Busy as we have been, we only recently com­piled the list of orga­ni­za­tions who have pur­chased our Brain Fit­ness Mar­ket Report so far. We were impressed by the qual­ity and vari­ety rep­re­sented, and the cross-sector demand for qual­ity infor­ma­tion in the emerg­ing brain fitness/ cog­ni­tive health cat­e­gory. See­ing the list helps us pri­or­i­tize efforts and cov­er­age of mar­ket and research news and trends.

Below you have a selec­tion of main cat­e­gories, and a few selected clients:

• Research cen­ters and uni­ver­si­ties: Har­vard Med­ical School, US Army Research Lab, MaRS Dis­cov­ery Dis­trict, Ore­gon Cen­ter for Applied Sci­ence, Uni­ver­sity of Texas at Austin, Uni­ver­sity of Michigan.
• Older adults orga­ni­za­tions and com­mu­ni­ties: AARP, Sun­rise Senior Liv­ing, Bel­mont Vil­lage Senior Living.
• Health­care Providers: Sut­ter Health, Memo­r­ial Hos­pi­tal Health Sys­tem, Neu­ro­Care Net­work, Mindmedi Clinic. Read the rest of this entry »

After many months of work (and we hope many new neu­rons and stronger synapses in our brains), we have just released our inau­gural report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­tendo Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mated $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

Read the rest of this entry »

A new ver­sion of emWave® PC Stress Relief Sys­tem (for­merly Freeze-Framer) has been released with a new name, new games, new fea­tures, new inter­ac­tive coach, and all new content.

New fea­tures and enhance­ments include:

• Cat­e­go­rized con­tent sec­tions with over 100 pages of ref­er­ence infor­ma­tion includ­ing Health and Well-Being, Health Pro­fes­sion­als, Sports Per­for­mance, Work­place Per­for­mance, and Test­ing and Learning.
• The Coher­ence Coach™ teaches stress reduc­tion and trains you to find “The Zone”.
• Emo­tion Visu­al­izer™ dis­plays col­or­ful images which change as you change your emo­tional state.
• Inter­ac­tive games help you trans­form stress into cre­ative energy.



• An inte­grated music player and improved audio feed­back functionality.
• Inte­grated web access to online forums, trou­bleshooter and knowledgebase.
• Advanced data log­ging for pulse, inter-beat-intervals, power spec­trum and more.
• New and improved tuto­r­ial and help system.
• and much more…

emWave PC col­lects infor­ma­tion from your heart through a USB fin­ger or ear-clip sen­sor that plugs into your com­puter and then trans­lates that heart rhythm infor­ma­tion into user-friendly graph­ics on your com­puter screen to help train you to relax and find “The Zone”. As you reduce your stress, you see your heart rhythms change in real time as you move into a more bal­anced, pro­duc­tive men­tal state.

emWave PC allows you to track your progress and has three inter­ac­tive games pow­ered by your abil­ity to trans­form stress into renewed energy. A new fea­ture of emWave PC is its Emo­tion Visu­al­izer, a prac­tice appli­ca­tion that pro­vides images which adjust the degrees of color and move­ment as you adjust your emo­tional state.

If you pur­chased Freeze-Framer from us and are inter­ested in a Soft­ware Upgrade Kit, please con­tact us.