Below you can find the full tran­script of our engag­ing Q&A ses­sion today on mem­ory, mem­ory tech­niques and brain-healthy lifestyles with Dr. Gary  Small, Direc­tor of UCLA’s Mem­ory Clinic and Cen­ter on Aging, and author of The Mem­ory Bible. You can learn more about his book  Here, and learn more about upcom­ing Brain Fit­ness Q&A Ses­sions Here.

Per­haps one of the best ques­tions and answers was:

2:55
Ques­tion: Gary, you’ve worked many years in this field. Let us in on the secret. What do YOU do you, per­son­ally, to pro­mote your own brain fit­ness?
2:57
Answer: I try to get at least 30 min­utes of aer­o­bic con­di­tion­ing each day; try to min­i­mize my stress by stay­ing con­nected with fam­ily and friends; gen­er­ally eat a brain healthy diet (fish, fruits, veg­eta­bles), and try to bal­ance my online time with my offline time. Which reminds me, I think it is almost time for me to sign off line. Read the rest of this entry »

As part of the research behind the book The Sharp­Brains Guide for Brain Fit­ness we inter­viewed dozens of lead­ing cog­ni­tive health and fit­ness sci­en­tists and experts world­wide to learn about their research and thoughts, and have a num­ber of take-aways to report.

What can we clearly say today that we couldn’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­ago Ramon y Cajal claimed in the XX cen­tury, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­ity in the XXI.

And trans­form Edu­ca­tion, Health, Train­ing, and Gam­ing in the process, since Read the rest of this entry »

Nice week­end read­ing mate­r­ial — recent news reiforc­ing emerg­ing trends on phys­i­cal, cog­ni­tive and emo­tional fit­ness, but with new twists.

Fit teens could be smarter teens

“Researchers from Swe­den and USC exam­ined data on 1.2 mil­lion Swedish men born between 1950 and 1976 who also enlisted for the country’s manda­tory mil­i­tary ser­vice. They looked at the par­tic­i­pants’ global intel­li­gence scores as well as log­i­cal, visu­ospa­tial, ver­bal and tech­ni­cal scores. The greater the car­dio­vas­cu­lar fit­ness, the higher the cog­ni­tive scores at age 18. The asso­ci­a­tion between mus­cle strength and global intel­li­gence, in con­trast, was weak.”

UPMC Health Plan Offers Brain Fit­ness Soft­ware to Improve Health

“UPMC Health Plan announced today that it has signed an agree­ment to offer award-winning brain fit­ness soft­ware from Posit Sci­ence®, at no cost, to all UPMC for Life Medicare Advan­tage mem­bers. This brain train­ing pro­gram is a new part of the UPMC Health Plan well­ness ser­vices, which focus on both mind and body fitness.

The brain fit­ness soft­ware, known as the Insight™ Brain Fit­ness Pro­gram, is a suite of five game-like com­puter exer­cises that make brain train­ing chal­leng­ing and effec­tive. The pro­gram engages the brain’s nat­ural plas­tic­ity (the brain’s abil­ity to rewire itself) to improve basic brain function.”

Brain-fitness indus­try grows as baby-boomers work to stay sharp.

“When we’re younger we’re learn­ing quite inten­sively,” she said. “By mid­dle age, we’re not learn­ing inten­sively any­more and just using skills we’ve already mas­tered. That’s why it’s impor­tant to stretch your brain.”

Brain fit­ness games also have the poten­tial to improve one’s emo­tional health, said Mark Bald­win, a psy­chol­ogy pro­fes­sor at McGill Uni­ver­sity in Montreal.

Bald­win has devel­oped a num­ber of com­puter games based on keep­ing a brain active phys­i­o­log­i­cally, to improve it psychologically.

“It’s about prac­tis­ing or using games to train ben­e­fi­cial habits of thought, ” he said.

Brain-fitness games join work­place, as well as senior cen­ter, arse­nals (MarketWatch)

- “Con­sumers and retire­ment homes have made brain-fitness games and exer­cises a com­mer­cial hit, but now some insur­ers and employ­ers are incor­po­rat­ing them into well­ness pro­grams that pro­mote health not just for the body but also for the mind.”

- “Improv­ing brain health can result in less pre­sen­teeism, the ten­dency to be at work but be dis­tracted and not able to focus,” he added. “If you look at dis­abil­ity costs, absen­teeism and pre­sen­teeism account for most of the med­ical costs, and that’s a good rea­son for employ­ers to be focused on brain health.” (accord­ing to Dr. Eugene Baker, vice pres­i­dent at OptumHealth’s Behav­ioral Solu­tions division)”

The arti­cle reviews inno­v­a­tive prac­tices at OptumHealth, Nation­wide Auto Insur­ance Com­pany, Humana, Penn Treaty Amer­i­can Corp, All­state, and the US Army. I am glad to see the media start to notice the impor­tance of cog­ni­tive assess­ments and the grow­ing activ­ity by insur­ers. Read the rest of this entry »

Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­ited adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cially once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est given our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-quality, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­sory ser­vices to orga­ni­za­tions such as these. They want to fully under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make better-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
– uni­ver­si­ties and research cen­ters try­ing to bridge brain research and prac­tice.
– devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive land­scape.
– con­sult­ing and train­ing com­pa­nies inter­ested in under­stand­ing mar­ket trends to scope their own poten­tial offer­ings.
– ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­ity mar­ket research and advi­sory ser­vices given the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­jected to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­ity and cog­ni­tion; a rapidly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tional demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mium Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of Read the rest of this entry »

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­mary of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­eral part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on Octo­ber 24th, and the Health 2.0 con­fer­ence, where we are spon­sor­ing a panel on gam­ing for health), so it is only fair that we first share it with our own readers.

Exec­u­tive Summary

A spate of recent global news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ural, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes.

US brain fit­ness mar­ket: sig­nif­i­cant and growing

We esti­mate the size of the US brain fit­ness mar­ket was $225m in 2007 – more than dou­ble what it was in 2005. Whereas K12 school sys­tems were the largest buy­ers in 2005, con­sumers were respon­si­ble for most of the growth from 2005 to 2007. We esti­mate that the con­sumer seg­ment grew from a few mil­lion in 2005 to $80m in 2007, and fore­see sig­nif­i­cant mar­ket growth dri­ven not only by con­sumers but also by health­care and insur­ance providers.

Mar­ket dynamics

As we speak to diverse audi­ences about this emerg­ing field around the coun­try we are fre­quently asked the fol­low­ing questions:

- Why are we talk­ing about the brain fit­ness field at all?

Over the past decade, teams backed by neu­ro­sci­en­tists around the world Read the rest of this entry »

I hope you are hav­ing a joy­ful hol­i­day sea­son, and wish you a Happy and Pros­per­ous 2008. The Brain Fit­ness field has made a great deal of progress in 2007, and we are look­ing for­ward the New Year.

Here you are have the Monthly Digest of our Most Pop­u­lar Blog Posts. You can con­sider it your monthly Brain Fitness/ Exer­cise Newsletter.

Let me first of all intro­duce you to our new “Author Speaks Series”, where we will give lead­ing sci­en­tists and experts a forum to present their new brain-related books. We are hon­ored to kick­start the series with Larry McCleary, for­mer act­ing Chief of Pedi­atric Neu­ro­surgery at Den­ver Children’s Hos­pi­tal. You can read Here his arti­cle on how to keep a brain-friendly lifestyle. This series will com­ple­ment our ongo­ing Neu­ro­science Inter­view Series.

Brain Fit­ness in the News

Brain Fit­ness @ PBS: PBS fea­tured a fan­tas­tic spe­cial pro­gram on neu­ro­plas­tic­ity and brain fit­ness dur­ing the month of Decem­ber. Before you ask: as of today, the DVD of the pro­gram is still not avail­able in PBS online shop. We expect to see it there in 2–3 weeks. We will keep you informed.

The Huff­in­g­ton Post started fea­tur­ing a col­umn writ­ten by me: you may enjoy tak­ing a look at Alvaro Fer­nan­dez — Liv­ing on The Huff­in­g­ton Post.

Jog­ging our Brains for Brain Vital­ity, Healthy Aging-and Intel­li­gence!: a roundup of sev­eral great recent arti­cles on mem­ory, aging, IQ and cog­ni­tive abil­i­ties such as self-control.

Health & Wellness

Brain Train­ing: No Magic Bul­let, Yet Use­ful Tool. Inter­view with Eliz­a­beth Zelin­ski: Dr. Zelin­ski, lead­ing researcher of the IMPACT study, shares fas­ci­nat­ing insights. For exam­ple: “…cog­ni­tive enhance­ment requires the engage­ment in a vari­ety of activ­i­ties, those activ­i­ties must be novel, adap­tive and challenging-which is why computer-based pro­grams can be help­ful. But even at a more basic level, what mat­ters is being engaged with life, con­tin­u­ally exposed to stim­u­lat­ing activ­i­ties, always try­ing to get out of our com­fort zones, doing our best at what­ever we are doing. A major typ­i­cal mis­con­cep­tion is that there is only one gen­eral intel­li­gence to care about. In real­ity, we have many dif­fer­ent cog­ni­tive abil­i­ties, such as atten­tion, mem­ory, lan­guage, rea­son­ing, and more, so it makes sense to have dif­fer­ent pro­grams designed to train and improve each of them.”

How to Eval­u­ate and Choose a Brain Fit­ness Pro­gram: To help you nav­i­gate the grow­ing num­ber of computer-based pro­grams and games, we pub­lished this 10-Question Check­list, based on dozens of inter­views with sci­en­tists, experts and consumers.

Travel and Engage­ment as Good Brain Exer­cise: As we’ve seen, nov­elty, vari­ety and chal­lenge are the key guide­lines for “brain exer­cise” that help build new neural con­nec­tions, force one to be mind­ful and pay atten­tion, improve abil­i­ties such as pattern-recognition, and gen­er­ally con­tribute to life­long brain health. In this post we fea­ture the brain build­ing / mind expand­ing expe­ri­ence of a Sharp­Brains friend work­ing in Namibia.

Alzheimer’s Pre­ven­tion and Diag­nos­tic Tests: analy­sis of sev­eral recent arti­cles on emerg­ing research behind Alzheimer’s diag­nos­tic and prevention.

Cor­po­rate Well­ness and Training

Cog­ni­tive Reserve and Intel­lec­tu­ally Demand­ing Jobs: a recent study shows how “Intel­lec­tu­ally demand­ing work was asso­ci­ated with greater ben­e­fit to cog­ni­tive per­for­mance in later life inde­pen­dent of related fac­tors like edu­ca­tion and intelligence.”

Cog­ni­tive Health and Baby Boomers– 6 Points to Keep in Mind: based upon an excel­lent McK­in­sey report titled Serv­ing Aging Baby Boomers, we dis­cuss a vari­ety a news arti­cles, includ­ing inter­est­ing num­bers, some bad news, and some good news.

Life­long Learn­ing Is Chang­ing My Brain: Andreas, the neu­ro­science PhD stu­dent who spent last sum­mer work­ing with Sharp­Brains, writes some reflec­tions on his expe­ri­ence and on how sci­en­tists and busi­ness pro­fes­sion­als can learn from each other.

Brain Teasers

Trav­eler IQ Game: Check out this stim­u­lat­ing online game…

Events

Learn­ing & The Brain Con­fer­ence, Feb­ru­ary 5–7 2008, San Fran­cisco: Sign up now for this great con­fer­ence for edu­ca­tors who want to learn about the lat­est brain research find­ings and impli­ca­tions. I will be speak­ing at the con­fer­ence giv­ing an overview of inno­v­a­tive cog­ni­tive train­ing pro­grams. The orga­niz­ers are offer­ing a Spe­cial Dis­count for Sharp­Brains read­ers until Jan­u­ary 25th 2008, so click here if interested.

If we don’t talk beforehand…Happy New Year!

———————

You can also enjoy our pre­vi­ous edi­tions of our Brain Fit­ness Newsletter:

- Novem­ber Edition

- Octo­ber Edition

- Sep­tem­ber Edition

- August Edi­tion

- July Edi­tion

Over the last year we have inter­viewed a num­ber of lead­ing brain health and fit­ness sci­en­tists and prac­ti­tion­ers world­wide to learn about their research and thoughts, and have news to report.

What can we say today that we couldn’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­ago Ramon y Cajal claimed in the XX cen­tury, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­ity in the XXI. And influ­ence Edu­ca­tion, Health, Train­ing, and Gam­ing in the process.

We have only scratched the sur­face of what science-based struc­tured cog­ni­tive (i.e., men­tal) exer­cise can do for brain health and pro­duc­tiv­ity. We are now wit­ness­ing the birth of a new indus­try that crosses tra­di­tional sec­tor bound­aries and that may help us under­stand, assess and train our brains, har­ness­ing the grow­ing research about neu­ro­ge­n­e­sis (the cre­ation of new neu­rons), neu­ro­plas­tic­ity (the abil­ity of the brain to rewire itself through expe­ri­ence), cog­ni­tive train­ing and emo­tional regulation.

Let’s now debunk 10 myths, still too preva­lent, that may pre­vent us from see­ing the full poten­tial of this emerg­ing field:

Myth 1: It’s all in our genes.

Real­ity: A big com­po­nent of our life­long brain health and devel­op­ment depends on what we do with our brains. Our own actions, not only our genes, influ­ence our lives to a large extent. Genes pre­dis­pose us, not deter­mine our fates.

“Indi­vid­u­als who lead men­tally stim­u­lat­ing lives, through edu­ca­tion, occu­pa­tion and leisure activ­i­ties, have reduced risk of devel­op­ing Alzheimer’s. Stud­ies sug­gest that they have 35–40% less risk of man­i­fest­ing the dis­ease” — Dr. Yaakov Stern, Divi­sion Leader of the Cog­ni­tive Neu­ro­science Divi­sion of the Sergievsky Cen­ter at Colum­bia University.

Myth 2: The field of Cognitive/ Brain Fit­ness is too new to be credible.

Real­ity: The field rests on solid foun­da­tions dat­ing back more decades — what is new is the num­ber and range of tools that are now start­ing to be avail­able for healthy individuals.

“Rig­or­ous and tar­geted cog­ni­tive train­ing has been used in clin­i­cal prac­tice for many years. Exer­cis­ing our brains sys­tem­at­i­cally is as impor­tant as exer­cis­ing our bod­ies.” — Dr. Elkhonon Gold­berg, neu­ropsy­chol­o­gist, clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and dis­ci­ple of Alexan­der Luria.

“Today, thanks to fMRI and other neu­roimag­ing tech­niques, we are start­ing to under­stand the impact our actions can have on spe­cific parts of the brain.” — Dr. Judith Beck, Direc­tor of the Beck Insti­tute for Cog­ni­tive Ther­apy and Research.

Myth 3: Med­ica­tion is and will remain the only evidence-based inter­ven­tion for a num­ber of brain-related problems.

Real­ity: Cog­ni­tive train­ing pro­grams are start­ing to Read the rest of this entry »

It is always good to stim­u­late our minds and to learn a bit about how our brains work. Here you have a selec­tion of the 50 Brain Teasers that peo­ple have enjoyed the most in our blog and speak­ing engagements.

Fun exper­i­ments on how our brains work

1. Do you think you know the col­ors?: try the Stroop Test.

2. Can you count?: Bas­ket­ball atten­tion exper­i­ment (Interactive).

3. Who is this?: A very impor­tant lit­tle guy (Interactive).

4. How is this pos­si­ble?.

5. Take the Senses Chal­lenge (Interactive).

6. Are there more brain con­nec­tions or leaves in the Ama­zon?.

Atten­tion

7. How are your divided atten­tion skills? check out “Inside and Out­side” (Inter­ac­tive, from Mind­Fit).

8. Can you walk and chew gum at the same time? try “Two in One” (Inter­ac­tive, from Mind­Fit)

9. Count the Fs in this sen­tence.

10. What do you see? can you alter­nate between 2 views?.

Mem­ory

11. Easy one…draw the face of a penny, please. Read the rest of this entry »

Unless you have been liv­ing in a cave, you have read by now mul­ti­ple arti­cles about the brain train­ing and brain exer­cise craze: sudoku, Nin­tendo BrainAge, mul­ti­ple online games, soft­ware like Mind­Fit and Posit Science…

If you are look­ing for some fun men­tal stim­u­la­tion now, here you have our selec­tion of Brain Teasers.

Now, how do you know which of the new pro­grams can help you more, or whether you need any of them? which ones are sim­ply enter­tain­ing Games vs. which ones look like “Games” but are really Train­ing, improv­ing, spe­cific cog­ni­tive and emo­tional skills? Well, that’s why we are pub­lish­ing the Sharp­Brains Check­list below, to help you nav­i­gate through the over­whelm­ing and con­flict­ing media reports and com­pany announcements.

We have spent over 18 months inter­view­ing sci­en­tists and review­ing avail­able Brain Fit­ness and Exer­cise Pro­grams world­wide, and want to share with you, right now, the research-based cri­te­ria we use to eval­u­ate them.

10 Ques­tions to Choose the Right Brain Fit­ness Pro­gram for You (and a brief expla­na­tion of why each ques­tion is important)

* 1. Are there sci­en­tists, ide­ally neu­ropsy­chol­o­gists, and a sci­en­tific advi­sory board behind the program?

(Neu­ropsy­chol­o­gists spe­cial­ize in mea­sur­ing and under­stand­ing human cog­ni­tion and brain struc­ture and function.)

* 2. Are there pub­lished, peer-reviewed sci­en­tific papers in PubMed writ­ten by those sci­en­tists? How many?

(Pubmed is a ser­vice of the U.S. National Library of Med­i­cine that includes mil­lions of cita­tions sci­ence jour­nals. If a sci­en­tist has not pub­lished a paper that appears in that data­base, he or she can­not make sci­en­tific claims.)

* 3. What are the spe­cific ben­e­fits claimed for using this pro­gram? Read the rest of this entry »