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After many months of work we have just released our inau­gural report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 for cor­po­rate exec­u­tives, health care pro­fes­sion­als, and investors. This report defines the emerg­ing brain fit­ness soft­ware mar­ket and ana­lyzes the size and trends of its four cus­tomer seg­ments. For top 10 high­lights and to pur­chase the report at a 10% dis­count (before March 20th) click here: Report: The State of the Brain Fit­ness Soft­ware Mar­ket 2008

Brain Fit­ness News and Events

NEWS FEATURE-Brain fit­ness seen as hot indus­try of the future (Reuters 03/12): The most com­pre­hen­sive arti­cle we have seen so far cov­er­ing this emerg­ing field, based on our mar­ket report and with orig­i­nal report­ing. Highly rec­om­mended read.

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Daniel Gole­man requires no intro­duc­tion. Per­son­ally, of all his books I have read, the one I found most stim­u­lat­ing was Destruc­tive Emo­tions: A Sci­en­tific Dia­logue With the Dalai Lama, a superb overview of what emo­tions are and how we can put them to good use. He is now con­duct­ing a great series of audio inter­views includ­ing one with George Lucas on Edu­cat­ing Hearts and Minds: Rethink­ing Education.

We are hon­ored to bring you a guest post by Daniel Gole­man, thanks to our col­lab­o­ra­tion with Greater Good Mag­a­zine, a UC-Berkeley-based quar­terly mag­a­zine that high­lights ground break­ing sci­en­tific research into the roots of com­pas­sion and altru­ism. Enjoy!

- Alvaro

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The Power of Mindsight

How can we free our­selves from pris­ons of the past?

– By Daniel Goleman

When you were young, which of these did you feel more often?

a) No mat­ter what I do, my par­ents love me;

b) I can’t seem to please my par­ents, no mat­ter what I do;

c) My par­ents don’t really notice me.

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I was sent these links to a free online cross­word puz­zle game and sudoko. While we often talk about the excel­lent computer-based brain fit­ness pro­grams avail­able, puz­zles can still be good men­tal exer­cise … they are just not a com­plete work­out for your whole brain.

Word games like cross­word puz­zles and SCRABBLE® exer­cise your lex­i­cal recall (mem­ory for words that name things), atten­tion, mem­ory, and pat­tern recog­ni­tion. They can help main­tain your vocab­u­lary and avoid the frus­trat­ing tip-of-the-tongue phe­nom­e­non that all of us expe­ri­ence from time to time. Sudoko is not a math­e­mat­ics game in that you don’t actu­ally manip­u­late the num­bers as math­e­mat­i­cal enti­ties, but it is a pat­tern recog­ni­tion game using sym­bols (num­bers). A very legit­i­mate rea­son to play casual games is that they can be social and fun — which is good for reduc­ing stress.

The draw­backs to puz­zles and games is that they are hard to cal­i­brate to ensure increas­ing chal­lenge, and they gen­er­ally only exer­cise a lim­ited num­ber of brain functions.

So by all means, do puz­zles if you enjoy them! But be sure to push your­self to keep find­ing harder ones that fall just short of frus­trat­ing you. Also, just as you cross train your vol­un­tary mus­cles, be sure to cross train your men­tal mus­cles by bal­anc­ing your work­out with other types of men­tal work (motor coor­di­na­tion, audi­tory, work­ing mem­ory, plan­ning, etc.). The com­put­er­ized pro­grams make it eas­ier for you in the sense that they are indi­vid­u­ally cal­i­brated for you to employ nov­elty, vari­ety, chal­lenge, and prac­tice to exer­cise your brain more thor­oughly in each session.

Fur­ther read­ing on lan­guage pro­duc­tion, com­pre­hen­sion, and goofs:

• Lan­guage Pro­duc­tion and Perception
• Wernicke's Area: an area of the brain where the tem­po­ral and pari­etal lobes meet that is used in under­stand­ing and com­pre­hend­ing spo­ken language
• Broca’s Area: an area in the frontal lobe of the brain that is involved in lan­guage pro­cess­ing, speech pro­duc­tion and comprehension
• The Lan­guage Pro­duc­tion Group at the Max Planck Insti­tute for Psycholinguistics