Each blue dot in this map (you can click on it to expand it) rep­re­sents a reg­is­tered par­tic­i­pant in our upcom­ing online course, How to Be Your Own Brain Fit­ness Coach in 2012, start­ing on March 7th. Those dots rep­re­sent­ a fas­ci­nat­ing diver­sity of peo­ple and back­grounds: health and med­ical pro­fes­sion­als, edu­ca­tors, busi­ness exec­u­tives, traders, con­sul­tants, coaches, soft­ware engi­neers, ther­a­pists,  and more. Based on an ini­tial sur­vey, some seem most inter­ested in the sci­ence; some are most inter­ested in prac­ti­cal guide­lines and appli­ca­tions. The point of this course is to dis­cuss both. To Learn More, and to Reg­is­ter, Click Here. 

We are the archi­tects and builders of our own brains.

For mil­len­nia, how­ever, we were obliv­i­ous to our enor­mous cre­ative capa­bil­i­ties. We had no idea that our brains were chang­ing in response to our actions and atti­tudes, every day of our lives. So we uncon­sciously and ran­domly shaped our brains and our lat­ter years because we believed we had an immutable brain that was at the mercy of our genes.

Noth­ing could be fur­ther from the truth. Read the rest of this entry »

Only a cou­ple weeks ago we announced the new online course How to Be Your Own Brain Fit­ness Coach in 2012, and we are happy to report 61 life­long learn­ers have reg­is­tered since. Take a look at the fas­ci­nat­ing geo­graphic dis­tri­b­u­tion of par­tic­i­pants! We are look­ing for­ward to it.

Build­ing Blocks for a Bet­ter Future

The best alter­na­tive for tomor­row should be bet­ter than the best alter­na­tive avail­able today. How do we get there, when “cog­ni­tion” and “brain fit­ness” remain elu­sive con­cepts in pop­u­lar cul­ture? I believe that the lack of pub­lic edu­ca­tion is the major obsta­cle that lim­its the brain fit­ness field’s poten­tial to deliver real-world ben­e­fits, since only informed demand will ensure the ongo­ing devel­op­ment of ratio­nal, struc­tured “rules of the road.” What could be done to address this and other par­tic­u­lar obsta­cles? Read the rest of this entry »

Engag­ing peo­ple where they are in the life-course

Eighty per­cent of the 38,000 adults over age 50 who were respon­ders in the 2010 AARP Mem­ber Opin­ion Sur­vey indi­cated “stay­ing men­tally sharp” was their top ranked inter­est and con­cern (Dinger, 2010). What exactly does this phrase mean? And what role can tech­nol­ogy play in “stay­ing men­tally sharp”? Intel CEO Paul Otellini has said, “You have to start by think­ing about what peo­ple want to do… and work back­ward.” Read the rest of this entry »

The ter­mi­nol­ogy “fun­da­men­tal attri­bu­tion error” describes the ten­dency to over­value personality-based expla­na­tions for observed human behav­iors, while under­valu­ing sit­u­a­tional expla­na­tions for those behav­iors.  I believe that a pri­mary rea­son behind many per­ceived and real eth­i­cal chal­lenges in the brain fit­ness field is due not so much to cer­tain stake­hold­ers’ lack of per­sonal or pro­fes­sional ethics, but derives from the flawed soci­etal con­struct that under­pins cur­rent, rel­e­vant inno­va­tions. To improve the ethics of the brain fit­ness busi­ness and its appli­ca­tion (and empower con­sumers’ informed deci­sion mak­ing), there must first be agree­ment about a mean­ing­ful, appro­pri­ate way to ana­lyze and guide inno­va­tion. This is the crux of the prob­lem. The cur­rent med­ical model is not up to the task at hand, since it is heav­ily skewed toward inva­sive drugs and devices dri­ven by disease-based mod­els, and fails to lever­age Read the rest of this entry »

The recent dis­cov­ery that expe­ri­ence can change brain struc­ture and func­tion at any age has sparked numer­ous health, edu­ca­tion, and pro­duc­tiv­ity appli­ca­tions whose value and lim­i­ta­tions we are only start­ing to grasp.

Brain fit­ness has quickly become a main­stream aspi­ra­tion among baby boomers and elders, pri­mar­ily in North Amer­ica. It has fueled a grow­ing inter­est in brain fit­ness classes, brain fit­ness cen­ters, and brain fit­ness pro­grams, along with atten­dant oppor­tu­ni­ties and chal­lenges. An increas­ing num­ber of adults want use­ful tools to pro­tect cog­ni­tive health and performance—not nec­es­sar­ily to reverse aging—and what they are find­ing is an expand­ing and noisy mar­ket­place where they (and also pro­fes­sion­als) need to care­fully eval­u­ate their own needs and the avail­able options (Fer­nan­dez and Gold­berg, 2009). Read the rest of this entry »

Dur­ing a debrief­ing after the 2011 Sharp­Brains Sum­mit, Rick Moody, Direc­tor of the Office of Aca­d­e­mic Affairs at AARP, sug­gested that I con­tribute a thought-leadership piece to a spe­cial issue on brain health for one of their pro­fes­sional pub­li­ca­tions by the Amer­i­can Soci­ety on Aging. You can now read the result, over 3,000 words on “The Busi­ness and Ethics of the Brain Fit­ness Boom”:

• Tomor­row, Jan­u­ary 5th: Part 1 — The Business
• This Fri­day, Jan­u­ary 6th: Part 2 — The Ethics
• Next Mon­day, Jan­u­ary 9th: Part 3 — The Real Need
• Next Tues­day, Jan­u­ary 10th: Part 4 — The Future

You can track and dis­cuss each part as it becomes avail­able via my Twit­ter account, our Face­book page, LinkedIn group, and RSS feed. Enjoy, and please add your 2 cents!

Over 50 insight­ful and fun mem­bers of the world­wide Sharp­Brains com­mu­nity had the oppor­tu­nity to gather in DC, New York and San Fran­cisco last month in order to meet in per­son –often for the first time!- and to dis­cuss next steps to drive mean­ing­ful inno­va­tion in the brain health and fit­ness space.

It is our plea­sure to invite Sharp­Brains Sum­mit par­tic­i­pants to con­tribute to, and to learn from, this grow­ing net­work, by ask­ing them to please: Read the rest of this entry »

Brain changes seen in cab­bies who take ‘The Knowl­edge (BBC Health):

“The struc­ture of a Lon­don taxi driver’s brain changes dur­ing the gru­el­ing process of learn­ing the quick­est way around the cap­i­tal, scans reveal. Dozens of trainee dri­vers had MRI scans before and after they acquired “The Knowl­edge”, mem­o­riz­ing hun­dreds of jour­neys and street names.

The Uni­ver­sity Col­lege Lon­don team, writ­ing in Cur­rent Biol­ogy, found brain parts linked to mem­ory grew big­ger. Read the rest of this entry »