You may be inter­ested in the excel­lent agenda the Amer­i­can Soci­ety on Aging has put together for health pro­fes­sion­als on a vari­ety of aging top­ics, includ­ing a full day devoted to dis­cussing Brain Health Pro­mo­tion: The Next Steps.

When are where: Sep­tem­ber 2nd-5th, in San Fran­cisco, CA. Brain Health Pro­mo­tion day is Sep­tem­ber 5th.

To check the full agenda: Click here.

To reg­is­ter: Reg­is­ter Now (early reg­is­tra­tion until August 25th).

I will be par­tic­i­pat­ing in three ses­sions. Please let me know if you are attend­ing, we may be able to orga­nize a Sharp­Brains lunch on Fri­day Sep­tem­ber 5th.

1) How Change Mak­ers Like You Can Con­tribute to the Future of Brain Health

Sep­tem­ber 5th, 9.00–10.30 am

Neu­ro­science, and cog­ni­tive sci­ence in gen­eral, are com­ing to a fun­da­men­tally new under­stand­ing of the life­long plas­tic­ity of the brain and what aging means. This presents tremen­dous oppor­tu­ni­ties, and chal­lenges, to any­one car­ing for other people’s brains (on top of their own). In this ses­sion, we will pro­vide an overview of the research and mar­ket trends that may affect brain health in the next five to ten years, will explore new roles to serve our com­mu­ni­ties cou­pled with the need to rein­vent exist­ing ones, and will help nav­i­gate the increased num­ber of brain heath options today. Read the rest of this entry »

A few col­leagues referred me over the week­end to a very nice arti­cle at busi­ness pub­li­ca­tion Port­fo­lio.

While the arti­cle does an excel­lent job at intro­duc­ing the reader to the con­cept and promise of com­put­er­ized cog­ni­tive assess­ments, it also con­tributes to the mythol­ogy of “Brain Age”.

Let’s first take a look at the arti­cle How Smart Are You: The busi­ness of assess­ing cog­ni­tion and mem­ory is mov­ing from test­ing brain-impaired patients to assess­ing healthy peo­ples’ brains online.

A cou­ple of quotes:

- “Cog­ni­tive Drug Research is one a hand­ful of busi­nesses, most of them out­side of the U.S., that work with phar­ma­ceu­ti­cal com­pa­nies to test how new drugs for every­thing from nico­tine addic­tion to Alzheimer’s dis­ease affect the mind’s abil­ity to remem­ber things, make deci­sions, and ana­lyze information.”

- “Cog­ni­tive tests have been around for a cen­tury as exam­i­na­tions taken with paper and pen­cil. In the 1970s and ‘80s the tests shifted to com­put­ers, Cog­ni­tive Drug Research founder Keith Wesnes says.

So far, so good. In fact, one of the key high­lights from the mar­ket report we released in March was that “Large-scale, fully-automated cog­ni­tive assess­ments are being used in a grow­ing num­ber of clin­i­cal tri­als. This opens the way for the devel­op­ment of inex­pen­sive consumer-facing, base­line cog­ni­tive assess­ments.” And we pro­filed a few lead­ing com­pa­nies in the space: Brain Resource Com­pany, Cog­ni­tive Drug Research, CNS Vital Signs and CogState.

Now, the arti­cle is accom­pa­nied by a 5–7 minute quick test that promises to give us our “Brain Age”. And this doesn’t come from Nin­tendo, but from Cog­ni­tive Drug Research, a respected science-based company.

You can check it out Read the rest of this entry »

John Med­ina, Direc­tor of the Brain Cen­ter for Applied Learn­ing Research at Seat­tle Pacific Uni­ver­sity, and author of Brain Rules: 12 Prin­ci­ples for Sur­viv­ing and Thriv­ing at Work, Home, and School, wrote a great arti­cle for us on Brain Rules: sci­ence and prac­tice, bring­ing brain research to daily life.

We enjoyed the book very much since it pro­vides an excel­lent and engag­ing overview of recent brain research, so we are glad to see it reach­ing new cor­ners. You may enjoy these 2 new resources:

1) A 52-minute video based on his Google talk on April 8th: click Here. Great dis­cus­sion of the brain ben­e­fits of phys­i­cal exer­cise and stress management.

2) An inter­view at Har­vard Busi­ness Review, titled The Sci­ence of Think­ing Smarter. I enjoyed some of the exchanges, such as this one (though I find the ques­tion a bit mys­ti­fy­ing, are we assum­ing it is genes all that mat­ter for leadership?):

Ques­tion: In the absence of genetic test­ing, do you see any merit in the sort of psy­cho­log­i­cal test­ing some busi­nesses use, such as the Myers-Briggs test?

Dr. Robert Syl­wester is an edu­ca­tor of edu­ca­tors, hav­ing received mul­ti­ple awards dur­ing his long career as a mas­ter com­mu­ni­ca­tor of the impli­ca­tions of brain sci­ence research for edu­ca­tion and learn­ing. He is the author of sev­eral books and many jour­nal arti­cles, and mem­ber of our Sci­en­tific Advi­sory Board. His most recent book is The Ado­les­cent Brain: Reach­ing for Auton­omy (Cor­win Press, 2007). He is an Emer­i­tus Pro­fes­sor of Edu­ca­tion at the Uni­ver­sity of Oregon.

I am hon­ored to inter­view him today.

Alvaro Fer­nan­dez: Let’s start with that eter­nal source of debate. What do we know about the respec­tive roles of genes and our envi­ron­ment in brain devel­op­ment?

Robert Syl­wester: Genetic and envi­ron­men­tal fac­tors both con­tribute to brain mat­u­ra­tion. Genet­ics prob­a­bly play a stronger role in the early years, and the envi­ron­ment plays a stronger role in later years. Still the mother’s (envi­ron­men­tal) use of drugs dur­ing the preg­nancy could affect the genet­ics of fetal brain devel­op­ment, and some adult ill­nesses, such as Huntington’s Dis­ease, are genet­i­cally triggered.

Nature and nur­ture both require the sig­nif­i­cant con­tri­bu­tions of the other in most devel­op­men­tal and main­te­nance func­tions. We typ­i­cally think of envi­ron­men­tal fac­tors as things that hap­pen to us, over which we have lit­tle control.

Can’t our own deci­sions have an effect in our own brain devel­op­ment? For exam­ple, what if I choose a career in invest­ment bank­ing, vs. one in jour­nal­ism or teaching?

We make our own career deci­sions in life, and most of us make a com­bi­na­tion of good and bad deci­sions, which influ­ence our brain’s maturation.

My father was very unusual in his career tra­jec­tory in that he worked at one place through­out his entire adult life, and died three months after he retired at 91. I’ve always thought that it’s a good idea to make a change every ten years or so and do some­thing dif­fer­ent either within the same orga­ni­za­tion or to move to another one.

It’s just as good for orga­ni­za­tions to have some staff turnover as it is for staff to move to new chal­lenges. The time to leave one posi­tion for another is while you and your employer are Read the rest of this entry »

We are a brain fit­ness cen­ter because we want to offer the best infor­ma­tion, tools and sup­port on how to exer­cise our brains. Same way you join the gym to stay in shape and find the best machines and per­sonal trainers.

One of the “tools” or “machines” we offer was designed under the sci­en­tific super­vi­sion of Pro­fes­sor Daniel Gopher and his team for bas­ket­ball play­ers: click here to read our inter­view with him. And here for a fun clip with the Mem­phis Tigers.

Our part­ner ACE just issued this press release:

Fighter Pilots Help Pur­due and Long Beach State Reach the Tournament

The Bas­ket­ball Intel­li­Gym Improves Decision-Making

STUDIO CITY, Calif.–(BUSINESS WIRE)–The same tech­nol­ogy ini­tially devel­oped to train Israeli fighter pilots on the cog­ni­tive, brain level has been an inte­gral part of the train­ing reg­i­men for both Long Beach State and Pur­due, two teams earn­ing their first NCAA tour­na­ment births since 1995 and 2003 respectively.

The inno­v­a­tive Bas­ket­ball Intel­li­Gym soft­ware pro­gram has been proven to improve real-time decision-making and exe­cu­tion for thou­sands of bas­ket­ball play­ers world­wide and play­ers on more than a dozen col­lege bas­ket­ball teams. Read the rest of this entry »