In spite of the recent eco­nomic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graphic and pol­icy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tally trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nomic Forum’s Coun­cil on the Aging Soci­ety and Editor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolkit to ben­e­fit an aging soci­ety that increas­ingly seeks new ways to enhance cog­ni­tive func­tion­al­ity and men­tal well­ness across the lifespan.”

“As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ingly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010.

A major­ity among the 1,900+ decision-makers and early-adopters sur­veyed said they trusted the effec­tive­ness of non-invasive options above inva­sive options to enhance crit­i­cal brain func­tion­al­ity. Pro­fes­sional and intel­lec­tual chal­lenges were rated very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-medicating with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and marketplace.

“We must do for brain health in the 21st cen­tury what we largely accom­plished in car­dio­vas­cu­lar health in the past cen­tury. It’s time to take sci­en­tific insights out of the lab and to iden­tify prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­ity,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Baycrest.

Other Report High­lights are: Read the rest of this entry »

In this Jan­u­ary issue of our eNewslet­ter, we will first brief you on the enlight­en­ing demos that will take place on Wednes­day, Jan­u­ary 20th, as part of the Sharp­Brains Sum­mit, and then present the 15 most stim­u­lat­ing Sharp­Brains arti­cles of 2009.

Expo Day

If you want to see and dis­cuss the lat­est pro­grams and tech­nolo­gies for brain fit­ness, pre­sented by Sum­mit Spon­sors, Wednes­day Jan­u­ary 20th is your day. Each demo will last 30 min­utes, fol­lowed by 15 min­utes of Q&A.

9am. Baycrest/ Cog­nic­iti will intro­duce the new Memory@Work work­shop, designed to teach what mem­ory is, how lifestyle fac­tors such as dis­trac­tion and stress can affect mem­ory, and how to enhance mem­ory per­for­mance at work with the use of enabling strategies.

10am. Cog­niFit will demo Cog­niFit Per­sonal Coach and Cog­niFit Senior Dri­ver, two online pro­grams designed to assess and main cog­ni­tive func­tions for healthy liv­ing and safe dri­ving, respectively.

11am. Posit Sci­ence will demo InSight, a software-based cog­ni­tive train­ing pack­age designed to sharpen brain’s visual sys­tem. This is the pro­gram being tested by All­state for safer driving.

Noon. Happy Neu­ron will intro­duce HAP­PYneu­ron PRO, a new plat­form for pro­fes­sion­als for the effec­tive deliv­ery and man­age­ment of cog­ni­tive reme­di­a­tion and reha­bil­i­ta­tion pro­grams in a patient cen­tric manner.

1pm. Sharp­Brains will help nav­i­gate this grow­ing field by dis­cussing The State of the Brain Fit­ness Soft­ware 2009 report and The Sharp­Brains Guide to Brain Fit­ness con­sumer guide, and sum­ma­riz­ing key Sum­mit take-aways.

Learn more and reg­is­ter HERE. Please remem­ber that reg­is­tra­tion closes on Jan­u­ary 17th.

We want to thank our most recent spon­sor, the Arrow­smith Pro­gram, a com­pre­hen­sive suite of cog­ni­tive pro­grams for stu­dents with learn­ing dis­abil­i­ties avail­able in pub­lic and pri­vate schools in Canada and the U.S. More infor­ma­tion here.

And now, let’s review the (in our view) 15 most stim­u­lat­ing arti­cles of 2009.

The Big Picture

100 is the new 65: Why do some peo­ple live, and well, to 100? Researchers are try­ing to find out, reports Meera Lee Sethi at Greater Good Magazine.

Learn­ing about Learn­ing: an Inter­view with Joshua Wait­zkin: Scott Barry Kauf­man inter­views “child prodigy” Joshua Wait­zkin on The Art of Learning.

Debunk­ing 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to pre­vent mem­ory prob­lems right around the corner?  Check out the facts to debunk 10 com­mon myths.

Why is work­ing mem­ory rel­e­vant to read­ing and math­e­mat­ics: A recent large UK study iden­ti­fied 1 in 10 stu­dents as hav­ing work­ing mem­ory dif­fi­cul­ties. Dr. Tracy Alloway elab­o­rates why this matters.

Change Your Envi­ron­ment, Change Your­self: Dr. Brett Steen­barger explains why new envi­ron­ments  “force us to exit our rou­tines and actively mas­ter unfa­mil­iar challenges.”

Tools

Retool­ing Use it or lose it: Alvaro Fer­nan­dez dis­cusses why rou­tine, doing things inside our com­fort zones, is the most com­mon enemy of the nov­elty, vari­ety and chal­lenge our brains need.

Does cog­ni­tive train­ing work? (For Whom? For What?): Dr. Pas­cale Mich­e­lon, dis­sects a cou­ple of recent press releases and the under­ly­ing stud­ies to clar­i­fy­ing what they mean – and what they don’t mean.

New Study Sup­ports Neu­ro­feed­back Treat­ment for ADHD: Dr. David Rabiner reports the promis­ing find­ings from the first well-designed con­trolled trial on the effect of neu­ro­feed­back treat­ment for ADHD.

Do Art Classes Boost Test Scores? Is there a “Mozart Effect?”: Some researchers sug­gest so; oth­ers are not con­vinced. Karin Evans offers a  thought­ful review of the evi­dence and asks, “Now, is this the right question?”

Does cof­fee boost cog­ni­tive func­tions over time? Dr. Pas­cale Mich­e­lon reports good news (long-term effects seem more pos­i­tive than neg­a­tive, so cof­fee leads to no clear harm) and bad ones (no clear ben­e­fi­cial effects on gen­eral brain functions).

Indus­try

Brain fit­ness heads towards its tip­ping point: How do you know when some­thing is mov­ing towards a Glad­wellian tip­ping point? When insur­ance com­pa­nies and pol­icy mak­ers pay atten­tion, Dr. Ger­ard Finnemore reports.

Visual Rep­re­sen­ta­tion of the State of the Mar­ket 2009: Paul Van Slem­brouck beau­ti­fully presents the main find­ings of our 150-page mar­ket report, The State of the Brain Fit­ness Mar­ket 2009.

Michael Merzenich on brain fit­ness: neu­ro­sci­en­tist Michael Merzenich dis­cusses neu­ro­plas­tic­ity, tech­nol­ogy, safe dri­ving, men­tal health, and the need for stan­dards, auto­mated assess­ments and “per­sonal brain trainers”.

Brain Teaser

Stim­u­late your Con­cen­tra­tion Skills: when one really wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Dr. Pas­cale Mich­e­lon chal­lenges you to count a few sim­ple letters.

Res­o­lu­tion

Finally, an arti­cle that may inspire some New Year Res­o­lu­tions. In Yes, You Can Build Willpower, Daniel Gole­man dis­cusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 con­nec­tions to other brain cells. Impli­ca­tion? Med­i­tate, mind­fully, and build pos­i­tive habits.

Wish­ing you a Happy and Pro­duc­tive 2010, and look­ing for­ward to meet­ing many of you (200 so far) at the inau­gural Sharp­Brains Sum­mit!

Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­ity research. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tific Learn­ing Cor­po­ra­tion (Nas­daq: SCIL), and in 2004 became co-founder and Chief Sci­en­tific Offi­cer of Posit Sci­ence. He was elected to the National Acad­emy of Sci­ences in 1999 and to the Insti­tute of Med­i­cine this year. He retired as Fran­cis A. Sooy Pro­fes­sor and Co-Director of the Keck Cen­ter for Inte­gra­tive Neu­ro­science at the Uni­ver­sity of Cal­i­for­nia at San Fran­cisco in 2007. You may have learned about his work in one of PBS TV spe­cials, mul­ti­ple media appear­ances, or neuroplasticity-related books.

(Alvaro Fer­nan­dez) Dear Michael, thank you very much for agree­ing to par­tic­i­pate in the inau­gural Sharp­Brains Sum­mit in Jan­u­ary, and for your time today. In order to con­tex­tu­al­ize the Summit’s main themes, I would like to focus this inter­view on the likely big-picture impli­ca­tions dur­ing the next 5 years of your work and that of other neu­ro­plas­tic­ity research and indus­try pioneers.

Thank you for invit­ing me. I believe the Sharp­Brains Sum­mit will be very use­ful and stim­u­lat­ing, you are gath­er­ing an impres­sive group together. I am look­ing for­ward to January.

Neuroplasticity-based Tools: The New Health & Well­ness Frontier

There are many dif­fer­ent technology-free approaches to har­ness­ing –enabling, dri­ving– neu­ro­plas­tic­ity. What is the unique value that tech­nol­ogy brings to the cog­ni­tive health table?

It’s all about effi­ciency, scal­a­bil­ity, per­son­al­iza­tion, and assured effec­tive­ness. Tech­nol­ogy sup­ports the imple­men­ta­tion of near-optimally-efficient brain-training strate­gies. Through the Inter­net, it enables the low-cost dis­tri­b­u­tion of these new tools, any­where out in the world. Tech­nol­ogy also enables the per­son­al­iza­tion of brain health train­ing, by pro­vid­ing sim­ple ways to mea­sure and address indi­vid­ual needs in each person’s brain-health train­ing expe­ri­ence. It enables assess­ments of your abil­i­ties that can affirm that your own brain health issues have been effec­tively addressed.

Of course sub­stan­tial gains could also be achieved by orga­niz­ing your every­day activ­i­ties that grow your neu­ro­log­i­cal abil­i­ties and sus­tain your brain health. Still, if the ordi­nary cit­i­zen is to have any real chance of main­tain­ing their brain fit­ness, they’re going to have to spend con­sid­er­able time at the brain gym!

One espe­cially impor­tant con­tri­bu­tion of tech­nol­ogy is the scal­a­bil­ity that it pro­vides for deliv­er­ing brain fit­ness help out into the world. Think about how effi­cient the drug deliv­ery sys­tem is today. Doc­tors pre­scribe drugs, insur­ance cov­ers them, and there is a drug store in every neigh­bor­hood in almost every city in the world so that every patient has access to them. Once neuroplasticity-based tools and out­comes and stan­dard­ized, we can envi­sion a sim­i­lar sce­nario. And we don’t need all those drug stores, because we have the Internet!

Hav­ing said this, there are obvi­ous obsta­cles. One main one, in my mind, is the lack of under­stand­ing of what these new tools can do. Cog­ni­tive train­ing pro­grams, for exam­ple, seem counter-intuitive to con­sumers and many pro­fes­sion­als “ why would one try to improve speed-of-processing if all one cares about is œmem­ory? A sec­ond obvi­ous prob­lem is to get indi­vid­u­als to buy into the effort required to really change their brains for the bet­ter. That buy-in has been achieved for many indi­vid­u­als as it applies to their phys­i­cal health, but we haven’t got­ten that far yet in edu­cat­ing the aver­age older per­son that brain fit­ness train­ing is an equally effort­ful business!

Tools for Safer Dri­ving: Teens and Adults

Safe dri­ving seems to be one area where the ben­e­fits are more intu­itive, which may explain the sig­nif­i­cant traction.

Yes, we see great poten­tial and inter­est among insur­ers for improv­ing dri­ving safety, both for seniors and teens. Appro­pri­ate cog­ni­tive train­ing can lower at-fault acci­dent rates. You can mea­sure clear ben­e­fits in rel­a­tively short time frames, so it won’t take long for insur­ers to see an eco­nomic ratio­nale to not only offer pro­grams at low cost or for free but to incen­tivize dri­vers to com­plete them. All­state, AAA, State Farm and other insur­ers are begin­ning to real­ize this poten­tial. It is impor­tant to note that typ­i­cal acci­dents among teens and seniors are dif­fer­ent, so that train­ing method­olo­gies will need to be dif­fer­ent for dif­fer­ent high-risk populations.

Yet, most dri­ving safety ini­tia­tives today still focus on edu­cat­ing dri­vers, rather that train­ing them neu­ro­log­i­cally. We mea­sure vision, for exam­ple, but com­pletely ignore atten­tional con­trol abil­i­ties, or a driver’s use­ful field of view. I expect this to change sig­nif­i­cantly over the next few years.

Long-term care and health insur­ance com­pa­nies will ulti­mately see sim­i­lar ben­e­fits, and we believe that they will fol­low a sim­i­lar course of action to reduce gen­eral med­ical and neu­rode­gen­er­a­tive dis­ease– (Mild Cog­ni­tive Impair­ment and Alzheimer’s– and Parkinsons-) related costs. In fact, many senior liv­ing com­mu­ni­ties are among the pio­neers in this field.

Boomers & Beyond: Main­tain­ing Cog­ni­tive Vitality

Main­stream media is cov­er­ing this emerg­ing cat­e­gory with thou­sands of sto­ries. But most cov­er­age seems still focused on does it work? more than “how do we define It”, what does work mean? or work for whom, and for what? Can you sum­ma­rize what recent research suggests?

We have seen clear pat­terns in the appli­ca­tion of our train­ing pro­grams, some pub­lished (like IMPACT), some unpub­lished, some with healthy adults, and some with peo­ple with mild cog­ni­tive impair­ment or early Alzheimers Dis­ease (AD). What we see in every case: Read the rest of this entry »

We are excited to invite you to the first vir­tual, global Sharp­Brains Sum­mit (Jan­u­ary 18-20th, 2010). The Sharp­Brains Sum­mit will fea­ture a dream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gural event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapidly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­counted early-bird rates, to receive these benefits:

• Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Handouts
• See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
• Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (members-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet other reg­is­trants in your city
• Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing scientists

On top of those early-bird dis­counts, we offer an addi­tional 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Mon­day, Jan­u­ary 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacific Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­ity: The New Health­care Frontier

• Alvaro Fer­nan­dez, SharpBrains
• David White­house, OptumHealth Behav­ioral Solutions
• William Reich­man, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Dri­ving: The Oppor­tu­nity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, Uni­ver­sity of South Florida
• Peter Chris­tian­son, Young Dri­vers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vitality

• Kunal Sarkar, Lumos Labs
• Eliz­a­beth Zelin­ski, USC Davis School of Geron­tol­ogy Read the rest of this entry »

You can see speak­ers and agenda by click­ing on Sharp­Brains Sum­mit. Please reg­is­ter if you are inter­ested in par­tic­i­pat­ing: Jan­u­ary 18-20th 2010 (Pacific Time).

• Con­fer­ence: Jan­u­ary 18-19th. 9–10 pan­els to dis­cuss Mar­ket and Research Insights,  together with online discussions.
• Expo Day: Jan­u­ary 20th. Prod­uct demos by Sponsors.

Con­firmed speak­ers and themes:

Mon­day, Jan­u­ary 18th, 2010:

Cog­ni­tion and Neu­ro­plas­tic­ity: The New Health­care Frontier

• Alvaro Fer­nan­dez, CEO, SharpBrains
• David White­house, Chief Med­ical Offi­cer, OptumHealth Behav­ioral Solutions
• William Reich­man, Pres­i­dent, Baycrest
• P Murali Doraiswamy, Bio­log­i­cal Psy­chi­a­try Divi­sion Head, Duke University

Tools for Safer Dri­ving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Chris­tian­son, Pres­i­dent of Young Dri­vers of Canada
• Jerri Edwards, Assoc. Pro­fes­sor Uni­ver­sity of South Florida

Clin­i­cal Appli­ca­tions: Research­ing, Iden­ti­fy­ing, Treat­ing Cog­ni­tive Deficits

• Keith Wesnes, Prac­tice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, Pres­i­dent, Sci­en­tific Brain Training
• Elkhonon Gold­berg, Chief Sci­en­tific Advi­sor, SharpBrains

Read the rest of this entry »

We’ll have an excit­ing ses­sion in Palo Alto on Octo­ber 6th, as part of the BoomerTech series orga­nized by the MIT Club and Smart­Sil­vers. Let me share the details now.

Fact or Fad: Who is Shap­ing the Brain Fit­ness Mar­ket?
Descrip­tion: Lots of buzz … Per­haps you think that “Senior Moments” are an inevitable part of aging. But research shows you may be able to keep your brain young and fit the same way you do your body, with exer­cise and train­ing. With the suc­cess of Nintendo’s Brain Age, Posit Sci­ence and dozens of new soft­ware pro­grams and games that promise “brain fit­ness”, the real ques­tion is: “Are we expe­ri­enc­ing a fad, or an emerg­ing new con­sumer market?”

Join our speaker, Alvaro Fer­nan­dez, author of the new book, The Sharp Brains Guide to Brain Fit­ness, and our expert panel to discuss:

* What are the top prod­ucts on the mar­ket today?
* Can the emerg­ing field of Brain fit­ness improve your job per­for­mance?
* How will con­sumers make informed deci­sions on what to buy and use?
* What are the emerg­ing trends to lever­age for entre­pre­neurs to jump into the marketplace?

Click Here to Register

Speaker, Pan­elist & Moderator

Alvaro Fer­nan­dez, Sharp­Brains — Alvaro is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he has been quoted in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recently co-authored the book, The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Institute.

Pan­elists

Roger Quy, Gen­eral Part­ner, Tech­nol­ogy Part­ners — Roger has been respon­si­ble for the life sci­ence prac­tice of Tech­nol­ogy Part­ners since 1989. He spe­cial­izes in neu­rotech­nol­ogy, invest­ing in both bio­pharma and med­ical device com­pa­nies. Roger began his career at the Queen Square Insti­tute of Neu­rol­ogy, Lon­don where he was a Research Fel­low for the British Med­ical Research Coun­cil. He devel­oped and com­mer­cial­ized tech­niques for mon­i­tor­ing the brains of ambu­la­tory patients. He con­tributed to a text­book on epilepsy and holds eight patents. Roger earned a BA with hon­ors in psy­chol­ogy and law and a PhD in neu­ro­science from the Uni­ver­sity of Keele, Eng­land. He received an MBA from the Haas School of Busi­ness at the Uni­ver­sity of Cal­i­for­nia, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s inter­est in Brain Fit­ness is very per­sonal. She suf­fered a trau­matic brain injury after an auto­mo­bile acci­dent sev­eral years ago, and expe­ri­enced the con­cept of neu­ro­plas­tic­ity first-hand as she reha­bil­i­tated from not being able to walk or think ratio­nally to restor­ing much of her pre­vi­ous function.

Jan has served in a vari­ety of lead­er­ship roles includ­ing: the Board of Direc­tors of the Yerba Buena Cen­ter for the Arts where she cur­rently serves as Pres­i­dent of the Board, the Library Com­mis­sion of SF, the Cal­i­for­nia Exec­u­tive Recruiters Asso­ci­a­tion (its first female Pres­i­dent), the Kather­ine Del­mar Burke Inde­pen­dent School, and The Fam­ily Ser­vices Agency of SF — Pres­i­dent of the Board. Jan was rec­og­nized as The SF Cable Car Awards “Woman of the Year,” and later as the recip­i­ent of the Maya Angelou Com­mu­nity Lead­er­ship Award, from the Uni­ver­sity of Cal­i­for­nia, San Fran­cisco Med­ical School’s Cen­ter Of Excellence.

Date: Tues­day, Octo­ber 6, 2009

Time:

* 6:00PM Reg­is­tra­tion, Hors d’oeuvres and Net­work­ing
* 7:00PM Pre­sen­ta­tion and Panel Discussion

Cost:

* $20.00 in advance on the web­site
* $25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)

Con­tact:

Michael Sar­fatti
tel 415–885-2293
sarfatti@alum.mit.edu

Loca­tion:

Wil­son Son­sini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

Here you have the August edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tific pub­li­ca­tion Fron­tiers in Neu­ro­science recently pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invited me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­nity to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-healthcare chan­nels. Click Here to read my article.

Announce­ments

In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer segments.

Below we share the full Exec­u­tive Sum­mary of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 –a 25% dis­count– using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Mar­ket

The Amer­i­can Soci­ety on Aging and Sharp­Brains have part­nered to co-produce a pro­fes­sional devel­op­ment day for pro­fes­sion­als in the field of aging. The day is themed “New Tools, New Part­ner­ships”, and will take place on Fri­day, Sep­tem­ber 11th, 2009, dur­ing ASA’s West Coast Con­fer­ence on Aging, in the Oak­land Mar­riot City Cen­ter, Oak­land, CA.

“Given aging pop­u­la­tion trends, it is clear that we need more and bet­ter trained aging pro­fes­sion­als, and that brain health needs to be a major com­po­nent in that train­ing. We are pleased to part­ner with Sharp­Brains to offer the lat­est think­ing, best prac­tices, and resources, to our mem­bers,” said Car­ole Ander­son, Vice Pres­i­dent of Education.

“The grow­ing inter­est in brain health and fit­ness among con­sumers and pro­fes­sion­als alike needs to be accom­pa­nied by high-quality edu­ca­tional ini­tia­tives to help sep­a­rate real­ity from hope from hype. We are hon­ored to part­ner with the Amer­i­can Soci­ety on Aging in this impor­tant endeavor,” said Alvaro Fer­nan­dez, CEO & co-founder of Sharp­Brains and co-author of The Sharp­Brains Guide to Brain Fitness.

Descrip­tion and How to Reg­is­ter
Since 2006, healthy aging pio­neers have been actively eval­u­at­ing and imple­ment­ing an expand­ing menu of stim­u­lat­ing brain health pro­grams. The Amer­i­can Soci­ety on Aging and Sharp­Brains have part­nered to intro­duce aging pro­fes­sion­als to the best prac­tices in a vari­ety of community-based and res­i­den­tial set­tings, dis­cuss emerg­ing trends that will affect your work in years to come, and offer you resources to under­stand and nav­i­gate through the grow­ing array of options.

Par­tic­i­pants will receive a com­pli­men­tary and signed copy of the book The Sharp­Brains Guide to Brain Fit­ness (May 2009, $24.95).

Learn­ing objec­tives are:

- Under­stand the com­ple­men­tary value the four main lifestyle pil­lars for life­long brain health and why “men­tal exer­cise”, beyond sim­ple “men­tal activ­ity”, is one of them.
– Iden­tify the best mix of brain health prac­tices and tech­nolo­gies by dis­cussing real world case stud­ies in a vari­ety of set­tings: adult edu­ca­tion, inde­pen­dent liv­ing, assisted liv­ing.
– Dis­cuss the oppor­tu­ni­ties and chal­lenges of build­ing inno­v­a­tive part­ner­ships between a non-profit orga­ni­za­tions and a for-profit com­pa­nies.
– Explore emerg­ing trends in research, pub­lic health, life­long learn­ing, and tech­nol­ogy, to ensure that health and aging pro­fes­sion­als are well equipped for years to come.

When and where: Fri­day, Sep­tem­ber 11th, 2009, at the Oak­land Mar­riott City Center.

Reg­is­tra­tion fees for Sharp­Brains clients and read­ers are $150 (offi­cial fees are $180) . Fee is for the full day ses­sion and includes up to six hours of CEU cred­its plus book and materials.

You can Reg­is­ter HERE, using Part­ner Orga­ni­za­tion Code: WCSB.

The Pro­gram
9:00 — 10:30 am Keynote– The Sharp­Brains Guide to Brain Fitness

This ses­sion will pro­vide an overview of the most recent research, guide­lines and resources to “Use It and Improve It”, sum­ma­riz­ing the main find­ings and top­ics from the book The Sharp­Brains Guide to Brain Fit­ness. It will debunk 10 brain fit­ness myths; dis­cuss how the brain works and the 4 pil­lars of brain main­te­nance; explain the dif­fer­ence between men­tal exer­cise and men­tal activ­ity and iden­tify research-based ways to exer­cise our brains; and review what 21 brain fit­ness soft­ware pack­ages do and what they don’t do. Finally, the ses­sion will dis­cuss emerg­ing trends to ensure that health and aging pro­fes­sion­als are well equipped for years to come.

- Alvaro Fer­nan­dez, SharpBrains

11:00 to 12:00 noon Bring­ing Brain Fit­ness to the Com­mu­nity Center

Sci­ence con­tin­ues to high­light the impor­tance of stay­ing active men­tally as well as phys­i­cally; peo­ple of all ages and sit­u­a­tions face the chal­lenge of learn­ing what brain exer­cise is, how it can help them, and how to incor­po­rate it into their busy lives. The Penin­sula Jew­ish Com­mu­nity Cen­ter (PJCC) has formed a unique part­ner­ship with vibrant­Brains, a pio­neer­ing gym for brain exer­cise, to explore new ways to bring brain fit­ness into the com­mu­nity on top of its exist­ing fit­ness and edu­ca­tional activities.

- Jane Post, Penin­sula Jew­ish Com­mu­nity Cen­ter; Lisa Schooner­man, vibrantBrains

1:30 to 2:30 pm Lat­est Tech­nolo­gies and Brain Health: Value and Limitations

Four inno­v­a­tive prac­ti­tion­ers will share their first-hand expe­ri­ence imple­ment­ing com­put­er­ized cog­ni­tive train­ing pro­grams in dif­fer­ent set­tings: adult edu­ca­tion classes, inde­pen­dent liv­ing, and assisted liv­ing. They will dis­cuss the Pros and Cons of tech­nol­ogy pro­grams pro­vided by Dakim, Posit Sci­ence and Cog­niFit, help­ing the audi­ence explore how tech­nol­ogy can enhance exist­ing brain health and well­ness pro­grams and how this trend will affect their work in the future.

- James Arp, Bel­mont Vil­lage; Kari Olsen, Front Porch; Shel­lie Sul­li­van, Lake­view Vil­lage; Teri Barr, Oak­land Uni­fied School District

2:30 to 3:15 pm Engag­ing the Com­mu­nity to Inte­grate Brain Health Research into Life­long Learning

OLLI @Berkeley has devel­oped a mem­ber­ship team to inves­ti­gate how to inte­grate neu­ro­science dis­cov­er­ies into their life­long learn­ing cur­ricu­lum and ongo­ing com­mu­nity activ­i­ties. If older adults are told that, in addi­tion to exer­cise, nutri­tion, among other things, men­tal stim­u­la­tion is required that is novel, chal­leng­ing and varied—how can life­long learn­ing cen­ters and adults them­selves judge what that is and how to inte­grate those under­stand­ings our activ­i­ties and lives?. Susan Hoff­man will share the method­ol­ogy and insights of work­ing with the com­mu­nity as well as with a wide range of experts and sci­en­tists, and dis­cuss what might be pos­si­ble in a vari­ety of insti­tu­tional set­tings such as yours.

- Susah Hoff­man, OLLI@Berkeley

3:30 to 4.30 pm San Fran­cisco Alzheimer’s Edu­ca­tion & Pre­ven­tion Task­force: Get­ting Ready for the Future

The San Fran­cisco Mayor’s office, in part­ner­ship with the Depart­ment of Aging & Adult Ser­vices recently con­vened an expert panel and com­mit­tees to cre­ate a strate­gic plan for address­ing the needs of San Fran­cis­cans with mem­ory loss and demen­tia through the year 2020. Learn about the process, find­ings and rec­om­men­da­tions on how the city of San Fran­cisco plans to address edu­ca­tion and pre­ven­tion of demen­tia now and in the future.

- Eliz­a­beth Edgerly, Alzheimer’s Asso­ci­a­tion; Bill Haskells, Depart­ment of Aging & Adult Services

4:30 pm What We Have Learned, What is Next

What are some of the pri­or­i­ties and chal­lenges for the next 12 months for the field at large, and for every­one involved? This inter­ac­tive ses­sion will help us sum­ma­rize the key high­lights from the whole day, iden­tify emerg­ing assump­tions, themes, and pri­or­i­ties, and dis­cuss col­lab­o­ra­tive next steps.

- Car­ole Ander­son, Amer­i­can Soci­ety on Aging; Alvaro Fer­nan­dez, SharpBrains

Speaker Bios
Alvaro Fer­nan­dez is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he has been quoted in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recently co-authored the book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Insti­tute.Jane Post is the Asso­ciate Exec­u­tive Direc­tor at the Penin­sula Jew­ish Com­mu­nity Cen­ter. With a back­ground that started in sum­mer youth camp­ing and tran­si­tioned into Com­mu­nity Cen­ter group work, the Illi­nois native moved to the Bay Area in 1979 to begin her thriv­ing career with the Penin­sula Jew­ish Com­mu­nity Cen­ter (PJCC) in Fos­ter City. Serv­ing in posi­tions rang­ing from Youth Direc­tor to Senior Adult Direc­tor, Ms. Post has enjoyed over 30 suc­cess­ful years with the PJCC and today is the Center’s Asso­ciate Exec­u­tive Direc­tor. She holds a Master’s degree in Social Work from the Uni­ver­sity of South­ern California.

Lisa Schooner­man is a co-founder at vibrant­Brains. Lisa held a vari­ety of tech­ni­cal and edi­to­r­ial posi­tions with the Thom­son Cor­po­ra­tion in the Legal Pub­lish­ing divi­sion (now Thom­son­Reuters), begin­ning in Rochester, NY and then com­ing to San Fran­cisco to work for what was then Ban­croft Whit­ney. Lisa’s work for Thom­son included a 3-year assign­ment in the UK, where she was Edi­to­r­ial Direc­tor of the group pro­vid­ing con­tent for West­law UK, the first inter­na­tional appli­ca­tion of the West­law database.

James Arp works as the West Regional Direc­tor for Activ­ity and Mem­ory Pro­grams for Bel­mont Vil­lage, where he was involved in a pilot pro­gram using com­put­er­ized cog­ni­tive train­ing. James has also worked as an Admin­is­tra­tor for sev­eral Inter­me­di­ate Care Facil­i­ties for the Devel­op­men­tally Dis­abled and in Guardian­ship, and has a Bach­e­lor of Sci­ence Degree in Psy­chol­ogy and Com­mu­ni­ca­tion Disorders.

Kari Olson, Chief Infor­ma­tion Offi­cer of Front Porch, leads all tech­nol­ogy ini­tia­tives for Front Porch and its part­ners. Kari is also the Pres­i­dent of the Front Porch Cen­ter for Tech­nol­ogy Inno­va­tion and Well­be­ing whose mis­sion is to explore inno­v­a­tive uses of tech­nol­ogy to empower indi­vid­u­als to live well, espe­cially in their later years. Kari is actively involved in the Cen­ter for Aging Ser­vices Tech­nolo­gies where she serves as a com­mis­sioner, steer­ing com­mit­tee mem­ber and task group chair for Boomer Tech­nol­ogy Needs Research and co-chair of the Provider Needs Research Work­group. Kari speaks reg­u­larly around the coun­try on tech­nol­ogy for aging ser­vices. Kari holds a BA in eco­nom­ics from Uni­ver­sity of Cal­i­for­nia, Los Ange­les and has com­pleted grad­u­ate course work in edu­ca­tion at Cal­i­for­nia State Uni­ver­sity, Los Angeles.

Teri Barr admin­is­ters the brain fit­ness classes for older adults at Oak­land Uni­fied School Dis­trict. She has a BFA from the Art Insti­tute of Chicago and a MSPE from the Uni­ver­sity of Illi­nois. In Illi­nois, she designed and imple­mented well­ness classes in Com­mu­nity Col­lege, Uni­ver­sity and Hos­pi­tal set­tings. Since mov­ing to Cal­i­for­nia, she has worked for OACE (Oak­land Adult and Career Edu­ca­tion) in the Older Adult Pro­gram. She started research for brain health classes in 2006 and began the pro­gram at OACE in 2007.

Shel­lie Sul­li­van is the Vol­un­teer Coor­di­na­tor at Lake­view Vil­lage, a faith-based, non­profit retire­ment com­mu­nity in Lenexa for 800 seniors offer­ing active liv­ing and sup­ported options. Ms. Sul­li­van coor­di­nated and sup­ported the cog­ni­tive train­ing por­tion of the Phys­i­cal & Cog­ni­tive Train­ing Study in which Lake­view par­tic­i­pated under the super­vi­sion of Dr. Art Kramer, from the Uni­ver­sity of Illi­nois. She admin­is­tered all of the cog­ni­tive pre– and post-assessments to Lake­view Vil­lage res­i­dents and com­mu­nity vol­un­teers and guided par­tic­i­pants using cog­ni­tive train­ing soft­ware through­out the entire study. Ms. Sul­li­van is a grad­u­ate from The Ohio State Uni­ver­sity with a degree in Communications.

Susan E. Hoff­man is the direc­tor of the Osher Life­long Learn­ing Insti­tute within the Vice Provost’s Office for Teach­ing and Learn­ing at UC Berke­ley. For the past fif­teen years she has worked at UC and CSU cam­puses launch­ing new inter­dis­ci­pli­nary and inter­na­tional pro­grams. Before then, she served as the Exec­u­tive Direc­tor of the Cal­i­for­nia Con­fed­er­a­tion of the Arts, rep­re­sent­ing Cal­i­for­nia artists, art edu­ca­tors and arts orga­ni­za­tions in Sacra­mento and Wash­ing­ton for a decade. Her cre­ative work includes being a writer and film­maker. Her fac­ulty appoint­ments have been in cre­ative writ­ing, the­atre and polit­i­cal philosophy.

Eliz­a­beth Edgerly, Ph.D., is the Chief Pro­gram Offi­cer for the Alzheimer’s Asso­ci­a­tion and national spokesper­son for the Association’s Main­tain Your Brain pro­gram. She over­sees the many pro­grams of the Asso­ci­a­tion for patients, fam­i­lies and health care pro­fes­sion­als. In addi­tion, she staffs the Med­ical Sci­en­tific Advi­sory Coun­cil of the Alzheimer’s Asso­ci­a­tion — North­ern Cal­i­for­nia. She received her Ph.D. in clin­i­cal psy­chol­ogy at the State Uni­ver­sity of New York and spe­cial­ized in geropsy­chol­ogy and neu­ropsy­chol­ogy. Dr. Edgerly joined the Alzheimer’s Asso­ci­a­tion after com­plet­ing a fel­low­ship in clin­i­cal geropsy­chol­ogy at the Palo Alto VA Hospital.

How to Register

Reg­is­tra­tion fees for Sharp­Brains clients and read­ers are $150 (offi­cial fees are $180) . Fee is for the full day ses­sion and includes up to six hours of CEU cred­its plus book and materials.

You can Reg­is­ter HERE, using Part­ner Orga­ni­za­tion Code: WCSB. 

About the Amer­i­can Soci­ety on Aging

Founded in 1954, the Amer­i­can Soci­ety on Aging is an asso­ci­a­tion of diverse indi­vid­u­als bound by a com­mon goal: to sup­port the com­mit­ment and enhance the knowl­edge and skills of those who seek to improve the qual­ity of life of older adults and their fam­i­lies. The mem­ber­ship of ASA is a mul­ti­dis­ci­pli­nary array of pro­fes­sion­als who are con­cerned with the phys­i­cal, emo­tional, social, eco­nomic and spir­i­tual aspects of aging. They range from prac­ti­tion­ers, edu­ca­tors, admin­is­tra­tors, pol­i­cy­mak­ers, busi­ness peo­ple, researchers, stu­dents, and more. For more infor­ma­tion, visit http://www.asaging.org/

About Sharp­Brains

Sharp­Brains is a mar­ket research & pub­lish­ing firm devoted to help­ing orga­ni­za­tions, pro­fes­sion­als and con­sumers nav­i­gate the brain fit­ness and cog­ni­tive health field. The com­pany was co-founded by exec­u­tive Alvaro Fer­nan­dez, mem­ber of the Global Agenda Coun­cils ini­tia­tive run by the World Eco­nomic Forum, and neu­ro­sci­en­tist Dr. Elkhonon Gold­berg, inter­na­tion­ally renowned for his clin­i­cal work, research, and writ­ing. Sharp­Brains recently released the The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp (May 2009; $24.95). For more infor­ma­tion, visit www.sharpbrains.com/

I  am very excited to pre-announce a col­lab­o­ra­tion with the Amer­i­can Soci­ety on Aging (ASA) to co-produce a Brain Health event, themed “New Tools, New Part­ner­ships”, to take place in Oak­land, CA, on Sep­tem­ber 11th. Read the rest of this entry »

The AAA Foun­da­tion for Traf­fic Safety just started to rec­om­mend a new dri­ver safety pro­gram called Dri­ve­Sharp (see AAA and Posit Release Pro­gram to Improve Dri­vers’ Minds), devel­oped by Posit Sci­ence. Dri­ve­Sharp is a com­put­er­ized cog­ni­tive assess­ment and train­ing tool based on Kar­lene Ball’s research on older adults’ cog­ni­tive fit­ness and driving.

In the press release for the agree­ment, Peter Kissinger, dri­ver safety research and pol­icy vet­eran and CEO of the AAA Foun­da­tion, says that “Part of mak­ing our nation’s roads safer is help­ing mature dri­vers who wish to stay active — a quickly grow­ing pop­u­la­tion — main­tain or improve their dri­ving safety.”

We have Peter Kissinger with us to dis­cuss the con­text for this inno­v­a­tive initiative.

Peter, I appre­ci­ate your time. In order to set the con­text, would you intro­duce the role and pri­or­i­ties of the AAA Foundation?

Sure. All your read­ers will know that AAA is the main dri­ver asso­ci­a­tion in North Amer­ica, with over 50 mil­lion mem­bers. The AAA Foun­da­tion is focused on the research and pol­icy required to improve dri­ver safety and has 4 strate­gic pri­or­i­ties:
– Intro­duce a cul­ture of traf­fic safety. It is an out­rage that there is a driving-related death every 13 min­utes in the US, and yet, we seem to accept this as sta­tus quo
– Improve road safety, espe­cially on rural roads, where almost 60% of the deaths occur,
– Improve safety among teens, one of the high­est risk groups
– Improve safety among seniors, another high-risk group.

In terms of driver-centered inter­ven­tions, are your pri­or­i­ties are teenage and older drivers?

Yes. You have prob­a­bly seen the U-shaped risk curve (Edi­tor note: see fig­ure at left) that shows how acci­dent risks are very high among teenagers, then decrease and remain sta­ble until our 60s, and then increase again.

We have pro­moted ini­tia­tives such as Dri­verZED (see www.driverzed.org) to help teenagers bet­ter iden­tify and man­age the typ­i­cal sources of risk, so they advance faster through the learn­ing curve. For older dri­vers we focus on how to bal­ance the priv­i­lege of dri­ving with the right of mobil­ity — we know that los­ing dri­ving inde­pen­dence can bring a vari­ety of neg­a­tive con­se­quences for the individual.

Given aging pop­u­la­tion trends, it is clear we need to intro­duce bet­ter sys­tems to bal­ance those two goals you just out­lined –safety and mobil­ity. Do you think as a soci­ety we are prepared?

I don’t think we are, and I am pes­simistic that we will be in the short term. This is a very impor­tant prob­lem: offi­cial esti­mates say that the pro­por­tion of all dri­vers who are over 65 years of age will grow from 15% today to 25% in 2025.

Let me give you some back­ground: two years ago we put together a work­shop to iden­tify the state of the research and the state of the prac­tice of dri­ver safety among Read the rest of this entry »