Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Why Brain Training Helps Older Drivers

A study just pub­lished in the Jour­nal of the Amer­i­can Geri­atric Soci­ety has been much pub­li­cized recently (see for instance, this L.A. Times arti­cle). The study showed that a computer-based brain train­ing pro­gram suc­ceeded in reduc­ing at-fault car crashes for older dri­vers. The effects of the train­ing lasted over 6 years.

This result made the news as one of the rare trans­fers of brain train­ing ben­e­fits to every­day life.  Why was this train­ing suc­cess­ful and not oth­ers? Prob­a­bly because brain train­ing needs to be spe­cific and not gen­eral. If you prac­tice play­ing base­ball you do not expect to get bet­ter at play­ing bas­ket­ball, right? The same is true of brain func­tions: If you train your lan­guage skills, do not expect to get bet­ter at mem­o­riz­ing num­bers. Read the rest of this entry »

News on physical, cognitive and emotional fitness

Brain Health NewsNice week­end read­ing mate­r­ial — recent news reiforc­ing emerg­ing trends on phys­i­cal, cog­ni­tive and emo­tional fit­ness, but with new twists.

Fit teens could be smarter teens

Researchers from Swe­den and USC exam­ined data on 1.2 mil­lion Swedish men born between 1950 and 1976 who also enlisted for the country’s manda­tory mil­i­tary ser­vice. They looked at the par­tic­i­pants’ global intel­li­gence scores as well as log­i­cal, visu­ospa­tial, ver­bal and tech­ni­cal scores. The greater the car­dio­vas­cu­lar fit­ness, the higher the cog­ni­tive scores at age 18. The asso­ci­a­tion between mus­cle strength and global intel­li­gence, in con­trast, was weak.”

UPMC Health Plan Offers Brain Fit­ness Soft­ware to Improve Health

UPMC Health Plan announced today that it has signed an agree­ment to offer award-winning brain fit­ness soft­ware from Posit Sci­ence®, at no cost, to all UPMC for Life Medicare Advan­tage mem­bers. This brain train­ing pro­gram is a new part of the UPMC Health Plan well­ness ser­vices, which focus on both mind and body fitness.

The brain fit­ness soft­ware, known as the Insight™ Brain Fit­ness Pro­gram, is a suite of five game-like com­puter exer­cises that make brain train­ing chal­leng­ing and effec­tive. The pro­gram engages the brain’s nat­ural plas­tic­ity (the brain’s abil­ity to rewire itself) to improve basic brain function.”

Brain-fitness indus­try grows as baby-boomers work to stay sharp.

When we’re younger we’re learn­ing quite inten­sively,” she said. “By mid­dle age, we’re not learn­ing inten­sively any­more and just using skills we’ve already mas­tered. That’s why it’s impor­tant to stretch your brain.”

Brain fit­ness games also have the poten­tial to improve one’s emo­tional health, said Mark Bald­win, a psy­chol­ogy pro­fes­sor at McGill Uni­ver­sity in Montreal.

Bald­win has devel­oped a num­ber of com­puter games based on keep­ing a brain active phys­i­o­log­i­cally, to improve it psychologically.

It’s about prac­tis­ing or using games to train ben­e­fi­cial habits of thought, ” he said.

Brain Games and Training for Baby Boomers: News Round-Up

Round-up of recent news with a vari­ety of angles, from the effects of Brain Health Newsgam­ing to cog­ni­tive train­ing for dri­ving skills and brain fit­ness classes.

Seniors use brain train­ing soft­ware to sharpen their minds (Dal­las Morn­ing News)

- “All­state Insur­ance has invited some pol­i­cy­hold­ers and other older dri­vers to try InSight so researchers can eval­u­ate whether the soft­ware reduces accidents.”

- “Depend­ing on the results, the auto insurer says it may expand the pilot project and offer pre­mium dis­counts to dri­vers who take the brain training.”

- “Today, only one in seven licensed dri­vers is 65 or older. But by 2030, when the last of the boomers turn 65, the pro­por­tion will be one in four. ”

Brain games (Palo Alto Weekly)

- “There is research that jus­ti­fies the belief that games can aid the brain’s health, accord­ing to Dr. Wal­ter Bortz II, a Stan­ford Uni­ver­sity School of Med­i­cine asso­ciate pro­fes­sor and expert on longevity and robust aging. Stud­ies show that stim­u­lat­ing the brain by learn­ing new tasks increases blood fac­tors in the brain that act like steroids, mak­ing it pos­si­ble for the brain to grow even in old age

- “Called “brain plas­tic­ity,” such growth is the foun­da­tion of brain-fitness soft­ware research.”

Brain Fit­ness Classes Keep Seniors Men­tally And Socially Active (Wash­ing­ton Post)

- “More options for exer­cis­ing the brain are on the way. Last year, the Ontario gov­ern­ment pledged about $8 mil­lion to develop a brain fit­ness cen­ter in Toronto. In San Fran­cisco, Jan Zivic, a for­mer exec­u­tive search con­sul­tant, opened a cen­ter, vibrant­Brains, that offers mem­ory improve­ment classes and work­shops. Zivic was inspired by help she got from brain fit­ness games she played after being injured in an auto­mo­bile accident.”

The 15 Clear­est Ben­e­fits of Gam­ing (Edge Magazine)

-“But Fer­nan­dez warns that the gamer gen­er­a­tion isn’t auto­mat­i­cally guar­an­teed to have bet­ter cog­ni­tive health than their grand­par­ents. Cog­ni­tive fit­ness (hav­ing the men­tal abil­i­ties required to thrive in cog­ni­tively more com­plex envi­ron­ments) seems to depend on four major pil­lars: nutri­tion, phys­i­cal exer­cise, stress man­age­ment and men­tal exer­cise. All these fac­tors have phys­i­cal effects on our brains (for exam­ple, phys­i­cal exer­cise con­tributes to the cre­ation of new neu­rons, while stress and anx­i­ety pre­vents and/or reduces the cre­ation of new neu­rons). The bad news is that we have grow­ing obe­sity rates and anx­i­ety among young peo­ple. So, games are great for men­tal exer­cise, but we shouldn’t for­get the other ingre­di­ents for cog­ni­tive fitness.

- “Fer­nan­dez muses, Indeed fun can be seen as a goal in itself . The prob­lem is that we con­fuse gam­ing as a vehi­cle with gam­ing as con­tent. Gam­ing as vehi­cle is arguably great it allows for inter­ac­tiv­ity, engage­ment. Gam­ing as con­tent, well, it depends. It is not the same to play a bloody shooter game as it is to Tetris or Rise of Nations, so the field should do a bet­ter job at explain­ing to main­stream soci­ety the diver­sity of games and dis­pel some myths.

More Brain Fit­ness and Cog­ni­tive Health News

Allstate: Can we improve Driver Safety using Posit Science InSight?

Insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent initiative:

Video exer­cises aid dri­ving skills (Chicago Tribune)

-“All­state, which called the Posit pro­gram “poten­tially the next big break­through in auto­mo­bile safety,” said it expects its soft­ware exer­cises to reduce risky dri­ving maneu­vers by up to 40 per­cent and improve stop­ping dis­tance by an aver­age of 22 feet when trav­el­ing at 55 miles per hour.”

-“We’ll look to see whether over the next six to nine months there will be a reduc­tion in” the num­ber of acci­dents between the group par­tic­i­pat­ing in the video exer­cises and those sit­ting out, said Tom War­den, assis­tant vice pres­i­dent of Allstate’s research and plan­ning center.

Tom Warden Allstate

I am for­tu­nate to inter­view Tom War­den, Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter, based in Menlo Park, California.

Alvaro Fer­nan­dez: Tom, thank you for your time. Can you please explain the con­text behind this new ini­tia­tive that you just announced?

Tom War­den: Our research cen­ter is con­stantly look­ing for new ideas to improve the dri­ving behav­ior of dri­vers of all ages. Recently we have paid extra empha­sis on ways to improve the safety of older drivers.

Let me pro­vide some back­ground here. All­state, as a com­pany, has always been one of the pio­neers in help­ing to intro­duce new safety mea­sures. For exam­ple, we were among the pio­neers in the 60s to advo­cate for manda­tory use of seat­ing belts, given research stud­ies on the ben­e­fits for dri­vers and pas­sen­gers alike. More recently, we helped lobby for wider adop­tion of airbags, an effec­tive but expen­sive way of pro­tec­tion that only became main­stream when man­u­fac­tur­ers were required to include them.

Let’s talk now about your agree­ment with Posit Sci­ence. What will hap­pen over the next months?

The first thing we are doing is to con­duct a research study to ana­lyze the real-life impact of Posit Sci­ence InSight, a computer-based cog­ni­tive train­ing pro­gram, on acci­dent rates. We know that as dri­vers get older Read the rest of this entry »

Posit Science & InSight for Visual Processing

Posit Sci­ence Cor­po­ra­tion announced today, at the annual Inter­na­tional Long Term Care Insur­ance Conference, the launch of a new pro­gram called  InSight™ for visual pro­cess­ing training.

We have not yet had the chance to ana­lyze the pro­gram, but sev­eral per­ti­nent open ques­tions posed by Alvaro last month to Posit Sci­ence rep­re­sen­ta­tives (see Posit Sci­ence Brain Fit­ness Pro­gram 2.0: Open Ques­tions) haven’t yet been addressed. Specifically:

Read the rest of this entry »

Welcome to SharpBrains!

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research and pub­lish­ing firm track­ing brain fit­ness and applied neu­ro­plas­tic­ity research and mar­ket­place. AARP recently named The Sharp­Brains Guide to Brain Fit­ness a Best Book on the subject.

UPCOMING ONLINE COURSE: How to Be Your Own Brain Fit­ness Coach in 2012 (March 2012).

NEWS: How to Sub­mit a Guest Post to SharpBrains.com.

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Top 30 Articles

  1. Top 50 Brain Teasers, by Sharp­Brains Team
  2. The Ten Habits of Highly Effec­tive Brains, by Alvaro Fernandez
  3. Why do You Turn Down the Radio When You’re Lost?, by Car­o­line Latham
  4. Brain Plas­tic­ity: How learn­ing changes your brain, by Pas­cale Michelon
  5. Top 10 Brain Fit­ness Future Trends, by Alvaro Fernandez
  6. 7 FAQs on Men­tal Exer­cise, by Alvaro Fernandez
  7. It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101, by Alvaro Fernandez
  8. Eval­u­a­tion Check­list for Brain Fit­ness prod­ucts and games, by Alvaro Fernandez
  9. MIT Event on Brain Games: Con­text, Trends, Ques­tions, by Alvaro Fernandez
  10. Stress Man­age­ment Work­shop for Inter­na­tional Women’s Day, by Alvaro Fernandez
  11. Mind­ful­ness and Med­i­ta­tion in Schools for Stress Man­age­ment, by Jill Sutie
  12. Stress and Neural Wreck­age: Part of the Brain Plas­tic­ity Puz­zle, by Gre­gory Kellet
  13. How can I improve my short term mem­ory?, by Car­o­line Latham
  14. Cog­ni­tive and Emo­tional Devel­op­ment Through Play, by David Elkind
  15. Judith Beck: Train Your Brain to Think Like a Thin Per­son, by Alvaro Fernandez
  16. Easy Steps to Improve Brain Health, by Car­o­line Latham
  17. Info­graphic: State of the Mar­ket 2009, by Paul Van Slembrouck
  18. Improve Mem­ory with Sleep, Prac­tice, and Test­ing, by Bill Klemm
  19. 10 Brain Tips To Teach and Learn, by Lau­rie Bartels
  20. Dr. Elkhonon Gold­berg on Cog­ni­tive Train­ing and Brain Fit­ness, by Alvaro Fernandez
  21. Max­i­mize the Cog­ni­tive Value of Your Men­tal Work­out, by Schlomo Breznitz
  22. Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity @ PBS, by Alvaro Fernandez
  23. Mind­ful­ness Med­i­ta­tion for Adults & Teens with ADHD, by David Rabiner
  24. Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how, by Alvaro Fernandez
  25. How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, by David Rabiner
  26. Exer­cis­ing the body is exer­cis­ing the mind, by Adrian Preda
  27. Brain Evo­lu­tion and Why it is Mean­ing­ful Today to Improve Our Brain Health, by Larry McCleary
  28. Phys­i­cal Exer­cise and Brain Health, by Pas­cale Michelon
  29. Posit Sci­ence, Nin­tendo Brain Age, and Brain Train­ing Top­ics, by Alvaro Fernandez
  30. Sleep, Tetris, Mem­ory and the Brain, by Shan­non Moffet

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