Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Cognitive Training Clinical Trial: Seeking Older Adults

fmri.jpgNeu­ro­sci­en­tists at Colum­bia Uni­ver­sity Med­ical Cen­ter (see our pre­vi­ous inter­view with Yaakov Stern on the Cog­ni­tive Reserve) have asked for help in recruit­ing vol­un­teers for an excit­ing clin­i­cal trial. If you are based in New York City, and between the ages of 60 and 75, please con­sider join­ing this study.

More infor­ma­tion below:

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Use it or Lose it?

Train your Brain! Healthy adults between the ages of 60 and 75 liv­ing in NYC are invited to join a study of men­tal fit­ness train­ing. Qual­i­fied indi­vid­u­als will play a scientifically-based video game in our lab­o­ra­tory, and will be tested to deter­mine the effects on atten­tion, mem­ory, and cog­ni­tive performance.

You will earn up to $600 plus trans­porta­tion costs if you com­plete the 3-month program.

This excit­ing study is being per­formed by the Cog­ni­tive Neu­ro­science Divi­sion of the Sergievsky Cen­ter at Colum­bia Uni­ver­sity Med­ical Center.

If inter­ested, con­tact us today: Read the rest of this entry »

Jack and Elaine LaLanne and Brain Health

Very fun inter­view with Jack and Elaine LaLanne by Dave Bun­nell: read it at Meet Fit­ness Leg­ends Jack and Elaine LaLanne | ELDR.com. See some quotes:

  • In 1936, Jack opened America’s first health club in Oak­land, Cal­i­for­nia, called the “Jack LaLanne Phys­i­cal Cul­ture Studio.”
  • Through tele­vi­sion shows, pub­lic appear­ances, and books—and by sell­ing health-related products—they have been the most vocal and effec­tive evan­ge­lists for pre­ven­tive health the world has ever known.
  • Elaine works out,” Jack replies, “but I work out eight days a week. I spend an hour and a half in the gym, and then a half hour in the pool, and I change my rou­tine every 30 days completely.”
  • You’ve got to go at it hard and work on dif­fer­ent mus­cles,” he con­tin­ues. “You know how you stay young, don’t you? You work your butt off. Any­thing you do in life that’s worth­while, there’s a price to pay.”

Jack recently cel­e­brated his 92nd birthday!

We all have to be very thank­ful for their life mis­sion: a recent arti­cle from the Soci­ety for Neu­ro­science quotes:

Every­body knows that exer­cise is good for your heart, but in recent years we’ve gath­ered com­pelling evi­dence that exer­cise is also good for your brain,” says Fred Gage, PhD, of the Salk Insti­tute for Bio­log­i­cal Stud­ies. “We now know that exer­cise helps gen­er­ate new brain cells, even in the aging brain.”

You can check other tips in Read the rest of this entry »

Brain Fitness survey

Today we would like to ask for your opin­ions on the emerg­ing Brain Fit­ness field, your inter­ests and needs. We would really appre­ci­ate if you can devote 5-minutes to com­plete this online sur­vey.

Thanks! please let us know what you think!

PS: as a small token of appre­ci­a­tion, we will give you a dis­count of 10% on all prod­ucts offered in our web­site, valid for a month after you com­plete the survey…sorry, no Star­bucks cards…

Lifelong Learning and Brain Health Event in San Francisco on May 16

If you are in the Bay Area, we hope to see you at this event! Feel free to for­ward the invi­ta­tion below to any­one you know who may be interested.


The grow­ing move­ment for improv­ing brain health has brought many inter­ested pro­fes­sion­als and inter­ested com­mu­nity mem­bers to the table. Shar­ing our infor­ma­tion, activ­i­ties, and planned events to pro­mote brain health increases the power of our reach.

Please join us on May 16, 2007 from noon to 1:30pm for a com­pli­men­tary gath­er­ing co-sponsored by:

Dr. Elkhonon Gold­berg, well-known neu­ro­sci­en­tist and author of The Wis­dom Para­dox: How Your Mind Can Grow Stronger as Your Brain Grows Older and Alvaro Fer­nan­dez, CEO and Co-Founder of Sharp­Brains and instruc­tor of the Exer­cis­ing Our Brains class, will pro­vide an overview of the sci­ence and trends behind the emerg­ing brain fit­ness field.

Please bring infor­ma­tion on your work and events to share with oth­ers inter­ested in brain health.

Where: SFSU OLLI (835 Mar­ket Street, 6th Floor, San Fran­cisco, Room 675)
When: Wednes­day, May 16, 12–1:30 pm
What: A chance for net­work­ing with Read the rest of this entry »

Brain Health and The way we age now

The New Yorker April 30th issue includes a superb arti­cle on The Way We Age Now: Can med­i­cine serve an aging pop­u­la­tion?. Atul Gawande pro­vides a great (and a bit depress­ing) sur­vey on the geri­atrics field: more and more need for prac­ti­tion­ers, with less and less supply.

now, a cou­ple of quotes and data points that are very rel­e­vant to our efforts around healthy brain aging.

  • for most of our hundred-thousand-year existence—all but the past cou­ple of hun­dred years—the aver­age life span of human beings has been thirty years or less. (Research sug­gests that sub­jects of the Roman Empire had an aver­age life expectancy of twenty-eight years.)”
  • Inher­i­tance has sur­pris­ingly lit­tle influ­ence on longevity. James Vau­pel, of the Max Planck Insti­tute for Demo­graphic Research, in Ros­tock, Ger­many, notes that only six per cent of how long you’ll live, com­pared with the aver­age, is explained by your par­ents’ longevity; by con­trast, up to ninety per cent of how tall you are, com­pared with the aver­age, is explained by your par­ents’ height. Even genet­i­cally iden­ti­cal twins vary widely in life span: the typ­i­cal gap is more than fif­teen years.”

Fas­ci­nat­ing. First, let’s appre­ci­ate our incred­i­ble life expectancy today; we are lit­er­ally push­ing the envelop of how to main­tain healthy brains and bod­ies. By his­tor­i­cal stan­dards, many of us are liv­ing on “bor­rowed” time. Sec­ond, there you have some evi­dence for the impor­tance of our expe­ri­ence and our lifestyle on how long we live. In terms of healthy aging, on aver­age, nur­ture seems to be at least as impor­tant as nature, and the one more in our con­trol to take action today.

You can learn more on the Suc­cess­ful Aging of the Healthy Brain: a beau­ti­ful essay by Mar­ian Dia­mond on how to keep our brains and minds active and fit through­out our lives.

Related blog posts

Brain Health Newsletter, March Edition

We hope you are enjoy­ing Brain Aware­ness Week this week and hope­fully think­ing a lit­tle more about your brain and brain fit­ness! Below you have the Brain Fit­ness Newslet­ter we sent a few days ago. You can sub­scribe to this monthly email update in the box on the the top of this page.

We have had another busy month behind us, and we’re look­ing for­ward to Brain Aware­ness Week March 12–18. Keep read­ing for the details (includ­ing a spe­cial offer in honor of Brain Aware­ness Week) …

I. Press Cov­er­age
II. Events
III. Pro­gram Reviews
IV. New Offer­ings
V. Web­site and Blog Sum­mary, includ­ing brain teasers

Read the rest of this entry »

Brain Health Newsletter, February Edition, and Brain Awareness Week

We hope you are enjoy­ing the grow­ing cov­er­age of Brain Fit­ness as much as we are. Below you have the Brain Fit­ness Newslet­ter we sent a few days ago-you can sub­scribe to this monthly email update in the box on the right hand side.

In this post, we will briefly cover:

I. Press: see what CBS and Time Mag­a­zine are talk­ing about. Sharp­Brains was intro­duced in the Birm­ing­ham News, Chicago Tri­bune and in a quick note car­ried by the Amer­i­can Psy­cho­log­i­cal Asso­ci­a­tion news service.

II. Events: we are out­reach part­ners for the Learn­ing & the Brain con­fer­ence, which will gather neu­ro­sci­en­tists and edu­ca­tors, and for the Dana Foundation’s Brain Aware­ness Week.

III. Pro­gram Reviews: The Wall Street Jour­nal reviewed six dif­fer­ent pro­grams for brain exer­cise and aging, and the one we offer is one of the two win­ners. A college-level coun­sel­ing cen­ter starts offer­ing our stress man­age­ment one. And we inter­view a Notre Dame sci­en­tist who has con­ducted a repli­ca­tion study for the work­ing mem­ory train­ing pro­gram for kids with ADD/ ADHD.

IV. New Offer­ings: we have started to offer two infor­ma­tion pack­ages that can be very use­ful for peo­ple who want to bet­ter under­stand this field before they com­mit to any par­tic­u­lar pro­gram: learn more about our Brain Fit­ness 101 guide and Exer­cise Your Brain DVD.

V. Web­site and Blog Sum­mary: we revamped our home page and have had a very busy month writ­ing many good arti­cles. We also hosted two “Blog Car­ni­vals”- don’t you want to know what that means?
Read the rest of this entry »

Brain exercises: Want a workout for your brain?

Very fun arti­cle in the Birm­ing­ham News today on Sharp­Brains and brain exer­cises, titled Want a work­out for your brain?.

The jour­nal­ist explains things very well and with great humor (for the humor, you need to read the arti­cle!). Here are some quotes:

- “Think of it as a gym­na­sium for your mind,” Sharp­Brains CEO and co-founder Alvaro Fer­nan­dez says from his office in San Francisco.

- (On only doing cross­words) “That’s good, but, like your body, you don’t just exer­cise one part of the brain,” says Fer­nan­dez, who holds an MBA and a master’s degree in edu­ca­tion from Stan­ford Uni­ver­sity. “You need con­stant vari­ety, and new things, to keep your brain work­ing hard.”

- “He sees men­tal gym­nas­tics as the next main­stream adult trend and points out that ther­a­pists have long used a vari­ety of sim­i­lar exer­cises to help in the recov­ery of brain-injury patients. Ath­letes and air­plane pilots have had access to exer­cises designed to improve their periph­eral vision and reac­tion times, Fer­nan­dez says.”

- “With Sharp­Brains co-founder Dr. Elkhonon Gold­berg, a clin­i­cal pro­fes­sor of neu­rol­ogy at the New York Uni­ver­sity School of Med­i­cine, Fer­nan­dez has col­lected what he says are the best computer-based brain work­outs avail­able, includ­ing a pro­gram to help chil­dren with atten­tion deficits and another aimed at reduc­ing stress man­age­ment among busi­ness executives.”

The Dana Guide to Brain Health and Brain Research

Dana Press kindly sent us a cou­ple of books. One of them, The Dana Guide to Brain Health: A Prac­ti­cal Fam­ily Ref­er­ence From Med­ical Experts, is our topic today.

We are impressed by what Dana is doing to insert neu­ro­science find­ings and impli­ca­tions into the pub­lic discourse.

No big sur­prise then, to find out so much qual­ity con­tent inside a 700-page one-of-a-kind guide, some of it, inci­den­tally, pro­vided by Dr. Gold­berg, our Chief Sci­en­tific Advisor.

The guide is really 4 books inside a com­mon bind­ing. Priced at a rea­son­able level, and with superb in-depth text and images in all rel­e­vant areas, the book can be used as a 1) Brain 101 tuto­r­ial, 2) brief sum­mary of the basics of Brain Care and Well­ness, 3) descrip­tion of the stages of brain devel­op­ment, 4) ref­er­ence guide for around 70 brain-related con­di­tions. In my per­sonal opin­ion, every neu­ro­science, med­ical and psy­chol­ogy stu­dent, clin­i­cian and researcher should have this book in their hands to keep abreast of many recent devel­op­ments, and also be exposed to pro­fes­sional devel­op­ment courses based on it. Many fam­i­lies and indi­vid­u­als inter­ested in the brain should con­sider buy­ing it too.

Given the focus of our blog-brain fit­ness for healthy individuals-, we par­tic­u­larly enjoyed the sec­tions Read the rest of this entry »

Why do You Turn Down the Radio When You’re Lost?

You’re dri­ving through sub­ur­bia one evening look­ing for the street where you’re sup­posed to have din­ner at a friend’s new house. You slow down to a crawl, turn down the radio, stop talk­ing, and stare at every sign. Why is that? Nei­ther the radio nor talk­ing affects your vision.

Or do they?
Read the rest of this entry »

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

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Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

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