In this Jan­u­ary issue of our eNewslet­ter, we will first brief you on the enlight­en­ing demos that will take place on Wednes­day, Jan­u­ary 20th, as part of the Sharp­Brains Sum­mit, and then present the 15 most stim­u­lat­ing Sharp­Brains arti­cles of 2009.

Expo Day

If you want to see and dis­cuss the lat­est pro­grams and tech­nolo­gies for brain fit­ness, pre­sented by Sum­mit Spon­sors, Wednes­day Jan­u­ary 20th is your day. Each demo will last 30 min­utes, fol­lowed by 15 min­utes of Q&A.

9am. Baycrest/ Cog­nic­iti will intro­duce the new Memory@Work work­shop, designed to teach what mem­ory is, how lifestyle fac­tors such as dis­trac­tion and stress can affect mem­ory, and how to enhance mem­ory per­for­mance at work with the use of enabling strategies.

10am. Cog­niFit will demo Cog­niFit Per­sonal Coach and Cog­niFit Senior Dri­ver, two online pro­grams designed to assess and main cog­ni­tive func­tions for healthy liv­ing and safe dri­ving, respectively.

11am. Posit Sci­ence will demo InSight, a software-based cog­ni­tive train­ing pack­age designed to sharpen brain’s visual sys­tem. This is the pro­gram being tested by All­state for safer driving.

Noon. Happy Neu­ron will intro­duce HAP­PYneu­ron PRO, a new plat­form for pro­fes­sion­als for the effec­tive deliv­ery and man­age­ment of cog­ni­tive reme­di­a­tion and reha­bil­i­ta­tion pro­grams in a patient cen­tric manner.

1pm. Sharp­Brains will help nav­i­gate this grow­ing field by dis­cussing The State of the Brain Fit­ness Soft­ware 2009 report and The Sharp­Brains Guide to Brain Fit­ness con­sumer guide, and sum­ma­riz­ing key Sum­mit take-aways.

Learn more and reg­is­ter HERE. Please remem­ber that reg­is­tra­tion closes on Jan­u­ary 17th.

We want to thank our most recent spon­sor, the Arrow­smith Pro­gram, a com­pre­hen­sive suite of cog­ni­tive pro­grams for stu­dents with learn­ing dis­abil­i­ties avail­able in pub­lic and pri­vate schools in Canada and the U.S. More infor­ma­tion here.

And now, let’s review the (in our view) 15 most stim­u­lat­ing arti­cles of 2009.

The Big Picture

100 is the new 65: Why do some peo­ple live, and well, to 100? Researchers are try­ing to find out, reports Meera Lee Sethi at Greater Good Magazine.

Learn­ing about Learn­ing: an Inter­view with Joshua Wait­zkin: Scott Barry Kauf­man inter­views “child prodigy” Joshua Wait­zkin on The Art of Learning.

Debunk­ing 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to pre­vent mem­ory prob­lems right around the corner?  Check out the facts to debunk 10 com­mon myths.

Why is work­ing mem­ory rel­e­vant to read­ing and math­e­mat­ics: A recent large UK study iden­ti­fied 1 in 10 stu­dents as hav­ing work­ing mem­ory dif­fi­cul­ties. Dr. Tracy Alloway elab­o­rates why this matters.

Change Your Envi­ron­ment, Change Your­self: Dr. Brett Steen­barger explains why new envi­ron­ments  “force us to exit our rou­tines and actively mas­ter unfa­mil­iar challenges.”

Tools

Retool­ing Use it or lose it: Alvaro Fer­nan­dez dis­cusses why rou­tine, doing things inside our com­fort zones, is the most com­mon enemy of the nov­elty, vari­ety and chal­lenge our brains need.

Does cog­ni­tive train­ing work? (For Whom? For What?): Dr. Pas­cale Mich­e­lon, dis­sects a cou­ple of recent press releases and the under­ly­ing stud­ies to clar­i­fy­ing what they mean – and what they don’t mean.

New Study Sup­ports Neu­ro­feed­back Treat­ment for ADHD: Dr. David Rabiner reports the promis­ing find­ings from the first well-designed con­trolled trial on the effect of neu­ro­feed­back treat­ment for ADHD.

Do Art Classes Boost Test Scores? Is there a “Mozart Effect?”: Some researchers sug­gest so; oth­ers are not con­vinced. Karin Evans offers a  thought­ful review of the evi­dence and asks, “Now, is this the right question?”

Does cof­fee boost cog­ni­tive func­tions over time? Dr. Pas­cale Mich­e­lon reports good news (long-term effects seem more pos­i­tive than neg­a­tive, so cof­fee leads to no clear harm) and bad ones (no clear ben­e­fi­cial effects on gen­eral brain functions).

Indus­try

Brain fit­ness heads towards its tip­ping point: How do you know when some­thing is mov­ing towards a Glad­wellian tip­ping point? When insur­ance com­pa­nies and pol­icy mak­ers pay atten­tion, Dr. Ger­ard Finnemore reports.

Visual Rep­re­sen­ta­tion of the State of the Mar­ket 2009: Paul Van Slem­brouck beau­ti­fully presents the main find­ings of our 150-page mar­ket report, The State of the Brain Fit­ness Mar­ket 2009.

Michael Merzenich on brain fit­ness: neu­ro­sci­en­tist Michael Merzenich dis­cusses neu­ro­plas­tic­ity, tech­nol­ogy, safe dri­ving, men­tal health, and the need for stan­dards, auto­mated assess­ments and “per­sonal brain trainers”.

Brain Teaser

Stim­u­late your Con­cen­tra­tion Skills: when one really wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Dr. Pas­cale Mich­e­lon chal­lenges you to count a few sim­ple letters.

Res­o­lu­tion

Finally, an arti­cle that may inspire some New Year Res­o­lu­tions. In Yes, You Can Build Willpower, Daniel Gole­man dis­cusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 con­nec­tions to other brain cells. Impli­ca­tion? Med­i­tate, mind­fully, and build pos­i­tive habits.

Wish­ing you a Happy and Pro­duc­tive 2010, and look­ing for­ward to meet­ing many of you (200 so far) at the inau­gural Sharp­Brains Sum­mit!

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­mary of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­eral part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on Octo­ber 24th, and the Health 2.0 con­fer­ence, where we are spon­sor­ing a panel on gam­ing for health), so it is only fair that we first share it with our own readers.

Exec­u­tive Summary

A spate of recent global news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ural, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes.

US brain fit­ness mar­ket: sig­nif­i­cant and growing

We esti­mate the size of the US brain fit­ness mar­ket was $225m in 2007 – more than dou­ble what it was in 2005. Whereas K12 school sys­tems were the largest buy­ers in 2005, con­sumers were respon­si­ble for most of the growth from 2005 to 2007. We esti­mate that the con­sumer seg­ment grew from a few mil­lion in 2005 to $80m in 2007, and fore­see sig­nif­i­cant mar­ket growth dri­ven not only by con­sumers but also by health­care and insur­ance providers.

Mar­ket dynamics

As we speak to diverse audi­ences about this emerg­ing field around the coun­try we are fre­quently asked the fol­low­ing questions:

- Why are we talk­ing about the brain fit­ness field at all?

Over the past decade, teams backed by neu­ro­sci­en­tists around the world Read the rest of this entry »

We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report:

“At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain fit­ness and upgrade our entire coach­ing plat­form.  It is easy to read and gives you the indus­try per­spec­tive in a thor­ough yet con­cise man­ner.  I highly rec­om­mend it!”

– Mar­garet Sabin, CEO of Sut­ter Health Part­ners and VP, New Prod­uct Devel­op­ment, at Sut­ter Health.

You may won­der, “what is the link between  well­ness coach­ing and brain fitness”?

In prac­tice, good health and well­ness coaches pro­vide excel­lent brain health advice, given that the areas they focus on (nutri­tion, phys­i­cal exer­cise, stress man­age­ment) do play an impor­tant role in main­tain­ing our brains in top shape.

Addi­tion­ally, pio­neers  such as Sut­ter Health Part­ners are adding a Brain “lens” to their work. How?

First, by bet­ter under­stand­ing and explain­ing the brain ben­e­fits of what they already do, in order to pro­vide addi­tional moti­va­tion to stick with healthy behav­iors. For exam­ple, most peo­ple will be able to recite mul­ti­ple ben­e­fits of mod­er­ate car­dio­vas­cu­lar exer­cise. But how many know  that it can also con­tribute to neu­ro­ge­n­e­sis –the cre­ation of new neu­rons — in adult brains?

Sec­ond, by start­ing to offer brain fit­ness guide­lines to clients who want too go beyond cross­word puz­zles and sudoku.

I had a great train­ing ses­sion with a num­ber of Sut­ter Health coaches last week — let me sum­ma­rize some of the main points we cov­ered. Read the rest of this entry »

The August issue of Ven­ture Cap­i­tal Jour­nal brings a very good piece on the emerg­ing brain fit­ness soft­ware  (also called “neu­rosoft­ware”) category:

– Mind Games (sub­scrip­tion required)

– Dakim, Lumos Labs, Posit Sci­ence and other brain fit­ness star­tups are start­ing to gain mind share and cap­i­tal from ven­ture firms.

The reporter and I spoke as Lumos Labs received its $3m round, and we dis­cussed other fund­able start-ups, fea­tur­ing Cog­niFit. Which, as men­tioned over the week­end, just raised $5m.

If case you are a new Sharp­Brains reader, per­haps vis­it­ing us after read­ing this VCJ arti­cle, let me pro­vide a quick overview of the cat­e­gory and our Mar­ket Report (which is annual, not quar­terly as the arti­cle states):

A) Report High­lights

We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in 2007, up from $100m in 2005 (50% CAGR), ana­lyz­ing the size and trends of four cus­tomer seg­ments: con­sumers, health­care & insur­ance providers, K12 school sys­tems, and for­tune 1000 com­pa­nies, mil­i­tary, and sports teams. Two seg­ments fueled the mar­ket growth from 2005 to 2007: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

Ten Spe­cific High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

Read the rest of this entry »

Today I had a great con­ver­sa­tion with Mar­tin Buschkuehl, one of the U Michi­gan researchers involved in the cog­ni­tive train­ing study that has received much media atten­tion since early last week, when the study was pub­lished at the Pro­ceed­ings of the National Acad­emy of Sci­ences.

I will pub­lish the inter­view notes next week. For the moment, let me para­phrase his answer to the ques­tion: “Why are com­put­er­ized pro­grams like the one you used fun­da­men­tally dif­fer­ent from, say, sim­ply doing many cross­word puzzles?”.

Read the rest of this entry »

In the past two days, The New York Times has pub­lished two excel­lent arti­cles on brain and cog­ni­tive fit­ness. Despite appear­ing in sep­a­rate sec­tions (tech­nol­ogy and editorial), the two have more in com­mon than imme­di­ately meets the eye. Both raise key ques­tions that politi­cians, health pol­icy mak­ers, busi­ness leaders, educators and consumers should pay atten­tion to.

1) First, Exer­cise Your Brain, or Else You’ll … Uh …, by Katie Hafner (5/3/08). Some quotes:

- “At the same time, boomers are seiz­ing on a mount­ing body of evi­dence that sug­gests that brains con­tain more plas­tic­ity than pre­vi­ously thought, and many peo­ple are tak­ing mat­ters into their own hands, doing brain fit­ness exer­cises with the same inten­sity with which they attack a treadmill.”

Read the rest of this entry »

Over the last few days we have seen an engag­ing con­ver­sa­tion going on. In a cou­ple of posts, rep­re­sen­ta­tives from Posit Sci­ence brain fit­ness gym have left com­ments that have prompted me to ask a series of detailed ques­tions. I will present those ques­tions in a post, so they are eas­ier to find.

Eric, Henry: please address these ques­tions, so we all con­tribute to help­ing con­sumers and insti­tu­tions nav­i­gate through this emerg­ing land­scape of “brain fit­ness gyms” and sep­a­rate what is real today from what is promis­ing and may be real tomor­row. Read the rest of this entry »

The Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion (NIO) just announced the top ten emerg­ing areas of neu­ro­science that will “impact the future of treat­ments for brain and ner­vous sys­tem”: Top 10 Neu­ro­science Trends in 2007.

It pro­vides superb food for thought. And some of them will sound famil­iar to read­ers of this blog:

* 6. Nor­mal brain aging gets more atten­tion: More research and devel­op­ment is being focused on think­ing impair­ments that only par­tially limit inde­pen­dence and qual­ity of life for senior cit­i­zens, adults and school aged chil­dren. Neu­rosoft­ware will pen­e­trate nurs­ing homes and schools, as brain fit­ness soft­ware becomes new first-line treat­ment strat­egy.
* 8. Pre­ven­tion evi­dence grows: You are what you eat; smok­ing is as bad as we thought; and new stud­ies reveal the effects of envi­ron­men­tal sub­stances on Alzheimer’s dis­ease, Parkinson’s dis­ease and oth­ers.
* 9. Emo­tional dis­or­ders research advances:  New research con­tin­ues to link neu­ro­ge­n­e­sis to treat­ment of depres­sion.  A bet­ter under­stand­ing of PTSD should lead to new treat­ment regimes.

Want to read prob­a­bly the best overview of the neurosoftware/ brain fit­ness soft­ware mar­ket? Check this arti­cle, fresh from the oven: Thank Boomers for Buff­ing Up Brain Mar­ket.

To clar­ify the num­bers men­tioned: we project $225m in the US alone (grow­ing from $70m in 2003), broken-down as fol­lows: $80m for the Con­sumer seg­ment, $60m in K12 Edu­ca­tion, $50m in Clin­i­cal appli­ca­tions, and $35m in the Cor­po­rate seg­ment. The Con­sumer seg­ment, with a healthy aging value propo­si­tion, is the most recent one but the most rapidly growing.

Unless you have been liv­ing in a cave, you have read by now mul­ti­ple arti­cles about the brain train­ing and brain exer­cise craze: sudoku, Nin­tendo BrainAge, mul­ti­ple online games, soft­ware like Mind­Fit and Posit Science…

If you are look­ing for some fun men­tal stim­u­la­tion now, here you have our selec­tion of Brain Teasers.

Now, how do you know which of the new pro­grams can help you more, or whether you need any of them? which ones are sim­ply enter­tain­ing Games vs. which ones look like “Games” but are really Train­ing, improv­ing, spe­cific cog­ni­tive and emo­tional skills? Well, that’s why we are pub­lish­ing the Sharp­Brains Check­list below, to help you nav­i­gate through the over­whelm­ing and con­flict­ing media reports and com­pany announcements.

We have spent over 18 months inter­view­ing sci­en­tists and review­ing avail­able Brain Fit­ness and Exer­cise Pro­grams world­wide, and want to share with you, right now, the research-based cri­te­ria we use to eval­u­ate them.

10 Ques­tions to Choose the Right Brain Fit­ness Pro­gram for You (and a brief expla­na­tion of why each ques­tion is important)

* 1. Are there sci­en­tists, ide­ally neu­ropsy­chol­o­gists, and a sci­en­tific advi­sory board behind the program?

(Neu­ropsy­chol­o­gists spe­cial­ize in mea­sur­ing and under­stand­ing human cog­ni­tion and brain struc­ture and function.)

* 2. Are there pub­lished, peer-reviewed sci­en­tific papers in PubMed writ­ten by those sci­en­tists? How many?

(Pubmed is a ser­vice of the U.S. National Library of Med­i­cine that includes mil­lions of cita­tions sci­ence jour­nals. If a sci­en­tist has not pub­lished a paper that appears in that data­base, he or she can­not make sci­en­tific claims.)

* 3. What are the spe­cific ben­e­fits claimed for using this pro­gram? Read the rest of this entry »

Here is ques­tion 17 of 25 from Brain Fit­ness 101: Answers to Your Top 25 Ques­tions.

Ques­tion:
Are there herbal and vit­a­min sup­ple­ments that will pro­tect my memory?

Key Points:

• Omega-3 and omega-6 fatty acids found in cold-water fish may be help­ful to long term brain health.
• Folic acid may also be help­ful to both cog­ni­tive func­tion and hearing.
• Ginkgo biloba and DHEA do not appear to help your brain.
• There is still more research to be done and never dis­miss the placebo effect!

Answer:
Read the rest of this entry »