We are excited to invite you to the first vir­tual, global Sharp­Brains Sum­mit (Jan­u­ary 18-20th, 2010). The Sharp­Brains Sum­mit will fea­ture a dream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gural event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapidly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­counted early-bird rates, to receive these benefits:

• Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Handouts
• See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
• Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (members-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet other reg­is­trants in your city
• Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing scientists

On top of those early-bird dis­counts, we offer an addi­tional 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Mon­day, Jan­u­ary 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacific Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­ity: The New Health­care Frontier

• Alvaro Fer­nan­dez, SharpBrains
• David White­house, OptumHealth Behav­ioral Solutions
• William Reich­man, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Dri­ving: The Oppor­tu­nity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, Uni­ver­sity of South Florida
• Peter Chris­tian­son, Young Dri­vers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vitality

• Kunal Sarkar, Lumos Labs
• Eliz­a­beth Zelin­ski, USC Davis School of Geron­tol­ogy Read the rest of this entry »

A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ural, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

This past Tues­day, the MIT Club of North­ern Cal­i­for­nia, the Amer­i­can Soci­ety on Aging, and Smart­Sil­vers spon­sored an event on The Emerg­ing Brain Fit­ness Soft­ware Mar­ket: Build­ing Bet­ter Brains to explore the real­i­ties and myths of this grow­ing field. The panel was mod­er­ated by Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion, and com­posed of a ven­ture cap­i­tal­ist and 3 CEOs of pro­gram devel­op­ers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fit­ness Soft­ware Mar­ket based on our upcom­ing report to be released on March 4th.

Why are we talk­ing about this field at all? Well, for one, an increas­ing num­ber of com­pa­nies are achiev­ing sig­nif­i­cant com­mer­cial suc­cess in pack­ag­ing “brain exer­cise”. An exam­ple is the line of Nin­tendo games, such as Brain Age and Brain Train­ing, that have shipped over 15 mil­lion units world­wide despite lim­ited sci­en­tific sup­port, since 2005. What is less vis­i­ble is that a num­ber of com­pa­nies and sci­en­tists are Read the rest of this entry »

This is an event you may be inter­ested in, if you are based in the San Fran­cisco Bay Area.

The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents:

The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here)

Date: 02/12/2008 Tues­day
Time: 6:00pm
Venue: Wil­son Son­sini
Loca­tion: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Here is the buzz  Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate an excit­ing new mar­ket in brain fit­ness, where soft­ware and online appli­ca­tions can assess and train cog­ni­tive abil­i­ties. That equates to a sharper mind and bet­ter mem­ory reten­tion con­tribut­ing to health­ier aging.  There is cur­rently a $400m world­wide mar­ket with high growth ahead predicted.

Join us in lively and infor­ma­tive dis­cus­sions as Alvaro Fer­nan­dez; CEO of SharpBrains.com sum­ma­rizes the sci­ence, key mar­ket seg­ments, play­ers and trends, based on the first Brain Fit­ness Soft­ware Mar­ket Report, pre­sented in this event.  He will dis­cuss the impli­ca­tions with sev­eral neuro-technology, gam­ing experts and investors.”  Mod­er­ated by Zack Lynch, the speaker and panel will dis­cuss: Read the rest of this entry »

The Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion (NIO) just announced the top ten emerg­ing areas of neu­ro­science that will “impact the future of treat­ments for brain and ner­vous sys­tem”: Top 10 Neu­ro­science Trends in 2007.

It pro­vides superb food for thought. And some of them will sound famil­iar to read­ers of this blog:

* 6. Nor­mal brain aging gets more atten­tion: More research and devel­op­ment is being focused on think­ing impair­ments that only par­tially limit inde­pen­dence and qual­ity of life for senior cit­i­zens, adults and school aged chil­dren. Neu­rosoft­ware will pen­e­trate nurs­ing homes and schools, as brain fit­ness soft­ware becomes new first-line treat­ment strat­egy.
* 8. Pre­ven­tion evi­dence grows: You are what you eat; smok­ing is as bad as we thought; and new stud­ies reveal the effects of envi­ron­men­tal sub­stances on Alzheimer’s dis­ease, Parkinson’s dis­ease and oth­ers.
* 9. Emo­tional dis­or­ders research advances:  New research con­tin­ues to link neu­ro­ge­n­e­sis to treat­ment of depres­sion.  A bet­ter under­stand­ing of PTSD should lead to new treat­ment regimes.

Want to read prob­a­bly the best overview of the neurosoftware/ brain fit­ness soft­ware mar­ket? Check this arti­cle, fresh from the oven: Thank Boomers for Buff­ing Up Brain Mar­ket.

To clar­ify the num­bers men­tioned: we project $225m in the US alone (grow­ing from $70m in 2003), broken-down as fol­lows: $80m for the Con­sumer seg­ment, $60m in K12 Edu­ca­tion, $50m in Clin­i­cal appli­ca­tions, and $35m in the Cor­po­rate seg­ment. The Con­sumer seg­ment, with a healthy aging value propo­si­tion, is the most recent one but the most rapidly growing.

If you want to live long and strong, you’ve got to do more than work out your body; you’ve got to exer­cise your brain, insists Dr. Elkhonon Gold­berg, clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine. While we’ve heard for years that men­tal stim­u­la­tion can stave off demen­tia and Alzheimer’s, Dr. Gold­berg says sci­en­tists now know exactly how to keep our brains from turn­ing to mush – by stim­u­lat­ing the growth of new neu­rons and inter­con­nec­tions between them that boost brain effi­ciency. If you don’t use your brain in new and novel ways, your brain won’t be fit to use.

As the chief sci­en­tific adviser for SharpBrains.com, Dr. Goldberg’s site offers an array of brain teasers and exer­cises that improve brain func­tion. But online tests are not all you can do. Just do some­thing dif­fer­ent and chal­leng­ing. Get­ting out of your middle-aged com­fort zone is the dif­fer­ence in a high qual­ity of life when you’re older than none at all.

Keep read­ing more of the Florida Today inter­view with Dr. Gold­berg at Next Up, A Gym for the Mind.

You can also read our more detailed (and prob­a­bly more pre­cise) inter­view with Dr. Elkhonon Gold­berg on Brain Fit­ness and Cog­ni­tive Train­ing.

A cou­ple of good recent articles:

(You can join our monthly newslet­ter by sub­scrib­ing at the top of this page).

Brain Games will give adults all the chal­lenge they can handle

Bal­ti­more Sun, MD. Mar 22, 2007.The reporter pro­vides a great sur­vey of prod­ucts. The only parts I find miss­ing are:

1) what spe­cific cog­ni­tive skill/s is/are being trained by each prod­uct? if we under­stand that the brain has a vari­ety of struc­tural and func­tional areas, it becomes evi­dent that dif­fer­ent pro­grams may be train­ing dif­fer­ent “men­tal muscles”.

2) How does each pro­gram enable the user mea­sure progress in an objec­tive way? I’d say this is the main dif­fer­ence between “games” and brain fit­ness pro­grams. If you have a wildly dif­fer­ent brain age every­time you try…that so-called brain age is not very credible.

Does brain exer­cise fight demen­tia?
Min­neapo­lis Star Tri­bune (sub­scrip­tion), MN. Mar 18, 2007.As the arti­cle men­tions, no pro­gram can claim to “pre­vent Alzheimer’s”. And I haven’t seen Posit Sci­ence (or us) claim such a thing, or imply it. But what can be claimed is mean­ing­ful: Read the rest of this entry »

Sev­eral recent sto­ries on brain train­ing and SharpBrains:

1) New brain games may improve mind fit­ness by Kevin Koster­man (U of Wis­con­sin Oshkosh’s Advance-Titan)

“Any­time we learn, we are train­ing, chang­ing, our brain,” Fer­nan­dez said. “The three key core ele­ments for effec­tive brain exer­cise are nov­elty, vari­ety and con­stant chal­lenge, sim­i­lar to increas­ing the level in machines we find in gyms.”

2) “Train­ing the Brain as pos­si­ble as Train­ing the Body”, جريدة النهار by Hanadi El Diri (Anna­har, one of the most pres­ti­gious papers in the Mid­dle East. The text is in Arabic.)

3) “Train your brain” by Mark Muck­en­fuss (The Press-Enterprise in River­side and San Bernardino)

“We can­not promise to peo­ple you will only keep get­ting bet­ter until you are 200 years old. But I think peo­ple still under­es­ti­mate how flex­i­ble the brain really is.”

The Smart­Brains [sic] pro­gram com­bines men­tal exer­cises with a stress reduc­tion pro­gram. Too much stress, says Fer­nan­dez, has been shown to be dam­ag­ing not only to per­for­mance, but to the brain itself.
With all of the avail­able pro­grams for stim­u­lat­ing the brain, he says, it is impor­tant to shop care­fully. A crit­i­cal ele­ment, he says, is how clients or par­tic­i­pants are evaluated.

“Make sure they have a cred­i­ble assess­ment that helps you find your strengths and weak­nesses and that they have pro­grams that address (those areas),” he says. “Assess­ments that give you 50 (as an age-equivalent grade) and a week later you’re 32, that’s not a valu­able assessment.”

Update: we now have an in-depth inter­view with Yaakov Stern, lead­ing advo­cate of the cog­ni­tive reserve the­ory, and one of the authors of the paper we review below: click on Build Your Cog­ni­tive Reserve-Yaakov Stern. 

————————

In honor of the Week of Sci­ence pre­sented at Just Sci­ence from Mon­day, Feb­ru­ary 5, through Sun­day, Feb­ru­ary 11, we will be writ­ing about “just sci­ence” this week. We thought we would take this time to dis­cuss more deeply some of the key sci­en­tific pub­li­ca­tions in brain fitness.

Today, we will high­light the key points in an excel­lent review of cog­ni­tive reserve: Scarmeas, Niko­laos and Stern, Yaakov. Cog­ni­tive reserve and lifestyle. Jour­nal of Clin­i­cal and Exper­i­men­tal Neu­ropsy­chol­ogy. 2003;25:625–33.

What is Cog­ni­tive Reserve?
The con­cept of a cog­ni­tive reserve has been around since 1998 when a post mortem analy­sis of 137 peo­ple with Alzheimer’s Dis­ease showed that the patients exhib­ited fewer clin­i­cal symp­toms than their actual pathol­ogy sug­gested. (Katz­man et al. 1988) They also showed higher brain weights and greater num­ber of neu­rons when com­pared to age-matched con­trols. The inves­ti­ga­tors hypoth­e­sized that the patients had a larger “reserve” of neu­rons and abil­i­ties that off­set the losses caused by Alzheimer’s. Since then the con­cept of cog­ni­tive reserve has been defined as the abil­ity of an indi­vid­ual to tol­er­ate pro­gres­sive brain pathol­ogy with­out demon­strat­ing clin­i­cal cog­ni­tive symp­toms.
Read the rest of this entry »

See our sec­ond press release below, and visit our Press Room for the great press we are start­ing to get about our brain fit­ness gym.

Spe­cial Offer: For a lim­ited time, you can receive a com­pli­men­tary copy of our Brain Fit­ness 101 e-Guide: Answers to your Top 25 Ques­tions, writ­ten by Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, by sub­scrib­ing to our monthly newslet­ter. You can sub­scribe Here.

Sharp­Brains intro­duces First Online Brain Fit­ness Center

– Unique, Full-Service, Science-Based Fit­ness Cen­ter Ush­ers in the Next Work­out Rev­o­lu­tion: Men­tal Exer­cise –

SAN FRANCISCO–(BUSINESS WIRE)–Thirty years after the emer­gence of the exer­cise boom, the fit­ness rev­o­lu­tion has finally gone to people’s heads: SharpBrains.com has launched the first online brain fit­ness cen­ter. Com­plete with a vari­ety of science-based men­tal exer­cise equip­ment, per­sonal brain train­ers, and nearly 200 arti­cles, inter­ac­tive blog post­ings and inter­views with indus­try experts, Sharp­Brains is spear­head­ing the evo­lu­tion of the fit­ness indus­try to include a sound mind as well as a healthy body.

The new men­tal exer­cise move­ment is founded on using struc­tured, computer-based brain fit­ness rou­tines tai­lored to each member’s spe­cific needs and level of abil­ity. Just as crunches and kick-boxing tone abs and increase car­dio strength, Read the rest of this entry »

“…across the coun­try, brain health pro­grams are spring­ing up, offer­ing the pos­si­bil­ity of a cog­ni­tive foun­tain of youth.”

“From “brain gyms” on the Inter­net to “brain-healthy” foods and activ­i­ties at assisted liv­ing cen­ters, the pro­grams are aimed at baby boomers anx­ious about enter­ing their golden years and at their par­ents try­ing to stave off mem­ory loss or dementia.”

Keep read­ing today’s New York Times arti­cle As Minds Age, What’s Next? Brain Cal­is­then­ics.

The arti­cle also refers to Posit Sci­ence, Hap­pyNeu­ron, MyBrain­Trainer, and other com­pa­nies, insur­ers and res­i­dences offer­ing brain fit­ness programs/brain exer­cise software.

And includes a note of cau­tion: “This is going to be one of the hottest top­ics in the next five years — it’s going to be huge,” said Nancy Cerid­wyn, co-director of spe­cial projects for the Amer­i­can Soci­ety on Aging. “The chal­lenge we have is it’s going to be a lot like the anti-aging indus­try: how much sci­ence is there behind this?”

You can learn more by check­ing our longer post yes­ter­day, New Research on How to Main­tain a Sharp Brain, where we com­mented on yesterday’s NYT Edi­to­r­ial, the results from the JAMA study and an IHRSA newslet­ter to fit­ness and health clubs that we authored.