Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

AAA to deploy Brain Fitness Software DriveSharp to Assess and Train Older Driver’s Brains

The AAA Foun­da­tion for Traf­fic Safety just started to rec­om­mend a new dri­ver safety pro­gram called Dri­ve­Sharp (see AAA and Posit Release Pro­gram to Improve Dri­vers’ Minds), devel­oped by Posit Sci­ence. Dri­ve­Sharp is a com­put­er­ized cog­ni­tive assess­ment and train­ing tool based on Kar­lene Ball’s research on older adults’ cog­ni­tive fit­ness and driving.

In the press release for the agree­ment, Peter Kissinger, dri­ver safety research and pol­icy vet­eran and CEO of the AAA Foun­da­tion, says thatPeter Kissinger AAA Foundation “Part of mak­ing our nation’s roads safer is help­ing mature dri­vers who wish to stay active — a quickly grow­ing pop­u­la­tion — main­tain or improve their dri­ving safety.”

We have Peter Kissinger with us to dis­cuss the con­text for this inno­v­a­tive initiative.

Peter, I appre­ci­ate your time. In order to set the con­text, would you intro­duce the role and pri­or­i­ties of the AAA Foundation?

Sure. All your read­ers will know that AAA is the main dri­ver asso­ci­a­tion in North Amer­ica, with over 50 mil­lion mem­bers. The AAA Foun­da­tion is focused on the research and pol­icy required to improve dri­ver safety and has 4 strate­gic pri­or­i­ties:
– Intro­duce a cul­ture of traf­fic safety. It is an out­rage that there is a driving-related death every 13 min­utes in the US, and yet, we seem to accept this as sta­tus quo
– Improve road safety, espe­cially on rural roads, where almost 60% of the deaths occur,
– Improve safety among teens, one of the high­est risk groups
– Improve safety among seniors, another high-risk group.

In terms of driver-centered inter­ven­tions, are your pri­or­i­ties are teenage and older drivers?

driver fatality rateYes. You have prob­a­bly seen the U-shaped risk curve (Edi­tor note: see fig­ure at left) that shows how acci­dent risks are very high among teenagers, then decrease and remain sta­ble until our 60s, and then increase again.

We have pro­moted ini­tia­tives such as Dri­verZED (see www.driverzed.org) to help teenagers bet­ter iden­tify and man­age the typ­i­cal sources of risk, so they advance faster through the learn­ing curve. For older dri­vers we focus on how to bal­ance the priv­i­lege of dri­ving with the right of mobil­ity — we know that los­ing dri­ving inde­pen­dence can bring a vari­ety of neg­a­tive con­se­quences for the individual.

Given aging pop­u­la­tion trends, it is clear we need to intro­duce bet­ter sys­tems to bal­ance those two goals you just out­lined –safety and mobil­ity. Do you think as a soci­ety we are prepared?

I don’t think we are, and I am pes­simistic that we will be in the short term. This is a very impor­tant prob­lem: offi­cial esti­mates say that the pro­por­tion of all dri­vers who are over 65 years of age will grow from 15% today to 25% in 2025.

Let me give you some back­ground: two years ago we put together a work­shop to iden­tify the state of the research and the state of the prac­tice of dri­ver safety among Read the rest of this entry »

Preventive Medicine for Brain Health

brainGiven the cur­rent polit­i­cal cli­mate, we are pleased to host this thought-provoking arti­cle by 2 of our Expert Con­trib­u­tors. Dear Mr or Mrs Next Pres­i­dent: how can you help our minds take bet­ter care of our brains?

————–

Ask Not What The Health Sys­tem Can Do For You…

– By Simon J. Evans, PhD and Paul R. Burghardt, PhD.

With the pres­i­den­tial debates gear­ing up again we are sure to hear more about health care. But we pro­pose a slightly dif­fer­ent ques­tion. In addi­tion to ask­ing how we can get more peo­ple health­care cov­er­age, we should also ask why so many peo­ple are sick in the first place.

The words of John Kennedy might today be, “Ask not what the health care sys­tem can do for you. Ask what you can do to reduce the health care bur­den”. But before delv­ing into what we can do, let’s take a look at some real­i­ties that our next pres­i­dent could face in their first ‘State of the Union’ address.

Read the rest of this entry »

Improving Driving Skills and Brain Functioning– Interview with ACTIVE’s Jerri Edwards

Jerri Edwards- Active trialToday we are for­tu­nate to inter­view Dr. Jerri Edwards, an Asso­ciate Pro­fes­sor at Uni­ver­sity of South Florida’s School of Aging Stud­ies and Co-Investigator of the influ­en­cial ACTIVE study. Dr. Edwards was trained by Dr. Kar­lene K. Ball, and her research is aimed toward dis­cov­er­ing how cog­ni­tive abil­i­ties can be main­tained and even enhanced with advanc­ing age.

Main focus of research

Alvaro Fer­nan­dez: Please explain to our read­ers your main research areas

Jerri Edwards: I am par­tic­u­larly inter­ested in how cog­ni­tive inter­ven­tions may help older adults to avoid or at least delay func­tional dif­fi­cul­ties and thereby main­tain their inde­pen­dence longer. Much of my work has focused on the func­tional abil­ity of dri­ving includ­ing assess­ing dri­ving fit­ness among older adults and reme­di­a­tion of cog­ni­tive decline that results in dri­ving difficulties.

Some research ques­tions that inter­est me include, how can we main­tain health­ier lives longer? How can train­ing improve cog­ni­tive abil­i­ties, both to improve those abil­i­ties and also to slow-down, or delay, cog­ni­tive decline? The spe­cific cog­ni­tive abil­ity that I have stud­ied the most is pro­cess­ing speed, which is one of the cog­ni­tive skills that decline early on as we age.

ACTIVE results

Can you explain what cog­ni­tive pro­cess­ing speed is, and why it is rel­e­vant to our daily lives?

Pro­cess­ing speed is men­tal quick­ness. Just like a com­puter with a 486 proces­sor can do a lot of the same things as a com­puter with a Pen­tium 4 proces­sor, but it takes much longer, our minds tend to slow down with age as com­pared to when we were younger. We can do the same tasks, but it takes more time. Quick speed of pro­cess­ing is impor­tant for Read the rest of this entry »

Brain gyms’ tone minds and reduce stress

Fun arti­cle in the San Fran­cisco Exam­iner today on how High-tech ‘brain gyms’ tone minds, reduce stress. Quotes:

  • Sharp­Brains and Posit Sci­ence are just two of a grow­ing num­ber of start-up com­pa­nies lead­ing the way in the area of pack­ag­ing and devel­op­ing suites of soft­ware they call “brain gyms.”
  • Sharp­Brains offers a suite of prod­ucts that eval­u­ate buy­ers’ needs and tar­get their weak­ness, gen­tly push­ing for improve­ment, Fer­nan­dez said. One pro­gram helps improve mem­ory using a num­ber game (here); another pro­vides instant biofeed­back to users so they can prac­tice breath­ing and pos­i­tive think­ing to reduce stress (here), Fer­nan­dez said.”
  • I can start see­ing the changes in my stress level take place right in front of my eyes,” said Baba Shiv (pro­file here), a neu­ro­sci­en­tist and pro­fes­sor at Stanford’s Grad­u­ate School of Busi­ness, who uses Freeze-Framer 2.0 (here), one of the pro­grams licensed by Sharp­Brains. By mon­i­tor­ing his stress level through heart mon­i­tors hooked to his per­sonal com­puter at work, he dis­cov­ered that con­stantly mon­i­tor­ing his e-mail inbox raised his stress level, Shiv said. Now he lim­its him­self to check­ing e-mail every two hours, Shiv said.

The reporter did a great job in under­stand­ing and com­mu­ni­cat­ing a new and some­times com­plex topic. Read the arti­cle: High-tech ‘brain gyms’ tone minds, reduce stress.

You can learn more about the research on self-control of our advi­sor Baba Shiv in The Frontal Cor­tex blog’s arti­cle Self-Control is a Mus­cle and in Mind Hacks: (un)emotional invest­ment.

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

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Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

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