Dur­ing the research phase before the pub­li­ca­tion of the spe­cial report Brain Fit­ness Cen­ters in Seniors Hous­ing — A Field in the Mak­ing, pub­lished by the Amer­i­can Seniors Hous­ing Asso­ci­a­tion (ASHA), we real­ized that there were equal amounts of inter­est and con­fu­sion among exec­u­tives and pro­fes­sion­als think­ing about adding computer-based cog­ni­tive exer­cise prod­ucts to their mix of health & well­ness activ­i­ties, so we included the Eval­u­a­tion Check­list that follows.

The real-life expe­ri­ences at lead­ing orga­ni­za­tions such as Senior Star Liv­ing, Bel­mont Vil­lage Senior Liv­ing, Erick­son Retire­ment Com­mu­ni­ties and oth­ers were instru­men­tal in the devel­op­ment of the Check­list. We hope it is useful.

Brain Fit­ness Pro­grams For Seniors Hous­ing, Health­care and Insur­ance Providers: Eval­u­a­tion Checklist

Over the next sev­eral years, it is likely that many seniors hous­ing oper­a­tors will begin to care­fully eval­u­ate a grow­ing num­ber of options to include “brain fit­ness cen­ters” in their communities.

Some options will require pur­chas­ing a device, such as Nin­tendo prod­ucts, or the Dakim touch-screen sys­tem. Oth­ers will require installing soft­ware in PCs in exist­ing or new com­puter labs, such as Posit Sci­ence, Cogmed or CogniFit’s pro­grams. Oth­ers will be fully avail­able online, such as those offered by Lumos Labs, Happy Neu­ron and My Vig­or­ous Mind. And still oth­ers may be technology-free, promis­ing engag­ing com­bi­na­tions of inter­ac­tive, group-based, activ­i­ties with pen-and-paper exercises.

Cre­at­ing a solid busi­ness case will help com­mu­ni­ties nav­i­gate through this grow­ing array of options. We sug­gest com­mu­ni­ties con­sider this Sharp­Brains Check­list for Brain Fit­ness Centers:

1. Early Users: Who among our res­i­dents is ready and will­ing to do the pro­gram? How are they react­ing to the pilot test­ing of the program?

2. Cog­ni­tive ben­e­fits: What are the spe­cific ben­e­fits claimed for using this pro­gram? Under what sce­nario of use (how many hours/week, how many weeks)? What spe­cific cog­ni­tive skill(s) does the pro­gram train? How will we mea­sure progress? Read the rest of this entry »

The Amer­i­can Seniors Hous­ing Asso­ci­a­tion (ASHA) has just released an Spe­cial Issue Brief, titled Brain Fit­ness Cen­ters in Senior Hous­ing — A Field in the Mak­ing. We pre­pared it for their mem­bers, and it is now avail­able for pur­chase (You can click here for pur­chase and down­load. $25.)

It was a plea­sure to learn more about emerg­ing trends there and dis­cuss best prac­tices and impli­ca­tions with some of the pio­neers at Senior Star Liv­ing, Bel­mont Vil­lage, Erick­son, and more, who have been lead­ing inno­v­a­tive ini­tia­tives and con­duct­ing their own pilot stud­ies. I hope you enjoy the report.

This 15-page Spe­cial Report describes Read the rest of this entry »

Inter­est­ing mar­ket news:

Dakim’s [m]Power Adopted by 150 Senior Liv­ing Com­mu­ni­ties … (Busi­ness Wire)

- “Dakim Inc. announced today that its [m]Power® Cog­ni­tive Fit­ness Sys­tem has now been adopted by more than 150 senior liv­ing communities”

- “Users include Sun­rise Senior Liv­ing, Front Porch Com­mu­ni­ties, Diakon Lutheran Ser­vices, Ecu­men, Eska­ton, Bench­mark Assisted Liv­ing, and Los Ange­les Jew­ish Home for the Aging. Sev­eral neu­rol­o­gists and a local Alzheimer’s Asso­ci­a­tion chap­ter office have also pur­chased the system.”

- “Other prod­ucts are sta­tic. You buy a CD, put it Read the rest of this entry »

The August issue of Ven­ture Cap­i­tal Jour­nal brings a very good piece on the emerg­ing brain fit­ness soft­ware  (also called “neu­rosoft­ware”) category:

– Mind Games (sub­scrip­tion required)

– Dakim, Lumos Labs, Posit Sci­ence and other brain fit­ness star­tups are start­ing to gain mind share and cap­i­tal from ven­ture firms.

The reporter and I spoke as Lumos Labs received its $3m round, and we dis­cussed other fund­able start-ups, fea­tur­ing Cog­niFit. Which, as men­tioned over the week­end, just raised $5m.

If case you are a new Sharp­Brains reader, per­haps vis­it­ing us after read­ing this VCJ arti­cle, let me pro­vide a quick overview of the cat­e­gory and our Mar­ket Report (which is annual, not quar­terly as the arti­cle states):

A) Report High­lights

We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in 2007, up from $100m in 2005 (50% CAGR), ana­lyz­ing the size and trends of four cus­tomer seg­ments: con­sumers, health­care & insur­ance providers, K12 school sys­tems, and for­tune 1000 com­pa­nies, mil­i­tary, and sports teams. Two seg­ments fueled the mar­ket growth from 2005 to 2007: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

Ten Spe­cific High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

Read the rest of this entry »

Here you are have the twice-a-month newslet­ter with our 10 most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Our first Brain Training/ Fit­ness Webi­nar Series was a suc­cess with sev­eral hun­dred par­tic­i­pants and great feed­back. If you could not par­tic­i­pate, you can still review the pre­sen­ta­tion slides by click­ing Here. A key mes­sage from the series: it is excit­ing that our brains remain more flex­i­ble, at all ages, than was once thought pos­si­ble. The impli­ca­tions? Every sin­gle owner of a brain can ben­e­fit from learn­ing more about how to main­tain the “It” in “Use It or Lose It.” And which tools, if any, can be help­ful. But, remember,there are no magic pills for cog­ni­tive health and performance.

Mar­ket News

National Neu­rotech­nol­ogy Ini­tia­tive: Neu­rotech lead­ers ask for help to sup­port a pend­ing bill on fund­ing for appli­ca­tions of brain research.

Lumos Labs raises $3 m in ven­ture cap­i­tal:  This web­site pro­vides a stim­u­lat­ing Read the rest of this entry »

After many months of work (and we hope many new neu­rons and stronger synapses in our brains), we have just released our inau­gural report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­tendo Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mated $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

Read the rest of this entry »

The CDC has reported a joint ini­tia­tive with the Alzheimer’s Asso­ci­a­tion to cre­ate the Healthy Brain Ini­tia­tive: A National Pub­lic Health Roadmap for Cog­ni­tive Health. Some quotes from their announcement:

• “In order to main­tain and improve the cog­ni­tive per­for­mance of all adults, the Cen­ters for Dis­ease Con­trol and Pre­ven­tion (CDC) and the Alzheimer’s Asso­ci­a­tion today released the first-ever National Pub­lic Health Road Map to Main­tain­ing Cog­ni­tive Health (Road Map) at the 2nd Alzheimer’s Asso­ci­a­tion Inter­na­tional Con­fer­ence on Pre­ven­tion of Demen­tia in Wash­ing­ton, DC.”
• “The Road Map high­lights the impor­tance of main­tain­ing and improv­ing cog­ni­tive health to the over­all health of the nation. The Road Map is both a call to action and a guide for imple­ment­ing a coor­di­nated approach to rais­ing the public’s aware­ness about cog­ni­tive health and increas­ing the nation’s com­mit­ment to under­stand­ing both the risks for cog­ni­tive decline and ways of main­tain­ing brain health.”
• “Efforts to main­tain and improve pub­lic health have focused mostly
  ’below the neck,’ address­ing dis­eases and con­di­tions affect­ing the heart
  and other bod­ily organs,” said Harry Johns, Alzheimer’s Asso­ci­a­tion
  Pres­i­dent and CEO. “The National Pub­lic Health Road Map to Main­tain­ing
  Cog­ni­tive Health shifts the focus ‘above the neck’ to draw atten­tion to
  main­tain­ing the health of our brains, which arguably is the most impor­tant
  organ in our bodies.”

We hope the mes­sage gets well-heard!

Related posts:

• The Dana Guide to Brain Health book review
• Easy Steps to Improve Your Brain Health Now