An anony­mous reader of Andrew Sullivan’s blog writes a superb com­ment, repro­duced here:

“One thing Wat­son and oth­ers for­get is that the brain is highly mal­leable based on envi­ron­ment. Although he is the father of DNA he knows very lit­tle about neu­ro­plas­tic­ity and neu­ro­ge­n­e­sis. Pre­vi­ously it was thought that the human brain was ‘hard­wired’ after a cer­tain age. This is not true. Not only is not true, but the human mind is capa­ble of adap­ta­tion but actual neu­ron growth even late in life. Ten years ago this was thought impossible.

Neu­ro­ge­n­e­sis and neu­ro­plas­tic­ity proves that a nur­tur­ing social and fam­ily set­ting shifts IQ, per­spec­tive, and emo­tional IQ. The so-called bell curve isn’t genetic. Oppressed Tibetans and Chi­nese eth­nic minori­ties –whose test scores soar in the United States and Canada– are 20–30 points lower in their home­land. That 20–30 points deficit is in the same range of a lot of groups that are attacked or threat­ened (Mus­lims in France, Chris­tians in Nige­ria, Blacks in Amer­ica). Con­versely when oppressed groups are removed from their envi­ron­ment their IQ, emo­tional health returns to a nor­mal rate, thus prov­ing that is NOT genetic.

It is plas­tic, shift­ing and based upon the environment.

That is why peo­ple Read the rest of this entry »

We usu­ally spend more time in this blog talk­ing about brain fit­ness sci­ence, pro­grams and trends than talk­ing about peo­ple. Today we are going to change that, since we have been receiv­ing great feed­back from a num­ber of sources. While we still need to improve a lot, we can start to see the results of what we do in our “brain fit­ness cen­ter”. And we couldn’t be hap­pier about the nom­i­na­tion this week of Dr. Elkhonon Gold­berg and myself, as Sharp­Brains cofounders, for The Tech Museum Awards — Tech­nol­ogy Ben­e­fit­ing Human­ity, in the Health category.

I. Anony­mous Feed­back from an online sur­vey of our online store cus­tomers

• 58% respon­dents are Very Sat­is­fied, and 42% Sat­is­fied, with the prod­ucts and ser­vices they chose. I promise that there were more options (Dis­sat­is­fied, Very Dissatisfied)
• “As a trader, I really need to sus­tain atten­tion for long peri­ods. Your pro­gram (here) has been eye-opening and very helpful.”
• “I LOVE the pro­gram! It is fun, chal­lenges me and gives me hope for improv­ing in the areas where I have lim­i­ta­tions. Staff sup­port & edu­ca­tional infor­ma­tion has been great. It is very impor­tant to be able to talk to some­one about the ques­tions or process prob­lems that we experience…your mem­ber on-line site gives us the oppor­tu­nity to get answers & needed sup­port. Thanks for all you are doing. My hus­band and I love get­ting feed­back about our progress…it is a very pos­i­tive experience!”
• “Keep devel­op­ing pro­grams so when we fin­ish doing the Mind­Fit (here) pro­gram there will be another one to build upon the first! I am impressed at how well your pro­grams are indi­vid­u­al­ized. Good Job to all involved!”
• “Good, I enjoy the games (here) and I can tell a dif­fer­ence in my mem­ory and over­all awareness.”

II. Feed­back about our Stress Man­age­ment for Peak Per­for­mance work­shop (here)

• Accen­ture: 46 per­cent of sur­vey respon­dents Strongly Agreed that they “gained prac­ti­cal skills and knowl­edge they could start using imme­di­ately.” 69 per­cent Strongly Agreed Read the rest of this entry »

There has been an inter­est­ing dis­cus­sion about the issues related to the aging of the legal pro­fes­sion. Stephanie intro­duced us to the arti­cle “the Gray­ing Bar: let’s not for­get the ethics” by David Giacalone.

In short: sta­tis­tics about the increas­ing ratio of lawyers over 70 in active prac­tice, on the one hand, and the gen­eral inci­dence of Alzheimer’s and other demen­tias, on the other, lead David to point out an increas­ing like­li­hood that some lawyers may be prac­tic­ing in less than ideal con­di­tions for their clients, beyond a rea­son­able “brain age”. The ques­tion then becomes: who and how can solve this prob­lem, which is only going to grow given demo­graphic trends?.

We are not legal experts, but would like to inform the debate by offer­ing 10 con­sid­er­a­tions on healthy aging and job per­for­mance from a neu­ropsy­cho­log­i­cal point of view, that apply to all occupations:

1– We should talk more about change than about decline, as Sharon Beg­ley wrote recently in her great arti­cle on The Upside of Aging — WSJ.com (sub­scrip­tion required).

We dis­cussed some of these effects with Dr. Elkhonon Gold­berg, who wrote his great book The Wis­dom Para­dox pre­cisely on this point, at The Exec­u­tive Brain and How our Minds Can Grow Stronger.

2– Some skills improve as we age: In our “Exer­cis­ing Our Brains” Classes, we typ­i­cally explain how some areas typ­i­cally improve as we age, such as self-regulation, emo­tional func­tion­ing and Wis­dom (which means mov­ing from Prob­lem solv­ing to Pat­tern recog­ni­tion). As a lawyer accu­mu­lates more cases under his/ her belt, he or she devel­ops an auto­matic “intu­ition” for solu­tions and strate­gies. As long as the envi­ron­ment doesn’t change too rapidly, this grow­ing wis­dom is very valuable.

3– …whereas, yes, oth­ers typ­i­cally decline: Read the rest of this entry »

Some weeks we were con­tacted by Sony Pic­tures to pro­vide the Grand Prize for one of their Sweep­stakes pro­grams, for just-released San­dra Bullock’s Pre­mo­ni­tion movie.

We were happy to put together a com­plete Brain Fit­ness Kit, some­thing like a boot camp for the brain (a “brain camp”?), which you can get FOR FREE. The kit is com­posed of:

- One (1) Com­plete Men­tal Work­out Soft­ware pro­gram that helps train mem­ory and other skills (ARV: $149.00)
– One (1) Stress Man­age­ment Biofeed­back pro­gram (ARV: $320.00)
– One (1) Exer­cise Your Brain DVD (ARV: $20.00)
– One (1) Brain Fit­ness 101 eBook ($12.00)

- Five (5) pri­vate phone-based ses­sions with our Head Coach (you will hear more about this soon) (ARV: $350.00)
If you want the chance to win this Prize, together with a $1,000 check, you can sim­ply visit Pre­mo­ni­tion Expect the Unex­pected Sweep­stakes pro­gram and fill in your details. There is no cost asso­ci­ated with this pro­mo­tion. This is why you are see­ing ban­ners in this site for the first time.

Good luck!

We are a brain fit­ness cen­ter because we want to offer the best infor­ma­tion, tools and sup­port on how to exer­cise our brains. Same way you join the gym to stay in shape and find the best machines and per­sonal trainers.

One of the “tools” or “machines” we offer was designed under the sci­en­tific super­vi­sion of Pro­fes­sor Daniel Gopher and his team for bas­ket­ball play­ers: click here to read our inter­view with him. And here for a fun clip with the Mem­phis Tigers.

Our part­ner ACE just issued this press release:

Fighter Pilots Help Pur­due and Long Beach State Reach the Tournament

The Bas­ket­ball Intel­li­Gym Improves Decision-Making

STUDIO CITY, Calif.–(BUSINESS WIRE)–The same tech­nol­ogy ini­tially devel­oped to train Israeli fighter pilots on the cog­ni­tive, brain level has been an inte­gral part of the train­ing reg­i­men for both Long Beach State and Pur­due, two teams earn­ing their first NCAA tour­na­ment births since 1995 and 2003 respectively.

The inno­v­a­tive Bas­ket­ball Intel­li­Gym soft­ware pro­gram has been proven to improve real-time decision-making and exe­cu­tion for thou­sands of bas­ket­ball play­ers world­wide and play­ers on more than a dozen col­lege bas­ket­ball teams. Read the rest of this entry »

We are offer­ing a limited-time deal for the rest of Feb­ru­ary 2007.

You will get Brain Fit­ness 101: Answers to Your Top 25 Ques­tions included for free! (an $11.95 savings!)

Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez answer in plain Eng­lish the most com­mon ques­tions around why and how to exer­cise our brains.

…when you buy any of the fol­low­ing brain exer­cise programs:

Exer­cise Your Brain: New Brain Research and Impli­ca­tions DVD

This one-hour and 20 minute class intro­duces you to the sci­ence of brain fit­ness and includes many engag­ing brain exer­cises you can do on your own or in a group set­ting. You will learn about basic neu­roanatomy and phys­i­ol­ogy, as well as hear about the ground­break­ing pub­li­ca­tions that launched this field. Then, get you will prac­tice how to exer­cise your own brain and flex all your men­tal mus­cles. Per­fect intro­duc­tion to Brain Fit­ness!
Read the rest of this entry »

Here is ques­tion 18 of 25 from Brain Fit­ness 101: Answers to Your Top 25 Ques­tions.

Ques­tion:
Is phys­i­cal fit­ness impor­tant to your brain fitness?

Key Points:

• Exer­cise improves learn­ing through increased blood sup­ply and growth hormones.
• Exer­cise is an anti-depressant by reduc­ing stress and pro­mot­ing neurogenesis.
• Exer­cise pro­tects the brain from dam­age and dis­ease, as well as speed­ing the recovery.
• Exer­cise ben­e­fits you the most when you start young.

Answer:
Read the rest of this entry »

We hope you are enjoy­ing the grow­ing cov­er­age of Brain Fit­ness as much as we are. Below you have the Brain Fit­ness Newslet­ter we sent a few days ago-you can sub­scribe to this monthly email update in the box on the right hand side.

In this post, we will briefly cover:

I. Press: see what CBS and Time Mag­a­zine are talk­ing about. Sharp­Brains was intro­duced in the Birm­ing­ham News, Chicago Tri­bune and in a quick note car­ried by the Amer­i­can Psy­cho­log­i­cal Asso­ci­a­tion news service.

II. Events: we are out­reach part­ners for the Learn­ing & the Brain con­fer­ence, which will gather neu­ro­sci­en­tists and edu­ca­tors, and for the Dana Foundation’s Brain Aware­ness Week.

III. Pro­gram Reviews: The Wall Street Jour­nal reviewed six dif­fer­ent pro­grams for brain exer­cise and aging, and the one we offer is one of the two win­ners. A college-level coun­sel­ing cen­ter starts offer­ing our stress man­age­ment one. And we inter­view a Notre Dame sci­en­tist who has con­ducted a repli­ca­tion study for the work­ing mem­ory train­ing pro­gram for kids with ADD/ ADHD.

IV. New Offer­ings: we have started to offer two infor­ma­tion pack­ages that can be very use­ful for peo­ple who want to bet­ter under­stand this field before they com­mit to any par­tic­u­lar pro­gram: learn more about our Brain Fit­ness 101 guide and Exer­cise Your Brain DVD.

V. Web­site and Blog Sum­mary: we revamped our home page and have had a very busy month writ­ing many good arti­cles. We also hosted two “Blog Car­ni­vals”- don’t you want to know what that means?
Read the rest of this entry »

See our sec­ond press release below, and visit our Press Room for the great press we are start­ing to get about our brain fit­ness gym.

Spe­cial Offer: For a lim­ited time, you can receive a com­pli­men­tary copy of our Brain Fit­ness 101 e-Guide: Answers to your Top 25 Ques­tions, writ­ten by Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, by sub­scrib­ing to our monthly newslet­ter. You can sub­scribe Here.

Sharp­Brains intro­duces First Online Brain Fit­ness Center

– Unique, Full-Service, Science-Based Fit­ness Cen­ter Ush­ers in the Next Work­out Rev­o­lu­tion: Men­tal Exer­cise –

SAN FRANCISCO–(BUSINESS WIRE)–Thirty years after the emer­gence of the exer­cise boom, the fit­ness rev­o­lu­tion has finally gone to people’s heads: SharpBrains.com has launched the first online brain fit­ness cen­ter. Com­plete with a vari­ety of science-based men­tal exer­cise equip­ment, per­sonal brain train­ers, and nearly 200 arti­cles, inter­ac­tive blog post­ings and inter­views with indus­try experts, Sharp­Brains is spear­head­ing the evo­lu­tion of the fit­ness indus­try to include a sound mind as well as a healthy body.

The new men­tal exer­cise move­ment is founded on using struc­tured, computer-based brain fit­ness rou­tines tai­lored to each member’s spe­cific needs and level of abil­ity. Just as crunches and kick-boxing tone abs and increase car­dio strength, Read the rest of this entry »