If you sub­scribe to our monthly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­ity of the responses were noth­ing short of spec­tac­u­lar, in many dimen­sions. The responses from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­ity infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tional Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-related pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­nity is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed decisions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pany is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­rally merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­ity infor­ma­tional resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merger.”

The Sur­vey: Results to Key Question

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
– “Get­ting peo­ple to under­stand that hered­ity alone does not decide brain func­tion­ing.“
– “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Disease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that really works?“
– “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple sceptical.”

#3: Research (15%)
– “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

Hiroshi Komiyama, Pres­i­dent of the Uni­ver­sity of Tokyo and Chair­per­son of the Global Agenda Coun­cil on the Chal­lenges of Geron­tol­ogy I am a mem­ber of, just pro­vided coun­cil mem­bers with a brief update of his par­tic­i­pa­tion in the recent World Eco­nomic Forum.

Part of the pro­ceed­ings are pub­lic — you may enjoy read­ing this panel write-up of the ses­sion Health­care under Stress:

- “Japan has the world’s old­est pop­u­la­tion. Health and longevity cre­ate wealth and, thus, “health begets wealth”. It is doc­u­mented that nations that develop a five-year life expectancy advan­tage also cre­ate a larger GDP. A healthy child­hood and adult­hood con­tribute to a more pro­duc­tive old age. New mar­kets and indus­tries are aris­ing – “sil­ver indus­tries” such as finan­cial ser­vices, health, hous­ing and hos­pi­tal­ity geared to senior cit­i­zens. Longevity needs to be linked to health – includ­ing cog­ni­tive health – and lifestyle choices play a major role in health.”

- “The pub­lic health focus is shift­ing from infec­tions to car­dio­vas­cu­lar dis­eases. Com­plex new mod­els are nec­es­sary to develop bet­ter responses and improved health – with the pri­mary empha­sis on “really good pri­mary health­care” and pre­ven­tion – to lower costs. Pre­ven­tion increases the healthy years of a person’s life. The chal­lenge is cre­at­ing the incen­tive for pre­ven­tion: how can peo­ple be encour­aged to make healthy choices? Mobi­lized pop­u­la­tions can drive the change. Fin­land has an 80% lower inci­dence of heart dis­ease than 30 years ago due to such incentives.”

Full write-up: Health­care under Stress

Related arti­cles:

- The Future of the Aging Soci­ety: Bur­den or Human Capital?

- Update: Global Con­sor­tium for Neu­rocog­ni­tive Fit­ness Innovation

“If Dr. Rob can inter­view Santa, why can’t I inter­view a select group of health & med­ical blog­gers? They will have some good ideas to share”.

So did President-elect Obama came to real­ize a few days ago. After his peo­ple kindly con­tacted our peo­ple, we felt com­pelled to grant him open access to our col­lec­tive wis­dom. With­out fur­ther ado, below you have Grand Rounds 5:12 — a Q&A ses­sion led by the incom­ing Pres­i­dent on how to reform (for the bet­ter, we hope) healthcare.

On Health Insurance

Q:  How does the blo­gos­phere per­ceive the prob­lem of hav­ing a sig­nif­i­cant group of peo­ple uninsured?

Health Insur­ance Col­orado: a grow­ing eco­nomic bur­den, which may lead to emer­gency rooms turn­ing peo­ple away if they are unable to pro­vide proof of health insurance.

Dr Rich: well, a recent arti­cle in the Jour­nal of the Amer­i­can Med­ical Asso­ci­a­tion showed how over­crowd­ing in Amer­i­can emer­gency rooms is NOT due to the unin­sured. Rather, it is due to insured Amer­i­cans who can­not get in to see their pri­mary care physi­cians. We may need improved care both for the insured and unin­sured groups.

Insure­Blog: I’d sec­ond that. Lack of health insur­ance is a major prob­lem but is it really our Biggest Problem?

It’s All about Attitude

Q: You may have heard my cam­paign mantra, “Yes We Can”. Can I count on your support?

ButY­ouDont­Look­Sick: Yes. If Leslie Hunt can talk so openly about her chronic ill­ness (Lupus) yet ful­fill her Amer­i­can Idol dreams, we can ful­fill our dreams too.

Notes of an Anes­the­sioboist: you are talk­ing to the group of pro­fes­sion­als will­ing to self-experiment with our own body for the ben­e­fit of sci­ence and our patients.

Med­views: My wife, son, and I signed up to work as med­ical vol­un­teers for your upcom­ing inauguration.

Emergi­Blog: I am on board too. But, please, remem­ber that car­ing is the essence of nurs­ing. And that is why my patients will always be my patients and never my  clients.

Neu­roan­thro­pol­ogy: Mr. President-elect, it seems to me that, despite all our good inten­tions, bal­anc­ing the bud­get and mul­ti­ple com­pet­ing pri­or­i­ties will be a chal­lenge. May I sug­gest you start prac­tic­ing some capoeira for equi­lib­rium training?

Shrink Rap: Happy to help. Now, we will need to pro­tect some time for qual­ity sleep time.

Train­ing

Q: I am encour­aged by your words. How can my team and I bet­ter sup­port you in your daily activities?

Aequa­nim­i­tas: we need more role mod­els for us to “learn to think, observe, and com­pare” and that the patient is our “first, last, and only teacher”.

Mud­phud­der: Couldn’t agree more. We need Read the rest of this entry »

Here you have the Novem­ber edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Thank you for your inter­est, atten­tion and par­tic­i­pa­tion in our Sharp­Brains com­mu­nity. As always, we appre­ci­ate your com­ments and suggestions.

Sum­mit of the Global Agenda

How can we per­suade busi­ness lead­ers, policy-makers and researchers of the urgency to develop and pro­mote an inte­grated “Healthy Liv­ing” agenda focused on main­tain­ing life­long phys­i­cal and cog­ni­tive health, vs. the usual mind­set focused on deal­ing with spe­cific dis­eases and prob­lems once they arise?

In The Future of the Aging Soci­ety: Bur­den or Human Cap­i­tal?, I sum­ma­rize some of the key themes dis­cussed at the World Eco­nomic Forum event in Dubai on Novem­ber 7-9th. The world is aging — and in health­ier ways. But our health­care and retire­ment sys­tems are on track to go bank­rupt — their premises are out­dated. The cur­rent disease-based research agenda com­pounds the prob­lem. Solu­tions? 1) Pro­mote Healthy Lifestyles that help Main­tain Phys­i­cal and Cog­ni­tive Func­tional Abil­i­ties, 2) Redesign Envi­ron­ments to Fos­ter Health, Engage­ment and Finan­cial Secu­rity, 3) Develop an Inte­grated Healthy Liv­ing & Aging Research Agenda. Specif­i­cally, we could work with the UN and Global 2000 com­pa­nies to move for­ward a new agenda.

Planet Earth 2.0: A New Oper­at­ing Sys­tem: Imag­ine see­ing a top sheik in Dubai, wrapped in tra­di­tional Arab cloth­ing, exclaim “Yes We Can (a la Obama) in front of the 800 global experts, adding that “we build the future with our own hands. Some of the atten­dants of the World Eco­nomic Forum’s Sum­mit of the Global Agenda urged us to “reboot” the sys­tem. More than a “reboot”, we may have to upgrade to a new global “Yes We Can” oper­at­ing system.

Brain Fit­ness Research

Neu­ro­plas­tic­ity and the Brain That Changes Itself: Lau­rie Bar­tels reviews the excel­lent book by Nor­man Doidge, explain­ing that “the neu­ro­science behind Doidge’s book involves neu­ro­plas­tic­ity, which is the brain’s abil­ity to rewire itself. This means that the brain  is our intel­li­gence,  is not some­thing fixed in con­crete but rather a chang­ing, learn­ing entity.”

Can We Pick Your Brain re: Cog­ni­tive Assess­ments?: In our view, a crit­i­cal com­po­nent in the matu­rity of the brain fit­ness mar­ket will be the avail­abil­ity of inex­pen­sive, valid and reli­able objec­tive cog­ni­tive assess­ments,  to help mea­sure how our brain func­tions change over time and iden­tify pri­or­i­ties for tar­geted improve­ments. Dr. Joshua Stein­er­man asks if you would be up for them?

Use It (Prop­erly) or Lose It

Phys­i­cal and men­tal exer­cise to pre­vent cog­ni­tive decline: The Amer­i­can Med­ical News, a weekly news­pa­per for physi­cians pub­lished by the Amer­i­can Med­ical Asso­ci­a­tion, just pub­lished an excel­lent arti­cle on the impor­tance of phys­i­cal and men­tal exer­cise. We are very happy to see efforts like these to train physi­cians and health pro­fes­sion­als in gen­eral,  given that most of them were trained under a very dif­fer­ent under­stand­ing of the brain than the one we have today.

Brain Fit­ness 2: Sight & Sound: PBS recently announced the sec­ond install­ment of their pop­u­lar Brain Fit­ness Pro­gram show, to start air­ing soon.

MetaCar­ni­val #1: a con­ver­sa­tion across the blo­gos­phere: We often insist on “Nov­elty, Vari­ety and Chal­lenge” as key ingre­di­ents for good “brain exer­cise”. There are many ways to mix those ingre­di­ents — you may enjoy this one, the first inter­dis­ci­pli­nary gath­er­ing of blogs and blog car­ni­vals cov­er­ing health, sci­ence, anthro­pol­ogy, gen­eral advice and more.

Top 15 Brain Teasers and Games for Men­tal Exer­cise: Over the last 2 years we have pub­lished close to 100 puz­zles, teasers, rid­dles, and every kind of men­tal exer­cise (with­out count­ing our in-depth inter­views with top neu­ro­sci­en­tists). Which ones have proven most stim­u­lat­ing for you. Let us know. Here is a selec­tion of our Top 15 teasers.

Final Details

Please share this newslet­ter with your friends and col­leagues if you haven’t done so already.

Have a Happy Thanksgiving!

If you are a blog­ger or read blogs often, you know that there are a good num­ber of excel­lent blog car­ni­vals focused on spe­cific themes. If you are inter­ested in med­i­cine, you know what car­ni­val to visit. Edu­ca­tion, the same. Biol­ogy, neu­ro­science, nurs­ing, birds, aging, philosophy…a vari­ety of top­ics are very well cov­ered in the blogosphere.

What you prob­a­bly haven’t come across is a high-quality “metacar­ni­val” or “car­ni­val of car­ni­vals”, where you can read the best blog posts ACROSS top­ics, sub­jects, disciplines.

This is why a few blog car­ni­val “orga­niz­ers” are launch­ing next Mon­day a monthly rotat­ing “MetaCar­ni­val” to fea­ture the most inter­est­ing posts from a vari­ety of high-quality blog carnivals.

Par­tic­i­pat­ing blog car­ni­vals so far, alpha­bet­i­cally: Read the rest of this entry »

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Have you ever won­dered how we can main­tain Sharp­Brains’ web­site, blog and newslet­ter with­out sell­ing any prod­ucts and with only lim­ited adver­tis­ing? The answer is, we offer mar­ket research to orga­ni­za­tions such as health­care providers, research cen­ters, tech­nol­ogy devel­op­ers, ven­ture cap­i­tal firms, con­sult­ing and train­ing com­pa­nies, and more.

Our new Pre­mium Research Spon­sors pro­gram will allow pio­neer­ing orga­ni­za­tions to col­lab­o­rate with us to shape the future of the brain fit­ness and cog­ni­tive health field, by spon­sor­ing and access­ing the most up-to-date infor­ma­tion on the sci­ence and best prac­tices to assess and improve cog­ni­tive func­tion­ing across the lifes­pan. You can learn more about the Pre­mium Research Spon­sors pro­gram Here.

Mar­ket News

The Cog­ni­tive Health and Fit­ness Mar­ket On The Move: As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapidly evolv­ing. Here we high­light some of the main devel­op­ments affect­ing the field over the last 6-months: pub­lic pol­icy ini­tia­tives in Canada and the US, the grow­ing role of com­put­er­ized assess­ments, sev­eral ven­ture cap­i­tal rounds, major ini­tia­tives by insur­ance com­pa­nies, and sig­nif­i­cant research findings.

The Big Picture

Exec­u­tive Sum­mary of the Brain Fit­ness Mar­ket: Let’s step back and ask our­selves, “Why is the field evolv­ing in such a fast way? What is hope, what is hype, what is real­ity?” A spate of recent global news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ural, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given an aging pop­u­la­tion, the increased preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes. This arti­cle sum­ma­rizes the main mar­ket dynam­ics, open ques­tions, and top trends to watch for.

Nour­ish­ing Our Brains and Minds

Phi­los­o­phy as the Miss­ing Link in School Cur­ric­ula: Kim­berly Wick­ham answers pro­vides some good answers to the ques­tion, “Why would any­one want to teach phi­los­o­phy to pre-adolescent chil­dren? that will engage your crit­i­cal think­ing skills.

A User’s Guide to Life­long Brain Health: Drs Simon Evans and Paul Burghardt hope (as we do) that the emerg­ing empha­sis on cog­ni­tive exer­cise and fit­ness helps com­ple­ment –not sub­sti­tute– other lifestyle fac­tors impor­tant for the “phys­i­cal health of the brain and all the sys­tems it com­mu­ni­cates with”. Think: nutri­tion, exer­cise, sleep.

Excel­lent Reader Com­ments: Our last newslet­ter gen­er­ated a round of excel­lent  com­ments by read­ers on cog­ni­tive train­ing, Posit Sci­ence and Alzheimer’s Aus­tralia, geron­tol­ogy and the brain, and the value of videogames. Come enjoy this col­lec­tive wis­dom and par­tic­i­pate as you wish.

Brainy Haikus:
river with haikus
flow­ing in since the sum­mer
keep­ing  us afloat

The Chal­lenges of Geron­tol­ogy?: The World Eco­nomic Forum has asked me, as one of the 16 mem­bers of the Global Agenda Coun­cil on the Chal­lenges of Geron­tol­ogy, for “an 800 word sum­mary of your most com­pelling action­able idea on the chal­lenges of geron­tol­ogy.” Feel free to help me out by offer­ing your own action­able ideas, either related to the dis­ci­pline of geron­tol­ogy itself or on ways to best engage the grow­ing num­ber of brains over the age of 60 in our planet.

Enjoy!

Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­ited adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cially once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est given our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-quality, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­sory ser­vices to orga­ni­za­tions such as these. They want to fully under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make better-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
– uni­ver­si­ties and research cen­ters try­ing to bridge brain research and prac­tice.
– devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive land­scape.
– con­sult­ing and train­ing com­pa­nies inter­ested in under­stand­ing mar­ket trends to scope their own poten­tial offer­ings.
– ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­ity mar­ket research and advi­sory ser­vices given the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­jected to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­ity and cog­ni­tion; a rapidly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tional demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mium Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of Read the rest of this entry »

As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapidly evolv­ing, so let me high­light some of the main recent devel­op­ments affect­ing the field:

1) Pub­lic pol­icy ini­tia­tives:
– The Gov­ern­ment of Ontario, Canada, announced a $10m invest­ment in Bay­crest Research Cen­ter to help develop and com­mer­cial­ize brain fit­ness tech­nolo­gies. This $10m invest­ment was matched with an addi­tional $10m by local investors.
– In the US, The Paul Well­stone and Pete Domenici Men­tal Health Par­ity and Addic­tion Equity Act of 2008 was signed into law, included in the recently-approved eco­nomic bailout bill. The pas­sage of this law has sig­nif­i­cant impli­ca­tions for health­care providers and tech­nol­ogy ven­dors alike.

2) Com­put­er­ized Cog­ni­tive Assess­ments Used by the US Mil­i­tary:
The US Army launched a new pol­icy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to bet­ter diag­nose poten­tial prob­lems such as PTSD and TBI upon return). ANAM was the selected com­put­er­ized bat­tery of tests.

3) Ven­ture & Angel Fundrais­ing for Cog­ni­tive Train­ing com­pa­nies:
A num­ber of devel­op­ers have raised money. Cog­niFit received $5m (from Milk Cap­i­tal), Lumos Labs $3m (First­Mark Cap­i­tal –pre­vi­ously called Pequot Ventures-, Nor­west Ven­ture Part­ners), Sci­en­tific Brain Train­ing $1.5m (issued shares), Viv­ity Labs $1m (undis­closed angel investors), This is, of course, on top of the Feb­ru­ary $10.6 invest­ment in Dakim (Galen Part­ners) that we already included in our mar­ket report.

4) Major Ini­tia­tives by Insur­ance Com­pa­nies:
– All­state launched a large-scale research project to mea­sure impact of Posit Sci­ence InSight (visual pro­cess­ing train­ing) on dri­ver safety for adults over 50.
– OptumHealth announced a 3-year, $18m agree­ment with Brain Resource to offer web-based cog­ni­tive assess­ments as part of clin­i­cians’ deci­sion sup­port sys­tems.
– Humana decided not to renew its agree­ment with Posit Sci­ence to offer Posit’s audi­tory pro­cess­ing train­ing pro­gram to Medicare members.

5) New Research:
– In a sig­nif­i­cant new study, a team from the Uni­ver­sity of Michi­gan pub­lished a high-quality paper in the Pro­ceed­ings of the National Acad­emy of Sci­ences show­ing how com­put­er­ized work­ing mem­ory train­ing can gen­er­al­ize and improve fluid intel­li­gence (one of the domains that tends to decline with age).
– Learn­ing and Teach­ing Scot­land released an inter­nal study show­ing how Nin­tendo Brain Train­ing can help children’s math and con­cen­tra­tion skills. The study gained sig­nif­i­cant media atten­tion, despite the fact it hasn’t been pub­lished in a respected journal.

Note: This is an excerpt from the 6-Month Mar­ket Update we will  release later this month, cov­er­ing the many impor­tant devel­op­ments that have occurred since we launched the inau­gural Brain Fit­ness Mar­ket Report in March this year. This spe­cial report will be avail­able exclu­sively for our Pre­mium Research Spon­sors.

Dur­ing the research phase before the pub­li­ca­tion of the spe­cial report Brain Fit­ness Cen­ters in Seniors Hous­ing — A Field in the Mak­ing, pub­lished by the Amer­i­can Seniors Hous­ing Asso­ci­a­tion (ASHA), we real­ized that there were equal amounts of inter­est and con­fu­sion among exec­u­tives and pro­fes­sion­als think­ing about adding computer-based cog­ni­tive exer­cise prod­ucts to their mix of health & well­ness activ­i­ties, so we included the Eval­u­a­tion Check­list that follows.

The real-life expe­ri­ences at lead­ing orga­ni­za­tions such as Senior Star Liv­ing, Bel­mont Vil­lage Senior Liv­ing, Erick­son Retire­ment Com­mu­ni­ties and oth­ers were instru­men­tal in the devel­op­ment of the Check­list. We hope it is useful.

Brain Fit­ness Pro­grams For Seniors Hous­ing, Health­care and Insur­ance Providers: Eval­u­a­tion Checklist

Over the next sev­eral years, it is likely that many seniors hous­ing oper­a­tors will begin to care­fully eval­u­ate a grow­ing num­ber of options to include “brain fit­ness cen­ters” in their communities.

Some options will require pur­chas­ing a device, such as Nin­tendo prod­ucts, or the Dakim touch-screen sys­tem. Oth­ers will require installing soft­ware in PCs in exist­ing or new com­puter labs, such as Posit Sci­ence, Cogmed or CogniFit’s pro­grams. Oth­ers will be fully avail­able online, such as those offered by Lumos Labs, Happy Neu­ron and My Vig­or­ous Mind. And still oth­ers may be technology-free, promis­ing engag­ing com­bi­na­tions of inter­ac­tive, group-based, activ­i­ties with pen-and-paper exercises.

Cre­at­ing a solid busi­ness case will help com­mu­ni­ties nav­i­gate through this grow­ing array of options. We sug­gest com­mu­ni­ties con­sider this Sharp­Brains Check­list for Brain Fit­ness Centers:

1. Early Users: Who among our res­i­dents is ready and will­ing to do the pro­gram? How are they react­ing to the pilot test­ing of the program?

2. Cog­ni­tive ben­e­fits: What are the spe­cific ben­e­fits claimed for using this pro­gram? Under what sce­nario of use (how many hours/week, how many weeks)? What spe­cific cog­ni­tive skill(s) does the pro­gram train? How will we mea­sure progress? Read the rest of this entry »

Last Fri­day, dur­ing the Amer­i­can Soci­ety on Aging’s Brain Health day, a par­tic­i­pant made a com­ment along the lines, “I just com­pleted my Mas­ters in Geron­tol­ogy at Uni­ver­sity XYZ. Despite my best efforts, I could not find a sin­gle brain-related class to attend as part of my stud­ies. Which is why I decided to come to a con­fer­ence like this”.

Incred­i­ble that this hap­pens in 2008, a decade after the “Decade of the Brain”.

Health­care and cog­ni­tive sci­ence seem to have inhab­ited dif­fer­ent uni­verses for too long. I hope we start to see more active cross-pollination between both fields. Geron­tol­ogy would be a great place to start, given the grow­ing demand for pre­ven­tive pro­grams to con­tribute to the cog­ni­tive health of an aging population.