Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Why Smart Brains Make Stupid Decisions

It hap­pens. Often.

Why?

We just secured an inter­view with Ori Braf­man, co-author of Sway: The Irre­sistible Pull of Irra­tional Behav­ior (Dou­ble­day Busi­ness, 2008), to dis­cuss our Dark Side (well, he calls it “dif­fer­ent hid­den forces” and “psy­cho­log­i­cal undercurrents”).

While read­ing some reviews about his book, I par­tic­u­larly enjoyed find­ing, after the usual impres­sive long col­lec­tion of endorse­ments, this “disclaimer”:

*DISCLAIMER: If you decide to buy this book because of these endorse­ments, you just got swayed. One of the psy­cho­log­i­cal forces you’ll read about in Sway is our ten­dency to place a higher value on opin­ions from peo­ple in posi­tions of promi­nence, power, or author­ity. (But you should still buy the book.)

Read the rest of this entry »

Brain Fitness and SharpBrains.com in the Press

Fitness TrainerGrow­ing media atten­tion on the brain fit­ness field. At least on the “Healthy Aging” seg­ment (I pre­dict the media with catch up soon with devel­op­ments in other areas, from cog­ni­tive train­ing for kids and adults with ADD/ ADHD to stroke and TBI reha­bil­i­ta­tion, to peak per­for­mance for cor­po­rate training).

First, a superb arti­cle by Leslie Walker at the Wash­ing­ton Post: Cross-Training Your Brain to Main­tain Its Strength

Quotes:  “A grow­ing body of research sug­gests that men­tal activ­ity in mid­dle age and ear­lier can help later in life. As a result, Web sites such as HappyNeuron.com are spring­ing up to offer online games to peo­ple of all ages, while blogs like SharpBrains.com pro­vide com­men­tary on the fledg­ling indus­try.” (Note: we can also pro­vide com­men­tary on the commentary!)

Peo­ple who engage in very chal­leng­ing tasks — not just in work but dur­ing leisure activ­i­ties such as read­ing, cross­word puz­zles, bridge, chess and travel — tend to slow down their men­tal aging process very sig­nif­i­cantly,” says Breznitz, who is also a mem­ber of Israel’s leg­is­la­ture and has devel­oped a brain-training pro­gram called MindFit.”

Also con­tribut­ing to the brain work­out boom are state-of-the-art imag­ing tech­niques that have allowed sci­en­tists to val­i­date a the­ory devel­oped decades ago. By tak­ing detailed pic­tures of brain neu­rons, sci­en­tists watch parts of the brain that had seemed dor­mant light up and assume new respon­si­bil­i­ties in response to stim­uli. The­o­ret­i­cally, this means brain decay can be halted or even reversed.”

The brain is con­stantly rewiring and recal­i­brat­ing itself in response to what you do,” says Henry Mah­ncke, whComputer Classroomo holds a PhD in neu­ro­science and is vice pres­i­dent of Posit Sci­ence, the San Fran­cisco devel­oper of the Brain Fit­ness soft­ware. “It remakes itself into a more effi­cient oper­a­tion to do the things you ask it to do.”

Com­ments: the arti­cle touches many key points. I espe­cially enjoy the quote “To be effec­tive, sci­en­tists say men­tal activ­ity must become pro­gres­sively more chal­leng­ing. Oth­er­wise, the brain adjusts and learns to per­form repet­i­tive tasks with less effort”, a key mes­sage I make often in my lec­tures to explain why well-designed pro­grams can be more effec­tive than doing cross­word puz­zle num­ber 512,789. The arti­cle also relates how many retire­ment com­mu­ni­ties and senior cen­ters and indi­vid­u­als are try­ing out the new brain fit­ness pro­grams com­ing to mar­ket, and shows some healthy skep­ti­cism on the state of the research. Now, this is an invi­ta­tion to the reporter to inter­view neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg to get the full pic­ture of the sci­ence behind the field, since these pro­grams haven’t appeared in a vac­uum. Our 10-Question Eval­u­a­tion Check­list can pro­vide use­ful guid­ance to any­one con­sid­er­ing a program.

Boomers use online brain games to stave off demen­tia (AccountingWeb)

Quotes: “The Inter­net offers a plethora of brain games for those who don’t sub­scribe to a daily news­pa­per or don’t want to pur­chase games. AARP, for exam­ple, offers plenty of free games on its site. More games appear at SharpBrains.com, includ­ing a page that con­tains the Top Ten Neu­ro­science Brain­teasers, and you can sign up to have the Col­lege Board e-mail you the SAT ques­tion of the day.”

The gen­er­a­tion that refuses to age is not going to sit back and wait for Alzheimer’s Dis­ease and other signs of demen­tia to take hold. Instead, savvy Baby Boomers are expand­ing their minds (no, not the way they did in the 60s) with the aid of the com­puter, puz­zles, and games. A brain health move­ment is sweep­ing Read the rest of this entry »

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

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Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

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