Brain Aware­ness Week (BAW) is the global cam­paign, orga­nized by the Dana Alliance for Brain Ini­tia­tives, to increase pub­lic aware­ness of the progress and ben­e­fits of brain research. Every March, BAW unites the efforts of part­ner orga­ni­za­tions world­wide in a cel­e­bra­tion of the brain for peo­ple of all ages. Events are Read the rest of this entry »

Got a Brain?

If so, please join us in cel­e­brat­ing Brain Aware­ness Week (March 14-20th), the annual global cam­paign orga­nized by the Dana Foun­da­tion to increase pub­lic aware­ness about the progress and ben­e­fits of brain research.

Want to learn about activ­i­ties in your area? Please visit BAW’s Inter­na­tional Cal­en­dar of events.

Want to dis­cuss pro­fes­sional impli­ca­tions from this research, cross-sector part­ner­ships and indus­try oppor­tu­ni­ties? Con­sider reg­is­ter­ing for our very own BAW Part­ner event, the 2011 Sharp­Brains Sum­mit (March 30th — April 1st).

Please Join us on Mon­day March 14th for the largest global and vir­tual book club dis­cus­sion ever focused on the brain.

An open dis­cus­sion on what new brain research means to each of us.

In honor of Brain Aware­ness Week.

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Why March 14th?

Because we want to cel­e­brate Brain Aware­ness Week (BAW), the cam­paign founded by The Dana Alliance for Brain Ini­tia­tives to increase pub­lic aware­ness about the progress and ben­e­fits of brain research. BAW 2011 takes place March 14-20th, 2011.

Every March, Read the rest of this entry »

If so, time to cel­e­brate! Today starts 2010 Brain Aware­ness Week (opens web­site with cal­en­dar of activ­i­ties and resources).

First of all, please take the time to say Hello to the new neu­rons that are being gen­er­ated in your brain every sin­gle day. This morn­ing you’ll have some “baby neu­rons” that weren’t there last night, thanks to life­long neu­ro­ge­n­e­sis. Then, con­sider, how will you put them to good use and help them thrive over time? To guide you here, Dr. Deb sum­ma­rized the gist of 10 Habits of Highly Effec­tive Brains:

1. Use it or lose it.
2. Take care of your nutrition.
3. Exer­cise your brain and your body. They nour­ish each other.
4. Prac­tice pos­i­tive thoughts until they become your default mindset.
5. Thrive on learn­ing and men­tal challenges.
6. Aim high and keep learning.
7. Explore and travel.
8. Don’t Out­source Your Brain. Make your own decisions.
9. Develop and main­tain stim­u­lat­ing friendships.
10. Laugh often.

Your brain will surely appreciate.

(Editor’s note: this arti­cle belongs to the excel­lent May 2009 spe­cial issue on Aug­ment­ing Cog­ni­tion of sci­en­tific jour­nal Fron­tiers in Neu­ro­science, Vol­ume 3, Issue 1. You can order this issue, for 50 euros, here. Highly rec­om­mended for sci­en­tists and tech­ni­cal read­ers inter­ested in the sci­ence. This arti­cle, an indus­try overview, is repro­duced here with autho­riza­tion by the Fron­tiers Research Foun­da­tion).

Prepar­ing Soci­ety for the Cog­ni­tive Age

- By Alvaro Fernandez

Ground­break­ing cog­ni­tive neu­ro­science research has occurred over the last 20 years — with­out par­al­lel growth of con­sumer aware­ness and appro­pri­ate pro­fes­sional dis­sem­i­na­tion. “Cog­ni­tion” remains an elu­sive con­cept with unclear impli­ca­tions out­side the research community.

Ear­lier this year, I pre­sented a talk to health care pro­fes­sion­als at the New York Acad­emy of Med­i­cine, titled “Brain Fit­ness Soft­ware: Help­ing Con­sumers Sep­a­rate Hope from Hype”. I explained what com­put­er­ized cog­ni­tive assess­ment and train­ing tools can do (assess/enhance spe­cific cog­ni­tive func­tions), what they can­not do (reduce one’s “brain age”) and the cur­rent uncer­tain­ties about what they can do (i.e., delay Alzheimer’s symp­toms). At the same sym­po­sium, Dr. Gary Kennedy, Direc­tor of Geri­atric Psy­chi­a­try at Mon­te­fiore Med­ical Cen­ter, pro­vided guid­ance on why and how to screen for exec­u­tive func­tion deficits in the con­text of dementia.

I could per­ceive two emerg­ing trends at the event: 1) “Aug­ment­ing Cog­ni­tion” research is most com­monly framed as a health­care, often phar­ma­co­log­i­cal topic, with the tra­di­tional cog­ni­tive bias in med­i­cine of focus­ing on detec­tion and treat­ment of dis­ease, 2) In addi­tion, there is a grow­ing inter­est in non-invasive enhance­ment options and over­all lifestyle issues. Research find­ings in Aug­ment­ing Cog­ni­tion are only just begin­ning to reach the main­stream mar­ket­place, mostly through health­care chan­nels. The oppor­tu­nity is immense, but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-healthcare channels.

In Jan­u­ary 2009, we polled the 21,000 sub­scribers of Sharp­Brains’ mar­ket research eNewslet­ter to iden­tify atti­tudes and behav­iors towards the “brain fit­ness” field (a term we chose in 2006 based on a num­ber of con­sumer sur­veys and focus groups to con­nect with a wider audi­ence). Over 2,000 decision-makers and early adopters responded to the survey.

One of the key ques­tions we asked was, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?”. Some exam­ples of the sur­vey free text answers are quoted here, together with my suggestions.

Most impor­tant prob­lems in the brain fit­ness field

Pub­lic aware­ness (39%): “To get peo­ple to under­stand that hered­ity alone does not decide brain func­tion­ing”. We need to ramp up efforts to build pub­lic aware­ness and enthu­si­asm about brain research, includ­ing estab­lish­ing clear links to daily liv­ing. We can col­lab­o­rate with ini­tia­tives such as the Dana Foundation’s Brain Aware­ness Week and use the recent “Neu­ro­science Core Con­cepts” mate­ri­als devel­oped by the Soci­ety for Neu­ro­science to give talks at schools, libraries and workplaces.

Claims (21%): “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and Read the rest of this entry »

If you sub­scribe to our monthly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­ity of the responses were noth­ing short of spec­tac­u­lar, in many dimen­sions. The responses from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­ity infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tional Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-related pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­nity is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed decisions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pany is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­rally merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­ity infor­ma­tional resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merger.”

The Sur­vey: Results to Key Question

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
– “Get­ting peo­ple to under­stand that hered­ity alone does not decide brain func­tion­ing.“
– “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Disease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that really works?“
– “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple sceptical.”

#3: Research (15%)
– “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

Reminder:  2009 Brain Aware­ness Week started today. You can find excel­lent resources and a cal­en­dar of events, Here.

Next time you are in a pub­lic space (per­haps now you are at home, as I am as I write these lines), look left, look in front, look right. Per­haps you can see some­one who would ben­e­fit from the aware­ness that he or she is endowed with  that won­der­ful, unique, organ!

(Note: don’t watch TV, or you will spend your day call­ing all those 1–800 numbers…)

And, of course, what a bet­ter week to read some of our Neu­ro­science Inter­views, dis­cover a new brain book, and try a Brain Teaser?

Here you have the Feb­ru­ary edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Cog­ni­tive train­ing (or struc­tured men­tal exer­cise) def­i­nitely seems to work — as long as we define prop­erly what “work” means, don’t expect magic cures, and help nav­i­gate options. Please keep reading…

Inter­view: Bay­crest

Inter­view with Baycrest’s CEO Dr. William Reich­man: Dis­cussing the recent Cen­tre for Brain Fit­ness at Bay­crest, Dr. Reich­man sug­gests that “we have an oppor­tu­nity to make major progress in Brain Health in the XXI cen­tury, sim­i­lar to what hap­pened with Car­dio­vas­cu­lar Health in the XXth, and tech­nol­ogy will play a cru­cial role.” A major obsta­cle? We need a con­sen­sus on “widely accepted stan­dards for out­come measures”.

Does It Work?

Does cog­ni­tive train­ing work? (For Whom? For What?): The grow­ing field of cog­ni­tive train­ing (one of the tools for brain fit­ness) can appear very con­fus­ing as the media keeps report­ing con­tra­dic­tory claims. These claims are often based on press releases, with­out a deeper under­stand­ing of the sci­en­tific evi­dence. Dr. Pas­cale Mich­e­lon, Sharp­Brains’ Research Man­ager for Edu­ca­tional Ini­tia­tives, ana­lyzes a cou­ple of recent stud­ies, clar­i­fy­ing what they mean — and what they don’t mean.

It Works, and It Doesn’t Work: the IMPACT study (a major, multi-site study on the Posit Sci­ence audi­tory pro­gram) will be pub­lished at the Jour­nal of the Amer­i­can Geri­atrics Soci­ety in April. Results sup­port that cog­ni­tive train­ing works — but doesn’t sup­port the grandiose “brain age” claims we see too often.

Cog­ni­tive Train­ing can Influ­ence Brain Bio­chem­istry: Dr. David Rabiner dis­cusses a recent sci­en­tific study that “shows that brain bio­chem­istry can be mod­i­fied by expe­ri­ence”, and that com­put­er­ized cog­ni­tive train­ing (Cogmed work­ing mem­ory train­ing) can pro­vide that experience.

The Big Picture

Mak­ing Healthy Choices — Pri­mare Care and Pre­ven­tion: a panel at the recent World Eco­nomic Forum explored why “New mar­kets and indus­tries are aris­ing sil­ver indus­tries such as finan­cial ser­vices, health, hous­ing and hos­pi­tal­ity geared to senior cit­i­zens. Longevity needs to be linked to health includ­ing cog­ni­tive health and lifestyle choices play a major role in health.”

Enrich your envi­ron­ment now and ben­e­fit your future off­spring: Dr. Robert Syl­wester reports that “all sorts of long held-beliefs about our brain and cog­ni­tion are being re– exam­ined by cog­ni­tive neu­ro­sci­en­tists” because of fas­ci­nat­ing stud­ies such as the one he reviews (with mice): “The study’s find­ings seemed to sug­gest that acquired char­ac­ter­is­tics can be genet­i­cally transmitted…long-term ben­e­fits accrue from a stim­u­lat­ing early envi­ron­ment that encour­ages curios­ity and exploration.”

Man­ag­ing Emotions

From Dis­tress to De-Stress: help­ing anx­ious, wor­ried kids: In a detailed 2-part arti­cle, (Part 1, Part 2), Dr. Jerome Schultz pro­vides great tips on how to help chil­dren learn to self-regulate emo­tions, adding that “Teach­ers, occu­pa­tional ther­a­pists, phys­i­cal edu­ca­tion teach­ers and par­ents need to actu­ally teach chil­dren (of all ages) how to get them­selves into a phys­i­cal state of being relaxed. This doesn’t hap­pen auto­mat­i­cally. If it did, there wouldn’t be so many adult yoga classes!”

Lie to Me, Paul Ekman and Biofeed­back: You may have watched the new series Lie To Me, with Tim Roth, based on the work of Paul Ekman. The intro­duc­tion to the sec­ond episode shows why what are called “lie detec­tors” are noth­ing but biofeed­back sys­tems that mea­sure phys­i­o­log­i­cal anxiety.

News

Brain Games for Baby Boomers: round-up of other recent news, cov­er­ing the effects of gam­ing, cog­ni­tive train­ing for dri­ving skills, and brain fit­ness classes.

Neu­rocog­ni­tive assess­ments and sports con­cus­sions: a new study and a new resource to under­stand and address the 1.6 to 3.8 mil­lion cases of sports-related con­cus­sions that occur annu­ally in the United States.

Brain Teaser

How will you, your orga­ni­za­tion, your neigh­bors, par­tic­i­pate in Brain Aware­ness Week, March 16th-22nd, orga­nized by the Dana Foun­da­tion with the par­tic­i­pa­tion of thou­sands of out­reach part­ners, includ­ing Sharp­Brains? You can find event ideas, excel­lent resources (yes, includ­ing puz­zles), and a cal­en­dar of events, Here.

Have a great month of March!

We recently pre­pared a Direc­tory of Web Sites as part of our Resources sec­tion. You will find some gems here, in a vari­ety of areas:

» The Dana Foun­da­tion offers sev­eral excel­lent online resources:

- Brainy Kids Online offers chil­dren, teens, par­ents and teach­ers links to games, labs, edu­ca­tion resources and les­son plans.

- Brain­Web: gen­eral infor­ma­tion about the brain and cur­rent brain research, as well as links to val­i­dated sites related to more than 25 brain disorders.

- Brain Resources for Seniors pro­vides older adults and their care­tak­ers with links to sites related to brain health, edu­ca­tion and gen­eral information.

Read the rest of this entry »

Dr. Adrian Preda, our newest Expert Con­trib­u­tor, writes today the first in a series of thought-provoking arti­cles, chal­leng­ing us to think about phys­i­cal exer­cise as the best and most unap­pre­ci­ated form of “brain exer­cise”. A superb article.

And one thing is clear, he points out: “the brain really likes it when it’s asked to be “active”. Pas­sive audi­ences, which are spoon fed infor­ma­tion, score less well when tested on reten­tion and under­stand­ing of the pre­sented mate­r­ial than audi­ences that were kept engaged through the process.”

So, will you write a com­ment below and con­tribute to an engag­ing con­ver­sa­tion? Thoughts? reac­tions? ques­tions?
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Don’t ignore plain old com­mon sense.

Brain Lessons Part 1

– By Adrian Preda, M.D.

Let me start with a list of com­mon biases: expen­sive is bet­ter than cheap, free is of dubi­ous value (why would then be free?), rare is likely to be valu­able, and while new is bet­ter than old, ancient is always best. Which explains a com­mon sce­nario that is reen­acted about twice a week in my office. It starts like this: a patient shows me a fancy look­ing bot­tle of the brain sup­ple­ment of the week: ancient roots with obscure names mixed together in another novel com­bi­na­tion which you can exclu­sively find in that one and only store (rar­ity oblige!). And not to for­get: it ain’t cheap either! Of course, there it is, the per­fect the recipe for suc­cess: ancient yet new, rare and expen­sive. It got to be good! But is it, really?

Read the rest of this entry »