Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Research: Does Nintendo Brain Age work as a brain training game?

A new study tries to, but unfor­tu­nately doesn’t, answer that ques­tion. Study: Brain Train­ing Game Improves Exec­u­tive Func­tions and Pro­cess­ing Speed in the Elderly: A Ran­dom­ized Con­trolled Trial (PLoS ONE).

Con­clu­sions: Our results showed that play­ing Brain Age for 4 weeks could lead to improve cog­ni­tive func­tions (exec­u­tive func­tions and pro­cess­ing speed) in the elderly. This result indi­cated that there is a pos­si­bil­ity which the elderly could improve exec­u­tive func­tions and pro­cess­ing speed in short term train­ing. The results need repli­ca­tion in large sam­ples. Long-term effects and rel­e­vance for every-day func­tion­ing remain uncer­tain as yet.” Read the rest of this entry »

Transcript: Alvaro Fernandez on Brain Health and Non-invasive Cognitive Enhancement

Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on life­long cog­ni­tive fit­ness, “men­tal cap­i­tal­ism”, and more,  with Alvaro Fer­nan­dez, co-author of The Sharp­Brains Guide to Brain Fit­ness, mod­er­ated by Harry Moody, Direc­tor of Aca­d­e­mic Affairs at AARP. You learn more about upcom­ing Brain Fit­ness Q&A Ses­sions Here.

Read the rest of this entry »

Needed: funding for innovative research on slowing cognitive decline via cognitive training

I was really inter­ested in the recent cri­tique of the BBC brain train­ing exper­i­ment by Dr. Eliz­a­beth Zelin­ski. I think Owens et al (2010) was a crit­i­cal piece of research which was not con­ducted in the right way and was focus­ing on the wrong sam­ple pop­u­la­tion.  I totally agree with the com­ments by Dr. Zelin­ski regard­ing the poten­tial for sam­ple bias and the use of some ques­tion­able cog­ni­tive mea­sures. How­ever, I would like to take this cri­tique fur­ther and ques­tion whether the study was value for money when there are other stud­ies which can­not achieve fund­ing but would, in my opin­ion, show the criticism/scepticism of the use-it-or-lose-it theory.

I think there is not enough crit­i­cism about the age of the sam­ple pop­u­la­tion used in Owens et al. (2010). We have con­clu­sive cog­ni­tive and neu­ro­log­i­cal evi­dence that cognitive/neurological plas­tic­ity exists in young adults. There is also ade­quate evi­dence that neu­ro­plas­tic­ity is evi­dent in older adults. The crit­i­cal point which I want to make about the sam­ple pop­u­la­tion in Owens et al. study is that it did not tar­get the cor­rect sam­ple pop­u­la­tion, that is, older adults who are at risk of cognitive/neuronal atro­phy. It does not mat­ter if younger adults improve on brain train­ing tasks, or if skills picked up by younger adults from brain train­ing are not trans­ferred to other cog­ni­tive domains, sim­ply because younger adults are good at these skills/cognitive func­tions. There­fore there is a pos­si­bil­ity that ceil­ing or scal­ing effects mask the true find­ings in Owens et al. (2010), as indi­cated by Zelinski.

The recruit­ment of the sam­ple pop­u­la­tion is also very con­cern­ing and I do not feel that their con­trol group was appro­pri­ate. Read the rest of this entry »

BBC “Brain Training” Experiment: the Good, the Bad, the Ugly

You may already have read the hun­dreds of media arti­cles today titled “brain train­ing doesn’t work” and sim­i­lar, based on the BBC “Brain Test Britain” experiment.

Once more, claims seem to go beyond the sci­ence back­ing them up … except that in this case it is the researchers, not the devel­op­ers, who are responsible.

Let’s recap what we learned today.

The Good Sci­ence

The study showed that putting together a250px-ClintEastwood vari­ety of brain games in one web­site and ask­ing peo­ple who hap­pen to show up to play around for a grand total of 3–4 hours over 6 weeks (10 min­utes 3 times a week for 6 weeks) didn’t result in mean­ing­ful improve­ments in cog­ni­tive func­tion­ing. This is use­ful infor­ma­tion for con­sumers to know, because in fact there are web­sites and com­pa­nies mak­ing claims based on sim­i­lar approaches with­out sup­port­ing evi­dence. And this is pre­cisely the rea­son Sharp­Brains exists, to help both con­sumers (through our book) and orga­ni­za­tions (through our report) to make informed deci­sions. The paper only included peo­ple under 60, which is sur­pris­ing, but, still, this is use­ful infor­ma­tion to know.

A TIME arti­cle sum­ma­rizes the lack of trans­fer well:

But the improve­ment had noth­ing to do with the interim brain-training, says study co-author Jes­sica Grahn of the Cog­ni­tion and Brain Sci­ences Unit in Cam­bridge. Grahn says the results con­firm what she and other neu­ro­sci­en­tists have long sus­pected: peo­ple who prac­tice a cer­tain men­tal task — for instance, remem­ber­ing a series of num­bers in sequence, a pop­u­lar brain-teaser used by many video games — improve dra­mat­i­cally on that task, but the improve­ment does not carry over to cog­ni­tive func­tion in general.”

The Bad Sci­ence

The study, which was not a gold stan­dard clin­i­cal trial, angeleyescleef1.thumbnailcon­tained obvi­ous flaws both in method­ol­ogy and in inter­pre­ta­tion, as some neu­ro­sci­en­tists have started to point out. Back to the TIME article:

Kling­berg (note: Torkel Kling­berg is a cog­ni­tive neu­ro­sci­en­tist who has pub­lished mul­ti­ple sci­en­tific stud­ies on the ben­e­fits of brain train­ing, and founded a com­pany on the basis of that pub­lished work)…criticizes the design of the study and points to two fac­tors that may have skewed the results.

On aver­age the study vol­un­teers com­pleted 24 train­ing ses­sions, each about 10 min­utes long — for a total of three hours spent on dif­fer­ent tasks over six weeks. “The amount of train­ing was low,” says Kling­berg. “Ours and oth­ers’ research sug­gests that 8 to 12 hours of train­ing on one spe­cific test is needed to get a [gen­eral improve­ment in cognition].”

Sec­ond, Read the rest of this entry »

Update: 15 FAQs on Neuroplasticity/ Brain Plasticity

Here you have the Octo­ber edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness topics.

We recently run an online sur­vey among sub­scribers of our monthly eNewslet­ter, and over 500 peo­ple 107px-gray1197thumbnailsaid we have helped them make bet­ter per­sonal or pro­fes­sional deci­sions on how to main­tain and improve brain fit­ness. Respon­dents also had many good ques­tions to ask, so I have selected 15 com­mon ones, paraphrased/ syn­the­sized them below, and answered them by link­ing to our most rel­e­vant posts and resources. I hope you enjoy the FAQ session.

Q: I teach a brain fit­ness class at my library/ senior center/ school, using much of your info. Can you share some of your pre­sen­ta­tions?
A: Yes, we have just decided to share, using a Cre­ative Com­mons Attri­bu­tion No Deriv­a­tives License, the full pre­sen­ta­tion of my recent book talk at New York Pub­lic Library (opens video in YouTube). As long as you give credit to Sharp­Brains and don’t mod­ify it, you are free to use the pre­sen­ta­tion you can view and down­load HERE.

Q: What exactly does neu­ro­plas­tic­ity neuronsmean, and why is it so impor­tant for edu­ca­tion and health?
A: Start by read­ing how learn­ing changes your brain.

Q. Is this only rel­e­vant for older adults? Can I also apply it in the work­place (I am 47)
A. I strongly sus­pect you do have a human brain, so you may ben­e­fit from these Ten Habits of Highly Effec­tive Brains. Fur­ther, HR depart­ments would do well to start pay­ing more atten­tion to Cog­ni­tive Fit­ness and the Mature Work­force trends.

Q. I read so many con­flict­ing things I don’t know where to start.
A. You are not alone. We should all be aware that It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101.

Q. How can my orga­ni­za­tion deliver brain fit­ness activ­i­ties as a com­mu­nity ser­vice?
A. These arti­cles will pro­vide good guide­lines and ideas: Retool­ing Use It or Lose It , and Pub­lic Libraries: Community-Based Health Clubs for the Brain.

Q. Every­one seems obsessed with brain games. What about med­i­ta­tion?
A. Check out Yes, You Can Build Willpower, and Mind­ful­ness Med­i­ta­tion in Schools.

Q. Are software-based cog­ni­tive inter­ven­tions effec­tive?
A. As a cat­e­gory, it cer­tainly seems so, as long as we ask the right ques­tions, For Whom, For What?. For exam­ple, did you see this Sci­ence paper on how Cog­ni­tive Train­ing Can Influ­ence Dopamine Sys­tem?.

Q. What about the trade-off between time invested vs ben­e­fits real­ized.
A. Effi­ciency and replic­a­bil­ity of cog­ni­tive and brain-based out­comes seem to be, in fact, the strongest points of struc­tured cog­ni­tive inter­ven­tions. They seem to max­i­mize the Cog­ni­tive Value of your Men­tal Work­out.


Q. It some­times looks like the whole field came out of nowhere, due to Nin­tendo Brain Age’s suc­cess, so we can’t be talk­ing about some­thing seri­ous.

A: Nin­tendo did indeed cre­ate con­sumer aware­ness (for a prod­uct with lit­tle evi­dence) but “brain train­ing” has solid roots in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science, as you can read in our inter­view with Elkhonon Gold­berg.

Q. What about neu­ro­feed­back?
A. After years of much clin­i­cal use and lit­tle solid evi­dence, sev­eral impor­tant tri­als have been pub­lished since 2009, show­ing how neu­ro­feed­back can help diag­nose and treat ADHD patients, for exam­ple.

Q. How can one improve mem­ory?

A. Well, the answer deserves a whole book, but we can offer some Tips to Improve Mem­ory includ­ing Sleep, Prac­tice and Test­ing.

Q. How can I sharpbrainschecklist.thumbnailchoose one among the num­ber of prod­ucts mak­ing mem­ory and brain claims?
A. We sug­gest you use this Eval­u­a­tion check­list, and con­sider read­ing our con­sumer guide/ book.

Q. Any gen­eral tips for edu­ca­tors and life­long learn­ers?
A. Indeed, here you have these 10 Brain Tips to Teach and Learn.

Q. How can I keep track of all the new SharpBrains_State2009_Infographictrends, com­pa­nies and prod­ucts? Our health system/ insurer/ senior community/ ven­ture firm/ com­pany needs to make good deci­sions.
A. Well, that’s why we pub­lish mar­ket research, such as the one sum­ma­rized in this Info­graphic: State of the Mar­ket 2009 and also recently launched a pro­fes­sional Net­work for Brain Fit­ness Inno­va­tion.

Q: Thank you for all the infor­ma­tion you provide…but what I want more of is… brain teasers!
A. Under­stood. We will make sure to offer more, but you can try, right now, these Top 50 Brain Teasers and con­tinue with more recent puz­zles and brain games.

Brain Training Market Talk, at MIT/ BoomerTech Series

We’ll have an excit­ing ses­sion in Palo Alto on Octo­ber 6th, as part of the BoomerTech series orga­nized by the MIT Club and Smart­Sil­vers. Let me share the details now.

Fact or Fad: Who is Shap­ing the Brain Fit­ness Mar­ket?
Descrip­tion: Lots of buzz … Per­haps you think that “Senior Moments” are an inevitable part of aging. MIT Club Northern CaliforniaBut research shows you may be able to keep your brain young and fit the same way you do your body, with exer­cise and train­ing. With the suc­cess of Nintendo’s Brain Age, Posit Sci­ence and dozens of new soft­ware pro­grams and games that promise “brain fit­ness”, the real ques­tion is: “Are we expe­ri­enc­ing a fad, or an emerg­ing new con­sumer market?”

Join our speaker, Alvaro Fer­nan­dez, author of the new book, The Sharp Brains Guide to Brain Fit­ness, and our expert panel to discuss:

* What are the top prod­ucts on the mar­ket today?
* Can the emerg­ing field of Brain fit­ness improve your job per­for­mance?
* How will con­sumers make informed deci­sions on what to buy and use?
* What are the emerg­ing trends to lever­age for entre­pre­neurs to jump into the marketplace?

Click Here to Register

Speaker, Pan­elist & Moderator

Alvaro Fer­nan­dez, Sharp­Brains — Alvaro is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he has been quoted in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recently co-authored the book, The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Institute.

Pan­elists

Roger Quy, Gen­eral Part­ner, Tech­nol­ogy Part­ners — Roger has been respon­si­ble for the life sci­ence prac­tice of Tech­nol­ogy Part­ners since 1989. He spe­cial­izes in neu­rotech­nol­ogy, invest­ing in both bio­pharma and med­ical device com­pa­nies. Roger began his career at the Queen Square Insti­tute of Neu­rol­ogy, Lon­don where he was a Research Fel­low for the British Med­ical Research Coun­cil. He devel­oped and com­mer­cial­ized tech­niques for mon­i­tor­ing the brains of ambu­la­tory patients. He con­tributed to a text­book on epilepsy and holds eight patents. Roger earned a BA with hon­ors in psy­chol­ogy and law and a PhD in neu­ro­science from the Uni­ver­sity of Keele, Eng­land. He received an MBA from the Haas School of Busi­ness at the Uni­ver­sity of Cal­i­for­nia, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s inter­est in Brain Fit­ness is very per­sonal. She suf­fered a trau­matic brain injury after an auto­mo­bile acci­dent sev­eral years ago, and expe­ri­enced the con­cept of neu­ro­plas­tic­ity first-hand as she reha­bil­i­tated from not being able to walk or think ratio­nally to restor­ing much of her pre­vi­ous function.

Jan has served in a vari­ety of lead­er­ship roles includ­ing: the Board of Direc­tors of the Yerba Buena Cen­ter for the Arts where she cur­rently serves as Pres­i­dent of the Board, the Library Com­mis­sion of SF, the Cal­i­for­nia Exec­u­tive Recruiters Asso­ci­a­tion (its first female Pres­i­dent), the Kather­ine Del­mar Burke Inde­pen­dent School, and The Fam­ily Ser­vices Agency of SF — Pres­i­dent of the Board. Jan was rec­og­nized as The SF Cable Car Awards “Woman of the Year,” and later as the recip­i­ent of the Maya Angelou Com­mu­nity Lead­er­ship Award, from the Uni­ver­sity of Cal­i­for­nia, San Fran­cisco Med­ical School’s Cen­ter Of Excellence.

Date: Tues­day, Octo­ber 6, 2009

Time:

* 6:00PM Reg­is­tra­tion, Hors d’oeuvres and Net­work­ing
* 7:00PM Pre­sen­ta­tion and Panel Discussion

Cost:

* $20.00 in advance on the web­site
* $25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)

Con­tact:

Michael Sar­fatti
tel 415–885-2293
sarfatti@alum.mit.edu

Loca­tion:

Wil­son Son­sini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

Brain Quiz: Do You Have a Brain?

Have you already read The Sharp­Brains Guide to Brain Fit­ness?

Let’s see…brain health and brain fitness

1. Pick the only part of your body that does not con­tain fat:

a. Arm
b. Thigh
c. Brain
d. None

Answer: d) Fats are also present in the brain: in neu­rons’ mem­branes to keep them flex­i­ble. These fats are the omega 3 and omega 6 fatty acids mol­e­cules. (Page 32 of the book)

2. Pick the only food prod­uct that doesn’t con­tain Omega-3 fatty acids

a. Tuna
b. Wal­nut
c. Kiwi
d. Jelly Beans

Answer: d) Fatty acids can be found in cold-water fish (such as mack­erel, her­ring, salmon, and tuna), kiwi, and wal­nuts. (Page 33)

3. Pick the only food prod­uct that doesn’t con­tain antioxidants

a. Olive oil
b. Milk
c. Nuts
d. Berries

Answer: b) Antiox­i­dants can be found in veg­etable oils, nuts, green leafy veg­eta­bles (e.g., spinach), cit­rus fruit, and berries. (Page 33)

4. Chronic Stress cannot:

a. Pre­vent you from being cre­ative
b. Kill brain cells
c. Pre­vent you from sleep­ing
d. Kill liver cells

Answer: d) Pro­longed expo­sure to adrenal steroid hor­mones like cor­ti­sol, which is released into the blood stream when we are stressed, can lead to cell death and block the for­ma­tion of new neu­rons. (Page 35)

5. What type of phys­i­cal exer­cise is the best for your brain health?

a. Weight lift­ing
b. Aer­o­bic exer­cises
c. Flex­i­bil­ity exer­cises Read the rest of this entry »

Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tific pub­li­ca­tion Fron­tiers in Neu­ro­science recently pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invited me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­nity to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-healthcare chan­nels. Click Here to read my article.

Announce­ments

In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer segments.webinar

Below we share the full Exec­u­tive Sum­mary of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 –a 25% dis­count– using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Mar­ket

The brain fit­ness field holds excit­ing promise for the future while pre­sent­ing clear oppor­tu­ni­ties and chal­lenges today. The good news is that there are more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news is that there are no magic pills and that con­sumers, while sat­is­fied over­all, seem con­fused by com­pet­ing claims on how to reduce one’s “brain age.” We do see signs that this early-stage mar­ket can mature in a more ratio­nal, struc­tured man­ner; but there is much work to be done. We esti­mate that the size of the U.S. brain fit­ness soft­ware (i.e., appli­ca­tions designed to assess or enhance cog­ni­tive abil­i­ties) mar­ket in 2008 was Read the rest of this entry »

Debunking 10 Brain Training/ Cognitive Health Myths

Think about this: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise or is one of them enough? Which brain train­ing approach, if any, is worth one’s time and money?

We tried to address these ques­tions, and many oth­ers, in our recent book, The Sharp­Brains Guide to Brain Fit­nessSharpBrains Guide to Brain Fitness. The Book (182 pages, $24.95), that we pre­sented at Games for Health Con­fer­ence last week. The book is the result of over two years of exten­sive research includ­ing more than a hun­dred inter­views with sci­en­tists, pro­fes­sion­als and con­sumers, and a deep review of the sci­en­tific lit­er­a­ture, led by neu­ropsy­chol­o­gist Elkhonon Gold­berg and myself with the help of cog­ni­tive sci­en­tist Pas­cale Mich­e­lon. As we wrote in the Intro­duc­tion, what we wanted to do first of all was to debunks these 10 myths on brain health and brain training:

Myth 1. Genes deter­mine the fate of our brains.
Facts: Life­long neu­ro­plas­tic­ity allows our lifestyles and actions to play a mean­ing­ful role in how our brains phys­i­cally evolve, espe­cially given longer life expectancy.

Myth 2. Aging means auto­matic decline.
Facts: There is noth­ing inher­ently fixed in the pre­cise tra­jec­tory of how brain func­tions evolve as we age.

Myth 3. Med­ica­tion is the main hope for cog­ni­tive enhance­ment.
Facts: Non-invasive inter­ven­tions can have com­pa­ra­ble and more durable effects, side effect-free.

Myth 4. We will soon have a Magic Pill or Gen­eral Solu­tion to solve all our cog­ni­tive chal­lenges.
Facts: A multi-pronged approach is rec­om­mended, cen­tered around nutri­tion, stress man­age­ment, and both phys­i­cal and men­tal exercise.

Myth 5. There is only one “Use It or Lose it”.
Facts: The brain is com­posed of a num­ber of spe­cial­ized units. Our life and pro­duc­tiv­ity depend on a vari­ety of brain func­tions, not just one.

Myth 6. All brain activ­i­ties or exer­cises are equal.
Facts: Var­ied and tar­geted exer­cises are the nec­es­sary ingre­di­ents in brain train­ing so that a wide range of brain func­tions can be stimulated.

Myth 7. There is only one way to train your brain.
Facts: Brain func­tions can be impacted in a num­ber of ways: through med­i­ta­tion, cog­ni­tive ther­apy, cog­ni­tive training.

Myth 8. We all have some­thing called “Brain Age”.
Facts: Brain age is a fic­tion. No two indi­vid­u­als have the same brain or expres­sion of brain functions.

Myth 9. That “brain age”‚ can be reversed by 10, 20, 30 years.
Facts: Brain train­ing can improve spe­cific brain func­tions, but, with research avail­able today, can­not be said to roll back one “brain age”‚ by a num­ber of years.

Myth 10. All human brains need the same brain train­ing.
Facts: As in phys­i­cal fit­ness, users must ask them­selves: What func­tions do I need to improve on? In what time­frame? What is my budget?

Do you have other myths in mind you would like  us to address?

We have started to receive great feed­back from the health­care com­mu­nity, such as this email from a neu­ro­sur­geon in Texas:

I really like the book, it is com­pre­hen­sive with­out being too tech­ni­cal. I have rec­om­mended it to sev­eral patients. There are some other books that I expected would be greeted with enthu­si­asm, but were too com­plex for most of my patients. I think this book is right in the sweet spot”.

A short, sweet, enter­tain­ing read of a com­plex topic, with timely (writ­ten in 1/09) reviews of 21 top tech­nol­ogy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fitness field is headed. More impor­tantly, after you read it, you’ll have a good, detailed sense of where you, per­son­ally, can act to improve your own couch-potato brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stetho­scopes Up — check it out. life.”

And this great book review by an Internist Physi­cian and Robert Wood John­son Foun­da­tion Fel­low, titled Is Your Brain A Couch Potato?:

Doc Gur­ley, book review for SFGate.com (06/08/09)

The bookThe Sharp­Brains Guide to Brain Fit­ness (avail­able via Amazon.com Here, review copies avail­able upon request).

Descrip­tion: While most of us have heard the phrase “use it or lose it,” very few under­stand what it means, or how to prop­erly ‚“use it”‚¬ in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­tify the lifestyle fac­tors and prod­ucts that con­tribute to brain health and fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twenty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­ity and cog­ni­tive health. An acces­si­ble and thought-provoking read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Prod­ucts Reviewed (we reviewed sci­en­tific stud­ies pub­lished before Jan­u­ary 2009, when the man­u­script text was closed):

– Over­all brain main­te­nance: Brain Age series (Nin­tendo), Brain­Ware Safari (Learn­ing Enhance­ment Cor­po­ra­tion), FitBrains.com (Viv­ity Labs), Happy-Neuron.com (Sci­en­tific Brain Train­ing), Lumosity.com (Lumos Labs), Mind­Fit (Cog­niFit), (m)Power (Dakim)

– Tar­geted brain work­out: Clas­sic and InSight (Posit Sci­ence), Work­ing Mem­ory Train­ing JM and RM (Cogmed), Dri­ve­Fit (Cog­niFit), Earo­bics (Houghton Mif­flin), Fast For­Word (Sci­en­tific Learn­ing), Intel­li­Gym (Applied Cog­ni­tive Engi­neer­ing), Vision Rest­pra­tion Ther­apy (NovaVision)

– Emo­tional self-regulation: emWave PC and Per­sonal Stress Reliever (Heart­Math), Jour­ney to the Wild Divine (Wild Divine), RES­PeR­ATE (Inter­Cure), StressEraser (Helicor)

Brain Teasers on Brain Training/ Games for Health Conference

Given the whole dis­tract­ing “con­tro­versy” of whether Nin­tendo Brain Age “works” or not, I have started to use the fol­low­ing “brain teasers” in my talks in order to help the audi­ence gain a more use­ful per­spec­tive of what is going on. They worked great both in the Medicare Read­mis­sions Sum­mit in DC a few weeks ago, and at the Games for Heath Con­fer­ence last week.

Q: How many sol­diers in the US Army have gone through com­put­er­ized cog­ni­tive test­ing before being deployed, and why?
A: Over 150,000, in order to estab­lish an objec­tive start­ing base­line and iden­tify poten­tial Post Trau­matic Stress Dis­or­der (PTSD) and Trau­matic Brain Injury (TBI) prob­lems upon their return.

Q: How big is the ongo­ing invest­ment by OptumHealth, a divi­sion of Unit­ed­Health Group (UNH), in devel­op­ing com­put­er­ized cog­ni­tive assess­ments to inform clin­i­cal decision-making?
A: over $6m.

Q: How many All­state policy-holders over the age of 50 have received a com­put­er­ized cog­ni­tive train­ing pro­gram to improve their dri­ving safety?
A: Over 8,000, in the state of Pennsylvania.

Q: How many res­i­den­tial com­mu­ni­ties are offer­ing com­put­er­ized cog­ni­tive train­ing pro­grams to their res­i­dents?
A: Over 700, in the US alone, cov­er­ing inde­pen­dent and assisted living.

Q: How much money has the Gov­ern­ment of Ontario invested in set­ting up a new Cen­tre for Brain Fit­ness as part of Bay­crest research cen­ter in order to develop and com­mer­cial­ize tech­nolo­gies to assess and enhance cog­ni­tive func­tions?
A: $10m, matched with another 10m from local investors.

For more on our Cog­ni­tive Health Track at Games for Health Con­fer­ence last week, see this USA Today article:

More doctor’s pre­scrip­tions may include brain games to improve men­tal acuity

(pretty good over­all, but please note that Sharp­Brains didn’t orga­nize the whole con­fer­ence, “only” the cog­ni­tive health track, which was a lot of stim­u­lat­ing fun. Ben Sawyer and team did over­all conference).

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

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Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

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