Reminder: Join Live Q&A with Dr. Paul Nuss­baum by click­ing HERE, today Novem­ber 22nd at 11am Pacific Time/ 2pm East­ern Time. Chat about about a holis­tic approach to brain health with clin­i­cal neu­ropsy­chol­o­gist Dr. Paul Nuss­baum, author of Save Your Brain, recently named a Best Book on Brain Fit­ness by AARP. You can also learn more about the Brain Fit­ness Q&A Series.

Tran­scripts of pre­vi­ous Q&A Sessions:

• Dr. Gary Small on Enhanc­ing Mem­ory and the Brain
• Alvaro Fer­nan­dez on “Men­tal Cap­i­tal­ism” and Cog­ni­tive Fitness

Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on life­long cog­ni­tive fit­ness, “men­tal cap­i­tal­ism”, and more,  with Alvaro Fer­nan­dez, co-author of The Sharp­Brains Guide to Brain Fit­ness, mod­er­ated by Harry Moody, Direc­tor of Aca­d­e­mic Affairs at AARP. You learn more about upcom­ing Brain Fit­ness Q&A Ses­sions Here.

Read the rest of this entry »

Just a quick note to announce that next Tues­day, Novem­ber 15th, SharpBrains.com will be host­ing two great resources:

1– Grand Rounds Blog Car­ni­val: the weekly col­lec­tion of what’s best in the health and med­ical blo­gos­phere (see great lat­est edi­tion Here). If you want to con­tribute your own blog post, please do so via this Con­tact Us form.
2– Live Q&A Ses­sion with Alvaro Fer­nan­dez, coau­thor of The Sharp­Brains Guide to Brain Fit­ness (recently selected as one of the Best Books on Brain Fit­ness by AARP). Ses­sion will take place at 11am Pacific Time/ 2pm East­ern Time, and will be mod­er­ated by Harry Moody, Direc­tor of Aca­d­e­mic Affairs at AARP. To learn more click Here.

Please make sure to visit us Tuesday!

Yes­ter­day we had a fun ses­sion on Brain Fit­ness dur­ing the Neu­rolead­er­ship Sum­mit tak­ing place now in San Fran­cisco, explor­ing oppor­tu­ni­ties to enhance per­for­mance and health of lead­ers and work­forces by deploy­ing both old tools (like breath­ing and med­i­ta­tion) and new ones (such as biofeed­back and database-driven per­son­al­ized brain train­ing solu­tions). Here are a cou­ple of the main ideas I wanted to introduce:

A. Let’s define Brain Fit­ness as an “inte­grated approach to enhance brain func­tion­al­ity”, com­bin­ing as appro­pri­ate lifestyle, inva­sive and non-invasive options. “Brain fit­ness” is above all an out­come, a cul­ture, sim­i­lar to “phys­i­cal fit­ness” (jok­ingly, I also said that “brain fit­ness” is the part of “phys­i­cal fit­ness” that “phys­i­cal fit­ness” doesn’t yet know what to do with)

B. Then, the ques­tion becomes, “what are the most impor­tant brain func­tions to enhance/ develop/ main­tain?”. Here I shared the fol­low­ing results Read the rest of this entry »

Bev­erly San­born, Vice Pres­i­dent of Pro­gram Devel­op­ment at Bel­mont Senior Liv­ing and sched­uled 2011 Sharp­Brains Sum­mit Speaker, could not finally speak at the Sum­mit (she was very well replaced by col­league Jeff DeBevec), but for­tu­nately we can share her thought­ful answers to the fol­low­ing four crit­i­cal questions.

1. How would you define “brain fit­ness” vs. “phys­i­cal fit­ness”?

Brain fit­ness and phys­i­cal fit­ness are inter­linked. Each enhances the other and both are essen­tial com­po­nents of suc­cess­ful aging. As we age, the abil­ity to cope with inex­orable chal­lenge to social-emotional-economic well-being is rooted in hav­ing a high level of men­tal alert­ness and a phys­i­cal body that func­tions effi­ciently. But fit­ness is not just a happy con­se­quence of a hardy gene pool. Fit­ness for both brain and brawn requires a com­mit­ted effort, a lot of stretch and sweat, and the con­stant push to reach beyond the com­fort zone. Read the rest of this entry »

As part of the research behind the book The Sharp­Brains Guide for Brain Fit­ness we inter­viewed dozens of lead­ing cog­ni­tive health and fit­ness sci­en­tists and experts world­wide to learn about their research and thoughts, and have a num­ber of take-aways to report.

What can we clearly say today that we couldn’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­ago Ramon y Cajal claimed in the XX cen­tury, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­ity in the XXI.

And trans­form Edu­ca­tion, Health, Train­ing, and Gam­ing in the process, since Read the rest of this entry »

We have received 40 excel­lent entries to the inau­gural Brain Fit­ness Inno­va­tion Awards describ­ing pio­neer­ing ini­tia­tives to apply neuroplasticity-based find­ings and tools to a vari­ety of purposes/ age groups through the lifes­pan: aca­d­e­mic per­for­mance, sports per­for­mance, pro­fes­sional per­for­mance, healthy aging, clin­i­cal and men­tal health pur­poses. Most came from orga­ni­za­tions based in North Amer­ica, but we were glad to see also a good num­ber com­ing from Europe and Asia Pacific.

More infor­ma­tion here: Brain Fit­ness Inno­va­tion Awards.

Win­ners will be announced on May 24th at the State of Brain Fit­ness Inno­va­tion Webi­nar. Reg­is­tra­tion ($25) is open now, and par­tic­i­pants with also be able to access the Exec­u­tive Sum­mary of our 2010 mar­ket report, and the LinkedIn pri­vate group Sharp­Brains Net­work for Brain Fit­ness Innovation.

Please remem­ber we are accept­ing entries until end of this Thurs­day, April 15th. Win­ners will be announced on May 24th, 2010.

How to Apply: Orga­ni­za­tions can use this Entry Form to sub­mit entries (opens a Word document).

Descrip­tion: the new annual Brain Fit­ness Inno­va­tion Awards, designed to fos­ter inno­va­tion and best prac­tice shar­ing by cel­e­brat­ing out­stand­ing pio­neers who apply neuroplasticity-based research and tools in the “real world”. The awards will rec­og­nize orga­ni­za­tions that are devis­ing and imple­ment­ing results-oriented and scal­able ini­tia­tives that demon­strate their com­mit­ment to the brain fit­ness of their clients, mem­bers, patients, stu­dents or employ­ees, and show­case inno­v­a­tive uses of non-invasive tools to improve cog­ni­tive and emo­tional func­tions and real-world outcomes.

Prizes

• 1 Grand Prize Win­ner will receive: $2,500 check, plus other benefits.
• 2 Sil­ver Prize Win­ners will each receive: $1,000 check, plus other benefits.
• 7 Final­ists will each receive: $250 check, plus other benefits.

More infor­ma­tion on Judges, process, and dates, here: 2010 Brain Fit­ness Inno­va­tion Awards.

Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­ity research. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tific Learn­ing Cor­po­ra­tion (Nas­daq: SCIL), and in 2004 became co-founder and Chief Sci­en­tific Offi­cer of Posit Sci­ence. He was elected to the National Acad­emy of Sci­ences in 1999 and to the Insti­tute of Med­i­cine this year. He retired as Fran­cis A. Sooy Pro­fes­sor and Co-Director of the Keck Cen­ter for Inte­gra­tive Neu­ro­science at the Uni­ver­sity of Cal­i­for­nia at San Fran­cisco in 2007. You may have learned about his work in one of PBS TV spe­cials, mul­ti­ple media appear­ances, or neuroplasticity-related books.

(Alvaro Fer­nan­dez) Dear Michael, thank you very much for agree­ing to par­tic­i­pate in the inau­gural Sharp­Brains Sum­mit in Jan­u­ary, and for your time today. In order to con­tex­tu­al­ize the Summit’s main themes, I would like to focus this inter­view on the likely big-picture impli­ca­tions dur­ing the next 5 years of your work and that of other neu­ro­plas­tic­ity research and indus­try pioneers.

Thank you for invit­ing me. I believe the Sharp­Brains Sum­mit will be very use­ful and stim­u­lat­ing, you are gath­er­ing an impres­sive group together. I am look­ing for­ward to January.

Neuroplasticity-based Tools: The New Health & Well­ness Frontier

There are many dif­fer­ent technology-free approaches to har­ness­ing –enabling, dri­ving– neu­ro­plas­tic­ity. What is the unique value that tech­nol­ogy brings to the cog­ni­tive health table?

It’s all about effi­ciency, scal­a­bil­ity, per­son­al­iza­tion, and assured effec­tive­ness. Tech­nol­ogy sup­ports the imple­men­ta­tion of near-optimally-efficient brain-training strate­gies. Through the Inter­net, it enables the low-cost dis­tri­b­u­tion of these new tools, any­where out in the world. Tech­nol­ogy also enables the per­son­al­iza­tion of brain health train­ing, by pro­vid­ing sim­ple ways to mea­sure and address indi­vid­ual needs in each person’s brain-health train­ing expe­ri­ence. It enables assess­ments of your abil­i­ties that can affirm that your own brain health issues have been effec­tively addressed.

Of course sub­stan­tial gains could also be achieved by orga­niz­ing your every­day activ­i­ties that grow your neu­ro­log­i­cal abil­i­ties and sus­tain your brain health. Still, if the ordi­nary cit­i­zen is to have any real chance of main­tain­ing their brain fit­ness, they’re going to have to spend con­sid­er­able time at the brain gym!

One espe­cially impor­tant con­tri­bu­tion of tech­nol­ogy is the scal­a­bil­ity that it pro­vides for deliv­er­ing brain fit­ness help out into the world. Think about how effi­cient the drug deliv­ery sys­tem is today. Doc­tors pre­scribe drugs, insur­ance cov­ers them, and there is a drug store in every neigh­bor­hood in almost every city in the world so that every patient has access to them. Once neuroplasticity-based tools and out­comes and stan­dard­ized, we can envi­sion a sim­i­lar sce­nario. And we don’t need all those drug stores, because we have the Internet!

Hav­ing said this, there are obvi­ous obsta­cles. One main one, in my mind, is the lack of under­stand­ing of what these new tools can do. Cog­ni­tive train­ing pro­grams, for exam­ple, seem counter-intuitive to con­sumers and many pro­fes­sion­als “ why would one try to improve speed-of-processing if all one cares about is œmem­ory? A sec­ond obvi­ous prob­lem is to get indi­vid­u­als to buy into the effort required to really change their brains for the bet­ter. That buy-in has been achieved for many indi­vid­u­als as it applies to their phys­i­cal health, but we haven’t got­ten that far yet in edu­cat­ing the aver­age older per­son that brain fit­ness train­ing is an equally effort­ful business!

Tools for Safer Dri­ving: Teens and Adults

Safe dri­ving seems to be one area where the ben­e­fits are more intu­itive, which may explain the sig­nif­i­cant traction.

Yes, we see great poten­tial and inter­est among insur­ers for improv­ing dri­ving safety, both for seniors and teens. Appro­pri­ate cog­ni­tive train­ing can lower at-fault acci­dent rates. You can mea­sure clear ben­e­fits in rel­a­tively short time frames, so it won’t take long for insur­ers to see an eco­nomic ratio­nale to not only offer pro­grams at low cost or for free but to incen­tivize dri­vers to com­plete them. All­state, AAA, State Farm and other insur­ers are begin­ning to real­ize this poten­tial. It is impor­tant to note that typ­i­cal acci­dents among teens and seniors are dif­fer­ent, so that train­ing method­olo­gies will need to be dif­fer­ent for dif­fer­ent high-risk populations.

Yet, most dri­ving safety ini­tia­tives today still focus on edu­cat­ing dri­vers, rather that train­ing them neu­ro­log­i­cally. We mea­sure vision, for exam­ple, but com­pletely ignore atten­tional con­trol abil­i­ties, or a driver’s use­ful field of view. I expect this to change sig­nif­i­cantly over the next few years.

Long-term care and health insur­ance com­pa­nies will ulti­mately see sim­i­lar ben­e­fits, and we believe that they will fol­low a sim­i­lar course of action to reduce gen­eral med­ical and neu­rode­gen­er­a­tive dis­ease– (Mild Cog­ni­tive Impair­ment and Alzheimer’s– and Parkinsons-) related costs. In fact, many senior liv­ing com­mu­ni­ties are among the pio­neers in this field.

Boomers & Beyond: Main­tain­ing Cog­ni­tive Vitality

Main­stream media is cov­er­ing this emerg­ing cat­e­gory with thou­sands of sto­ries. But most cov­er­age seems still focused on does it work? more than “how do we define It”, what does work mean? or work for whom, and for what? Can you sum­ma­rize what recent research suggests?

We have seen clear pat­terns in the appli­ca­tion of our train­ing pro­grams, some pub­lished (like IMPACT), some unpub­lished, some with healthy adults, and some with peo­ple with mild cog­ni­tive impair­ment or early Alzheimers Dis­ease (AD). What we see in every case: Read the rest of this entry »

Below you have a col­lec­tion of recent news and announcements:

1) Brain Fit­ness Com­ing to Senior Exer­cise Classes (press release):

- “The Amer­i­can Senior Fit­ness Asso­ci­a­tion (SFA) has announced a new brain fit­ness train­ing pro­gram designed for exer­cise pro­fes­sion­als. Brain Fit­ness for Older Adults teaches senior fit­ness instruc­tors and per­sonal train­ers how to incor­po­rate effec­tive cog­ni­tive fit­ness into phys­i­cal activ­ity pro­grams, offer­ing seniors the oppor­tu­nity to boost both phys­i­cal and men­tal fit­ness simultaneously.”

Com­ment: a very timely ini­tia­tive, given the inter­est we see in brain fit­ness edu­ca­tion and ini­tia­tives, and the ben­e­fits of both phys­i­cal and men­tal exer­cise on brain health. It makes a lot of sense to enhance pub­lic aware­ness through train-the-trainer ini­tia­tives. What remains unclear in this SFA pro­gram is what is the direct evi­dence for some­thing that is billed as a “brain fit­ness train­ing pro­gram” and seems to advo­cate one par­tic­u­lar set of exer­cises and move­ments for their train­ers and train­ers’ clients. It is one thing to claim a prod­uct pro­vides good infor­ma­tion & is edu­ca­tional (like a book, or this blog, or classes on the brain & brain health) and another one to claim that it is a “brain fit­ness train­ing pro­gram”, for which we should ask Read the rest of this entry »