Insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent initiative:

Video exer­cises aid dri­ving skills (Chicago Tribune)

-“All­state, which called the Posit pro­gram “poten­tially the next big break­through in auto­mo­bile safety,” said it expects its soft­ware exer­cises to reduce risky dri­ving maneu­vers by up to 40 per­cent and improve stop­ping dis­tance by an aver­age of 22 feet when trav­el­ing at 55 miles per hour.”

-“We’ll look to see whether over the next six to nine months there will be a reduc­tion in” the num­ber of acci­dents between the group par­tic­i­pat­ing in the video exer­cises and those sit­ting out, said Tom War­den, assis­tant vice pres­i­dent of Allstate’s research and plan­ning center.

I am for­tu­nate to inter­view Tom War­den, Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter, based in Menlo Park, California.

Alvaro Fer­nan­dez: Tom, thank you for your time. Can you please explain the con­text behind this new ini­tia­tive that you just announced?

Tom War­den: Our research cen­ter is con­stantly look­ing for new ideas to improve the dri­ving behav­ior of dri­vers of all ages. Recently we have paid extra empha­sis on ways to improve the safety of older drivers.

Let me pro­vide some back­ground here. All­state, as a com­pany, has always been one of the pio­neers in help­ing to intro­duce new safety mea­sures. For exam­ple, we were among the pio­neers in the 60s to advo­cate for manda­tory use of seat­ing belts, given research stud­ies on the ben­e­fits for dri­vers and pas­sen­gers alike. More recently, we helped lobby for wider adop­tion of airbags, an effec­tive but expen­sive way of pro­tec­tion that only became main­stream when man­u­fac­tur­ers were required to include them.

Let’s talk now about your agree­ment with Posit Sci­ence. What will hap­pen over the next months?

The first thing we are doing is to con­duct a research study to ana­lyze the real-life impact of Posit Sci­ence InSight, a computer-based cog­ni­tive train­ing pro­gram, on acci­dent rates. We know that as dri­vers get older Read the rest of this entry »

July is shap­ing up to be a fas­ci­nat­ing month, full of cog­ni­tive health research reports and appli­ca­tions. Here you have a roundup, cov­er­ing food for the brain, cog­ni­tive assess­ments, men­tal train­ing and DNA, and more.

1) Brain foods: the effects of nutri­ents on brain func­tion (Nature Neuroscience)

Dri­ving as Next Brain Fit­ness Application? 

Last month, at the MIT/ Smart­Sil­vers event where we pre­sented our Brain Fit­ness Mar­ket Report, we dis­cussed what spe­cific appli­ca­tions, beyond the cur­rent empha­sis on healthy aging, might take com­put­er­ized cog­ni­tive train­ing to a new level.  

Assess­ing and improv­ing dri­ving skills would be a top can­di­date, given both the well-defined nature of the need and the appear­ance of pro­grams with grow­ing evi­dence (both sci­en­tific and real-world) behind.

The New York Times Asks… 

Along these lines, the New York Times just published this arti­cle: Are You a Good Dri­ver? Here’s How to Find Out. A few quotes:

- “COULD a video game make you a bet­ter dri­ver? More impor­tant, could com­puter soft­ware pre­vent teenagers from mak­ing fatal mis­takes or even weed out older dri­vers whose debil­i­ties make them crash-prone?”

Read the rest of this entry »