How often do you lis­ten to the office gos­sip while fill­ing in forms? Or read a doc­u­ment while talk­ing on the phone with a client? Or think about your prob­lems at work while help­ing your child with his homework?

We are con­stantly assaulted by lots of infor­ma­tion and often required to per­form sev­eral tasks at once. It is not easy to stay focused. How­ever being able to stay focused is cru­cial to achieve suc­cess. Indeed, if you are lis­ten­ing to the office gos­sip while fill­ing in forms, you will prob­a­bly make mis­takes. If you try to read a doc­u­ment while talk­ing on the phone with a client, you will prob­a­bly sound dis­tant and unin­ter­ested to your client and may not get the con­tract you expected to get. If you think about your prob­lems at work while help­ing your child with his home­work, you will prob­a­bly miss oppor­tu­ni­ties to teach her something.

As you may notice all the sit­u­a­tions above involve doing more than one thing at a time. Multi-tasking is enemy num­ber one when it comes to accu­rate and speedy performance.

Human atten­tion is lim­ited. Think about your atten­tional focus as the beam of a light. If the light is on an object it can­not be on other objects at the same time with the same inten­sity. Only dim light will be avail­able to light up the objects in the periph­ery. The same hap­pens in your atten­tional sys­tem. Divid­ing atten­tion results in less atten­tional power devoted to all the dif­fer­ent tasks that you are try­ing to do at the same time. The more tasks, the less atten­tion can be devoted to each. The result is more errors and waste of time. Although we all have the feel­ing that mul­ti­task­ing saves us time, it is often not the case.

Try the exer­cise below to test your atten­tional focus. Three words have been com­bined to make this grid of let­ters. How many times does each of these words appear…? Can you com­pare your per­for­mance while search­ing for just one word vs. two of them at the same time?

How many times is the word SUN shown?
How many times is the word BUS shown?
How many times is the word NONE shown?

Solu­tions: Read the rest of this entry »

Quick note: Yahoo! has cre­ated an expanded sec­tion with opti­cal illu­sions and brain teasers, and we were glad to con­tribute to it. You can enjoy it Here.

Once you are done, you can find many more brain teasers here.

Here you have the Sep­tem­ber edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

In the cur­rent edi­tion of The Jour­nal on Active Aging, I dis­cuss why we need to Retool “Use it or lose it”, and why rou­tine, doing things inside our com­fort zones, is the most com­mon enemy of the nov­elty, vari­ety and chal­lenge our brains need. You can read the full arti­cle for free Here.

Book Tour

We are glad to report that The Sharp­Brains Guide to Brain Fit­ness con­tin­ues to obtain excel­lent endorsements:

“This is the only book that I know of that seam­lessly inte­grates lat­est infor­ma­tion about cog­ni­tive health across the lifes­pan. Very use­ful to any­one inter­ested in brain care.”

–Arthur Kramer, Ph. D., Pro­fes­sor of Psy­chol­ogy at Uni­ver­sity of Illinois

“…we now have a rock solid primer on brain health that we can rec­om­mend with confidence…I found it par­tic­u­larly effec­tive to start the book with a list of ten brain myths that need debunk­ing.“
–Michael C. Pat­ter­son, for­mer Man­ager NRTA/ Stay­ing Sharp at AARP

The offi­cial book tour starts this week, and includes New York Pub­lic Library!
09/08: Club One Fit­ness Cen­ter, Petaluma, CA
09/09: San Fran­cisco State Uni­ver­sity OLLI
09/11: ASA Brain Health Day, Oak­land, CA
09/23: New York Pub­lic Library, Bronx Library Cen­ter
09/25: New York Pub­lic Library, Stephen Schwarz­man Build­ing
10/06, Smart­Sil­vers MIT North­ern Cal­i­for­nia, Palo Alto, CA
10/14: UC-Berkeley OLLI, CA

You can find all the details here. If you haven’t read the book yet, you can order it via Ama­zon Here (print book) or Here (Kin­dle edi­tion). Or ask your local book­store or library.

Brain Reserve

Given the whole dis­tract­ing “con­tro­versy” of whether Nin­tendo Brain Age “works” or not, I have started to use the fol­low­ing “brain teasers” in my talks in order to help the audi­ence gain a more use­ful per­spec­tive of what is going on. They worked great both in the Medicare Read­mis­sions Sum­mit in DC a few weeks ago, and at the Games for Heath Con­fer­ence last week.

Q: How many sol­diers in the US Army have gone through com­put­er­ized cog­ni­tive test­ing before being deployed, and why?
A: Over 150,000, in order to estab­lish an objec­tive start­ing base­line and iden­tify poten­tial Post Trau­matic Stress Dis­or­der (PTSD) and Trau­matic Brain Injury (TBI) prob­lems upon their return.

Q: How big is the ongo­ing invest­ment by OptumHealth, a divi­sion of Unit­ed­Health Group (UNH), in devel­op­ing com­put­er­ized cog­ni­tive assess­ments to inform clin­i­cal decision-making?
A: over $6m.

Q: How many All­state policy-holders over the age of 50 have received a com­put­er­ized cog­ni­tive train­ing pro­gram to improve their dri­ving safety?
A: Over 8,000, in the state of Pennsylvania.

Q: How many res­i­den­tial com­mu­ni­ties are offer­ing com­put­er­ized cog­ni­tive train­ing pro­grams to their res­i­dents?
A: Over 700, in the US alone, cov­er­ing inde­pen­dent and assisted living.

Q: How much money has the Gov­ern­ment of Ontario invested in set­ting up a new Cen­tre for Brain Fit­ness as part of Bay­crest research cen­ter in order to develop and com­mer­cial­ize tech­nolo­gies to assess and enhance cog­ni­tive func­tions?
A: $10m, matched with another 10m from local investors.

For more on our Cog­ni­tive Health Track at Games for Health Con­fer­ence last week, see this USA Today article:

More doctor’s pre­scrip­tions may include brain games to improve men­tal acuity

(pretty good over­all, but please note that Sharp­Brains didn’t orga­nize the whole con­fer­ence, “only” the cog­ni­tive health track, which was a lot of stim­u­lat­ing fun. Ben Sawyer and team did over­all conference).

Reminder:  2009 Brain Aware­ness Week started today. You can find excel­lent resources and a cal­en­dar of events, Here.

Next time you are in a pub­lic space (per­haps now you are at home, as I am as I write these lines), look left, look in front, look right. Per­haps you can see some­one who would ben­e­fit from the aware­ness that he or she is endowed with  that won­der­ful, unique, organ!

(Note: don’t watch TV, or you will spend your day call­ing all those 1–800 numbers…)

And, of course, what a bet­ter week to read some of our Neu­ro­science Inter­views, dis­cover a new brain book, and try a Brain Teaser?

Here you have Sharp­Brains’ 30 most pop­u­lar arti­cles, ranked by the num­ber of peo­ple who have read each arti­cle in 2008.

Please note that, since the first arti­cle already includes most of our most pop­u­lar brain teasers, we have excluded teasers from the rest of the rank­ing. (If those 50 are not enough for you, you can also try these brain teasers).

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Read the rest of this entry »

Here you have the Novem­ber edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Thank you for your inter­est, atten­tion and par­tic­i­pa­tion in our Sharp­Brains com­mu­nity. As always, we appre­ci­ate your com­ments and suggestions.

Sum­mit of the Global Agenda

How can we per­suade busi­ness lead­ers, policy-makers and researchers of the urgency to develop and pro­mote an inte­grated “Healthy Liv­ing” agenda focused on main­tain­ing life­long phys­i­cal and cog­ni­tive health, vs. the usual mind­set focused on deal­ing with spe­cific dis­eases and prob­lems once they arise?

In The Future of the Aging Soci­ety: Bur­den or Human Cap­i­tal?, I sum­ma­rize some of the key themes dis­cussed at the World Eco­nomic Forum event in Dubai on Novem­ber 7-9th. The world is aging — and in health­ier ways. But our health­care and retire­ment sys­tems are on track to go bank­rupt — their premises are out­dated. The cur­rent disease-based research agenda com­pounds the prob­lem. Solu­tions? 1) Pro­mote Healthy Lifestyles that help Main­tain Phys­i­cal and Cog­ni­tive Func­tional Abil­i­ties, 2) Redesign Envi­ron­ments to Fos­ter Health, Engage­ment and Finan­cial Secu­rity, 3) Develop an Inte­grated Healthy Liv­ing & Aging Research Agenda. Specif­i­cally, we could work with the UN and Global 2000 com­pa­nies to move for­ward a new agenda.

Planet Earth 2.0: A New Oper­at­ing Sys­tem: Imag­ine see­ing a top sheik in Dubai, wrapped in tra­di­tional Arab cloth­ing, exclaim “Yes We Can (a la Obama) in front of the 800 global experts, adding that “we build the future with our own hands. Some of the atten­dants of the World Eco­nomic Forum’s Sum­mit of the Global Agenda urged us to “reboot” the sys­tem. More than a “reboot”, we may have to upgrade to a new global “Yes We Can” oper­at­ing system.

Brain Fit­ness Research

Neu­ro­plas­tic­ity and the Brain That Changes Itself: Lau­rie Bar­tels reviews the excel­lent book by Nor­man Doidge, explain­ing that “the neu­ro­science behind Doidge’s book involves neu­ro­plas­tic­ity, which is the brain’s abil­ity to rewire itself. This means that the brain  is our intel­li­gence,  is not some­thing fixed in con­crete but rather a chang­ing, learn­ing entity.”

Can We Pick Your Brain re: Cog­ni­tive Assess­ments?: In our view, a crit­i­cal com­po­nent in the matu­rity of the brain fit­ness mar­ket will be the avail­abil­ity of inex­pen­sive, valid and reli­able objec­tive cog­ni­tive assess­ments,  to help mea­sure how our brain func­tions change over time and iden­tify pri­or­i­ties for tar­geted improve­ments. Dr. Joshua Stein­er­man asks if you would be up for them?

Use It (Prop­erly) or Lose It

Phys­i­cal and men­tal exer­cise to pre­vent cog­ni­tive decline: The Amer­i­can Med­ical News, a weekly news­pa­per for physi­cians pub­lished by the Amer­i­can Med­ical Asso­ci­a­tion, just pub­lished an excel­lent arti­cle on the impor­tance of phys­i­cal and men­tal exer­cise. We are very happy to see efforts like these to train physi­cians and health pro­fes­sion­als in gen­eral,  given that most of them were trained under a very dif­fer­ent under­stand­ing of the brain than the one we have today.

Brain Fit­ness 2: Sight & Sound: PBS recently announced the sec­ond install­ment of their pop­u­lar Brain Fit­ness Pro­gram show, to start air­ing soon.

MetaCar­ni­val #1: a con­ver­sa­tion across the blo­gos­phere: We often insist on “Nov­elty, Vari­ety and Chal­lenge” as key ingre­di­ents for good “brain exer­cise”. There are many ways to mix those ingre­di­ents — you may enjoy this one, the first inter­dis­ci­pli­nary gath­er­ing of blogs and blog car­ni­vals cov­er­ing health, sci­ence, anthro­pol­ogy, gen­eral advice and more.

Top 15 Brain Teasers and Games for Men­tal Exer­cise: Over the last 2 years we have pub­lished close to 100 puz­zles, teasers, rid­dles, and every kind of men­tal exer­cise (with­out count­ing our in-depth inter­views with top neu­ro­sci­en­tists). Which ones have proven most stim­u­lat­ing for you. Let us know. Here is a selec­tion of our Top 15 teasers.

Final Details

Please share this newslet­ter with your friends and col­leagues if you haven’t done so already.

Have a Happy Thanksgiving!

Thank you to every­one who has writ­ten so many fun haikus over the sum­mer (fol­low­ing the post Top 25 Brain and Mind Haikus. Yours?). These are the 10 I have enjoyed the most:

(Also, Can you write a haiku describ­ing any­thing cross­ing your mind now? Remem­ber the sim­ple rules: write 3 lines, which don’t need to rhyme, con­tain­ing 5,7, and 5 syl­la­bles. You can leave your haiku as a com­ment below for extra points…)

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Top 10 Brainy Haikus — enjoy!

- Amit:

Love, col­lege, career.
A new world of tran­si­tions.
Will I sur­vive? Yes.

- Kathy:

My release tech­nique,
For­give, for­get, love all,
Med­i­tate on that!

- Alan:

Through the micro­scope,
slice of brain stains pink and blue,
the won­der of thought.

- Justin:

Justin the genieus
Must spell check the word genius
to post this Haiku

- Tim: Read the rest of this entry »

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Quick, Are videogames good or bad?

That’s an impos­si­ble ques­tion. Good or bad for what? What  spe­cific games are we talk­ing about? More impor­tantly, what are they sub­sti­tut­ing for, given time is a lim­ited resource?  Con­trib­u­tor Jeremy Adam Smith, man­ag­ing direc­tor of Greater Good mag­a­zine, offers an in-depth review on the trade-offs videogames present in: Play­ing the Blame Game.

News Round-Up

Math Inno­va­tion in UK Schools: a recent (and unpub­lished) study seems to sup­port the poten­tial role for “Seri­ous Games” in edu­ca­tion. Learn­ing and Teach­ing Scot­land reports sig­nif­i­cant improve­ments in pupils’ con­cen­tra­tion and behav­ior, on top of math skills, after using Nin­tendo Brain Train­ing game.

A recent CNN arti­cle explains well why a grow­ing num­ber of com­pa­nies use brain­teasers and logic puz­zles of a type called “guessti­ma­tions” dur­ing job interviews:

- “Seem­ingly ran­dom ques­tions like these have become com­mon­place in Sil­i­con Val­ley and other tech out­posts, where com­pa­nies aren’t as inter­ested in the cor­rect answer to a tough ques­tion as they are in how a prospec­tive employee might try to solve it. Since busi­nesses today have to be able to react quickly to shift­ing mar­ket dynam­ics, they want more than engi­neers with high IQs and good col­lege tran­scripts. They want peo­ple who can think on their feet.”

What are tech­nol­ogy com­pa­nies (Google, Microsoft, Ama­zon) and con­sult­ing com­pa­nies (McK­in­sey, Boston Con­sult­ing Group, Accen­ture…) look­ing for? They want employ­ees with good so-called Exec­u­tive Func­tions: problem-solving, cog­ni­tive flex­i­bil­ity, plan­ning, work­ing mem­ory, decision-making, even emo­tional self-regulation (don’t try to solve one of these puz­zles while being angry, or stressed out).

Want to try a few? Below you have our Top 7 Guesstimations/ Logic Puz­zles for Brain Challenge:

Please try to GUESS the answers to the ques­tions below based on your own log­i­cal approach. The goal is not to find out (or Google) the right answer, but to Read the rest of this entry »