eyes,” said Baba Shiv (pro­file here), a neu­ro­sci­en­tist and pro­fes­sor at Stanford’s Grad­u­ate School of Busi­ness, who uses Freeze-Framer 2.0 (here), one of the pro­grams licensed by Sharp­Brains. By mon­i­tor­ing his stress level through heart mon­i­tors hooked to his per­sonal com­puter at work, he dis­cov­ered that con­stantly mon­i­tor­ing his e-mail inbox raised his stress level, Shiv said. Now he lim­its him­self to check­ing e-mail every two hours, Shiv said.

The reporter did a great job in under­stand­ing and com­mu­ni­cat­ing a new and some­times com­plex topic. Read the arti­cle: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-control of our advi­sor Baba Shiv in The Frontal Cor­tex blog’s arti­cle Self-Control is a Mus­cle and in Mind Hacks: (un)emotional invest­ment.