In the past two days, The New York Times has pub­lished two excel­lent arti­cles on brain and cog­ni­tive fit­ness. Despite appear­ing in sep­a­rate sec­tions (tech­nol­ogy and editorial), the two have more in com­mon than imme­di­ately meets the eye. Both raise key ques­tions that politi­cians, health pol­icy mak­ers, busi­ness leaders, educators and consumers should pay atten­tion to.

1) First, Exer­cise Your Brain, or Else You’ll … Uh …, by Katie Hafner (5/3/08). Some quotes:

- “At the same time, boomers are seiz­ing on a mount­ing body of evi­dence that sug­gests that brains con­tain more plas­tic­ity than pre­vi­ously thought, and many peo­ple are tak­ing mat­ters into their own hands, doing brain fit­ness exer­cises with the same inten­sity with which they attack a treadmill.”

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Very fun inter­view with Jack and Elaine LaLanne by Dave Bun­nell: read it at Meet Fit­ness Leg­ends Jack and Elaine LaLanne | ELDR.com. See some quotes:

• In 1936, Jack opened America’s first health club in Oak­land, Cal­i­for­nia, called the “Jack LaLanne Phys­i­cal Cul­ture Studio.”
• Through tele­vi­sion shows, pub­lic appear­ances, and books—and by sell­ing health-related products—they have been the most vocal and effec­tive evan­ge­lists for pre­ven­tive health the world has ever known.
• “Elaine works out,” Jack replies, “but I work out eight days a week. I spend an hour and a half in the gym, and then a half hour in the pool, and I change my rou­tine every 30 days completely.”
• “You’ve got to go at it hard and work on dif­fer­ent mus­cles,” he con­tin­ues. “You know how you stay young, don’t you? You work your butt off. Any­thing you do in life that’s worth­while, there’s a price to pay.”

Jack recently cel­e­brated his 92nd birthday!

We all have to be very thank­ful for their life mis­sion: a recent arti­cle from the Soci­ety for Neu­ro­science quotes:

“Every­body knows that exer­cise is good for your heart, but in recent years we’ve gath­ered com­pelling evi­dence that exer­cise is also good for your brain,” says Fred Gage, PhD, of the Salk Insti­tute for Bio­log­i­cal Stud­ies. “We now know that exer­cise helps gen­er­ate new brain cells, even in the aging brain.”

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