Kudos to Patri­cia Cohen for one of the best arti­cles I have read in The New York Times in a long time: A Sharper Mind, Mid­dle Age and Beyond, by Patri­cia Cohen. These are a few quotes — please do read the arti­cle in full, it is worth it.

• “Some peo­ple are much bet­ter than their peers at delay­ing age-related declines in mem­ory and cal­cu­lat­ing speed. What researchers want to know is why. Why does your 70-year-old neigh­bor score half her age on a mem­ory test, while you, at 40, have the mem­ory of a senior cit­i­zen? Read the rest of this entry »

Below you can find the full tran­script of our engag­ing Q&A ses­sion today on mem­ory, mem­ory tech­niques and brain-healthy lifestyles with Dr. Gary  Small, Direc­tor of UCLA’s Mem­ory Clinic and Cen­ter on Aging, and author of The Mem­ory Bible. You can learn more about his book  Here, and learn more about upcom­ing Brain Fit­ness Q&A Ses­sions Here.

Per­haps one of the best ques­tions and answers was:

2:55
Ques­tion: Gary, you’ve worked many years in this field. Let us in on the secret. What do YOU do you, per­son­ally, to pro­mote your own brain fit­ness?
2:57
Answer: I try to get at least 30 min­utes of aer­o­bic con­di­tion­ing each day; try to min­i­mize my stress by stay­ing con­nected with fam­ily and friends; gen­er­ally eat a brain healthy diet (fish, fruits, veg­eta­bles), and try to bal­ance my online time with my offline time. Which reminds me, I think it is almost time for me to sign off line. Read the rest of this entry »

After many many months of men­tal stim­u­la­tion, phys­i­cal exer­cise and the cer­tain need for stress man­age­ment… we have just announced the release of the The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report, our sec­ond annual com­pre­hen­sive mar­ket analy­sis of the US mar­ket for com­put­er­ized cog­ni­tive assess­ment and train­ing tools. In this report we esti­mate the size of the US brain fit­ness soft­ware mar­ket at $265M in 2008, up from $225M in 2007 (18% annual growth), and from $100m in 2005. Two seg­ments fuelled the mar­ket growth from 2007 to 2008: con­sumers (grew from $80m to $95m) and health­care & insur­ance providers (grew from $65m to $80m).

The 150-page report finds promis­ing research and ini­tia­tives to drive sig­nif­i­cant growth, com­bined with increased con­sumer con­fu­sion given aggres­sive mar­ket­ing claims and lack of edu­ca­tion and stan­dards. The report includes:
– The com­plete results of an exclu­sive Jan­u­ary 2009 Sur­vey with 2,000+ respon­dents
– A pro­pri­etary Mar­ket & Research Momen­tum Matrix to cat­e­go­rize 21 key ven­dors into four cat­e­gories
– 10 Research Exec­u­tive Briefs writ­ten by lead­ing sci­en­tists at promi­nent research labs
– An analy­sis of the level of clin­i­cal val­i­da­tion per prod­uct and cog­ni­tive domain

Top 10 High­lights from the report:

1) Con­sumers, seniors, com­mu­ni­ties and insur­ance providers drove year on year sus­tained growth, from $225m in 2007 to $265m in 2008. Rev­enues may reach between $1 bil­lion to $5 bil­lion by 2015, depend­ing on how impor­tant prob­lems (Pub­lic Aware­ness, Nav­i­gat­ing Claims, Research, Health Cul­ture, Lack of Assess­ment) are addressed.

2) Increased inter­est and con­fu­sion: 61% of respon­dents Strongly Agree with the state­ment Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity. But, 65% Agree/Strongly Agree. I don’t really know what to expect from prod­ucts mak­ing brain claims.

3) Invest­ment in R&D seeds future growth: Land­mark invest­ments by insur­ance providers and government-funded research insti­tutes test­ing new brain fit­ness appli­ca­tions planted new seeds for future growth.

4) Becom­ing stan­dard in res­i­den­tial facil­i­ties: Over 700 res­i­den­tial facil­i­ties mostly Inde­pen­dent and Assisted Liv­ing facil­i­ties and CCRCs have installed com­put­er­ized cog­ni­tive train­ing programs.

5) Cus­tomer sat­is­fac­tion: Con­sumers seem more sat­is­fied with computer-based prod­ucts than paper-based options. But, sat­is­fac­tion dif­fers by prod­uct. When asked I got real value for my money, results were as fol­lows: Lumosity.com (65% Agree), Puz­zle Books (60%), Posit Sci­ence (52%), Nin­tendo (51%) agreed. Posit Sci­ence (53% Agree) and Lumosity.com (51%) do bet­ter than Puz­zle Books (39%) and Nin­tendo (38%) at I have seen the results I wanted.

6) Assess­ments: Increas­ing adop­tion of computer-based cog­ni­tive assess­ments to base­line and track cog­ni­tive func­tions over time in mil­i­tary, sports, and clin­i­cal con­texts. The Alzheimer’s Foun­da­tion of Amer­ica now advo­cates for wide­spread cog­ni­tive screen­ings after 65–75.

7) Spe­cific com­put­er­ized cog­ni­tive train­ing and videogames have been shown to improve brain func­tions, but the key ques­tions are, Which ones, and Who needs what when?

Aggres­sive mar­ket­ing claims are cre­at­ing con­fu­sion and skep­ti­cism, result­ing in a dis­tract­ing con­tro­versy between two mis­lead­ing extremes: (a) buy­ing prod­uct XYZ can reju­ve­nate your brain Y years or (b) those prod­ucts don’t work; just do one more cross­word puz­zle. The upcom­ing book The Sharp­Brains Guide to Brain Fit­ness aims to help con­sumers nav­i­gate these claims.

9) Devel­op­ers can be clas­si­fied into four groups, based on a pro­pri­etary Mar­ket and Research Momen­tum Matrix: Sharp­Brains finds 4 Lead­ers, 8 High Poten­tials, 3 Cross­words 2.0, and 6 Wait & See companies.

10) Increased dif­fer­en­ti­a­tion: Lead­ing com­pa­nies are bet­ter defin­ing their value propo­si­tion and dis­tri­b­u­tion chan­nels to reach spe­cific seg­ments such as retire­ment com­mu­ni­ties, schools, or health­care providers.

Lead­ing researchers pre­pared 10 Research Exec­u­tive Briefs:
- Dr. Joshua Stein­er­man (Einstein-Monteore): Neu­ro­pro­tec­tion via cog­ni­tive activ­i­ties
– Dr. Jerri Edwards (South Florida): Assess­ments of dri­ving fit­ness
– Dr. Susanne Jaeggi and Dr. Mar­tin Buschkuehl (Bern, Michi­gan): Work­ing mem­ory train­ing and  intel­li­gence
– Dr. Torkel Kling­berg (Karolin­ska): Work­ing mem­ory train­ing, dopamine, and math
– Dr. Liz Zelin­ski (UC Davis): Audi­tory pro­cess­ing train­ing
– Dr. David Vance (UAB): Speed-of-processing train­ing
– Dr. Jerri Edwards (South Florida): Cog­ni­tive train­ing for healthy aging
– Dr. Daphne Bave­lier & Dr. Shawn Green (Rochester): Action videogames and atten­tional skills
– Dr. Arthur Kramer (Illi­nois): Strat­egy videogames and exec­u­tive func­tions
– Dr. Yaakov Stern (Colum­bia): The cog­ni­tive reserve and neu­roimag­ing
– Dr. David Rabiner (Duke): Objec­tive assess­ments for ADHD

Table of Contents

Edi­to­r­ial
Exec­u­tive Sum­mary
Chap­ter 1. Bird-Eye View of the Grow­ing Field
Chap­ter 2. Mar­ket Sur­vey on Beliefs, Atti­tudes, Pur­chase Habits
Chap­ter 3. The Emerg­ing Com­pet­i­tive Land­scape
Chap­ter 4. The Sci­ence for Brain Fit­ness and Cog­ni­tive Health
Chap­ter 5. Con­sumers  Adopt­ing Cross­words 2.0?
Chap­ter 6: Health­care and Insur­ance Providers — A Cul­ture of Cog­ni­tive Health
Chap­ter 7: K12 School Sys­tems– Ready for Change?
Chap­ter 8: Mil­i­tary, Sports Teams, Com­pa­nies,  Brain-Performance Link
Chap­ter 9: Future Direc­tions‚ Pro­jec­tions and Bottlenecks

Com­pa­nies pro­filed include: Advanced Brain Tech­nolo­gies, Applied Cog­ni­tive Engi­neer­ing, Brain Cen­ter Amer­ica, Brain Resource, CNS Vital Signs, Cogmed, Cogstate, Cog­niFit, Cog­ni­tive Drug Research, Dakim, Houghton Mif­flin, Learn­ing Enhance­ment Cor­po­ra­tion, Learn­ingRx, Lumos Labs, Mar­bles: The Brain Store, Nin­tendo, NovaV­i­sion, Posit Sci­ence, Sci­en­tific Brain Train­ing, Sci­en­tific Learn­ing, Trans­An­a­lyt­ics, vibrant­Brains, Vig­or­ous Mind, Viv­ity Labs.

More on the report by click­ing on The State of the Brain Fit­ness Soft­ware Mar­ket 2009.

Nin­tendo brain-trainer ‘no bet­ter than pen­cil and paper’ (The Times):
“The sur­vey of ten-year-old chil­dren found no evi­dence to sup­port claims in Nintendo’s adver­tis­ing cam­paign, fea­tur­ing Nicole Kid­man, that users can test and reju­ve­nate their grey cells. The Nin­tendo DS is a tech­no­log­i­cal jewel. As a game it’s fine, said Alain Lieury, pro­fes­sor of cog­ni­tive psy­chol­ogy at the Uni­ver­sity of Rennes, Brit­tany, who con­ducted the sur­vey. But it is char­la­tanism to claim that it is a sci­en­tific test.

Com­ments: as we have said before, Nin­tendo Brain Age and Brain Train­ing should be seen as what they are: a game. And the con­struct of one’s hav­ing a  “brain age” makes no sense.

Hav­ing said that, the researcher quoted then offers, out of the blue, a highly inac­cu­rate statement:

“The study tested Nintendo’s claims on 67 ten-year-olds. “That’s the age where you have the best chance of improve­ment,” Pro­fes­sor Lieury said. “If it doesn’t work on chil­dren, it won’t work on adults.”

That asser­tion (that some­thing won’t “work” on adults because it won’t “work” on kids) makes even less sense than hav­ing a “brain age”. The Cog­ni­tive Reserve research shows the need for life­long men­tal stim­u­la­tion — and the real­ity is that kids are more exposed to nov­elty and chal­lenge all the time, whereas older adults may not be. Fur­ther, that claim (some­thing that doesn’t “work” on kids won’t “work” on adults) has already been tested and proven wrong:

In a cou­ple of recent tri­als, dis­cussed here, the same strat­egy game (Rise of Nations, a com­plex chal­lenge for exec­u­tive func­tions), played for the same num­ber of hours (23)  showed quite impres­sive (untrained) cog­ni­tive ben­e­fits in peo­ple over 60 — and no ben­e­fits in peo­ple in their 20s.

How can this be? Well, we often say that our brains need nov­elty, vari­ety and chal­lenge — and it should be obvi­ous that those ingre­di­ents depend on who we are Read the rest of this entry »

We have tracked for sev­eral years the sci­en­tific stud­ies pub­lished by Torkel Kling­berg and col­leagues, often won­der­ing aloud, “when will edu­ca­tors, health pro­fes­sion­als, exec­u­tives and main­stream soci­ety come to appre­ci­ate the poten­tial we have in front of  us to enhance our brains and improve our cog­ni­tive functions?”

Dr. Kling­berg has just pub­lished a very stim­u­lat­ing pop­u­lar sci­ence book, The Over­flow­ing Brain, that should help in pre­cisely that direc­tion. Given the impor­tance of the topic, and the qual­ity of the book, we have named  The Over­flow­ing Brain: Infor­ma­tion Over­load and the Lim­its of Work­ing Mem­ory The Sharp­Brains Most Impor­tant Book of 2008, and asked Dr. Kling­berg to write a brief arti­cle to intro­duce his research and book to you. Below you have. Enjoy!

—

Research and Tools to Thrive in the Cog­ni­tive Age

By Dr. Torkel Klingberg

Do we all have atten­tion deficits?

The infor­ma­tion age has pro­vided us with high tech­nol­ogy which fills our days with an ever increas­ing amount of infor­ma­tion and dis­trac­tion. We are con­stantly flooded with on-the-go emails, phone calls, adver­tise­ments and text-messages and we try to cope with the increas­ing pace by multi task­ing. A sur­vey of work­places in the United States found that the per­son­nel were inter­rupted and dis­tracted roughly every three min­utes and that peo­ple work­ing on a com­puter had on aver­age eight win­dows open at the same time. There is no ten­dency for this to slow down; the amount and com­plex­ity of infor­ma­tion con­tin­u­ally increases

The most press­ing con­cerns with this envi­ron­ment are: how do we deal with the daily influx of infor­ma­tion that our inun­dated men­tal capac­i­ties are faced with? At what point does our stone-age brain become insuf­fi­cient? Will we be able to train our brains effec­tively to increase brain capac­ity in order to Read the rest of this entry »

We have just announced an upcom­ing webi­nar to pro­vide a mar­ket update:  Top 10 Cog­ni­tive Fit­ness Events of 2008 — A Mar­ket Update.

When: Thurs­day Decem­ber 11th, from 12:00 to 1:00 pm Pacific Time. The same webi­nar will be repeated on Thurs­day Decem­ber 18th, from 9:00 to 10:00 pm Pacific Time.

The Top 10 Cog­ni­tive Fit­ness Events that will be dis­cussed include:

1) Feb­ru­ary: Dakim secures a $10.6m invest­ment from Galen Part­ners. Jack LaLanne becomes spokesper­son.
2) April: The Gov­ern­ment of Ontario, Canada, invests $10m in Bay­crest to develop and com­mer­cial­ize cog­ni­tive fit­ness tech­nolo­gies.
3) April: Uni­ver­sity of Michi­gan researchers reveal in the Pro­ceed­ings of the National Acad­emy of Sci­ences how com­put­er­ized work­ing mem­ory train­ing can gen­er­al­ize and improve fluid intel­li­gence in healthy adults.
4) May: Humana unveils Games for Health ini­tia­tives, not renew­ing its agree­ment with Posit Sci­ence.
5) June: The US Army launches a new pol­icy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to Read the rest of this entry »

As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapidly evolv­ing, so let me high­light some of the main recent devel­op­ments affect­ing the field:

1) Pub­lic pol­icy ini­tia­tives:
– The Gov­ern­ment of Ontario, Canada, announced a $10m invest­ment in Bay­crest Research Cen­ter to help develop and com­mer­cial­ize brain fit­ness tech­nolo­gies. This $10m invest­ment was matched with an addi­tional $10m by local investors.
– In the US, The Paul Well­stone and Pete Domenici Men­tal Health Par­ity and Addic­tion Equity Act of 2008 was signed into law, included in the recently-approved eco­nomic bailout bill. The pas­sage of this law has sig­nif­i­cant impli­ca­tions for health­care providers and tech­nol­ogy ven­dors alike.

2) Com­put­er­ized Cog­ni­tive Assess­ments Used by the US Mil­i­tary:
The US Army launched a new pol­icy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to bet­ter diag­nose poten­tial prob­lems such as PTSD and TBI upon return). ANAM was the selected com­put­er­ized bat­tery of tests.

3) Ven­ture & Angel Fundrais­ing for Cog­ni­tive Train­ing com­pa­nies:
A num­ber of devel­op­ers have raised money. Cog­niFit received $5m (from Milk Cap­i­tal), Lumos Labs $3m (First­Mark Cap­i­tal –pre­vi­ously called Pequot Ventures-, Nor­west Ven­ture Part­ners), Sci­en­tific Brain Train­ing $1.5m (issued shares), Viv­ity Labs $1m (undis­closed angel investors), This is, of course, on top of the Feb­ru­ary $10.6 invest­ment in Dakim (Galen Part­ners) that we already included in our mar­ket report.

4) Major Ini­tia­tives by Insur­ance Com­pa­nies:
– All­state launched a large-scale research project to mea­sure impact of Posit Sci­ence InSight (visual pro­cess­ing train­ing) on dri­ver safety for adults over 50.
– OptumHealth announced a 3-year, $18m agree­ment with Brain Resource to offer web-based cog­ni­tive assess­ments as part of clin­i­cians’ deci­sion sup­port sys­tems.
– Humana decided not to renew its agree­ment with Posit Sci­ence to offer Posit’s audi­tory pro­cess­ing train­ing pro­gram to Medicare members.

5) New Research:
– In a sig­nif­i­cant new study, a team from the Uni­ver­sity of Michi­gan pub­lished a high-quality paper in the Pro­ceed­ings of the National Acad­emy of Sci­ences show­ing how com­put­er­ized work­ing mem­ory train­ing can gen­er­al­ize and improve fluid intel­li­gence (one of the domains that tends to decline with age).
– Learn­ing and Teach­ing Scot­land released an inter­nal study show­ing how Nin­tendo Brain Train­ing can help children’s math and con­cen­tra­tion skills. The study gained sig­nif­i­cant media atten­tion, despite the fact it hasn’t been pub­lished in a respected journal.

Note: This is an excerpt from the 6-Month Mar­ket Update we will  release later this month, cov­er­ing the many impor­tant devel­op­ments that have occurred since we launched the inau­gural Brain Fit­ness Mar­ket Report in March this year. This spe­cial report will be avail­able exclu­sively for our Pre­mium Research Spon­sors.

A recent sci­en­tific study is being wel­comed as a land­mark that shows how fluid intel­li­gence can be improved through train­ing. I inter­viewed one of the researchers recently (Can Intel­li­gence Be Trained? Mar­tin Buschkuehl shows how), and con­trib­u­tor Dr. Pas­cale Mich­e­lon adds her own take with the great arti­cle that fol­lows. Enjoy!

Ref­er­ence: Jaeggi, S. M., Buschkuehl, M., Jonides, J., & Per­rig, W. J. (2008). Improv­ing Fluid Intel­li­gence With Train­ing on Work­ing Mem­ory. Pro­ceed­ings of the National Acad­emy of Sci­ences of the United States of Amer­ica, 105(19), 6829–6833

——————

What is intelligence?

Intel­li­gence is a con­cept dif­fi­cult to define as it seems to cover many dif­fer­ent types of abilities.

One def­i­n­i­tion dis­so­ci­ates between crys­tal­lized intel­li­gence or abil­i­ties and fluid intel­li­gence. Crys­tal­lized intel­li­gence refers to the knowl­edge acquired through­out life such as vocab­u­lary. Fluid intel­li­gence is the abil­ity that allows us to adapt to new sit­u­a­tions or problems.

Read the rest of this entry »

Today I had a great con­ver­sa­tion with Mar­tin Buschkuehl, one of the Uni­ver­sity of Michi­gan Cog­ni­tive Neu­roimag­ing Lab researchers  involved in the cog­ni­tive train­ing study that has received much media atten­tion (New York Times, Wired, Sci­ence News…) since late April, when the study was pub­lished at the Pro­ceed­ings of the National Acad­emy of Sciences.

Ref­er­ence: Jaeggi, S. M., Buschkuehl, M., Jonides, J., & Per­rig, W. J. (2008). Improv­ing Fluid Intel­li­gence With Train­ing on Work­ing Mem­ory. Pro­ceed­ings of the National Acad­emy of Sci­ences of the United States of Amer­ica, 105(19), 6829–6833 (You can read it here, with subscription).

Before you keep read­ing, let me clar­ify a cou­ple of terms:

Read the rest of this entry »

Here you are have the bi-monthly update with our 10 most Pop­u­lar blog posts. (Also, remem­ber that you can sub­scribe to receive our RSS feed, or to our newslet­ter, at the top of this page, if you want to receive this digest by email).

The Neu­ron, The Brain, and Think­ing Smarter

Read the rest of this entry »