The 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tury (March 30 — April 1st) is just 5 weeks away. You can Learn More and Reg­is­ter Today HERE. Don’t miss the oppor­tu­nity to join an incred­i­ble line-up of 36+ con­firmed Speak­ers, 7 Sponsors/ Exhibitors, 13 Part­ners, and 150+ Par­tic­i­pants as of today, all avail­able to you with­out any travel involved.

Spon­sors

Spon­sor­ship Opportunities

Want to announce or pro­mote your ser­vice or prod­uct at the 2011 Sharp­Brains Sum­mit? Max­i­mize your mar­ket­ing and busi­ness devel­op­ment reach & make a big splash in front of our pres­ti­gious audi­ence! Only two Spon­sor­ship spots are still avail­able and going fast! Click here for infor­ma­tion about the var­i­ous ways to get involved.

Sum­mit Partners

Remem­ber…

Learn More and Reg­is­ter Today HERE

We are hon­ored to announce the fol­low­ing Spon­sors and Part­ners of the upcom­ing 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tury (March 30th — April 1st, 2011). And we are look­ing for more, so please con­tact us if inter­ested! Read the rest of this entry »

You can see speak­ers and agenda by click­ing on Sharp­Brains Sum­mit. Please reg­is­ter if you are inter­ested in par­tic­i­pat­ing: Jan­u­ary 18-20th 2010 (Pacific Time).

• Con­fer­ence: Jan­u­ary 18-19th. 9–10 pan­els to dis­cuss Mar­ket and Research Insights,  together with online discussions.
• Expo Day: Jan­u­ary 20th. Prod­uct demos by Sponsors.

Con­firmed speak­ers and themes:

Mon­day, Jan­u­ary 18th, 2010:

Cog­ni­tion and Neu­ro­plas­tic­ity: The New Health­care Frontier

• Alvaro Fer­nan­dez, CEO, SharpBrains
• David White­house, Chief Med­ical Offi­cer, OptumHealth Behav­ioral Solutions
• William Reich­man, Pres­i­dent, Baycrest
• P Murali Doraiswamy, Bio­log­i­cal Psy­chi­a­try Divi­sion Head, Duke University

Tools for Safer Dri­ving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Chris­tian­son, Pres­i­dent of Young Dri­vers of Canada
• Jerri Edwards, Assoc. Pro­fes­sor Uni­ver­sity of South Florida

Clin­i­cal Appli­ca­tions: Research­ing, Iden­ti­fy­ing, Treat­ing Cog­ni­tive Deficits

• Keith Wesnes, Prac­tice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, Pres­i­dent, Sci­en­tific Brain Training
• Elkhonon Gold­berg, Chief Sci­en­tific Advi­sor, SharpBrains

Read the rest of this entry »

MaRS (a Toronto-based inno­va­tion cen­ter) has just announced the Ontario Inno­va­tion Sum­mit: The Busi­ness of Aging to “fea­ture some of the world’s top experts focused on the many issues that the aging of the global pop­u­la­tion poses for com­mu­ni­ties, gov­ern­ments, aca­d­e­mic and health­care insti­tu­tions, and businesses.”

Top­ics:

- Inno­va­tion in an Age Friendly Soci­ety: Inter­con­nected Chal­lenges and Oppor­tu­ni­ties
– Rethink­ing Tech­nol­ogy & Com­mu­nity: Opti­miz­ing our Eco­nomic Con­tri­bu­tions and Enhanc­ing Qual­ity of Life
– Main­tain­ing Auton­omy: The Brain Fit­ness Move­ment
– Pub­lic Pol­icy Impact: Putting Inno­va­tion to Work across the Con­tin­uum of Aging
– Com­mit­ment to Action

The con­fer­ence will host spe­cial keynote appear­ances by the Hon. Dal­ton McGuinty, Pre­mier of Ontario, and Dr. Buzz Aldrin, Apollo 11 Astro­naut. Other con­firmed speakers:

- Dr. Jane Bar­ratt, Sec­re­tary Gen­eral, Inter­na­tional Fed­er­a­tion on Age­ing
– Dr. John Beard, Direc­tor, Depart­ment of Aging and Life Course, World Health Orga­ni­za­tion
– Dr. Adal­steinn (Steini) Brown, Assis­tant Deputy Min­is­ter, Health Sys­tem Strat­egy Divi­sion, Ontario Min­istry of Health
– Alvaro Fer­nan­dez, Co-Founder, Sharp­Brains
– Saul Kaplan, Chief Cat­a­lyst, Busi­ness Inno­va­tion Fac­tory
– Dr. David Nay­lor, Pres­i­dent, Uni­ver­sity of Toronto
– Dr. Bill Reich­man, Pres­i­dent and CEO, Baycrest

To learn more, click Here.

Will make sure to blog about the event — what Ontario is doing, includ­ing its $10m invest­ment in Bay­crest last year (see my inter­view with Bay­crest CEO, Bill Reich­man), is truly enlight­ened and stimulating.

In April 2008, Bay­crest, a lead­ing research insti­tute focused on aging and brain func­tion, received $10-million from the Ontario Gov­ern­ment to cre­ate a ground­break­ing Cen­tre for Brain Fit­ness. Its stated goal was to “develop and com­mer­cial­ize a range of prod­ucts designed to improve the brain health of aging Ontar­i­ans and oth­ers around the world”.

“Our gov­ern­ment is proud to sup­port Bay­crest and its invalu­able work, which is already lead­ing to the dis­cov­ery of impor­tant new tools and approaches to treat­ing brain dis­eases asso­ci­ated with aging,” said Min­is­ter of Research and Inno­va­tion, John Wilkinson.

We have Baycrest’s CEO with us today, to explore why Ontario and Bay­crest chose to become pio­neers in this area, and dis­cuss some of the main oppor­tu­ni­ties, and chal­lenges. Dr. William E. Reich­man is Pres­i­dent and CEO of Bay­crest. Dr. Reich­man, an internationally-known expert in geri­atric men­tal health and demen­tia, is also Pro­fes­sor of Psy­chi­a­try on the Fac­ulty of Med­i­cine at the Uni­ver­sity of Toronto.

Alvaro Fer­nan­dez: Bill, thank you for your time. Let me start by ask­ing, given that you just spoke at the recent Con­sumer Elec­tronic Show, what do you make of the grow­ing brain fit­ness field?

Bill Reich­man: it looks like a clas­sic exam­ple of a very promis­ing but still early stage field – a lot of oppor­tu­nity and enthu­si­asm, but also a lot of prod­uct claims that are not backed by solid research. Think about the phys­i­cal fit­ness anal­ogy: even today, after decades of progress, you still see peo­ple buy­ing research-based prod­ucts such as tread­mills but also all types of ran­dom machines they see on TV and have not been sub­ject to any val­i­da­tion. Sim­i­larly, con­sumers today do not know what to make of grow­ing brain fit­ness claims. As another speaker pointed out, for the indus­try to ful­fill its promise, it will need to be care­ful with research and claims, not to end up like the nutraceu­ti­cals category.

By the way, let me rec­og­nize that the work you are doing with Sharp­Brains reports and your web­site is very impor­tant to offer qual­ity information.

Thank you. Let’s step back for a moment. Tak­ing a, say, 10 years view, what is the main oppor­tu­nity that technology-based brain fit­ness can offer to society?

First of all, let me say that I think we have an oppor­tu­nity to make major progress in Brain Health in the XXI cen­tury, sim­i­lar to what hap­pened with Car­dio­vas­cu­lar Health in the XX, and tech­nol­ogy will play a cru­cial role.

Given the rapid advances we are wit­ness­ing today in the research and tech­nol­ogy are­nas, I feel con­fi­dent in say­ing that in less than 10 years we will have both valid and reli­able assess­ments of cog­ni­tive func­tions, that will be used both by Read the rest of this entry »

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­icy mak­ers launch sig­nif­i­cant initiatives.

For exam­ple, the gov­ern­ment of Ontario recently announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to develop and com­mer­cialise brain fit­ness tech­nolo­gies. The invest­ment was matched by an addi­tional $10 mil­lion from pri­vate sources.

Another impor­tant devel­op­ment was the $18 mil­lion agree­ment between the Australian-based Brain Resource Com­pany (ASX:BRC) and OptumHealth in the US. This will allow for the pro­vi­sion of web-based cog­ni­tive assess­ments as part of a clinician’s deci­sion sup­port systems.

These are some ini­tia­tives cov­ered in a webi­nar Top Ten Cog­ni­tive Fit­ness Events of 2008 pre­sented in Decem­ber for Sharp­Brains’ clients. Alvaro Fer­nan­dez described the state of play and main dri­vers behind the growth of the bur­geon­ing brain fit­ness mar­ket — which I will try and sum­ma­rize here.

The key dri­vers seem to be Read the rest of this entry »