We usu­ally spend more time in this blog talk­ing about brain fit­ness sci­ence, pro­grams and trends than talk­ing about peo­ple. Today we are going to change that, since we have been receiv­ing great feed­back from a num­ber of sources. While we still need to improve a lot, we can start to see the results of what we do in our “brain fit­ness cen­ter”. And we couldn’t be hap­pier about the nom­i­na­tion this week of Dr. Elkhonon Gold­berg and myself, as Sharp­Brains cofounders, for The Tech Museum Awards — Tech­nol­ogy Ben­e­fit­ing Human­ity, in the Health category.

I. Anony­mous Feed­back from an online sur­vey of our online store cus­tomers

• 58% respon­dents are Very Sat­is­fied, and 42% Sat­is­fied, with the prod­ucts and ser­vices they chose. I promise that there were more options (Dis­sat­is­fied, Very Dissatisfied)
• “As a trader, I really need to sus­tain atten­tion for long peri­ods. Your pro­gram (here) has been eye-opening and very helpful.”
• “I LOVE the pro­gram! It is fun, chal­lenges me and gives me hope for improv­ing in the areas where I have lim­i­ta­tions. Staff sup­port & edu­ca­tional infor­ma­tion has been great. It is very impor­tant to be able to talk to some­one about the ques­tions or process prob­lems that we experience…your mem­ber on-line site gives us the oppor­tu­nity to get answers & needed sup­port. Thanks for all you are doing. My hus­band and I love get­ting feed­back about our progress…it is a very pos­i­tive experience!”
• “Keep devel­op­ing pro­grams so when we fin­ish doing the Mind­Fit (here) pro­gram there will be another one to build upon the first! I am impressed at how well your pro­grams are indi­vid­u­al­ized. Good Job to all involved!”
• “Good, I enjoy the games (here) and I can tell a dif­fer­ence in my mem­ory and over­all awareness.”

II. Feed­back about our Stress Man­age­ment for Peak Per­for­mance work­shop (here)

• Accen­ture: 46 per­cent of sur­vey respon­dents Strongly Agreed that they “gained prac­ti­cal skills and knowl­edge they could start using imme­di­ately.” 69 per­cent Strongly Agreed Read the rest of this entry »

Here is ques­tion 21 from Brain Fit­ness 101: Answers to Your Top 25 Ques­tions.

Ques­tion:

I am busy exec­u­tive with a chal­leng­ing job. How is brain fit­ness rel­e­vant to me?

Key Points:

• Reduce your stress to improve con­cen­tra­tion and learn­ing readi­ness and reduce distractions.
• Increase your men­tal stim­u­la­tion to help main­tain a healthy, flex­i­ble brain.

Answer:

Exec­u­tives, or any­one involved in com­plex and rapidly evolv­ing envi­ron­ments, need to make pres­sured deci­sions based on sound logic, instead of emo­tional impulses. It is not easy to deal with the frus­tra­tion, for exam­ple, when Read the rest of this entry »

Very inter­est­ing week for brain fitness-we have dif­fi­culty in select­ing and adding value to the superb arti­cles that fol­low, so let us sim­ply link to them and high­light 1–2 quotes for each:

Get Fit, Improve Memory?

• Three months of exer­cise was all it took for peo­ple with low lev­els of aer­o­bic fit­ness to increase blood flow to that part of their brain and improve their scores on mem­ory tests, the study shows. Addi­tional tests on mice show new brain cells growing …

Stress ‘kills’ brain cells

• “If we can keep these new nerve cells alive, we might be able to fore­stall or pre­vent the types of depres­sive symp­toms that might nor­mally occur,” he said in com­ments reported by the Reuters news agency.

BRAIN GAMES: Men­tally stim­u­lat­ing activ­i­ties help Read the rest of this entry »

You prob­a­bly have seen the news about Bob Woodruff’s own recov­ery and his arti­cles now to raise aware­ness about the plight of Iraq veterans.

In the arti­cle “A First­hand Report on the Wounds of War”, we learn how

• “Woodruff, 45, is launch­ing a mul­ti­me­dia cam­paign that includes appear­ances Tues­day with Oprah Win­frey and on “Good Morn­ing Amer­ica,” and the release of a book (In an Instant) writ­ten with his wife, Lee, about their ordeal.”
• “Woodruff’s report­ing packs an emo­tional punch because he is, quite sim­ply, a man who cheated death. Never before had an anchor for an Amer­i­can broad­cast net­work been injured in war. Woodruff instantly became a sym­bol of the dan­gers that jour­nal­ists face in Iraq, and is try­ing to use his higher pro­file to illu­mi­nate the plight of sol­diers who strug­gle with these injuries far from the spotlight.”

This is not an iso­lated exam­ple but part of a larger, and grow­ing, prob­lem. The Dis­cover Mag­a­zine arti­cle Read the rest of this entry »

Sharon Beg­ley writes another great arti­cle on The Upside of Aging — WSJ.com (sub­scrip­tion required)

• “The aging brain is sub­ject to a dreary litany of changes. It shrinks, Swiss cheese-like holes grow, con­nec­tions between neu­rons become sparser, blood flow and oxy­gen sup­ply fall. That leads to trou­ble with short-term mem­ory and rapidly switch­ing atten­tion, among other prob­lems. And that’s in a healthy brain.”
• “But it’s not all doom and gloom. An emerg­ing body of research shows that a sur­pris­ing array of men­tal func­tions hold up well into old age, while oth­ers actu­ally get bet­ter. Vocab­u­lary improves, as do other ver­bal abil­i­ties such as facil­ity with syn­onyms and antonyms. Older brains are packed with more so-called …”

We dis­cussed some of these effects with Dr. Elkhonon Gold­berg, who wrote his great book The Wis­dom Para­dox pre­cisely on this point, at The Exec­u­tive Brain and How our Minds Can Grow Stronger.

In our “Exer­cis­ing Our Brains” Classes, we typ­i­cally explain how some areas typ­i­cally improve as we age, such as self-regulation, emo­tional func­tion­ing and Wis­dom (which means mov­ing from Prob­lem solv­ing to Pat­tern recog­ni­tion), whereas other typ­i­cally decline: effort­ful problem-solving for novel sit­u­a­tions, pro­cess­ing speed, mem­ory, atten­tion and men­tal imagery. 

But the key mes­sage is that our actions influ­ence the rate of improve­ment and/ or decline. Our aware­ness that “it’s not all doom and gloom” and that there’s much we can do is important. You may want to learn more with our Exer­cise Your Brain DVD.

You can also learn more on the Suc­cess­ful Aging of the Healthy Brain: a beau­ti­ful essay by Mar­ian Dia­mond on how to keep our brains and minds active and fit through­out our lives.

 

Very fun arti­cle in the Birm­ing­ham News today on Sharp­Brains and brain exer­cises, titled Want a work­out for your brain?.

The jour­nal­ist explains things very well and with great humor (for the humor, you need to read the arti­cle!). Here are some quotes:

- “Think of it as a gym­na­sium for your mind,” Sharp­Brains CEO and co-founder Alvaro Fer­nan­dez says from his office in San Francisco.

- (On only doing cross­words) “That’s good, but, like your body, you don’t just exer­cise one part of the brain,” says Fer­nan­dez, who holds an MBA and a master’s degree in edu­ca­tion from Stan­ford Uni­ver­sity. “You need con­stant vari­ety, and new things, to keep your brain work­ing hard.”

- “He sees men­tal gym­nas­tics as the next main­stream adult trend and points out that ther­a­pists have long used a vari­ety of sim­i­lar exer­cises to help in the recov­ery of brain-injury patients. Ath­letes and air­plane pilots have had access to exer­cises designed to improve their periph­eral vision and reac­tion times, Fer­nan­dez says.”

- “With Sharp­Brains co-founder Dr. Elkhonon Gold­berg, a clin­i­cal pro­fes­sor of neu­rol­ogy at the New York Uni­ver­sity School of Med­i­cine, Fer­nan­dez has col­lected what he says are the best computer-based brain work­outs avail­able, includ­ing a pro­gram to help chil­dren with atten­tion deficits and another aimed at reduc­ing stress man­age­ment among busi­ness executives.”

See our sec­ond press release below, and visit our Press Room for the great press we are start­ing to get about our brain fit­ness gym.

Spe­cial Offer: For a lim­ited time, you can receive a com­pli­men­tary copy of our Brain Fit­ness 101 e-Guide: Answers to your Top 25 Ques­tions, writ­ten by Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, by sub­scrib­ing to our monthly newslet­ter. You can sub­scribe Here.

Sharp­Brains intro­duces First Online Brain Fit­ness Center

– Unique, Full-Service, Science-Based Fit­ness Cen­ter Ush­ers in the Next Work­out Rev­o­lu­tion: Men­tal Exer­cise –

SAN FRANCISCO–(BUSINESS WIRE)–Thirty years after the emer­gence of the exer­cise boom, the fit­ness rev­o­lu­tion has finally gone to people’s heads: SharpBrains.com has launched the first online brain fit­ness cen­ter. Com­plete with a vari­ety of science-based men­tal exer­cise equip­ment, per­sonal brain train­ers, and nearly 200 arti­cles, inter­ac­tive blog post­ings and inter­views with indus­try experts, Sharp­Brains is spear­head­ing the evo­lu­tion of the fit­ness indus­try to include a sound mind as well as a healthy body.

The new men­tal exer­cise move­ment is founded on using struc­tured, computer-based brain fit­ness rou­tines tai­lored to each member’s spe­cific needs and level of abil­ity. Just as crunches and kick-boxing tone abs and increase car­dio strength, Read the rest of this entry »

…a few ques­tions: how did you find us, what we are doing well, what we can do better?

We have just found out that more than 600 people are receiv­ing our feeds, but we only know-and just a bit– the 50–60 who leave com­ments and link to us. We enjoy hav­ing so many read­ers not just in the US but in Europe, the Mid­dle East, Asia, Australia…(thanks Google Analytics!).

Would you mind writ­ing a com­ment to allow us to learn about you and your inter­ests, and also include your feed­back for us? If you have a blog, please write the URL so we can pay a visit.

Enjoy the week­end, and thanks a lot for your time and attention!

Car­o­line and Alvaro

What a month. We promised you with our blog title 7 months ago that we would be your “Win­dow into the Brain Fit­ness Rev­o­lu­tion”, but we couldn’t have pre­dicted that CBS, Time Mag­a­zine, WSJ, NYT and other main­stream media would be such great allies in this neu­ro­plas­tic­ity effort.

Spe­cial Offer: For a lim­ited time, you can receive a com­pli­men­tary copy of our Brain Fit­ness 101 e-Guide: Answers to your Top 25 Ques­tions, writ­ten by Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, by sub­scrib­ing to our monthly newslet­ter. You can sub­scribe Here.

Brain Fit­ness for All

Let’s start with (Wall Street Jour­nal Sci­ence Edi­tor) Sharon Begley’s arti­cle titled How The Brain Rewires Itself, based on her Train Your Mind, Change Your Brain book. She pro­vides a fas­ci­nat­ing overview, sum­ma­rized as

FOR DECADES, THE PREVAILING DOGMA IN neu­ro­science was that the adult human brain is essen­tially immutable, hard­wired, fixed in form and func­tion, so that by the time we reach adult­hood we are pretty much stuck with what we have. Yes, it can cre­ate (and lose) synapses, the con­nec­tions between neu­rons that encode mem­o­ries and learn­ing… . The doc­trine of the unchang­ing human brain has had pro­found ram­i­fi­ca­tions. …But research in the past few years has over­thrown the dogma. In its place has come the real­iza­tion that the adult brain retains impres­sive pow­ers of “neu­ro­plas­tic­ity” — the abil­ity to change its struc­ture and func­tion in response to expe­ri­ence. These aren’t minor tweaks either.

In short, the brain is not that dif­fer­ent from a mus­cle (bet­ter said, a group of mus­cles). It can be trained. At any age. Not with mag­i­cal pills or cures, but with focus and dis­ci­plined train­ing.
Read the rest of this entry »

Given that we are get­ting new read­ers let’s re-introduce our Neu­ro­science Inter­view Series. If you click on the cat­e­gory (in the right bar) that says Neu­ro­science Inter­view Series, you will find the updated list of inter­views we have con­ducted (and also some that we have found else­where, such as the one with Posit Science’s Dr. Michael Merzenich and Dr. John Ratey).

The inter­views we have con­ducted and pub­lished so far, with most recent first:

• Dr. Elkhonon Gold­berg on Brain Fit­ness Pro­grams and Cog­ni­tive Train­ing. Dr. Gold­berg is a neu­ropsy­chol­o­gist and clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine. He was a stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria, and has writ­ten The Exec­u­tive Brain and The Wis­dom Paradox.
• Go Hirano on Brain Train­ing and “Brain-ism” in Japan. Go is a ser­ial Japan­ese entre­pre­neur who has launched NeuWell (Neu­ro­science for Well­ness) there. He also talks about Nin­tendo Brain Age.
• On Enhanc­ing Trader Per­for­mance and The Psy­chol­ogy of Trad­ing: Inter­view with Brett N. Steen­barger. Dr. Steen­barger is an Asso­ciate Pro­fes­sor of Psy­chi­a­try and Behav­ioral Sci­ences at SUNY Upstate Med­ical Uni­ver­sity, and author of The Psy­chol­ogy of Trad­ing and the new Enhanc­ing Trader Performance.
• On Cog­ni­tive Sim­u­la­tions for Bas­ket­ball Game-Intelligence: Inter­view with Prof. Daniel Gopher. Dr. Gopher is Pro­fes­sor of Cog­ni­tive Psy­chol­ogy and Human Fac­tors Engi­neer­ing at Tech­nion, Israel’s Insti­tute of Sci­ence, and sci­en­tific advi­sor for Intel­li­Gym.
• An ape can do this. Can we not? with Dr. James Zull, Pro­fes­sor of Biol­ogy and Bio­chem­istry at Case West­ern Uni­ver­sity, and author of The Art of Chang­ing the Brain
• Cog­ni­tive Train­ing and ADD/ADHD: Inter­view with Prof. David Rabiner, Senior Research Sci­en­tist and the Direc­tor of Psy­chol­ogy and Neu­ro­science Under­grad­u­ate Stud­ies at Duke University.
• On Work­ing Mem­ory Train­ing and RoboMemo: Inter­view with Dr. Torkel Kling­berg, pro­fes­sor at Karolin­ska Insti­tute, and direc­tor of the Devel­op­men­tal Cog­ni­tive Neu­ro­science Lab, part of the Stock­holm Brain Insti­tute. He is also the sci­en­tific advi­sor for Cogmed Work­ing Mem­ory Train­ing pro­gram (RoboMemo).

And we have a few more inter­views in the works-please keep tuned.

Enjoy!