The most pop­u­lar ques­tion we got when we announced that PBS had a great spe­cial on Brain Fit­ness Pro­gram and Neu­ro­plas­tic­ity in Decem­ber was, when will the DVD be available?

Well, finally here it comes. You can click on the image or the title to go over to PBS shop to learn more and buy it.

The Brain Fit­ness Pro­gram DVD ($24.95, shipped by 02/01/08). “This pro­gram presents a work­out to help view­ers get their brains in bet­ter shape. The Brain Fit­ness Pro­gram is based on neuro-plasticity, the abil­ity of the brain to change and adapt — even rewire itself. In the past two years, a team of sci­en­tists has devel­oped computer-based stim­u­lus sets that drive ben­e­fi­cial chem­i­cal, phys­i­cal and func­tional changes in the brain. Dr. Michael Merzenich of the Uni­ver­sity of Cal­i­for­nia San Fran­cisco and his col­leagues around the world have been lead­ing this effort; he brings the research find­ings, along with a sci­en­tif­i­cally based set of brain exer­cises, to PBS view­ers in this inno­v­a­tive and life-altering pro­gram. Peter Coy­ote narrates. ”

To pur­chase: click Here.

You can watch a 3-minute trailer: click here.

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Note: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise –or is one of them enough? Why is man­ag­ing stress so impor­tant to atten­tion and mem­ory? Which brain train­ing approach, if any, is worth one’s time and money?

If you have these ques­tions, check out this new book, The Sharp­Brains Guide to Brain Fit­ness:

Order Book at Amazon.com
	Click Here to order at Amazon.com. Print Edi­tion, $24.95

Order Kin­dle Edi­tion
	Click Here to order at Amazon.com, Kin­dle Edi­tion, $9.99

Update (11/10/10): Have you seen PBS great spe­cials on Brain Fit­ness and Neu­ro­plas­tic­ity ?

The Brain Fit­ness Pro­gram DVD ($24.95)

“The Brain Fit­ness Pro­gram is based on the brain’s abil­ity to change and adapt, even rewire itself. In the past two years, a team of sci­en­tists has devel­oped computer-based stim­u­lus sets that drive ben­e­fi­cial chem­i­cal, phys­i­cal and func­tional changes in the brain. Dr. Michael Merzenich of the Uni­ver­sity of Cal­i­for­nia and his col­leagues share their sci­en­tif­i­cally based set of brain exer­cises in this life-altering pro­gram. Peter Coy­ote (pic­tured) narrates. ”

PBS aired in Decem­ber 2007 a spe­cial pro­gram on neu­ro­plas­tic­ity, brain fit­ness, aging and the brain titled “Brain Fit­ness Pro­gram”. To watch the 3-minute trailer: click here.

In 2008, PBS released a sec­ond DVD:

Brain Fit­ness 2: Sight and Sound DVD ($24.95)

“This pro­gram, specif­i­cally designed to help peo­ple get the most from their vision and hear­ing as they age, con­sid­ers how these senses change through­out life and what peo­ple can do to keep them healthy and fully functional.”

.

If you do not have time to watch these great doc­u­men­taries, here are a few points one needs to under­stand about neuroplasticity:

1.  The human brain is now con­sid­ered to be a highly dynamic and con­stantly reor­ga­niz­ing sys­tem capa­ble of being shaped and reshaped across an entire lifes­pan. It is believed that every expe­ri­ence alters the brain’s orga­ni­za­tion at some level. The key words in this new approach to the brain are neu­ro­plas­tic­ity and neu­ro­ge­n­e­sis. Neu­ro­plas­tic­ity refers to the life­long capac­ity of the brain to change and rewire itself in response to the stim­u­la­tion of learn­ing and expe­ri­ence. Neu­ro­ge­n­e­sis is the abil­ity to cre­ate new neu­rons and con­nec­tions between neu­rons through­out a life­time. The lat­ter process is also referred to as synap­to­ge­n­e­sis. This new par­a­digm con­trasts with tra­di­tional ideas of the human brain being a fixed and essen­tially lim­ited sys­tem that only degrades with age.

2. As we age, the rate of change in the brain, or neu­ro­plas­tic­ity, declines but does not come to a halt. In addi­tion, we now know that new neu­rons can appear in cer­tain parts of the brain up until the day we die.

3. Brain plas­tic­ity is cru­cial fol­low­ing head injury. It is the one brain’s abil­ity that allows recov­ery. Brain plas­tic­ity is also the abil­ity that brain train­ing takes advan­tages of to try to slow down the aging process.

To read about evi­dence of neu­ro­plas­tic­ity in the human brain take a look at Brain plas­tic­ity: How learn­ing changes you brain

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Note: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise –or is one of them enough? Why is man­ag­ing stress so impor­tant to atten­tion and mem­ory? Which brain train­ing approach, if any, is worth one’s time and money?

If you have these ques­tions, check out this new book, The Sharp­Brains Guide to Brain Fit­ness:

The Sharp­Brains Guide to Brain Fit­ness
	Click Here to order at Amazon.com. Print Edi­tion, $24.95

	Click Here to order at Amazon.com, Kin­dle Edi­tion, $9.99

Stephanie West Allen kindly alerted us of her impres­sive new ini­tia­tive and blog, in col­lab­o­ra­tion with Dr. Jef­frey M. Schwartz, titled Brains On Pur­pose. They have part­nered to bring a series of sem­i­nars on neu­ro­science and con­flict res­o­lu­tion: Port­land, Ore­gon, in Novem­ber 2007, and San Fran­cisco Bay Area in Jan­u­ary 2008-so far. Dr. Schwartz has pre­vi­ously par­tic­i­pated in a sim­i­lar and fruit­ful ini­tia­tive on The Neu­ro­science of Lead­er­ship with David Rock. We wish them best luck in this excit­ing initiative.

Stephanie writes a great blog post on “What are you feel­ing?” “What am I feel­ing?” These ques­tions are tools for brain tam­ing, explain­ing how “A flurry of arti­cles appeared this week (such as this one in Sci­en­tific Amer­i­can: “Name that feel­ing: You’ll feel bet­ter”) about the neu­ro­science research show­ing that label­ing your feel­ings can quiet your brain and increase impulse control”

adding that…

“In our recent arti­cle “Lead Your Brain Instead Of Let­ting It Lead You,” we talk about the prac­tice of mak­ing men­tal notes (first described by Jeff in his book Dear Patrick: Life is Tough — Here’s Some Good Advice). Devel­op­ing your skill in mak­ing men­tal notes can bring relief when high con­flict occurs.” and “The more skilled you get at label­ing, the more quickly no mat­ter the sit­u­a­tion you can return to equa­nim­ity and composure.”

Check her post to learn more about the label­ing tech­nique. Devel­op­ing men­tal notes can be a very pow­er­ful way to self-regulate behav­ior, not too dif­fer­ent from cog­ni­tive ther­apy and emo­tional self-regulation tech­niques.

Excit­ing to see more sci­en­tists and prac­ti­tion­ers bring­ing research into prac­tice! As we have men­tioned, Brain Fit­ness is some­thing that applies to dif­fer­ent ages and dif­fer­ent pur­poses, and this is a great exam­ple for lawyers.

“How does this neuro fron­tier inside our skulls specif­i­cally inform law firm man­age­ment? By peer­ing inside the brain, we can see how its owner takes in infor­ma­tion, makes deci­sions, changes and resists change, remem­bers and recalls, and responds to peo­ple. What we are learn­ing about the brain affects three fac­tors crit­i­cal to law firms and to each indi­vid­ual lawyer: con­trol, com­mu­ni­ca­tion, and com­pe­tence. Let’s take a tour of some of what’s been learned and see how the new infor­ma­tion can be useful.”

This is part of the great arti­cle that Dr. Jef­frey M. Schwartz and Stephanie West Allen have writ­ten for the Feb­ru­ary, 2007 edi­tion of Of Coun­sel: The Legal Prac­tice and Man­age­ment Report, titled “Brain Man­age­ment: Law Firm Lead­er­ship on the Neuro Fron­tier” (Not avail­able online.)

You can read a bit more in Stephanie’s blog (a must-read blog for lawyers).   

In short: our actions can change our brains. Actu­ally, our thoughts can do so too. We all can ben­e­fit from “self-directed neuroplasticity”-which requires prac­tice, imag­i­na­tion and empa­thy. The arti­cle men­tions spe­cific exam­ples for lawyers.

Learn­ing assumes and induces neu­ro­plas­tic­ity (how the brain changes).

How can you apply this to your occu­pa­tion? what have you learned today?

You can read more on a sim­i­lar topic, by Dr. Jef­frey M. Schwartz and David Rock: check out The Neu­ro­science of Lead­er­ship.

 

 

See our sec­ond press release below, and visit our Press Room for the great press we are start­ing to get about our brain fit­ness gym.

Spe­cial Offer: For a lim­ited time, you can receive a com­pli­men­tary copy of our Brain Fit­ness 101 e-Guide: Answers to your Top 25 Ques­tions, writ­ten by Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, by sub­scrib­ing to our monthly newslet­ter. You can sub­scribe Here.

Sharp­Brains intro­duces First Online Brain Fit­ness Center

– Unique, Full-Service, Science-Based Fit­ness Cen­ter Ush­ers in the Next Work­out Rev­o­lu­tion: Men­tal Exer­cise –

SAN FRANCISCO–(BUSINESS WIRE)–Thirty years after the emer­gence of the exer­cise boom, the fit­ness rev­o­lu­tion has finally gone to people’s heads: SharpBrains.com has launched the first online brain fit­ness cen­ter. Com­plete with a vari­ety of science-based men­tal exer­cise equip­ment, per­sonal brain train­ers, and nearly 200 arti­cles, inter­ac­tive blog post­ings and inter­views with indus­try experts, Sharp­Brains is spear­head­ing the evo­lu­tion of the fit­ness indus­try to include a sound mind as well as a healthy body.

The new men­tal exer­cise move­ment is founded on using struc­tured, computer-based brain fit­ness rou­tines tai­lored to each member’s spe­cific needs and level of abil­ity. Just as crunches and kick-boxing tone abs and increase car­dio strength, Read the rest of this entry »

Dr. Elkhonon Gold­berg is a clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and author of over 50 peer-reviewed papers. His areas of exper­tise include exec­u­tive func­tions, mem­ory, atten­tion deficit dis­or­der, demen­tia, trau­matic brain injury, and oth­ers. Dr. Gold­berg was a stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria. His book The Exec­u­tive Brain: Frontal Lobes and the Civ­i­lized Mind (Oxford Uni­ver­sity Press, 2001) has received crit­i­cal acclaim and has been pub­lished in 12 lan­guages. His recent book The Wis­dom Para­dox: How Your Mind Can Grow Stronger As Your Brain Grows Older (Gotham Books, Pen­guin, 2005) offers an inno­v­a­tive under­stand­ing of cog­ni­tive aging and what can be done to fore­stall cog­ni­tive decline. It has been, or is in the process of being, pub­lished in 13 languages.

We are for­tu­nate that Dr. Gold­berg is Sharp­Brains Co-Founder and Chief Sci­en­tific Advi­sor. His book The Wis­dom Para­dox inspired me to embark in this path, and has been a key sound­ing board in the devel­op­ment of what we are doing.

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Key take-aways

- “Use It and Get More of It” reflects real­ity bet­ter than “Use It or Lose It”.

- Let’s demys­tify cog­ni­tion and the brain. Every­one needs to have a basic under­stand­ing of the brain-and how to cul­ti­vate it.

- Well-directed men­tal exer­cise is a must for cog­ni­tive enhance­ment and healthy aging.
Read the rest of this entry »