Time for the Novem­ber edi­tion of the monthly Sharp­Brains eNewslet­ter, fea­tur­ing a wealth of resources and insights on how to invest in our brains, includ­ing top­ics such as brain health, med­i­ta­tion, neu­ropsy­chol­ogy, brain train­ing games, chemo brain, dyslexia, neu­ro­plas­tic­ity, cog­ni­tive biases, stress, and more. Not to for­get a cou­ple of fun teasers. Enjoy!

Brain Fit­ness Q&A Sessions:

• Tran­script: Alvaro Fer­nan­dez on Men­tal Cap­i­tal­ism and Non-invasive Cog­ni­tive Enhancement
• Tran­script: Dr. Gary Small on Enhanc­ing Mem­ory and the Brain
• Tran­script: Dr. Paul Nuss­baum on Med­i­ta­tion and Neuropsychology

The Big Picture:

• Steve Jobs: Com­put­ers are the Bicy­cles of the Mind
• Brain Fit­ness: Def­i­n­i­tion, Pri­or­i­ties, and Links to Neu­rolead­er­ship, by Alvaro Fernandez
• Is the Uni­ver­sity Cen­tered on The Learner or the Pro­fes­sor?, by Miguel Angel Escotet
• Grand Rounds: Best of Health and Med­ical Blog­ging, by Alvaro Fernandez

New Research:

• Can Brain Train­ing Games and Biofeed­back Help Pre­vent Depres­sion, by Dr. Pas­cale Michelon
• ‘Chemo Brain’: MRI Shows Brain Changes After Chemotherapy
• Dyslexia not related to intel­li­gence. Impli­ca­tions for dis­crep­ancy model?
• Vet­er­ans learn to use yoga and med­i­ta­tion exer­cises to recon­nect with their emotions
• Applied Neu­ro­plas­tic­ity: Rewiring the Brain to Ease Pain

New Books:

• What makes your brain happy and why you should do the oppo­site, by David DiS­alvo (We’ll have a Live Q&A on Decem­ber 9th)
• How cog­ni­tive illu­sions blind us to reason
• The Series on Stress & the Brain, by Dr. Jerome Schultz, con­tin­ues with: The Lit­tle Brain Down Under, The Stress Response Explained, The Human Brain Likes to Be in Bal­ance, To Fight, Flee or Freeze –That is the Question

Brain Teasers:

• Math Teaser: Unfin­ished The­sis, by Maria Lando
• Math Teaser: How to Choose a Mans Shirt, by Maria Lando
• How many Share This Arti­cle links, right below, do you know how to use? Try a cou­ple of them and share via Face­book and Twitter!

Thank you for your inter­est and atten­tion and have a great December.

This arti­cle reports on a series of focus group stud­ies car­ried out at the Sonic Arts Research Cen­tre, Queen’s Uni­ver­sity Belfast, North­ern Ire­land. The aim was to iden­tify the key moti­va­tional fac­tors influ­enc­ing seniors’ engage­ment with mobile brain train­ing tech­nol­ogy in order to inform the design of a brain train­ing tool which is accept­able / enjoy­able to tar­get users.

The result is an iPhone appli­ca­tion named ‘Brain Jog’ which can be down­loaded from here for free. The appli­ca­tion is being used for a fur­ther study to bet­ter under­stand what con­sti­tutes an enjoy­able brain train­ing game expe­ri­ence for seniors and is the first step in a larger study which will inves­ti­gate how effec­tive ‘brain train­ing’ apps can be in pre­vent­ing cog­ni­tive decline / demen­tia. Users over the age of 50 are encour­aged to down­load the free app and take part.

Now more about the present study. Thirty-four par­tic­i­pants aged 50+ took part in four focus groups last­ing approx­i­mately 2 hours each. Read the rest of this entry »

Learn­ing can be inci­den­tal. We all mem­o­rize facts with­out pay­ing much atten­tion to these facts or with­out will­ing to mem­o­rize them. How­ever, when one really wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Many stud­ies have shown that com­pared to full atten­tion con­di­tions, divid­ing atten­tion dur­ing study time leads to poor mem­ory performance.

This exer­cise will help you prac­tice focus­ing your attention.

It may seem easy but make sure you count twice!

Count the num­ber of “Y” in this text:

Yes­ter­day, Lucy went all the way to Boston. She wanted to buy new shoes. She had to go in many shops before she found the shoes she wanted. She was happy to stop at a restau­rant to have some tea and cook­ies before she took the train back home.

Count the num­ber of “F” in this text:

Fin­ished files are the result of years of sci­en­tific study com­bined with the expe­ri­ence of years.

Count the num­ber of “E” in this text:

Last sum­mer, Jean and Har­riet spent their vaca­tion in Michi­gan. They rented a cabin on the lake. The cabin had two bed­rooms and a nice deck. They used to spend a lot of time on the deck, just look­ing at how the light would change on the water. Sev­eral times, they bor­rowed bikes from their neigh­bors and spent a few hours explor­ing the vil­lages not far from their cabin.

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Solu­tions

There are 7 “Y” in the first text.

There are 6 “F” in the sec­ond text (got them?)

There are 38 “E” in the third text.

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For many other Brain Teasers, click Here.
For many other teasers and arti­cles by Dr. Mich­e­lon, click Here.

– Pas­cale Mich­e­lon, Ph. D., is Sharp­Brains’ Research Man­ager for Edu­ca­tional Projects. Dr. Mich­e­lon has a Ph.D. in Cog­ni­tive Psy­chol­ogy and has worked as a Research Sci­en­tist at Wash­ing­ton Uni­ver­sity in Saint Louis, in the Psy­chol­ogy Depart­ment. She con­ducted sev­eral research projects to under­stand how the brain makes use of visual infor­ma­tion and mem­o­rizes facts. She is now an Adjunct Fac­ulty at Wash­ing­ton University.

Nin­tendo brain-trainer ‘no bet­ter than pen­cil and paper’ (The Times):
“The sur­vey of ten-year-old chil­dren found no evi­dence to sup­port claims in Nintendo’s adver­tis­ing cam­paign, fea­tur­ing Nicole Kid­man, that users can test and reju­ve­nate their grey cells. The Nin­tendo DS is a tech­no­log­i­cal jewel. As a game it’s fine, said Alain Lieury, pro­fes­sor of cog­ni­tive psy­chol­ogy at the Uni­ver­sity of Rennes, Brit­tany, who con­ducted the sur­vey. But it is char­la­tanism to claim that it is a sci­en­tific test.

Com­ments: as we have said before, Nin­tendo Brain Age and Brain Train­ing should be seen as what they are: a game. And the con­struct of one’s hav­ing a  “brain age” makes no sense.

Hav­ing said that, the researcher quoted then offers, out of the blue, a highly inac­cu­rate statement:

“The study tested Nintendo’s claims on 67 ten-year-olds. “That’s the age where you have the best chance of improve­ment,” Pro­fes­sor Lieury said. “If it doesn’t work on chil­dren, it won’t work on adults.”

That asser­tion (that some­thing won’t “work” on adults because it won’t “work” on kids) makes even less sense than hav­ing a “brain age”. The Cog­ni­tive Reserve research shows the need for life­long men­tal stim­u­la­tion — and the real­ity is that kids are more exposed to nov­elty and chal­lenge all the time, whereas older adults may not be. Fur­ther, that claim (some­thing that doesn’t “work” on kids won’t “work” on adults) has already been tested and proven wrong:

In a cou­ple of recent tri­als, dis­cussed here, the same strat­egy game (Rise of Nations, a com­plex chal­lenge for exec­u­tive func­tions), played for the same num­ber of hours (23)  showed quite impres­sive (untrained) cog­ni­tive ben­e­fits in peo­ple over 60 — and no ben­e­fits in peo­ple in their 20s.

How can this be? Well, we often say that our brains need nov­elty, vari­ety and chal­lenge — and it should be obvi­ous that those ingre­di­ents depend on who we are Read the rest of this entry »

Here you have sev­eral recent arti­cles and devel­op­ments wor­thy of attention:

1) Boom times for brain train­ing games (CNN)
2) Nav­i­gat­ing the brain fit­ness land­scape: do’s and don’ts (McKnight’s Long Term Care News)
3) USA Hockey and Intel­li­gym (press release)
4) Brain Fit­ness at New York Pub­lic Library (NYPL blog)
5) McDon­nell Foun­da­tion grant har­nesses cog­ni­tive sci­ence to improve stu­dent learn­ing (press release)
6) Health insur­ance firms offer­ing online cog­ni­tive ther­apy for insom­nia (Los Ange­les Times)
7) Head­Min­der Cog­ni­tive Sta­bil­ity Index: Com­put­er­ized Neu­rocog­ni­tive … (Press release)
THE AGE OF MASS INTELLIGENCE (Intel­li­gent Life)
9) Work­ing Later in Life May Facil­i­tate Neural Health (Cere­brum)
10) The Cool Fac­tor: Never Let Them See You Sweat (New York Times)

Links, selected quotes and com­men­tary: Read the rest of this entry »

Here you have Sharp­Brains’ 30 most pop­u­lar arti­cles, ranked by the num­ber of peo­ple who have read each arti­cle in 2008.

Please note that, since the first arti­cle already includes most of our most pop­u­lar brain teasers, we have excluded teasers from the rest of the rank­ing. (If those 50 are not enough for you, you can also try these brain teasers).

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Read the rest of this entry »

Crisp CNN article:

Boom times for brain train­ing games

Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deeper than Nintendo.”

The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­tendo, All­state, Brain­Builder, MyBrainTrainer.

The reporter and I also dis­cussed in depth the need for bet­ter con­sumer edu­ca­tion and pro­fes­sional devel­op­ment, so peo­ple can make informed deci­sions, and for cog­ni­tive assess­ments to serve as inde­pen­dent base­line, help iden­tify pri­or­i­ties and mea­sure results. Please note that our mar­ket esti­mates do include rev­enues of com­put­er­ized cog­ni­tive assess­ments, today mostly used in clin­i­cal tri­als, and within the mil­i­tary and sports teams.

Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­ited adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cially once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est given our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-quality, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­sory ser­vices to orga­ni­za­tions such as these. They want to fully under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make better-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
– uni­ver­si­ties and research cen­ters try­ing to bridge brain research and prac­tice.
– devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive land­scape.
– con­sult­ing and train­ing com­pa­nies inter­ested in under­stand­ing mar­ket trends to scope their own poten­tial offer­ings.
– ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­ity mar­ket research and advi­sory ser­vices given the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­jected to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­ity and cog­ni­tion; a rapidly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tional demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mium Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of Read the rest of this entry »

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­mary of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­eral part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on Octo­ber 24th, and the Health 2.0 con­fer­ence, where we are spon­sor­ing a panel on gam­ing for health), so it is only fair that we first share it with our own readers.

Exec­u­tive Summary

A spate of recent global news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ural, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes.

US brain fit­ness mar­ket: sig­nif­i­cant and growing

We esti­mate the size of the US brain fit­ness mar­ket was $225m in 2007 – more than dou­ble what it was in 2005. Whereas K12 school sys­tems were the largest buy­ers in 2005, con­sumers were respon­si­ble for most of the growth from 2005 to 2007. We esti­mate that the con­sumer seg­ment grew from a few mil­lion in 2005 to $80m in 2007, and fore­see sig­nif­i­cant mar­ket growth dri­ven not only by con­sumers but also by health­care and insur­ance providers.

Mar­ket dynamics

As we speak to diverse audi­ences about this emerg­ing field around the coun­try we are fre­quently asked the fol­low­ing questions:

- Why are we talk­ing about the brain fit­ness field at all?

Over the past decade, teams backed by neu­ro­sci­en­tists around the world Read the rest of this entry »

Dr. Pas­cale Mich­e­lon recently shared with our read­ers which brain areas and cog­ni­tive func­tions are engaged as we solve the type of brain teaser known as Spot the Dif­fer­ence, where we have to find the dif­fer­ences between two ver­sions of one image: Read the rest of this entry »