Yes­ter­day I had the chance to chat with Yaakov Stern, lead­ing Cog­ni­tive Reserve researcher at Colum­bia Uni­ver­sity, and then with a group of 25 life­long learn­ers in Ari­zona who attended a brain fit­ness class (hello, Robert and friends!) based on our con­sumer guide The Sharp­Brains Guide to Brain Fit­ness. On reflec­tion, I found both con­ver­sa­tions to be very stim­u­lat­ing for the same rea­son: they were forward-looking, focused not so much on sta­tus quo but on how emerg­ing research, tech­nol­ogy and trends may impact our soci­ety and lives in years to come. Let’s con­tinue the con­ver­sa­tion. Let me share the 10 main trends that we analyzed/ fore­casted in our book, and then ask you, sharp read­ers, to add your own 2 cents to the dis­cus­sion. Read the rest of this entry »

We have received many good ques­tions about the new Sharp­Brains Coun­cil for Brain Fit­ness Inno­va­tion — below you have some answers.

Ques­tion: We are based in Asia/ Australia/ Europe. Will time dif­fer­ences pre­vent us from par­tic­i­pat­ing in monthly brief­ings and ben­e­fit­ing from the Council?

Answer: We will do our best to facil­i­tate a truly global com­mu­nity and exchange. Please con­sider that…

1. we will sched­ule monthly brief­ings at 2 sep­a­rate times, one at 9am US Pacific Time, the other at 4pm US Pacific Time, both cov­er­ing the same topic (but per­haps with dif­fer­ent guest speak­ers). And brief­ings will be recorded.
2. most activ­i­ties and resources are asyn­chro­nous any­way. Our mar­ket intel­li­gence reports and other mate­ri­als are avail­able via this members-only online com­mu­nity 24/7, same as online dis­cus­sion forums, focused groups to track/ dis­cuss spe­cific top­ics, the abil­ity to ask ques­tions to and con­nect with other members…

Ques­tion: Will some­thing change regard­ing SharpBrains.com blog and monthly newslet­ter, which are great free resources?

Answer: We plan to  main­tain those free resources, focus­ing on con­tent of a gen­eral inter­est for every­one with a brain. The Council’s pur­pose is to cre­ate a new valu­able in-depth resource and com­mu­nity for pro­fes­sion­als and orga­ni­za­tions active with brain fit­ness ini­tia­tives, so we can all learn and share dur­ing the year, and help the field mature. That will include Read the rest of this entry »

Here you have the June edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

The full sched­ule of the Sharp­Brains’ pow­ered Cog­ni­tive Health Track at the Games for Health Con­fer­ence, June 11-12th in Boston, is now avail­able online. 13 ses­sions will fea­ture 18 inno­va­tors and thought-leaders rep­re­sent­ing devel­op­ers, uni­ver­si­ties, clin­i­cians, con­sumers, insur­ance com­pa­nies, and more. You can learn more and reg­is­ter.

Longevity Div­i­dend

Ever heard of the Longevity Div­i­dend? Per­haps Grey is the New Gold: The Kro­nos Longevity Research Insti­tute has released a new report sum­ma­riz­ing the state of aging research that includes an excel­lent intro­duc­tion into the Longevity Div­i­dend, a “the­ory that says we hope to inter­vene sci­en­tif­i­cally to slow the aging process, which will also delay the onset of age-related dis­eases. Delay­ing aging just seven years would slash rates of con­di­tions like can­cer, dia­betes, Alzheimer’s dis­ease and heart dis­ease in half.” With that con­text in mind, is the National Insti­tute on Aging get­ting its fair bud­get share?

Resources

Visual Rep­re­sen­ta­tion of the State of the Mar­ket 2009: Paul Van Slem­brouck sum­ma­rizes and beau­ti­fully presents the main find­ings of our 150-page mar­ket report, The State of the Brain Fit­ness Mar­ket 2009. Enjoy this excel­lent graphic.

Book Club Dis­cus­sion Guide: The goal of our just pub­lished book, The Sharp­Brains Guide to Brain Fit­ness, is to inform you, but also to open a much needed debate to con­tribute to our col­lec­tive brain fit­ness. We encour­age book clubs to read and dis­cuss the book, and sug­gest 10 ques­tions to kick­start the con­ver­sa­tion. Please do send us your answers and impressions!

Edu­ca­tion & Learning

10% Stu­dents may have work­ing mem­ory prob­lems: Why does this mat­ter?: A recent study screened over 3,000 school-aged stu­dents in schools in the UK and found that 1 in 10 was iden­ti­fied as hav­ing work­ing mem­ory dif­fi­cul­ties. Work­ing mem­ory is our abil­ity to store and manip­u­late infor­ma­tion for a brief time, and dif­fi­cul­ties in this brain func­tion may lead into dif­fi­cul­ties in read­ing and math­e­mat­ics. Dr. Tracy Alloway reviews the study and elaborates.

Brain-fitness games join work­place, as well as senior cen­ter, arse­nals (MarketWatch)

- “Con­sumers and retire­ment homes have made brain-fitness games and exer­cises a com­mer­cial hit, but now some insur­ers and employ­ers are incor­po­rat­ing them into well­ness pro­grams that pro­mote health not just for the body but also for the mind.”

- “Improv­ing brain health can result in less pre­sen­teeism, the ten­dency to be at work but be dis­tracted and not able to focus,” he added. “If you look at dis­abil­ity costs, absen­teeism and pre­sen­teeism account for most of the med­ical costs, and that’s a good rea­son for employ­ers to be focused on brain health.” (accord­ing to Dr. Eugene Baker, vice pres­i­dent at OptumHealth’s Behav­ioral Solu­tions division)”

The arti­cle reviews inno­v­a­tive prac­tices at OptumHealth, Nation­wide Auto Insur­ance Com­pany, Humana, Penn Treaty Amer­i­can Corp, All­state, and the US Army. I am glad to see the media start to notice the impor­tance of cog­ni­tive assess­ments and the grow­ing activ­ity by insur­ers. Read the rest of this entry »

We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report:

“At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain fit­ness and upgrade our entire coach­ing plat­form.  It is easy to read and gives you the indus­try per­spec­tive in a thor­ough yet con­cise man­ner.  I highly rec­om­mend it!”

– Mar­garet Sabin, CEO of Sut­ter Health Part­ners and VP, New Prod­uct Devel­op­ment, at Sut­ter Health.

You may won­der, “what is the link between  well­ness coach­ing and brain fitness”?

In prac­tice, good health and well­ness coaches pro­vide excel­lent brain health advice, given that the areas they focus on (nutri­tion, phys­i­cal exer­cise, stress man­age­ment) do play an impor­tant role in main­tain­ing our brains in top shape.

Addi­tion­ally, pio­neers  such as Sut­ter Health Part­ners are adding a Brain “lens” to their work. How?

First, by bet­ter under­stand­ing and explain­ing the brain ben­e­fits of what they already do, in order to pro­vide addi­tional moti­va­tion to stick with healthy behav­iors. For exam­ple, most peo­ple will be able to recite mul­ti­ple ben­e­fits of mod­er­ate car­dio­vas­cu­lar exer­cise. But how many know  that it can also con­tribute to neu­ro­ge­n­e­sis –the cre­ation of new neu­rons — in adult brains?

Sec­ond, by start­ing to offer brain fit­ness guide­lines to clients who want too go beyond cross­word puz­zles and sudoku.

I had a great train­ing ses­sion with a num­ber of Sut­ter Health coaches last week — let me sum­ma­rize some of the main points we cov­ered. Read the rest of this entry »

In an emerg­ing, dynamic, high growth mar­ket, like brain train­ing, it is dif­fi­cult to make pre­cise pro­jec­tions. But, we can observe a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­icy mak­ers, and the media should watch closely in the com­ing years, as brain fit­ness and train­ing becomes main­stream, new tools appear, and an ecosys­tem grows around it.

1. We pre­dict an increased empha­sis on brain main­te­nance in loca­tions rang­ing from retire­ment com­mu­ni­ties to gyms. As a computer-savvy baby boomer pop­u­la­tion looks for ways to stay men­tally fit, brain fit­ness, or brain train­ing, is becom­ing part of their vocab­u­lary and concern.

2. Phys­i­cal and men­tal exer­cise will be bet­ter inte­grated. Phys­i­cal exer­cise has been shown to increase the rate of neu­ro­ge­n­e­sis, whereas men­tal exer­cise helps ensure the sur­vival of any newly cre­ated neu­rons. Today both activ­i­ties usu­ally take place in very dif­fer­ent set­tings: the for­mer, in health clubs, the later, in uni­ver­si­ties. We pre­dict that the bor­ders between them will become more dif­fuse. Expect new pro­grams such as brain fit­ness pod­casts that allow us to train work­ing mem­ory as we jog or exer­cise bikes with built-in brain games.

3. Watch for a Read the rest of this entry »

I wrote this arti­cle for the March/ April edi­tion of the pub­li­ca­tion Aging Today, pub­lished by the Amer­i­can Soci­ety on Aging, and received per­mis­sion to repro­duce it here.

—————-

In recent years, most pro­fes­sion­als in aging have become aware of the grow­ing sci­en­tific evi­dence show­ing that human brains retain the abil­ity to gen­er­ate neu­rons and change over a life­time, dis­cov­er­ies that have bro­ken the sci­en­tific par­a­digm preva­lent dur­ing the 20th cen­tury. Fur­ther­more, neu­roimag­ing and cog­ni­tive train­ing stud­ies are show­ing how well-directed exer­cise presents peo­ple major oppor­tu­ni­ties for healthy brain aging.

How can peo­ple use emerg­ing tech­nolo­gies to keep their brains healthy and pro­duc­tive as long as pos­si­ble? An emerg­ing mar­ket for brain health– $225 mil­lion mar­ket in 2007, in the United States alone, of which con­sumers account for $80 million–is try­ing to address that ques­tion in a way that com­ple­ments other impor­tant more tra­di­tional pil­lars (and multi-billion indus­tries) of brain health, such as phys­i­cal exer­cise, bal­anced diet, stress man­age­ment (stress has been shown to actu­ally kill neu­rons and reduce the rate of cre­ation of new ones) and over­all men­tal stim­u­la­tion and life­long learning.

2007 AN ACTIVE YEAR

A series of impor­tant events took place in 2007, a sem­i­nal year for the brain health field, begin­ning in Jan­u­ary when many main­stream media pub­li­ca­tions, such as Time Mag­a­zine and CBS News, started to pub­lish major sto­ries on neu­ro­plas­tic­ity and brain exer­cise. This media cov­er­age fol­lowed the pub­li­ca­tion of the long-awaited results from national clin­i­cal tri­als show­ing that sig­nif­i­cant per­cent­ages of the par­tic­i­pants age 65 and older who trained for five weeks improved their mem­ory, rea­son­ing and information-processing speed. Find­ings from the Advanced Cog­ni­tive Train­ing for Inde­pen­dent and Vital Elderly (ACTIVE) Study appeared in the Jour­nal of the Amer­i­can Med­ical Asso­ci­a­tion (Dec. 20, 2006) and revealed that even after five years, par­tic­i­pants in the ACTIVE computer-based pro­gram showed less of a decline in information-processing skills than those in a con­trol group that received no cog­ni­tive training.

Read the rest of this entry »

Finally.

“The House took steps yes­ter­day to improve coun­sel­ing and care for the tens of thou­sands of mil­i­tary per­son­nel return­ing from Iraq and Afghanistan with brain injuries and post-traumatic stress dis­or­der.” keep read­ing the Wash­ing­ton Post’s arti­cle House Passes Four Bills Aimed at Aid­ing Vet­er­ans.

Our pre­vi­ous thoughts on TBI (Trau­matic Brain Injury), Iraq and neu­ropsy­chol­ogy.