The most pop­u­lar ques­tion we got when we announced that PBS had a great spe­cial on Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity in Decem­ber was, when will the DVD be available?

Well, finally here it comes. You can click on the image or the title to go over to PBS shop to learn more and buy it.

The Brain Fit­ness Pro­gram DVD ($24.95, shipped by 02/01/08). “This pro­gram presents a work­out to help view­ers get their brains in bet­ter shape. The Brain Fit­ness Pro­gram is based on neuro-plasticity, the abil­ity of the brain to change and adapt — even rewire itself. In the past two years, a team of sci­en­tists has devel­oped computer-based stim­u­lus sets that drive ben­e­fi­cial chem­i­cal, phys­i­cal and func­tional changes in the brain. Dr. Michael Merzenich of the Uni­ver­sity of Cal­i­for­nia San Fran­cisco and his col­leagues around the world have been lead­ing this effort; he brings the research find­ings, along with a sci­en­tif­i­cally based set of brain exer­cises, to PBS view­ers in this inno­v­a­tive and life-altering pro­gram. Peter Coy­ote narrates. ”

To pur­chase: click Here.

You can watch a 3-minute trailer: click here.

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Note: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise –or is one of them enough? Why is man­ag­ing stress so impor­tant to atten­tion and mem­ory? Which brain train­ing approach, if any, is worth one’s time and money?

If you have these ques­tions, check out this new book, The Sharp­Brains Guide to Brain Fit­ness:

Order Book at Amazon.com
	Click Here to order at Amazon.com. Print Edi­tion, $24.95

Order Kin­dle Edi­tion
	Click Here to order at Amazon.com, Kin­dle Edi­tion, $9.99

Reader Theresa Cerulli just for­warded this Let­ter to the Edi­tor that she had sent to the New York Times and went unpub­lished. The let­ter addresses the OpEd men­tioned here (pitch­ing phys­i­cal vs. men­tal exer­cise), and refers to the Cogmed work­ing mem­ory train­ing pro­gram, whose results have been stud­ied in mul­ti­ple papers pub­lished in top med­ical and sci­en­tific jour­nals.

——————————-

Dear Edi­tor:

I applaud San­dra Aamodt and Sam Wang for throw­ing some cold water on the cur­rent brain fit­ness craze in their recent New York Times Mag­a­zine Opin­ion Edi­to­r­ial “Exer­cise on the Brain.”  They are cor­rect in label­ing the host of “men­tal fit­ness” prod­ucts that tar­get aging baby boomers as “inspired by sci­ence “  not to be con­fused with actu­ally proven by sci­ence. For the last 30 years, terms like “brain plas­tic­ity” have been widely and casu­ally used, cre­at­ing hype that risks drown­ing out the real break­throughs that brain researchers are mak­ing in this area.

How­ever, I would like to dis­tin­guish the “men­tal fit­ness” trend that Aamodt and Wang rightly crit­i­cize from actual researched-based cog­ni­tive train­ing such as the Cogmed pro­gram devel­oped in Swe­den. Unlike “men­tal fit­ness” pro­grams, cog­ni­tive train­ing pro­grams focus very nar­rowly on spe­cific cog­ni­tive func­tions that research has shown to be plas­tic. This is in stark con­trast to com­pil­ing a smat­ter­ing of exer­cises or activ­i­ties that are gen­er­ally thought to be Read the rest of this entry »

Update (11/10/10): Have you seen PBS great spe­cials on Brain Fit­ness and Neu­ro­plas­tic­ity ?

The Brain Fit­ness Pro­gram DVD ($24.95)

“The Brain Fit­ness Pro­gram is based on the brain’s abil­ity to change and adapt, even rewire itself. In the past two years, a team of sci­en­tists has devel­oped computer-based stim­u­lus sets that drive ben­e­fi­cial chem­i­cal, phys­i­cal and func­tional changes in the brain. Dr. Michael Merzenich of the Uni­ver­sity of Cal­i­for­nia and his col­leagues share their sci­en­tif­i­cally based set of brain exer­cises in this life-altering pro­gram. Peter Coy­ote (pic­tured) narrates. ”

PBS aired in Decem­ber 2007 a spe­cial pro­gram on neu­ro­plas­tic­ity, brain fit­ness, aging and the brain titled “Brain Fit­ness Pro­gram”. To watch the 3-minute trailer: click here.

In 2008, PBS released a sec­ond DVD:

Brain Fit­ness 2: Sight and Sound DVD ($24.95)

“This pro­gram, specif­i­cally designed to help peo­ple get the most from their vision and hear­ing as they age, con­sid­ers how these senses change through­out life and what peo­ple can do to keep them healthy and fully functional.”

.

If you do not have time to watch these great doc­u­men­taries, here are a few points one needs to under­stand about neuroplasticity:

1.  The human brain is now con­sid­ered to be a highly dynamic and con­stantly reor­ga­niz­ing sys­tem capa­ble of being shaped and reshaped across an entire lifes­pan. It is believed that every expe­ri­ence alters the brain’s orga­ni­za­tion at some level. The key words in this new approach to the brain are neu­ro­plas­tic­ity and neu­ro­ge­n­e­sis. Neu­ro­plas­tic­ity refers to the life­long capac­ity of the brain to change and rewire itself in response to the stim­u­la­tion of learn­ing and expe­ri­ence. Neu­ro­ge­n­e­sis is the abil­ity to cre­ate new neu­rons and con­nec­tions between neu­rons through­out a life­time. The lat­ter process is also referred to as synap­to­ge­n­e­sis. This new par­a­digm con­trasts with tra­di­tional ideas of the human brain being a fixed and essen­tially lim­ited sys­tem that only degrades with age.

2. As we age, the rate of change in the brain, or neu­ro­plas­tic­ity, declines but does not come to a halt. In addi­tion, we now know that new neu­rons can appear in cer­tain parts of the brain up until the day we die.

3. Brain plas­tic­ity is cru­cial fol­low­ing head injury. It is the one brain’s abil­ity that allows recov­ery. Brain plas­tic­ity is also the abil­ity that brain train­ing takes advan­tages of to try to slow down the aging process.

To read about evi­dence of neu­ro­plas­tic­ity in the human brain take a look at Brain plas­tic­ity: How learn­ing changes you brain

———-

Note: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise –or is one of them enough? Why is man­ag­ing stress so impor­tant to atten­tion and mem­ory? Which brain train­ing approach, if any, is worth one’s time and money?

If you have these ques­tions, check out this new book, The Sharp­Brains Guide to Brain Fit­ness:

The Sharp­Brains Guide to Brain Fit­ness
	Click Here to order at Amazon.com. Print Edi­tion, $24.95

	Click Here to order at Amazon.com, Kin­dle Edi­tion, $9.99

Newsweek’s Sharon Beg­ley writes a great note on Brain Train­ing: How It Works based on ini­tial data pre­sented at the Geron­to­log­i­cal Soci­ety of Amer­ica over the week­end. Some quotes:

- With the nation’s 78 mil­lion baby boomers approach­ing the age of those dreaded “where did I leave my keys? moments, it’s no won­der the mar­ket for computer-based brain train­ing has shot up from essen­tially zero in 2005 to $80 mil­lion this year, accord­ing to the con­sult­ing firm SharpBrains.

- Now comes the largest and most rig­or­ous study of a commercially-available train­ing pro­gram, and it shows that there is hope for aging brains. This morn­ing, at the meet­ing of the Geron­to­log­i­cal Soci­ety of Amer­ica, sci­en­tists are pre­sent­ing data show­ing that after eight weeks of daily one-hour ses­sions with Brain Fit­ness 2.0 from Posit Sci­ence, elderly vol­un­teers got mea­sur­ably bet­ter in their brain’s speed and accu­racy of pro­cess­ing. And unlike every other train­ing pro­gram tested before, the improve­ments “gen­er­al­ize to broad mea­sures of cog­ni­tion and are notice­able in every­day life,” Eliz­a­beth Zelin­ski of the Uni­ver­sity of South­ern Cal­i­for­nia, who led the IMPACT (Improve­ment in Mem­ory with Plasticity-based Adap­tive Cog­ni­tive Train­ing) Study, reports.

- For the IMPACT study, 468 par­tic­i­pants, all healthy adults 65 and over, were divided into two groups. One received an hour a day of train­ing on Brain­Fit­ness for eight to ten weeks, and the other (the con­trol group) got the same amount of computer-based learn­ing. That choice of con­trol group is sig­nif­i­cant. It means that Brain Fit­ness was being com­pared not to star­ing into space or some sim­i­larly unhelp­ful activ­ity, but to one that might rea­son­ably be expected to improve men­tal ability.

- Because the Brain Fit­ness group showed greater improve­ments than the con­trols, includ­ing on tasks that the computer-based exer­cises did not explic­itly tar­get, it sug­gests that the audi­tory train­ing has altered some­thing fun­da­men­tal in the brain and not just spe­cific cir­cuits for, say, memory.

Read full post: Brain Train­ing: How It Works

The Geron­to­log­i­cal Soci­ety of Amer­ica press release includes

- Researchers released ini­tial data today at the 60th Annual Meet­ing of The Geron­to­log­i­cal Soci­ety of Amer­ica (GSA) that showed that doing the right kind of brain exer­cise can enhance mem­ory and other cog­ni­tive abil­i­ties of older adults.

- “We pre­sented these impor­tant results at the Annual Meet­ing of GSA, because aging experts need to spread the word that cog­ni­tive decline is not an inevitable part of aging, said Dr. Zelin­ski. “Doing the prop­erly designed cog­ni­tive activ­i­ties can actu­ally enhance abil­i­ties as you age.”

I will be inter­view­ing Eliz­a­beth Zelin­ski as part of our Neu­ro­science Inter­view Series, so keep tuned.

One clar­i­fi­ca­tion: this is not the first study to show how cog­ni­tive train­ing can gen­er­al­ize beyond the tasks directly trained. Oth­ers have already shown an effect on cog­ni­tive abil­i­ties and even on real-world tasks, on a vari­ety of age groups and trained func­tions. But the size of it (468 par­tic­i­pants) makes it by far the largest that does so, and the effects are very sig­nif­i­cant and promising.

To all new readers-Welcome!. The Digg Tsunami has brought over 40,000 vis­i­tors so far…and it con­tin­ues. We need to thank Andrey for his excel­lent tech­ni­cal work in help­ing us ride such a beau­ti­ful wave.

Let me give you an overview of what you can find in our blog, bridg­ing neu­ro­science research and brain health/ “brain exer­cise” prac­tice. First, here you have a few of my favorite quotes from the 10 inter­views we have done with neu­ro­science and psy­chol­ogy experts in cog­ni­tive and emo­tional train­ing in our Neu­ro­science Inter­view Series. You can read the in-depth inter­view notes for each if you want to stim­u­late those neurons…

• “Learn­ing is phys­i­cal. Learn­ing means the mod­i­fi­ca­tion, growth, and prun­ing of our neu­rons, con­nec­tions called synapses and neu­ronal net­works, through experience…we are cul­ti­vat­ing our own neu­ronal net­works.- Dr. James Zull, Pro­fes­sor of Biol­ogy and Bio­chem­istry at Case West­ern Uni­ver­sity: Read Inter­view Notes
• “Exer­cis­ing our brains sys­tem­at­i­cally ways is as impor­tant as exer­cis­ing our bod­ies. In my expe­ri­ence, “Use it or lose it should really be “Use it and get more of it.- Dr. Elkhonon Gold­berg, neu­ropsy­chol­o­gist, clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and dis­ci­ple of the great neu­ropsy­chol­o­gist Alexan­der Luria: Read Inter­view Notes
• “Indi­vid­u­als who lead men­tally stim­u­lat­ing lives, through edu­ca­tion, occu­pa­tion and leisure activ­i­ties, have reduced risk of devel­op­ing Alzheimer’s symp­toms. Stud­ies sug­gest that they have 35–40% less risk of man­i­fest­ing the dis­ease - Dr. Yaakov Stern, Divi­sion Leader of the Cog­ni­tive Neu­ro­science Divi­sion of the Sergievsky Cen­ter at the Col­lege of Physi­cians and Sur­geons of Colum­bia Uni­ver­sity, New York: Read Inter­view Notes

“What research has shown is that Read the rest of this entry »

Neu­ro­plas­tic­ity: the brain’s abil­ity to reor­ga­nize itself by form­ing new con­nec­tions through­out life. (see more con­cepts in our Glos­sary).

We coudn’t be hap­pier about the grow­ing num­ber of books pop­u­lar­iz­ing the key lessons about brain train­ing that Dr. Elkhonon Gold­berg has been research­ing and writ­ing about for years, and that moti­vated us to embark our­selves in the Sharp­Brains adventure.

Dis­cover Mag­a­zine presents a great arti­cle, Rewiring the Brain, review­ing two recent books.

• The sub­ti­tle is “Neu­ro­plas­tic­ity can allow for treat­ment of senil­ity, post-traumatic stress, ­obsessive-compulsive dis­or­der, and depres­sion and Bud­dhists have been cap­i­tal­iz­ing on it for mil­lenia.” I would add that the strong value of life­long learn­ing present in jesuit and jew­ish tra­di­tions reflects the same wis­dom. Some quotes:
• “Two new books, Train Your Mind, Change Your Brain (Bal­lan­tine Books, $24.95) by sci­ence jour­nal­ist Sharon Beg­ley and The Brain That Changes Itself (Viking, $24.95) by psy­chi­a­trist Nor­man Doidge, offer mas­ter­fully guided tours through the bur­geon­ing field of neu­ro­plas­tic­ity research. Each has its own style and empha­sis; both are excellent.”
• “Finally, both authors con­clude that adult neu­ro­plas­tic­ity is a vastly under­tapped resource, one with which West­ern med­i­cine and psy­chol­ogy are just now com­ing to grips. An impor­tant emerg­ing research agenda is to Read the rest of this entry »

Fun arti­cle in the San Fran­cisco Exam­iner today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

• “Sharp­Brains and Posit Sci­ence are just two of a grow­ing num­ber of start-up com­pa­nies lead­ing the way in the area of pack­ag­ing and devel­op­ing suites of soft­ware they call “brain gyms.”
• “Sharp­Brains offers a suite of prod­ucts that eval­u­ate buy­ers’ needs and tar­get their weak­ness, gen­tly push­ing for improve­ment, Fer­nan­dez said. One pro­gram helps improve mem­ory using a num­ber game (here); another pro­vides instant biofeed­back to users so they can prac­tice breath­ing and pos­i­tive think­ing to reduce stress (here), Fer­nan­dez said.”
• “I can start see­ing the changes in my stress level take place right in front of my eyes,” said Baba Shiv (pro­file here), a neu­ro­sci­en­tist and pro­fes­sor at Stanford’s Grad­u­ate School of Busi­ness, who uses Freeze-Framer 2.0 (here), one of the pro­grams licensed by Sharp­Brains. By mon­i­tor­ing his stress level through heart mon­i­tors hooked to his per­sonal com­puter at work, he dis­cov­ered that con­stantly mon­i­tor­ing his e-mail inbox raised his stress level, Shiv said. Now he lim­its him­self to check­ing e-mail every two hours, Shiv said.

The reporter did a great job in under­stand­ing and com­mu­ni­cat­ing a new and some­times com­plex topic. Read the arti­cle: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-control of our advi­sor Baba Shiv in The Frontal Cor­tex blog’s arti­cle Self-Control is a Mus­cle and in Mind Hacks: (un)emotional invest­ment.

We are offer­ing a limited-time deal for the rest of Feb­ru­ary 2007.

You will get Brain Fit­ness 101: Answers to Your Top 25 Ques­tions included for free! (an $11.95 savings!)

Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez answer in plain Eng­lish the most com­mon ques­tions around why and how to exer­cise our brains.

…when you buy any of the fol­low­ing brain exer­cise programs:

Exer­cise Your Brain: New Brain Research and Impli­ca­tions DVD

This one-hour and 20 minute class intro­duces you to the sci­ence of brain fit­ness and includes many engag­ing brain exer­cises you can do on your own or in a group set­ting. You will learn about basic neu­roanatomy and phys­i­ol­ogy, as well as hear about the ground­break­ing pub­li­ca­tions that launched this field. Then, get you will prac­tice how to exer­cise your own brain and flex all your men­tal mus­cles. Per­fect intro­duc­tion to Brain Fit­ness!
Read the rest of this entry »

In which direc­tion is the bus pic­tured below traveling?

Do you know the answer?

The only pos­si­ble answers are “left” or “right.”

Still don’t know?

Keep read­ing for the answer and explanation…

Read the rest of this entry »

We hope you are enjoy­ing the grow­ing cov­er­age of Brain Fit­ness as much as we are. Below you have the Brain Fit­ness Newslet­ter we sent a few days ago-you can sub­scribe to this monthly email update in the box on the right hand side.

In this post, we will briefly cover:

I. Press: see what CBS and Time Mag­a­zine are talk­ing about. Sharp­Brains was intro­duced in the Birm­ing­ham News, Chicago Tri­bune and in a quick note car­ried by the Amer­i­can Psy­cho­log­i­cal Asso­ci­a­tion news service.

II. Events: we are out­reach part­ners for the Learn­ing & the Brain con­fer­ence, which will gather neu­ro­sci­en­tists and edu­ca­tors, and for the Dana Foundation’s Brain Aware­ness Week.

III. Pro­gram Reviews: The Wall Street Jour­nal reviewed six dif­fer­ent pro­grams for brain exer­cise and aging, and the one we offer is one of the two win­ners. A college-level coun­sel­ing cen­ter starts offer­ing our stress man­age­ment one. And we inter­view a Notre Dame sci­en­tist who has con­ducted a repli­ca­tion study for the work­ing mem­ory train­ing pro­gram for kids with ADD/ ADHD.

IV. New Offer­ings: we have started to offer two infor­ma­tion pack­ages that can be very use­ful for peo­ple who want to bet­ter under­stand this field before they com­mit to any par­tic­u­lar pro­gram: learn more about our Brain Fit­ness 101 guide and Exer­cise Your Brain DVD.

V. Web­site and Blog Sum­mary: we revamped our home page and have had a very busy month writ­ing many good arti­cles. We also hosted two “Blog Car­ni­vals”- don’t you want to know what that means?
Read the rest of this entry »