We are pleased to announce a new online course designed to equip par­tic­i­pants with the under­stand­ing and infor­ma­tion required to apply emerg­ing sci­ence and tools to enhance brain health and func­tion­al­ity across the lifespan.

Course descrip­tion: Infor­ma­tion over­load and longer lives expose our brains to more demands than even before. This fast-paced and inter­ac­tive online course will exam­ine the emerg­ing sci­ence of neu­ro­plas­tic­ity and cog­ni­tive reserve and sur­vey lat­est tools and best prac­tices to equip you to become your own ‘brain fit­ness coach’ and address per­sonal and pro­fes­sional pri­or­i­ties. Avail­able online from any­where with an Inter­net con­nec­tion, this course will help you pin­point ways to opti­mize brain health and func­tion­al­ity and delay decline, nav­i­gat­ing the maze of frag­mented research, super­fi­cial media cov­er­age and exag­ger­ated mar­ket­ing claims. The course is based on The Sharp­Brains Guide to Brain Fit­ness –recently named a Best Book by AARP– and Sharp­Brains’ new ABBC frame­work (Address Basics, Build Capac­i­ties), and includes weekly read­ings and activities.

Mechan­ics: The course con­sists of four two-hour-long live online ses­sions to be held in March 2012 (detailed syl­labus avail­able), and an online pri­vate forum for Fac­ulty and Par­tic­i­pants to inter­act dur­ing March and April 2012.

Who this is for: This course is for any­one who wants to under­stand how emerg­ing cog­ni­tive and affec­tive neu­ro­science can be applied to enhance brain health and per­for­mance, and who is will­ing to par­tic­i­pate in a fast-paced course that lever­ages e-learning to facil­i­tate a global learn­ing experience.

Note: In order to ensure a valu­able and inter­ac­tive expe­ri­ence, par­tic­i­pa­tion will be lim­ited to the first 200 indi­vid­u­als who register.

Fac­ulty:

• Instruc­tor: Alvaro Fer­nan­dez (SharpBrains)
• Guest Lec­tur­ers: Alvaro Pascual-Leone (Har­vard Med­ical School), Robert M. Bilder (UCLA Semel Insti­tute for Neu­ro­science and Human Behavior)

To Learn More and Reg­is­ter, please visit the course page: How to Be Your Own Brain Fit­ness Coach in 2012.

Yes­ter­day I had the chance to chat with Yaakov Stern, lead­ing Cog­ni­tive Reserve researcher at Colum­bia Uni­ver­sity, and then with a group of 25 life­long learn­ers in Ari­zona who attended a brain fit­ness class (hello, Robert and friends!) based on our con­sumer guide The Sharp­Brains Guide to Brain Fit­ness. On reflec­tion, I found both con­ver­sa­tions to be very stim­u­lat­ing for the same rea­son: they were forward-looking, focused not so much on sta­tus quo but on how emerg­ing research, tech­nol­ogy and trends may impact our soci­ety and lives in years to come. Let’s con­tinue the con­ver­sa­tion. Let me share the 10 main trends that we analyzed/ fore­casted in our book, and then ask you, sharp read­ers, to add your own 2 cents to the dis­cus­sion. Read the rest of this entry »

Here you have the Octo­ber edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness topics.

We recently run an online sur­vey among sub­scribers of our monthly eNewslet­ter, and over 500 peo­ple said we have helped them make bet­ter per­sonal or pro­fes­sional deci­sions on how to main­tain and improve brain fit­ness. Respon­dents also had many good ques­tions to ask, so I have selected 15 com­mon ones, paraphrased/ syn­the­sized them below, and answered them by link­ing to our most rel­e­vant posts and resources. I hope you enjoy the FAQ session.

Q: I teach a brain fit­ness class at my library/ senior center/ school, using much of your info. Can you share some of your pre­sen­ta­tions?
A: Yes, we have just decided to share, using a Cre­ative Com­mons Attri­bu­tion No Deriv­a­tives License, the full pre­sen­ta­tion of my recent book talk at New York Pub­lic Library (opens video in YouTube). As long as you give credit to Sharp­Brains and don’t mod­ify it, you are free to use the pre­sen­ta­tion you can view and down­load HERE.

Q: What exactly does neu­ro­plas­tic­ity mean, and why is it so impor­tant for edu­ca­tion and health?
A: Start by read­ing how learn­ing changes your brain.

Q. Is this only rel­e­vant for older adults? Can I also apply it in the work­place (I am 47)
A. I strongly sus­pect you do have a human brain, so you may ben­e­fit from these Ten Habits of Highly Effec­tive Brains. Fur­ther, HR depart­ments would do well to start pay­ing more atten­tion to Cog­ni­tive Fit­ness and the Mature Work­force trends.

Q. I read so many con­flict­ing things I don’t know where to start.
A. You are not alone. We should all be aware that It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101.

Q. How can my orga­ni­za­tion deliver brain fit­ness activ­i­ties as a com­mu­nity ser­vice?
A. These arti­cles will pro­vide good guide­lines and ideas: Retool­ing Use It or Lose It , and Pub­lic Libraries: Community-Based Health Clubs for the Brain.

Q. Every­one seems obsessed with brain games. What about med­i­ta­tion?
A. Check out Yes, You Can Build Willpower, and Mind­ful­ness Med­i­ta­tion in Schools.

Q. Are software-based cog­ni­tive inter­ven­tions effec­tive?
A. As a cat­e­gory, it cer­tainly seems so, as long as we ask the right ques­tions, For Whom, For What?. For exam­ple, did you see this Sci­ence paper on how Cog­ni­tive Train­ing Can Influ­ence Dopamine Sys­tem?.

Q. What about the trade-off between time invested vs ben­e­fits real­ized.
A. Effi­ciency and replic­a­bil­ity of cog­ni­tive and brain-based out­comes seem to be, in fact, the strongest points of struc­tured cog­ni­tive inter­ven­tions. They seem to max­i­mize the Cog­ni­tive Value of your Men­tal Work­out.

Q. It some­times looks like the whole field came out of nowhere, due to Nin­tendo Brain Age’s suc­cess, so we can’t be talk­ing about some­thing seri­ous.
A: Nin­tendo did indeed cre­ate con­sumer aware­ness (for a prod­uct with lit­tle evi­dence) but “brain train­ing” has solid roots in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science, as you can read in our inter­view with Elkhonon Gold­berg.

Q. What about neu­ro­feed­back?
A. After years of much clin­i­cal use and lit­tle solid evi­dence, sev­eral impor­tant tri­als have been pub­lished since 2009, show­ing how neu­ro­feed­back can help diag­nose and treat ADHD patients, for exam­ple.

Q. How can one improve mem­ory?
A. Well, the answer deserves a whole book, but we can offer some Tips to Improve Mem­ory includ­ing Sleep, Prac­tice and Test­ing.

Q. How can I choose one among the num­ber of prod­ucts mak­ing mem­ory and brain claims?
A. We sug­gest you use this Eval­u­a­tion check­list, and con­sider read­ing our con­sumer guide/ book.

Q. Any gen­eral tips for edu­ca­tors and life­long learn­ers?
A. Indeed, here you have these 10 Brain Tips to Teach and Learn.

Q. How can I keep track of all the new trends, com­pa­nies and prod­ucts? Our health system/ insurer/ senior community/ ven­ture firm/ com­pany needs to make good deci­sions.
A. Well, that’s why we pub­lish mar­ket research, such as the one sum­ma­rized in this Info­graphic: State of the Mar­ket 2009 and also recently launched a pro­fes­sional Net­work for Brain Fit­ness Inno­va­tion.

Q: Thank you for all the infor­ma­tion you provide…but what I want more of is… brain teasers!
A. Under­stood. We will make sure to offer more, but you can try, right now, these Top 50 Brain Teasers and con­tinue with more recent puz­zles and brain games.

You may be inter­ested in the excel­lent agenda the Amer­i­can Soci­ety on Aging has put together for health pro­fes­sion­als on a vari­ety of aging top­ics, includ­ing a full day devoted to dis­cussing Brain Health Pro­mo­tion: The Next Steps.

When are where: Sep­tem­ber 2nd-5th, in San Fran­cisco, CA. Brain Health Pro­mo­tion day is Sep­tem­ber 5th.

To check the full agenda: Click here.

To reg­is­ter: Reg­is­ter Now (early reg­is­tra­tion until August 25th).

I will be par­tic­i­pat­ing in three ses­sions. Please let me know if you are attend­ing, we may be able to orga­nize a Sharp­Brains lunch on Fri­day Sep­tem­ber 5th.

1) How Change Mak­ers Like You Can Con­tribute to the Future of Brain Health

Sep­tem­ber 5th, 9.00–10.30 am

Neu­ro­science, and cog­ni­tive sci­ence in gen­eral, are com­ing to a fun­da­men­tally new under­stand­ing of the life­long plas­tic­ity of the brain and what aging means. This presents tremen­dous oppor­tu­ni­ties, and chal­lenges, to any­one car­ing for other people’s brains (on top of their own). In this ses­sion, we will pro­vide an overview of the research and mar­ket trends that may affect brain health in the next five to ten years, will explore new roles to serve our com­mu­ni­ties cou­pled with the need to rein­vent exist­ing ones, and will help nav­i­gate the increased num­ber of brain heath options today. Read the rest of this entry »