Busy as we have been, we only recently com­piled the list of orga­ni­za­tions who have pur­chased our Brain Fit­ness Mar­ket Report so far. We were impressed by the qual­ity and vari­ety rep­re­sented, and the cross-sector demand for qual­ity infor­ma­tion in the emerg­ing brain fitness/ cog­ni­tive health cat­e­gory. See­ing the list helps us pri­or­i­tize efforts and cov­er­age of mar­ket and research news and trends.

Below you have a selec­tion of main cat­e­gories, and a few selected clients:

• Research cen­ters and uni­ver­si­ties: Har­vard Med­ical School, US Army Research Lab, MaRS Dis­cov­ery Dis­trict, Ore­gon Cen­ter for Applied Sci­ence, Uni­ver­sity of Texas at Austin, Uni­ver­sity of Michigan.
• Older adults orga­ni­za­tions and com­mu­ni­ties: AARP, Sun­rise Senior Liv­ing, Bel­mont Vil­lage Senior Living.
• Health­care Providers: Sut­ter Health, Memo­r­ial Hos­pi­tal Health Sys­tem, Neu­ro­Care Net­work, Mindmedi Clinic. Read the rest of this entry »

A few recent acco­lades for our just released Mar­ket Report:

“An in-depth and cred­i­ble mar­ket research report that pro­vides an objec­tive view for investors and exec­u­tives look­ing for gam­ing and health oppor­tu­ni­ties in the grow­ing “brain train­ing” space. This report is a must-read to under­stand the state of the mar­ket, the play­ers, and key trends.“
– Daniel Gold­man, founder of Total Enter­tain­ment Net­work and for­mer exec­u­tive at Posit Sci­ence Corporation.

“This report is a must have for those in the brain health indus­try. Finally, an easy to use objec­tive resource orga­niz­ing the flurry of global brain health activ­i­ties. The State of the Brain Fit­ness Soft­ware Mar­ket report not only tells the story of cog­ni­tive train­ing and brain fit­ness, but pro­vides a broad range of data allow­ing one to more swiftly nav­i­gate the cur­rent ter­rain and future land­scape.“
– Debra Ray­bold, Direc­tor, Brain Health Cen­ter, Memo­r­ial Hos­pi­tal Health Sys­tem, South Bend, Indiana.

“This report is com­pre­hen­sive to say the least. It pro­vides an essen­tial ser­vice for long term care orga­ni­za­tions who want to pro­vide mind-enhancing pro­grams and ser­vices. There is a Read the rest of this entry »

Here you are have the bi-monthly Digest of our 10 most Pop­u­lar blog posts. (Also, remem­ber that you can sub­scribe to receive our blog RSS feed, or to our newslet­ter at the top of this page if you want to receive this digest by email).

After many months of work we have just released our inau­gural report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 for cor­po­rate exec­u­tives, health care pro­fes­sion­als, and investors. This report defines the emerg­ing brain fit­ness soft­ware mar­ket and ana­lyzes the size and trends of its four cus­tomer seg­ments. For top 10 high­lights and to pur­chase the report at a 10% dis­count (before March 20th) click here: Report: The State of the Brain Fit­ness Soft­ware Mar­ket 2008

Brain Fit­ness News and Events

NEWS FEATURE-Brain fit­ness seen as hot indus­try of the future (Reuters 03/12): The most com­pre­hen­sive arti­cle we have seen so far cov­er­ing this emerg­ing field, based on our mar­ket report and with orig­i­nal report­ing. Highly rec­om­mended read.

Read the rest of this entry »

After many months of work (and we hope many new neu­rons and stronger synapses in our brains), we have just released our inau­gural report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­tendo Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mated $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

Read the rest of this entry »

Sharon Beg­ley, Newsweek’s sci­ence reporter, recently wrote that

- “With the nation’s 78 mil­lion baby boomers approach­ing the age of those dreaded ‘“where did I leave my keys?” moments, it’s no won­der the mar­ket for computer-based brain train­ing has shot up from essen­tially zero in 2005 to $80 mil­lion this year, accord­ing to the con­sult­ing firm SharpBrains.

- “Now comes the largest and most rig­or­ous study of a commercially-available train­ing pro­gram, and it shows that there is hope for aging brains. This morn­ing, at the meet­ing of the Geron­to­log­i­cal Soci­ety of Amer­ica, sci­en­tists are pre­sent­ing data show­ing that after eight weeks of daily one-hour ses­sions with Brain Fit­ness 2.0 from Posit Sci­ence, elderly vol­un­teers got mea­sur­ably bet­ter in their brain’s speed and accu­racy of processing.

We recently had the chance to inter­view Dr. Eliz­a­beth Zelin­ski of the Uni­ver­sity of South­ern Cal­i­for­nia Andrus Geron­tol­ogy Cen­ter, who led the IMPACT (Improve­ment in Mem­ory with Plasticity-based Adap­tive Cog­ni­tive Train­ing) Study Sharon Beg­ley refers to in the quote above.

First, some con­text on this study, which is by far the largest high-quality study of its kind. The study was prospec­tive, ran­dom­ized, con­trolled, and used a dou­ble blind trial. 524 healthy adults 65-year-old and over were divided into two groups. One received an hour a day of train­ing for eight to ten weeks, and the other spent the same amount of time watch­ing edu­ca­tional DVDs. The IMPACT study, funded by Posit Sci­ence cor­po­ra­tion, was per­formed in mul­ti­ple loca­tions, includ­ing the Mayo Clinic, USCF, and San Fran­cisco Vet­eran Affairs Med­ical Center.

The dis­cus­sion cen­ters at his point on the ini­tial results that were pre­sented Geron­to­log­i­cal Soci­ety of Amer­ica (the study hasn’t been pub­lished yet).

Alvaro Fer­nan­dez: Dr. Zelin­ski. Thank you for being with us. Could you start by set­ting the con­text and pro­vid­ing an overview of how human cog­ni­tive abil­i­ties typ­i­cally evolve as we age based on insights from your Long Beach Lon­gi­tu­di­nal Study?

Eliz­a­beth Zelin­ski: Of course. The first con­cept to under­stand is that dif­fer­ent cog­ni­tive skills evolve over the lifes­pan in dif­fer­ent ways. Some that rely on expe­ri­ence, such as vocab­u­lary, actu­ally improve as we age. Some tend to decline grad­u­ally, start­ing in our late 20s. This hap­pens, for exam­ple, with pro­cess­ing speed (how long it takes us to process and respond to infor­ma­tion), mem­ory, and rea­son­ing. We could sum­ma­rize this phe­nom­e­non by say­ing that as we age we get bet­ter at deal­ing with the famil­iar, but worse at deal­ing with the new. We can always learn, but at a slower pace.

Are there any spe­cific tip­ping or inflec­tion points in this trend, any age when the rate of decline is more pronounced?

We don’t have a clear answer to that. It depends a lot on the indi­vid­ual. In gen­eral it is a grad­ual, cumu­la­tive process, so that by age 70 we sta­tis­ti­cally see clear age declines. Which, for exam­ple, is a strong fac­tor deter­min­ing why older adults strug­gle to adapt to new tech­nolo­gies, but why try­ing to learn them pro­vides needed men­tal stim­u­la­tion. Now we know that genes only account for a por­tion of this decline. Much of it depends on our envi­ron­ment, lifestyle and actions.

Can you sum­ma­rize what a healthy indi­vid­ual can do to slow down this process of decline, and help stay healthy and pro­duc­tive as long as possible?

One gen­eral rec­om­men­da­tion is to do every­thing we can to pre­vent or delay dis­ease processes, such as dia­betes or high-blood pres­sure, that have a neg­a­tive effect on our brains. For exam­ple, it is a tragedy in our soci­ety that we usu­ally reduce our lev­els of phys­i­cal exer­cise dras­ti­cally after we leave school.

Let me then ask: what are the rel­a­tive virtues of phys­i­cal vs. men­tal exercise?

Great ques­tion! That in fact leads into my sec­ond rec­om­men­da­tion. Aer­o­bic exer­cise has been shown to Read the rest of this entry »

Here you are have the Monthly Digest of our Most Pop­u­lar Blog Posts. You can con­sider it your monthly Brain Exer­cise Magazine.

Grat­i­tude is a very impor­tant emo­tion to cul­ti­vate, as Pro­fes­sor Robert Emmons tells us in this inter­view, based on his last book. Please take some time to read it, and to find at least one thing you are thank­ful for-it will be good for your health.

We are grate­ful about a very stim­u­lat­ing November:

Brain Fit­ness Mar­ket News

10 Neu­rotech­nol­ogy Trends: a lead­ing indus­try orga­ni­za­tion released their Top 10 Neu­roTrends for 2007, and brain fit­ness mat­ters appeared in 3 of them.

Thank Boomers for Buff­ing Up Brain Mar­ket: great overview of the mar­ket from a tech­nol­ogy point of view, quot­ing our mar­ket pro­jec­tions. To clar­ify the num­bers men­tioned: we project $225m in the US alone for the brain fit­ness soft­ware mar­ket (grow­ing from $70m in 2003), broken-down as fol­lows: $80m for the Con­sumer seg­ment, $60m in K12 Edu­ca­tion, $50m in Clin­i­cal appli­ca­tions, and $35m in the Cor­po­rate seg­ment. The Con­sumer seg­ment, with a healthy aging value propo­si­tion, is the most recent one but the most rapidly grow­ing.

Exer­cise On the Brain: a NYT OpEd: a widely read opin­ion piece in the New York Times, writ­ten by 2 neu­ro­sci­en­tists, that some­how seems to miss the research behind the value of men­tal stim­u­la­tion and cog­ni­tive train­ing. Other neu­ro­science teams and us write let­ters to the edi­tor that go unpub­lished. Should you have any con­tacts with jour­nal­ists, please ask them to con­tact us: we are always happy to serve as a resource to the media.

Posit Sci­ence @ GSA: well-designed Brain Train­ing Works: a timely heads up on how well-designed computer-based pro­grams can be a great com­ple­ment to other inter­ven­tions. We will be inter­view­ing the lead­ing researcher behind that study dur­ing the next 2 weeks, so keep tuned!

Brain and Mind News and Arti­cles: a vari­ety of links to good media reports, includ­ing a spec­tac­u­lar spe­cial on mem­ory in National Geographic.

News You Can Use

Mar­ian Dia­mond on the brain: lead­ing neu­ro­sci­en­tist Mar­ian Dia­mond, now 81, shares her pre­scrip­tion for life­long brain health– diet, exer­cise, chal­lenge, new­ness and ten­der lov­ing care.

From Med­i­ta­tion to MBSR (Mind­ful­ness Based Stress Reduc­tion): a report on the ben­e­fits of med­i­ta­tion and how it is becom­ing more main­stream in medicine.

Teasers

50 Mind and Brain Games for adults: you may have seen these teasers, but we want to alert you we have opened a new sec­tion in the site where you can eas­ily find our grow­ing col­lec­tion of teasers

Your Haiku, please?: a friendly chal­lenge to your brain.

Edu­ca­tion and Life­long Learning

Carol Dweck on Mind­sets, Learn­ing and Intel­li­gence: we found a fas­ci­nat­ing inter­view on the impor­tance on hav­ing a growth and learn­ing ori­ented mind­set. Both for kids and adults.

Is Intel­li­gence Innate and Fixed?: some reflec­tions based on biology.

Cor­po­rate Train­ing, Well­ness and Leadership

Cog­ni­tive Fit­ness and The Future of Work: an excel­lent con­cept map on how neu­ro­science may influ­ence the work­place of the future, drawn in real time as I spoke at an Insti­tute for the Future event.

Emo­tional Intel­li­gence and Faces: how many uni­ver­sal emo­tions and facial expres­sions are there?

Events

Use It or Lose It, and Cells that Fire together Wire together: I spoke at the Ital­ian Con­sulate in San Fran­cisco, where we explored some of the basic con­cepts we should all know about how our brains and mind work.

Let me prac­tice the Grat­i­tude concept…Thank You for your atten­tion and participation!

You can also enjoy our pre­vi­ous edi­tions of this monthly digest:

- Octo­ber

- Sep­tem­ber

- August

- July

The Neu­rotech­nol­ogy Indus­try Orga­ni­za­tion (NIO) just announced the top ten emerg­ing areas of neu­ro­science that will “impact the future of treat­ments for brain and ner­vous sys­tem”: Top 10 Neu­ro­science Trends in 2007.

It pro­vides superb food for thought. And some of them will sound famil­iar to read­ers of this blog:

* 6. Nor­mal brain aging gets more atten­tion: More research and devel­op­ment is being focused on think­ing impair­ments that only par­tially limit inde­pen­dence and qual­ity of life for senior cit­i­zens, adults and school aged chil­dren. Neu­rosoft­ware will pen­e­trate nurs­ing homes and schools, as brain fit­ness soft­ware becomes new first-line treat­ment strat­egy.
* 8. Pre­ven­tion evi­dence grows: You are what you eat; smok­ing is as bad as we thought; and new stud­ies reveal the effects of envi­ron­men­tal sub­stances on Alzheimer’s dis­ease, Parkinson’s dis­ease and oth­ers.
* 9. Emo­tional dis­or­ders research advances:  New research con­tin­ues to link neu­ro­ge­n­e­sis to treat­ment of depres­sion.  A bet­ter under­stand­ing of PTSD should lead to new treat­ment regimes.

Want to read prob­a­bly the best overview of the neurosoftware/ brain fit­ness soft­ware mar­ket? Check this arti­cle, fresh from the oven: Thank Boomers for Buff­ing Up Brain Mar­ket.

To clar­ify the num­bers men­tioned: we project $225m in the US alone (grow­ing from $70m in 2003), broken-down as fol­lows: $80m for the Con­sumer seg­ment, $60m in K12 Edu­ca­tion, $50m in Clin­i­cal appli­ca­tions, and $35m in the Cor­po­rate seg­ment. The Con­sumer seg­ment, with a healthy aging value propo­si­tion, is the most recent one but the most rapidly growing.

Fol­low­ing our Sep­tem­ber edi­tion, here you are have our Monthly Digest of the Most Pop­u­lar Blog Posts. You can con­sider it your monthly Brain Exer­cise Magazine.

(Also, remem­ber that you can sub­scribe to receive our RSS feed, check our Top­ics sec­tion, and sub­scribe to our monthly newslet­ter at the top of this page if you want to receive this Digest by email).

Brain Fit­ness Mar­ket News

Cog­ni­tive Fit­ness as a New Fron­tier of Fit­ness: excel­lent Los Ange­les Times arti­cle, cov­er­ing the cog­ni­tive exer­cise angle of healthy aging and lead­ing science-based players.

A Brain Fit­ness Vaca­tion: what does this mean? Well, read this fun arti­cle to discover.

Rethink­ing the Brain Fit­ness Busi­ness: thought-provoking arti­cle on the future of the sec­tor from a busi­ness point of view.

Cog­ni­tive Fit­ness @ Har­vard Busi­ness Review: HBR makes a first attempt to bring neu­ro­science research into help­ing lead­ers per­form at peak lev­els and main­tain sharp brains.

News You Can Use

Train Your Brain to Be Hap­pier: impli­ca­tions of neu­ro­science and pos­i­tive psy­chol­ogy research for our daily lives-and our hap­pi­ness. Please keep tuned if you are inter­ested in this topic: we will pub­lish soon a great inter­view with Dr. Robert Emmons, lead­ing researcher in the field of gratitude.

Cog­ni­tive Fit­ness: 10 Debunked Myths: what are some mis­con­cep­tions that pre­vent many peo­ple from see­ing the tremen­dous poten­tial from this emerg­ing research?. Read this post to dis­cover and discuss.

10 (Sur­pris­ing) Mem­ory Improve­ment Tips: and why stress man­age­ment is impor­tant for mem­ory and our brain.

Teasers

Top 50 Brain Teasers and Games with a neu­ro­science angle: a list of the most pop­u­lar mind games in our blog.

Events

10 High­lights from the 2007 Aspen Health Forum: a sum­mary of impres­sions from this great event, includ­ing what can hap­pen when you have sci­en­tists and politi­cians in the same room.

Brain Fit­ness @ Edu­ca­tion, Train­ing, Health events: an overview of a num­ber of con­fer­ences and uni­ver­sity classes with a brain fit­ness angle.

Thought-provoking posts

Darwin’s adult neu­ro­plas­tic­ity: reflec­tions of a beau­ti­ful mind that –as self-reported at the age of 72– could have been even more beau­ti­ful.The Gene Delu­sion: IQ and the envi­ron­ment: do genes deter­mine our fates? They don’t. They why do we seem to believe so so often?.

Dis­counts for Sharp­Brains readers

Learn­ing & The Brain Con­fer­ence: the best con­fer­ence bring­ing neu­ro­science research to edu­ca­tors’ minds, Feb­ru­ary 7-9th in San Fran­cisco. Reg­is­ter before Jan­u­ary 25th, 2008, for a dis­counted price and to make sure you can attend and see our workshop!

Mind­Fit 10% spe­cial dis­count: a 10% dis­count on one of the most pop­u­lar brain fit­ness pro­grams, that com­bines both an in-depth assess­ment of cog­ni­tive skills with per­son­al­ized training.

Books and Resources

Best of the Brain from Sci­en­tific Amer­i­can: a superb col­lec­tion of essays for the curi­ous among us.

Selected Resources: Arti­cles, Books, Papers: numer­ous links to media arti­cles, sci­en­tific papers, and rec­om­mended books.

Enjoy!

Alvaro and I had the good for­tune to attend a great con­fer­ence last week called Learn­ing & The Brain: Enhanc­ing Cog­ni­tion and Emo­tions for Learn­ing. It was a fas­ci­nat­ing mix of neu­ro­sci­en­tists and edu­ca­tors talk­ing with and lis­ten­ing to each other. Some top­ics were meant to be applied today, but many were food for thought — insight on where sci­ence and edu­ca­tion are headed and how they influ­ence each other.

Using dra­matic new imag­ing tech­niques, such as fMRIs, PET, and SPECT, neu­ro­sci­en­tists are gain­ing valu­able infor­ma­tion about learn­ing. This pio­neer­ing knowl­edge is lead­ing not only to new ped­a­go­gies, but also to new med­ica­tions, brain enhance­ment tech­nolo­gies, and ther­a­pies.… The Con­fer­ence cre­ates an inter­dis­ci­pli­nary forum — a meet­ing place for neu­ro­sci­en­tists, edu­ca­tors, psy­chol­o­gists, clin­i­cians, and par­ents — to exam­ine these new research find­ings with respect to their applic­a­bil­ity in the class­room and clin­i­cal practice.

Take-aways

• Humans are a mix­ture of cog­ni­tion and emo­tion, and both ele­ments are essen­tial to func­tion and learn properly
• Edu­ca­tors and pub­lic pol­icy mak­ers need to learn more about the brain, how it grows, and how to cul­ti­vate it
• Stu­dents of all ages need to be both chal­lenged and nur­tured in order to succeed
• Peo­ple learn dif­fer­ently — try to teach and learn through as many dif­fer­ent modal­i­ties as pos­si­ble (engage lan­guage, motor skills, artis­tic cre­ation, social inter­ac­tion, sen­sory input, etc.)
• While short-term stress can heighten your cog­ni­tive abil­i­ties, long term stress kills you — you need to find bal­ance and release
• Test anx­i­ety and sub­se­quent poor test results can be improved with behav­ioral train­ing with feed­back based on heart rate variability
• Dr. Robert Sapol­sky is a very very enlight­en­ing and fun speaker
• Allow time for rest and con­sol­i­da­tion of learned material
• Emo­tional mem­o­ries are eas­ier to remember
• Con­fer­ences like these per­form a real ser­vice in fos­ter­ing dia­logues between sci­en­tists and educators

Read the rest of this entry »

For infor­ma­tion on the 2008 Con­fer­ence, and the dis­count for Sharp­Brains read­ers, visit: Learn­ing & The Brain Con­fer­ence: dis­count for Sharp­Brains read­ers.

The post below refers to the 2007 Conference:

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The orga­niz­ers of this amaz­ing con­fer­ence, whose reg­is­tra­tion is about to expire, just extended their very kind offer to Sharp­Brains read­ers: you can reg­is­ter at the reduced price of $475 (right now the nor­mal price is $545) if you do so by Feb­ru­ary 9nd. You can reg­is­ter here http://www.edupr.com/reg.html, mak­ing sure to write SharpBrains1 in the com­ments section