As part of the research behind the book The Sharp­Brains Guide for Brain Fit­ness we inter­viewed dozens of lead­ing cog­ni­tive health and fit­ness sci­en­tists and experts world­wide to learn about their research and thoughts, and have a num­ber of take-aways to report.

What can we clearly say today that we couldn’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­ago Ramon y Cajal claimed in the XX cen­tury, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­ity in the XXI.

And trans­form Edu­ca­tion, Health, Train­ing, and Gam­ing in the process, since Read the rest of this entry »

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­mary of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­eral part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on Octo­ber 24th, and the Health 2.0 con­fer­ence, where we are spon­sor­ing a panel on gam­ing for health), so it is only fair that we first share it with our own readers.

Exec­u­tive Summary

A spate of recent global news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ural, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes.

US brain fit­ness mar­ket: sig­nif­i­cant and growing

We esti­mate the size of the US brain fit­ness mar­ket was $225m in 2007 – more than dou­ble what it was in 2005. Whereas K12 school sys­tems were the largest buy­ers in 2005, con­sumers were respon­si­ble for most of the growth from 2005 to 2007. We esti­mate that the con­sumer seg­ment grew from a few mil­lion in 2005 to $80m in 2007, and fore­see sig­nif­i­cant mar­ket growth dri­ven not only by con­sumers but also by health­care and insur­ance providers.

Mar­ket dynamics

As we speak to diverse audi­ences about this emerg­ing field around the coun­try we are fre­quently asked the fol­low­ing questions:

- Why are we talk­ing about the brain fit­ness field at all?

Over the past decade, teams backed by neu­ro­sci­en­tists around the world Read the rest of this entry »

From a recent article:

Brain Train­ing dom­i­nates ’08 Euro sales (CVG Online)

- “Over­all, four of the ten best­selling DS games in both coun­tries dur­ing the first six months of 2008 were in the brain train­ing genre.”

- “Accord­ing to data released by sales mon­i­tor Media Con­trol GfK Inter­na­tional, the DS’s heavy­weight sta­tus in the Euro­pean con­sole mar­ket is closely tied to the pop­u­lar­ity of Nintendo’s Brain Train­ing series and other brain train­ing titles.”

- “The biggest demand for brain games is in Ger­many and Hol­land”, the com­pany said. More Brain Train­ing was the best­selling title in Ger­many dur­ing the first six months of the year, while Brain Train­ing topped the Dutch chart dur­ing the same period.

Fas­ci­nat­ing. Will brain-training-induced employee-productivity-increase help turn around the loom­ing reces­sion? we’ll track closely the per­for­mance of Ger­man and Dutch economies!

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

News and Events

Brain Health Pro­mo­tion by the Amer­i­can Soci­ety on Aging: You may be inter­ested in the excel­lent agenda the Amer­i­can Soci­ety on Aging has put together for health pro­fes­sion­als, from Sep­tem­ber 2-5th in San Fran­cisco, devot­ing a full day to Brain Health. Alvaro will par­tic­i­pate in 3 of the ses­sions, includ­ing giv­ing a keynote on the Future of Brain Health.

Can Google Kill Neu­rons and Rewire Your Whole Brain?: The Atlantic Monthly pub­lished an arti­cle titled Is Google Mak­ing Us Stu­pid, which basi­cally blamed Google for lit­er­ally rewiring our brains into more stu­pid brains (not being able to pay atten­tion, read deep books…). We are not very impressed by the super­fi­cial treat­ment given to this very impor­tant topic.

Mobile Brain Train­ing, Sci­en­tific Learn­ing, and More News: Overview of cog­ni­tive health and fit­ness news, includ­ing recent research on how phys­i­cal exer­cise can help diag­nosed Alzheimer’s patients, the new Mac ver­sion of Posit Science’s audi­tory pro­cess­ing train­ing pro­gram, and more.

Mar­ket Analysis

Top 10 Brain Health Pre­dic­tions: In an emerg­ing mar­ket, like brain health and train­ing, it is dif­fi­cult to make pre­cise pro­jec­tions. Here we point out a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­icy mak­ers, and the media should watch closely in the com­ing years. Your feed­back is very wel­come…we will give a com­pli­men­tary copy of our mar­ket report to the per­son who pro­vides the most insight­ful addi­tional pre­dic­tion by August 10th.

Cog­ni­tive Health Pio­neers: Thank You! The qual­ity and vari­ety of our client list brings up the cross-sector demand for qual­ity infor­ma­tion in the emerg­ing brain fitness/ cog­ni­tive health cat­e­gory. And it helps us pri­or­i­tize efforts and cov­er­age of mar­ket and research news and trends.

Research Analy­sis

Encephalon blog car­ni­val: Brain & Mind Research: We hosted Encephalon´s 50th edi­tion, where you will find a selec­tion of superb blog posts on all things Brain and Mind. Exam­ples? you may enjoy Face­book Ate My Psy­chi­a­trist or per­haps the Com­pul­sive Col­lect­ing of Toy Bul­lets and Tele­vi­sions.

Atten­tion Deficits At Work: Dr. Pas­cale Mich­e­lon pro­vides an in-depth overview of a recent study by Ron de Graaf and col­leagues, in which they found that an aver­age of 3.5% of work­ers (in ten coun­tries) meet the cri­te­ria for adult ADHD, In the US, the per­cent­age increased to 4.5%. This has clear effects on productivity.

Edu­ca­tion and Learning

Learn­ing & the Brain: Resources for Edu­ca­tors: Edu­ca­tor Lau­rie Bar­tels reviews her favorite brain resources for teach­ing and learn­ing: books, con­fer­ences, and websites.

Brain Teasers

Top 25 Brain and Mind Haikus. Yours?: Read­ers have con­tributed a good num­ber of haikus on brain-related top­ics. You can fol­low the link to check out our Favorite 7, and many other fun ones…which ones do you like the most?

Over the last year we have inter­viewed a num­ber of lead­ing brain health and fit­ness sci­en­tists and prac­ti­tion­ers world­wide to learn about their research and thoughts, and have news to report.

What can we say today that we couldn’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­ago Ramon y Cajal claimed in the XX cen­tury, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­ity in the XXI. And influ­ence Edu­ca­tion, Health, Train­ing, and Gam­ing in the process.

We have only scratched the sur­face of what science-based struc­tured cog­ni­tive (i.e., men­tal) exer­cise can do for brain health and pro­duc­tiv­ity. We are now wit­ness­ing the birth of a new indus­try that crosses tra­di­tional sec­tor bound­aries and that may help us under­stand, assess and train our brains, har­ness­ing the grow­ing research about neu­ro­ge­n­e­sis (the cre­ation of new neu­rons), neu­ro­plas­tic­ity (the abil­ity of the brain to rewire itself through expe­ri­ence), cog­ni­tive train­ing and emo­tional regulation.

Let’s now debunk 10 myths, still too preva­lent, that may pre­vent us from see­ing the full poten­tial of this emerg­ing field:

Myth 1: It’s all in our genes.

Real­ity: A big com­po­nent of our life­long brain health and devel­op­ment depends on what we do with our brains. Our own actions, not only our genes, influ­ence our lives to a large extent. Genes pre­dis­pose us, not deter­mine our fates.

“Indi­vid­u­als who lead men­tally stim­u­lat­ing lives, through edu­ca­tion, occu­pa­tion and leisure activ­i­ties, have reduced risk of devel­op­ing Alzheimer’s. Stud­ies sug­gest that they have 35–40% less risk of man­i­fest­ing the dis­ease” — Dr. Yaakov Stern, Divi­sion Leader of the Cog­ni­tive Neu­ro­science Divi­sion of the Sergievsky Cen­ter at Colum­bia University.

Myth 2: The field of Cognitive/ Brain Fit­ness is too new to be credible.

Real­ity: The field rests on solid foun­da­tions dat­ing back more decades — what is new is the num­ber and range of tools that are now start­ing to be avail­able for healthy individuals.

“Rig­or­ous and tar­geted cog­ni­tive train­ing has been used in clin­i­cal prac­tice for many years. Exer­cis­ing our brains sys­tem­at­i­cally is as impor­tant as exer­cis­ing our bod­ies.” — Dr. Elkhonon Gold­berg, neu­ropsy­chol­o­gist, clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and dis­ci­ple of Alexan­der Luria.

“Today, thanks to fMRI and other neu­roimag­ing tech­niques, we are start­ing to under­stand the impact our actions can have on spe­cific parts of the brain.” — Dr. Judith Beck, Direc­tor of the Beck Insti­tute for Cog­ni­tive Ther­apy and Research.

Myth 3: Med­ica­tion is and will remain the only evidence-based inter­ven­tion for a num­ber of brain-related problems.

Real­ity: Cog­ni­tive train­ing pro­grams are start­ing to Read the rest of this entry »

Pro­fes­sor Bradley Gib­son is an Asso­ciate Pro­fes­sor in the Depart­ment of Psy­chol­ogy at Uni­ver­sity of Notre Dame, and Direc­tor of the Per­cep­tion and Atten­tion Lab there. He is a cog­ni­tive psy­chol­o­gist with research inter­ests in per­cep­tion, atten­tion, and visual cog­ni­tion. Gibson’s research has been pub­lished in a vari­ety of jour­nals, includ­ing Jour­nal of Exper­i­men­tal Psy­chol­ogy, Human Per­cep­tion and Per­for­mance, Psy­cho­log­i­cal Sci­ence, and Per­cep­tion & Psychophysics.

In 2006 he con­ducted the first inde­pen­dent repli­ca­tion study based on the Cogmed Work­ing Mem­ory Train­ing pro­gram we dis­cussed with Dr. Torkel Kling­berg.

A local news­pa­per intro­duced some pre­lim­i­nary results of the study Atten­tion, please: Mem­ory exer­cises reduce symp­toms of ADHD. Some quotes from the articles:

- “The com­puter game has been shown to reduce ADHD symp­toms in chil­dren in exper­i­ments con­ducted in Swe­den, where it was devel­oped, and more recently in a Granger school, where it was tested by psy­chol­o­gists from the Uni­ver­sity of Notre Dame.

- Fif­teen stu­dents at Dis­cov­ery Mid­dle School tried RoboMemo dur­ing a five-week period in Feb­ru­ary and March, said lead researcher Brad Gibson

- As a result of that expe­ri­ence, symp­toms of inat­ten­tion and hyper­ac­tiv­ity were both reduced, accord­ing to reports by teach­ers and par­ents, Gib­son said.

- Other tests found sig­nif­i­cant improve­ment in “work­ing mem­ory”, a short-term mem­ory func­tion that’s con­sid­ered key to focus­ing atten­tion and con­trol­ling impulses.

- RoboMemo’s effec­tive­ness is not as well estab­lished as med­ica­tions, and it’s a lot more work than pop­ping a pill.

- Gib­son said Notre Dame’s study is con­sid­ered pre­lim­i­nary because it involved a small num­ber of stu­dents. Another lim­i­ta­tion is that the study did not have a con­trol group of stu­dents receiv­ing a placebo treatment.

We feel for­tu­nate to inter­view Dr. Gib­son today.

Alvaro Fer­nan­dez (AF): Dr. Gib­son, thanks for being with us. Could you first tell us about your over­all research interests?

Dr. Bradley Gib­son (BG): Thanks for giv­ing me this oppor­tu­nity. My pri­mary research Read the rest of this entry »