Ben Sawyer and I just agreed to cre­ate a new Cog­ni­tive Health track –Pow­ered by Sharp­Brains– at the 5th Annual Games for Health Con­fer­ence. I will host the 11-session track, cov­er­ing a vari­ety of cog­ni­tive health and brain fit­ness top­ics and an overview of Sharp­Brains’ upcom­ing report The State of the Brain Fit­ness Soft­ware Mar­ket 2009.

When and where: June 11-12th at the Hyatt Har­bor­side Hotel in Boston, MA.

Con­text: The Games for Health Con­fer­ence is pro­duced by The Seri­ous Games Ini­tia­tive and sup­ported by the Robert Wood John­son Foun­da­tion. The con­fer­ence brings together researchers, med­ical pro­fes­sion­als, decision-makers at health­care and insur­ance providers, inno­va­tors and game devel­op­ers. I have attended a few times, and have always been impressed by the cal­iber of both speak­ers and every­one in the audi­ence. Really a very good crowd.

Some options to participate?

1) Attend: The cur­rent price is $379, with a 15% dis­count if you use code “sharp09” (with­out quo­ta­tion) when you reg­is­ter Here. Spe­cial price for stu­dents is $200.

Please note that the Cog­ni­tive Health track is being sched­uled now — we will announce the detailed agenda dur­ing the month of May.

2) Speak: We are look­ing for inno­va­tors, researchers and decision-makers who would like to speak about their ongo­ing projects related to the use of games and other computer-based tech­nolo­gies for cog­ni­tive health.

If inter­ested, please Con­tact Us, by May 1st, a cou­ple of para­graphs sum­ma­riz­ing a) your project, bio and orga­ni­za­tion, b) what key lessons learned and impres­sions you would share if given 20 minutes.

3) Advertise/ Sponsor/ Exhibit: To inquire about options, please con­tact Beth Bryant, one of the con­fer­ence orga­niz­ers, at bbryant at dmill.com

We are proud to col­lab­o­rate with The Games for Health Con­fer­ence and expand the Cog­ni­tive Health dialogue!

After many months of work (and we hope many new neu­rons and stronger synapses in our brains), we have just released our inau­gural report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­tendo Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mated $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

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