I was really inter­ested in the recent cri­tique of the BBC brain train­ing exper­i­ment by Dr. Eliz­a­beth Zelin­ski. I think Owens et al (2010) was a crit­i­cal piece of research which was not con­ducted in the right way and was focus­ing on the wrong sam­ple pop­u­la­tion.  I totally agree with the com­ments by Dr. Zelin­ski regard­ing the poten­tial for sam­ple bias and the use of some ques­tion­able cog­ni­tive mea­sures. How­ever, I would like to take this cri­tique fur­ther and ques­tion whether the study was value for money when there are other stud­ies which can­not achieve fund­ing but would, in my opin­ion, show the criticism/scepticism of the use-it-or-lose-it theory.

I think there is not enough crit­i­cism about the age of the sam­ple pop­u­la­tion used in Owens et al. (2010). We have con­clu­sive cog­ni­tive and neu­ro­log­i­cal evi­dence that cognitive/neurological plas­tic­ity exists in young adults. There is also ade­quate evi­dence that neu­ro­plas­tic­ity is evi­dent in older adults. The crit­i­cal point which I want to make about the sam­ple pop­u­la­tion in Owens et al. study is that it did not tar­get the cor­rect sam­ple pop­u­la­tion, that is, older adults who are at risk of cognitive/neuronal atro­phy. It does not mat­ter if younger adults improve on brain train­ing tasks, or if skills picked up by younger adults from brain train­ing are not trans­ferred to other cog­ni­tive domains, sim­ply because younger adults are good at these skills/cognitive func­tions. There­fore there is a pos­si­bil­ity that ceil­ing or scal­ing effects mask the true find­ings in Owens et al. (2010), as indi­cated by Zelinski.

The recruit­ment of the sam­ple pop­u­la­tion is also very con­cern­ing and I do not feel that their con­trol group was appro­pri­ate. Read the rest of this entry »

Nin­tendo brain-trainer ‘no bet­ter than pen­cil and paper’ (The Times):
“The sur­vey of ten-year-old chil­dren found no evi­dence to sup­port claims in Nintendo’s adver­tis­ing cam­paign, fea­tur­ing Nicole Kid­man, that users can test and reju­ve­nate their grey cells. The Nin­tendo DS is a tech­no­log­i­cal jewel. As a game it’s fine, said Alain Lieury, pro­fes­sor of cog­ni­tive psy­chol­ogy at the Uni­ver­sity of Rennes, Brit­tany, who con­ducted the sur­vey. But it is char­la­tanism to claim that it is a sci­en­tific test.

Com­ments: as we have said before, Nin­tendo Brain Age and Brain Train­ing should be seen as what they are: a game. And the con­struct of one’s hav­ing a  “brain age” makes no sense.

Hav­ing said that, the researcher quoted then offers, out of the blue, a highly inac­cu­rate statement:

“The study tested Nintendo’s claims on 67 ten-year-olds. “That’s the age where you have the best chance of improve­ment,” Pro­fes­sor Lieury said. “If it doesn’t work on chil­dren, it won’t work on adults.”

That asser­tion (that some­thing won’t “work” on adults because it won’t “work” on kids) makes even less sense than hav­ing a “brain age”. The Cog­ni­tive Reserve research shows the need for life­long men­tal stim­u­la­tion — and the real­ity is that kids are more exposed to nov­elty and chal­lenge all the time, whereas older adults may not be. Fur­ther, that claim (some­thing that doesn’t “work” on kids won’t “work” on adults) has already been tested and proven wrong:

In a cou­ple of recent tri­als, dis­cussed here, the same strat­egy game (Rise of Nations, a com­plex chal­lenge for exec­u­tive func­tions), played for the same num­ber of hours (23)  showed quite impres­sive (untrained) cog­ni­tive ben­e­fits in peo­ple over 60 — and no ben­e­fits in peo­ple in their 20s.

How can this be? Well, we often say that our brains need nov­elty, vari­ety and chal­lenge — and it should be obvi­ous that those ingre­di­ents depend on who we are Read the rest of this entry »

Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­ited adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cially once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est given our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-quality, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­sory ser­vices to orga­ni­za­tions such as these. They want to fully under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make better-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
– uni­ver­si­ties and research cen­ters try­ing to bridge brain research and prac­tice.
– devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive land­scape.
– con­sult­ing and train­ing com­pa­nies inter­ested in under­stand­ing mar­ket trends to scope their own poten­tial offer­ings.
– ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­ity mar­ket research and advi­sory ser­vices given the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­jected to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­ity and cog­ni­tion; a rapidly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tional demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mium Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of Read the rest of this entry »

As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapidly evolv­ing, so let me high­light some of the main recent devel­op­ments affect­ing the field:

1) Pub­lic pol­icy ini­tia­tives:
– The Gov­ern­ment of Ontario, Canada, announced a $10m invest­ment in Bay­crest Research Cen­ter to help develop and com­mer­cial­ize brain fit­ness tech­nolo­gies. This $10m invest­ment was matched with an addi­tional $10m by local investors.
– In the US, The Paul Well­stone and Pete Domenici Men­tal Health Par­ity and Addic­tion Equity Act of 2008 was signed into law, included in the recently-approved eco­nomic bailout bill. The pas­sage of this law has sig­nif­i­cant impli­ca­tions for health­care providers and tech­nol­ogy ven­dors alike.

2) Com­put­er­ized Cog­ni­tive Assess­ments Used by the US Mil­i­tary:
The US Army launched a new pol­icy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to bet­ter diag­nose poten­tial prob­lems such as PTSD and TBI upon return). ANAM was the selected com­put­er­ized bat­tery of tests.

3) Ven­ture & Angel Fundrais­ing for Cog­ni­tive Train­ing com­pa­nies:
A num­ber of devel­op­ers have raised money. Cog­niFit received $5m (from Milk Cap­i­tal), Lumos Labs $3m (First­Mark Cap­i­tal –pre­vi­ously called Pequot Ventures-, Nor­west Ven­ture Part­ners), Sci­en­tific Brain Train­ing $1.5m (issued shares), Viv­ity Labs $1m (undis­closed angel investors), This is, of course, on top of the Feb­ru­ary $10.6 invest­ment in Dakim (Galen Part­ners) that we already included in our mar­ket report.

4) Major Ini­tia­tives by Insur­ance Com­pa­nies:
– All­state launched a large-scale research project to mea­sure impact of Posit Sci­ence InSight (visual pro­cess­ing train­ing) on dri­ver safety for adults over 50.
– OptumHealth announced a 3-year, $18m agree­ment with Brain Resource to offer web-based cog­ni­tive assess­ments as part of clin­i­cians’ deci­sion sup­port sys­tems.
– Humana decided not to renew its agree­ment with Posit Sci­ence to offer Posit’s audi­tory pro­cess­ing train­ing pro­gram to Medicare members.

5) New Research:
– In a sig­nif­i­cant new study, a team from the Uni­ver­sity of Michi­gan pub­lished a high-quality paper in the Pro­ceed­ings of the National Acad­emy of Sci­ences show­ing how com­put­er­ized work­ing mem­ory train­ing can gen­er­al­ize and improve fluid intel­li­gence (one of the domains that tends to decline with age).
– Learn­ing and Teach­ing Scot­land released an inter­nal study show­ing how Nin­tendo Brain Train­ing can help children’s math and con­cen­tra­tion skills. The study gained sig­nif­i­cant media atten­tion, despite the fact it hasn’t been pub­lished in a respected journal.

Note: This is an excerpt from the 6-Month Mar­ket Update we will  release later this month, cov­er­ing the many impor­tant devel­op­ments that have occurred since we launched the inau­gural Brain Fit­ness Mar­ket Report in March this year. This spe­cial report will be avail­able exclu­sively for our Pre­mium Research Spon­sors.

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Quick, Are videogames good or bad?

That’s an impos­si­ble ques­tion. Good or bad for what? What  spe­cific games are we talk­ing about? More impor­tantly, what are they sub­sti­tut­ing for, given time is a lim­ited resource?  Con­trib­u­tor Jeremy Adam Smith, man­ag­ing direc­tor of Greater Good mag­a­zine, offers an in-depth review on the trade-offs videogames present in: Play­ing the Blame Game.

News Round-Up

Math Inno­va­tion in UK Schools: a recent (and unpub­lished) study seems to sup­port the poten­tial role for “Seri­ous Games” in edu­ca­tion. Learn­ing and Teach­ing Scot­land reports sig­nif­i­cant improve­ments in pupils’ con­cen­tra­tion and behav­ior, on top of math skills, after using Nin­tendo Brain Train­ing game.

Com­puter game boosts maths scores (BBC):

- “It also found improve­ments in pupils’ con­cen­tra­tion and behaviour.”

- “The study involved more than 600 pupils in 32 schools across Scot­land using the Brain Train­ing from Dr Kawashima game on the Nin­tendo DS every day.”

- “Researchers found that while all groups had improved their scores, the group using the game had improved by a fur­ther 50%.”

- “Less able chil­dren were found to be more likely to improve than the high­est attain­ers and almost all pupils had an increased per­cep­tion of their own ability.”

Com­ment:  fas­ci­nat­ing results sup­port­ing the poten­tial role for “Seri­ous Games” in edu­ca­tion. Now, please take the results with a grain of salt, since the study doesn’t seem to have been pub­lished yet in any top-tier peer-reviewed jour­nal.. The infor­ma­tion pub­licly avail­able seems to sim­ply con­sist of a press release by Learn­ing and Teach­ing Scot­land. We hope to see an in-depth report to answer many open ques­tions on the study. In any case, wel­come news!

Brain-fitness plan can improve mem­ory (Syd­ney Morn­ing Her­ald), reports on the recent endorse­ment of Posit Science’s pro­grams (Posit Sci­ence Pro­gram Clas­sic, focused on audi­tory pro­cess­ing train­ing, and Posit Sci­ence Cor­tex^™ with InSight^™, on visual pro­cess­ing). Quotes: Read the rest of this entry »

From a recent article:

Brain Train­ing dom­i­nates ’08 Euro sales (CVG Online)

- “Over­all, four of the ten best­selling DS games in both coun­tries dur­ing the first six months of 2008 were in the brain train­ing genre.”

- “Accord­ing to data released by sales mon­i­tor Media Con­trol GfK Inter­na­tional, the DS’s heavy­weight sta­tus in the Euro­pean con­sole mar­ket is closely tied to the pop­u­lar­ity of Nintendo’s Brain Train­ing series and other brain train­ing titles.”

- “The biggest demand for brain games is in Ger­many and Hol­land”, the com­pany said. More Brain Train­ing was the best­selling title in Ger­many dur­ing the first six months of the year, while Brain Train­ing topped the Dutch chart dur­ing the same period.

Fas­ci­nat­ing. Will brain-training-induced employee-productivity-increase help turn around the loom­ing reces­sion? we’ll track closely the per­for­mance of Ger­man and Dutch economies!

(Please remem­ber you can sub­scribe, at the top of this page, to receive this com­pli­men­tary bi-monthly newslet­ter by email). 

We are proud to announce that we now belong to the exclu­sive Sci­en­tific Amer­i­can Part­ner Net­work. Sci­en­tific Amer­i­can Mind spoke highly of our web­site last year, so it was only nat­ural (but made us very pleased) that we were invited to join their new blog­ger network. We remain an inde­pen­dent company, so there will be few obvi­ous changes — mainly some more links between their web­site and ours and new ban­ner ads admin­is­tered by Sci­en­tific American’s great team. 

News

Brain Fit­ness Soft­ware Report: Reviews:  our just released Mar­ket Report is earn­ing a grow­ing num­ber of acco­lades as a must-read pub­li­ca­tion for exec­u­tives and investors inter­ested in emerg­ing brain health trends and opportunities.  

Brain Rules– sci­ence and prac­tice: mol­e­c­u­lar biol­o­gist John Med­ina releases a new book to make brain sci­ence acces­si­ble and rel­e­vant to all, and writes a fun arti­cle chal­leng­ing the very exis­tance of class­rooms and cubi­cles. Read the rest of this entry »

An inter­est­ing recent arti­cle announcesPupils to start day with Nin­tendo Brain Train­ing(UK’s Daily Tele­graph). Some quotes:

- “Chil­dren at 16 pri­mary schools are to start each day by play­ing on a Nin­tendo games con­sole, it was dis­closed yesterday.”

- “The pupils will play “brain train­ing” exer­cises before lessons after a pilot scheme at a school in Dundee found that it boosted learn­ing ability.”

Read the rest of this entry »