Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­mary of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­eral part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on Octo­ber 24th, and the Health 2.0 con­fer­ence, where we are spon­sor­ing a panel on gam­ing for health), so it is only fair that we first share it with our own readers.

Exec­u­tive Summary

A spate of recent global news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ural, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes.

US brain fit­ness mar­ket: sig­nif­i­cant and growing

We esti­mate the size of the US brain fit­ness mar­ket was $225m in 2007 – more than dou­ble what it was in 2005. Whereas K12 school sys­tems were the largest buy­ers in 2005, con­sumers were respon­si­ble for most of the growth from 2005 to 2007. We esti­mate that the con­sumer seg­ment grew from a few mil­lion in 2005 to $80m in 2007, and fore­see sig­nif­i­cant mar­ket growth dri­ven not only by con­sumers but also by health­care and insur­ance providers.

Mar­ket dynamics

As we speak to diverse audi­ences about this emerg­ing field around the coun­try we are fre­quently asked the fol­low­ing questions:

- Why are we talk­ing about the brain fit­ness field at all?

Over the past decade, teams backed by neu­ro­sci­en­tists around the world Read the rest of this entry »

Wel­come to the 30th edi­tion of Med­i­cine 2.0, the blog car­ni­val devoted to arti­cles that ana­lyze the cur­rent and poten­tial impact of web 2.0 tech­nolo­gies on med­i­cine and healthcare.

“Med­i­cine 2.0″ 101

The first ques­tion is, of course, “What exactly is Med­i­cine 2.0?”. The sec­ond, “Who cares?”. The third, “Why?”

Anthro­pol­o­gists are here to help. Who bet­ter to help under­stand emerg­ing arti­facts of the health and med­ical tribe, as evi­denced by the fan­tas­tic lec­ture An Anthro­po­log­i­cal Intro­duc­tion To Youtube given to the Library of Con­gress by Pro­fes­sor Michael Wesch. As Open Think­ing sug­gests, the video which is 55 min­utes long pro­vides an “excel­lent back­grounder on social media, user-generated con­tent, and online com­mu­ni­ties through the lens of anthropology.”

If you are more the Pow­er­Point type, you can access the great slide pre­sen­ta­tion and list of web­sites pro­vided by eHealth: see Web 2.0 in Clin­i­cal Research.

The Future of Med­i­cine and Health 2.0

Admit­tedly, the Med­i­cine 2.0 field is still small and emerg­ing. But, how will it grow? What new health­care out­comes will it enable and sup­port? What may be the trade-offs to con­sider, if any? Read the rest of this entry »

A cou­ple of excel­lent col­lec­tions of blog posts:

-The Tan­gled Bank: all things sci­ence, with a very clear presentation.

-Med­i­cine 2.0: inter­sec­tion of Health and Web 2.0, hosted by Berta­lan Mesko, its creator.

Pro­fes­sor, trader and author Brett Steen­barger, one of the main experts on Trad­ing psy­chol­ogy and Trader Per­for­mance (see our inter­view with him here), just announced he will speak at a Free Inter­ac­tive Webi­nar on Trader Performance

• “Dur­ing the Webi­nar, I will sum­ma­rize and elab­o­rate basic ideas from my book and also intro­duce new ideas devel­oped and applied since the book’s pub­li­ca­tion. A unique fea­ture of the ses­sion will be a par­tic­i­pant Q&A mod­er­ated by Steve.” (Steven Buss, a mem­ber of the NeoTicker forum)

He recently wrote a great post on My Favorite Tech­niques for Over­com­ing Per­for­mance Anx­i­ety in Trad­ing, includ­ing a won­der­ful tech­nique (see arti­cle to read the full description)

• “Of late, I’ve been mak­ing use of heart rate vari­abil­ity feed­back through the Freeze-Framer pro­gram, which offers a nice graph­i­cal inter­face to help users track their progress and visu­ally deter­mine whether or not they’re in “the zone”.
• “Once the trader becomes adept at this, I then add Read the rest of this entry »