In this Jan­u­ary issue of our eNewslet­ter, we will first brief you on the enlight­en­ing demos that will take place on Wednes­day, Jan­u­ary 20th, as part of the Sharp­Brains Sum­mit, and then present the 15 most stim­u­lat­ing Sharp­Brains arti­cles of 2009.

Expo Day

If you want to see and dis­cuss the lat­est pro­grams and tech­nolo­gies for brain fit­ness, pre­sented by Sum­mit Spon­sors, Wednes­day Jan­u­ary 20th is your day. Each demo will last 30 min­utes, fol­lowed by 15 min­utes of Q&A.

9am. Baycrest/ Cog­nic­iti will intro­duce the new Memory@Work work­shop, designed to teach what mem­ory is, how lifestyle fac­tors such as dis­trac­tion and stress can affect mem­ory, and how to enhance mem­ory per­for­mance at work with the use of enabling strategies.

10am. Cog­niFit will demo Cog­niFit Per­sonal Coach and Cog­niFit Senior Dri­ver, two online pro­grams designed to assess and main cog­ni­tive func­tions for healthy liv­ing and safe dri­ving, respectively.

11am. Posit Sci­ence will demo InSight, a software-based cog­ni­tive train­ing pack­age designed to sharpen brain’s visual sys­tem. This is the pro­gram being tested by All­state for safer driving.

Noon. Happy Neu­ron will intro­duce HAP­PYneu­ron PRO, a new plat­form for pro­fes­sion­als for the effec­tive deliv­ery and man­age­ment of cog­ni­tive reme­di­a­tion and reha­bil­i­ta­tion pro­grams in a patient cen­tric manner.

1pm. Sharp­Brains will help nav­i­gate this grow­ing field by dis­cussing The State of the Brain Fit­ness Soft­ware 2009 report and The Sharp­Brains Guide to Brain Fit­ness con­sumer guide, and sum­ma­riz­ing key Sum­mit take-aways.

Learn more and reg­is­ter HERE. Please remem­ber that reg­is­tra­tion closes on Jan­u­ary 17th.

We want to thank our most recent spon­sor, the Arrow­smith Pro­gram, a com­pre­hen­sive suite of cog­ni­tive pro­grams for stu­dents with learn­ing dis­abil­i­ties avail­able in pub­lic and pri­vate schools in Canada and the U.S. More infor­ma­tion here.

And now, let’s review the (in our view) 15 most stim­u­lat­ing arti­cles of 2009.

The Big Picture

100 is the new 65: Why do some peo­ple live, and well, to 100? Researchers are try­ing to find out, reports Meera Lee Sethi at Greater Good Magazine.

Learn­ing about Learn­ing: an Inter­view with Joshua Wait­zkin: Scott Barry Kauf­man inter­views “child prodigy” Joshua Wait­zkin on The Art of Learning.

Debunk­ing 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to pre­vent mem­ory prob­lems right around the corner?  Check out the facts to debunk 10 com­mon myths.

Why is work­ing mem­ory rel­e­vant to read­ing and math­e­mat­ics: A recent large UK study iden­ti­fied 1 in 10 stu­dents as hav­ing work­ing mem­ory dif­fi­cul­ties. Dr. Tracy Alloway elab­o­rates why this matters.

Change Your Envi­ron­ment, Change Your­self: Dr. Brett Steen­barger explains why new envi­ron­ments  “force us to exit our rou­tines and actively mas­ter unfa­mil­iar challenges.”

Tools

Retool­ing Use it or lose it: Alvaro Fer­nan­dez dis­cusses why rou­tine, doing things inside our com­fort zones, is the most com­mon enemy of the nov­elty, vari­ety and chal­lenge our brains need.

Does cog­ni­tive train­ing work? (For Whom? For What?): Dr. Pas­cale Mich­e­lon, dis­sects a cou­ple of recent press releases and the under­ly­ing stud­ies to clar­i­fy­ing what they mean – and what they don’t mean.

New Study Sup­ports Neu­ro­feed­back Treat­ment for ADHD: Dr. David Rabiner reports the promis­ing find­ings from the first well-designed con­trolled trial on the effect of neu­ro­feed­back treat­ment for ADHD.

Do Art Classes Boost Test Scores? Is there a “Mozart Effect?”: Some researchers sug­gest so; oth­ers are not con­vinced. Karin Evans offers a  thought­ful review of the evi­dence and asks, “Now, is this the right question?”

Does cof­fee boost cog­ni­tive func­tions over time? Dr. Pas­cale Mich­e­lon reports good news (long-term effects seem more pos­i­tive than neg­a­tive, so cof­fee leads to no clear harm) and bad ones (no clear ben­e­fi­cial effects on gen­eral brain functions).

Indus­try

Brain fit­ness heads towards its tip­ping point: How do you know when some­thing is mov­ing towards a Glad­wellian tip­ping point? When insur­ance com­pa­nies and pol­icy mak­ers pay atten­tion, Dr. Ger­ard Finnemore reports.

Visual Rep­re­sen­ta­tion of the State of the Mar­ket 2009: Paul Van Slem­brouck beau­ti­fully presents the main find­ings of our 150-page mar­ket report, The State of the Brain Fit­ness Mar­ket 2009.

Michael Merzenich on brain fit­ness: neu­ro­sci­en­tist Michael Merzenich dis­cusses neu­ro­plas­tic­ity, tech­nol­ogy, safe dri­ving, men­tal health, and the need for stan­dards, auto­mated assess­ments and “per­sonal brain trainers”.

Brain Teaser

Stim­u­late your Con­cen­tra­tion Skills: when one really wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Dr. Pas­cale Mich­e­lon chal­lenges you to count a few sim­ple letters.

Res­o­lu­tion

Finally, an arti­cle that may inspire some New Year Res­o­lu­tions. In Yes, You Can Build Willpower, Daniel Gole­man dis­cusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 con­nec­tions to other brain cells. Impli­ca­tion? Med­i­tate, mind­fully, and build pos­i­tive habits.

Wish­ing you a Happy and Pro­duc­tive 2010, and look­ing for­ward to meet­ing many of you (200 so far) at the inau­gural Sharp­Brains Sum­mit!

We are excited to invite you to the first vir­tual, global Sharp­Brains Sum­mit (Jan­u­ary 18-20th, 2010). The Sharp­Brains Sum­mit will fea­ture a dream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gural event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapidly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­counted early-bird rates, to receive these benefits:

• Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Handouts
• See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
• Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (members-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet other reg­is­trants in your city
• Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing scientists

On top of those early-bird dis­counts, we offer an addi­tional 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Mon­day, Jan­u­ary 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacific Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­ity: The New Health­care Frontier

• Alvaro Fer­nan­dez, SharpBrains
• David White­house, OptumHealth Behav­ioral Solutions
• William Reich­man, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Dri­ving: The Oppor­tu­nity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, Uni­ver­sity of South Florida
• Peter Chris­tian­son, Young Dri­vers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vitality

• Kunal Sarkar, Lumos Labs
• Eliz­a­beth Zelin­ski, USC Davis School of Geron­tol­ogy Read the rest of this entry »

You can see speak­ers and agenda by click­ing on Sharp­Brains Sum­mit. Please reg­is­ter if you are inter­ested in par­tic­i­pat­ing: Jan­u­ary 18-20th 2010 (Pacific Time).

• Con­fer­ence: Jan­u­ary 18-19th. 9–10 pan­els to dis­cuss Mar­ket and Research Insights,  together with online discussions.
• Expo Day: Jan­u­ary 20th. Prod­uct demos by Sponsors.

Con­firmed speak­ers and themes:

Mon­day, Jan­u­ary 18th, 2010:

Cog­ni­tion and Neu­ro­plas­tic­ity: The New Health­care Frontier

• Alvaro Fer­nan­dez, CEO, SharpBrains
• David White­house, Chief Med­ical Offi­cer, OptumHealth Behav­ioral Solutions
• William Reich­man, Pres­i­dent, Baycrest
• P Murali Doraiswamy, Bio­log­i­cal Psy­chi­a­try Divi­sion Head, Duke University

Tools for Safer Dri­ving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Chris­tian­son, Pres­i­dent of Young Dri­vers of Canada
• Jerri Edwards, Assoc. Pro­fes­sor Uni­ver­sity of South Florida

Clin­i­cal Appli­ca­tions: Research­ing, Iden­ti­fy­ing, Treat­ing Cog­ni­tive Deficits

• Keith Wesnes, Prac­tice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, Pres­i­dent, Sci­en­tific Brain Training
• Elkhonon Gold­berg, Chief Sci­en­tific Advi­sor, SharpBrains

Read the rest of this entry »

MaRS (a Toronto-based inno­va­tion cen­ter) has just announced the Ontario Inno­va­tion Sum­mit: The Busi­ness of Aging to “fea­ture some of the world’s top experts focused on the many issues that the aging of the global pop­u­la­tion poses for com­mu­ni­ties, gov­ern­ments, aca­d­e­mic and health­care insti­tu­tions, and businesses.”

Top­ics:

- Inno­va­tion in an Age Friendly Soci­ety: Inter­con­nected Chal­lenges and Oppor­tu­ni­ties
– Rethink­ing Tech­nol­ogy & Com­mu­nity: Opti­miz­ing our Eco­nomic Con­tri­bu­tions and Enhanc­ing Qual­ity of Life
– Main­tain­ing Auton­omy: The Brain Fit­ness Move­ment
– Pub­lic Pol­icy Impact: Putting Inno­va­tion to Work across the Con­tin­uum of Aging
– Com­mit­ment to Action

The con­fer­ence will host spe­cial keynote appear­ances by the Hon. Dal­ton McGuinty, Pre­mier of Ontario, and Dr. Buzz Aldrin, Apollo 11 Astro­naut. Other con­firmed speakers:

- Dr. Jane Bar­ratt, Sec­re­tary Gen­eral, Inter­na­tional Fed­er­a­tion on Age­ing
– Dr. John Beard, Direc­tor, Depart­ment of Aging and Life Course, World Health Orga­ni­za­tion
– Dr. Adal­steinn (Steini) Brown, Assis­tant Deputy Min­is­ter, Health Sys­tem Strat­egy Divi­sion, Ontario Min­istry of Health
– Alvaro Fer­nan­dez, Co-Founder, Sharp­Brains
– Saul Kaplan, Chief Cat­a­lyst, Busi­ness Inno­va­tion Fac­tory
– Dr. David Nay­lor, Pres­i­dent, Uni­ver­sity of Toronto
– Dr. Bill Reich­man, Pres­i­dent and CEO, Baycrest

To learn more, click Here.

Will make sure to blog about the event — what Ontario is doing, includ­ing its $10m invest­ment in Bay­crest last year (see my inter­view with Bay­crest CEO, Bill Reich­man), is truly enlight­ened and stimulating.

(Editor’s note: this arti­cle belongs to the excel­lent May 2009 spe­cial issue on Aug­ment­ing Cog­ni­tion of sci­en­tific jour­nal Fron­tiers in Neu­ro­science, Vol­ume 3, Issue 1. You can order this issue, for 50 euros, here. Highly rec­om­mended for sci­en­tists and tech­ni­cal read­ers inter­ested in the sci­ence. This arti­cle, an indus­try overview, is repro­duced here with autho­riza­tion by the Fron­tiers Research Foun­da­tion).

Prepar­ing Soci­ety for the Cog­ni­tive Age

- By Alvaro Fernandez

Ground­break­ing cog­ni­tive neu­ro­science research has occurred over the last 20 years — with­out par­al­lel growth of con­sumer aware­ness and appro­pri­ate pro­fes­sional dis­sem­i­na­tion. “Cog­ni­tion” remains an elu­sive con­cept with unclear impli­ca­tions out­side the research community.

Ear­lier this year, I pre­sented a talk to health care pro­fes­sion­als at the New York Acad­emy of Med­i­cine, titled “Brain Fit­ness Soft­ware: Help­ing Con­sumers Sep­a­rate Hope from Hype”. I explained what com­put­er­ized cog­ni­tive assess­ment and train­ing tools can do (assess/enhance spe­cific cog­ni­tive func­tions), what they can­not do (reduce one’s “brain age”) and the cur­rent uncer­tain­ties about what they can do (i.e., delay Alzheimer’s symp­toms). At the same sym­po­sium, Dr. Gary Kennedy, Direc­tor of Geri­atric Psy­chi­a­try at Mon­te­fiore Med­ical Cen­ter, pro­vided guid­ance on why and how to screen for exec­u­tive func­tion deficits in the con­text of dementia.

I could per­ceive two emerg­ing trends at the event: 1) “Aug­ment­ing Cog­ni­tion” research is most com­monly framed as a health­care, often phar­ma­co­log­i­cal topic, with the tra­di­tional cog­ni­tive bias in med­i­cine of focus­ing on detec­tion and treat­ment of dis­ease, 2) In addi­tion, there is a grow­ing inter­est in non-invasive enhance­ment options and over­all lifestyle issues. Research find­ings in Aug­ment­ing Cog­ni­tion are only just begin­ning to reach the main­stream mar­ket­place, mostly through health­care chan­nels. The oppor­tu­nity is immense, but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-healthcare channels.

In Jan­u­ary 2009, we polled the 21,000 sub­scribers of Sharp­Brains’ mar­ket research eNewslet­ter to iden­tify atti­tudes and behav­iors towards the “brain fit­ness” field (a term we chose in 2006 based on a num­ber of con­sumer sur­veys and focus groups to con­nect with a wider audi­ence). Over 2,000 decision-makers and early adopters responded to the survey.

One of the key ques­tions we asked was, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?”. Some exam­ples of the sur­vey free text answers are quoted here, together with my suggestions.

Most impor­tant prob­lems in the brain fit­ness field

Pub­lic aware­ness (39%): “To get peo­ple to under­stand that hered­ity alone does not decide brain func­tion­ing”. We need to ramp up efforts to build pub­lic aware­ness and enthu­si­asm about brain research, includ­ing estab­lish­ing clear links to daily liv­ing. We can col­lab­o­rate with ini­tia­tives such as the Dana Foundation’s Brain Aware­ness Week and use the recent “Neu­ro­science Core Con­cepts” mate­ri­als devel­oped by the Soci­ety for Neu­ro­science to give talks at schools, libraries and workplaces.

Claims (21%): “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and Read the rest of this entry »

Here you have the Feb­ru­ary edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Cog­ni­tive train­ing (or struc­tured men­tal exer­cise) def­i­nitely seems to work — as long as we define prop­erly what “work” means, don’t expect magic cures, and help nav­i­gate options. Please keep reading…

Inter­view: Bay­crest

Inter­view with Baycrest’s CEO Dr. William Reich­man: Dis­cussing the recent Cen­tre for Brain Fit­ness at Bay­crest, Dr. Reich­man sug­gests that “we have an oppor­tu­nity to make major progress in Brain Health in the XXI cen­tury, sim­i­lar to what hap­pened with Car­dio­vas­cu­lar Health in the XXth, and tech­nol­ogy will play a cru­cial role.” A major obsta­cle? We need a con­sen­sus on “widely accepted stan­dards for out­come measures”.

Does It Work?

Does cog­ni­tive train­ing work? (For Whom? For What?): The grow­ing field of cog­ni­tive train­ing (one of the tools for brain fit­ness) can appear very con­fus­ing as the media keeps report­ing con­tra­dic­tory claims. These claims are often based on press releases, with­out a deeper under­stand­ing of the sci­en­tific evi­dence. Dr. Pas­cale Mich­e­lon, Sharp­Brains’ Research Man­ager for Edu­ca­tional Ini­tia­tives, ana­lyzes a cou­ple of recent stud­ies, clar­i­fy­ing what they mean — and what they don’t mean.

It Works, and It Doesn’t Work: the IMPACT study (a major, multi-site study on the Posit Sci­ence audi­tory pro­gram) will be pub­lished at the Jour­nal of the Amer­i­can Geri­atrics Soci­ety in April. Results sup­port that cog­ni­tive train­ing works — but doesn’t sup­port the grandiose “brain age” claims we see too often.

Cog­ni­tive Train­ing can Influ­ence Brain Bio­chem­istry: Dr. David Rabiner dis­cusses a recent sci­en­tific study that “shows that brain bio­chem­istry can be mod­i­fied by expe­ri­ence”, and that com­put­er­ized cog­ni­tive train­ing (Cogmed work­ing mem­ory train­ing) can pro­vide that experience.

The Big Picture

Mak­ing Healthy Choices — Pri­mare Care and Pre­ven­tion: a panel at the recent World Eco­nomic Forum explored why “New mar­kets and indus­tries are aris­ing sil­ver indus­tries such as finan­cial ser­vices, health, hous­ing and hos­pi­tal­ity geared to senior cit­i­zens. Longevity needs to be linked to health includ­ing cog­ni­tive health and lifestyle choices play a major role in health.”

Enrich your envi­ron­ment now and ben­e­fit your future off­spring: Dr. Robert Syl­wester reports that “all sorts of long held-beliefs about our brain and cog­ni­tion are being re– exam­ined by cog­ni­tive neu­ro­sci­en­tists” because of fas­ci­nat­ing stud­ies such as the one he reviews (with mice): “The study’s find­ings seemed to sug­gest that acquired char­ac­ter­is­tics can be genet­i­cally transmitted…long-term ben­e­fits accrue from a stim­u­lat­ing early envi­ron­ment that encour­ages curios­ity and exploration.”

Man­ag­ing Emotions

From Dis­tress to De-Stress: help­ing anx­ious, wor­ried kids: In a detailed 2-part arti­cle, (Part 1, Part 2), Dr. Jerome Schultz pro­vides great tips on how to help chil­dren learn to self-regulate emo­tions, adding that “Teach­ers, occu­pa­tional ther­a­pists, phys­i­cal edu­ca­tion teach­ers and par­ents need to actu­ally teach chil­dren (of all ages) how to get them­selves into a phys­i­cal state of being relaxed. This doesn’t hap­pen auto­mat­i­cally. If it did, there wouldn’t be so many adult yoga classes!”

Lie to Me, Paul Ekman and Biofeed­back: You may have watched the new series Lie To Me, with Tim Roth, based on the work of Paul Ekman. The intro­duc­tion to the sec­ond episode shows why what are called “lie detec­tors” are noth­ing but biofeed­back sys­tems that mea­sure phys­i­o­log­i­cal anxiety.

News

Brain Games for Baby Boomers: round-up of other recent news, cov­er­ing the effects of gam­ing, cog­ni­tive train­ing for dri­ving skills, and brain fit­ness classes.

Neu­rocog­ni­tive assess­ments and sports con­cus­sions: a new study and a new resource to under­stand and address the 1.6 to 3.8 mil­lion cases of sports-related con­cus­sions that occur annu­ally in the United States.

Brain Teaser

How will you, your orga­ni­za­tion, your neigh­bors, par­tic­i­pate in Brain Aware­ness Week, March 16th-22nd, orga­nized by the Dana Foun­da­tion with the par­tic­i­pa­tion of thou­sands of out­reach part­ners, includ­ing Sharp­Brains? You can find event ideas, excel­lent resources (yes, includ­ing puz­zles), and a cal­en­dar of events, Here.

Have a great month of March!

In April 2008, Bay­crest, a lead­ing research insti­tute focused on aging and brain func­tion, received $10-million from the Ontario Gov­ern­ment to cre­ate a ground­break­ing Cen­tre for Brain Fit­ness. Its stated goal was to “develop and com­mer­cial­ize a range of prod­ucts designed to improve the brain health of aging Ontar­i­ans and oth­ers around the world”.

“Our gov­ern­ment is proud to sup­port Bay­crest and its invalu­able work, which is already lead­ing to the dis­cov­ery of impor­tant new tools and approaches to treat­ing brain dis­eases asso­ci­ated with aging,” said Min­is­ter of Research and Inno­va­tion, John Wilkinson.

We have Baycrest’s CEO with us today, to explore why Ontario and Bay­crest chose to become pio­neers in this area, and dis­cuss some of the main oppor­tu­ni­ties, and chal­lenges. Dr. William E. Reich­man is Pres­i­dent and CEO of Bay­crest. Dr. Reich­man, an internationally-known expert in geri­atric men­tal health and demen­tia, is also Pro­fes­sor of Psy­chi­a­try on the Fac­ulty of Med­i­cine at the Uni­ver­sity of Toronto.

Alvaro Fer­nan­dez: Bill, thank you for your time. Let me start by ask­ing, given that you just spoke at the recent Con­sumer Elec­tronic Show, what do you make of the grow­ing brain fit­ness field?

Bill Reich­man: it looks like a clas­sic exam­ple of a very promis­ing but still early stage field – a lot of oppor­tu­nity and enthu­si­asm, but also a lot of prod­uct claims that are not backed by solid research. Think about the phys­i­cal fit­ness anal­ogy: even today, after decades of progress, you still see peo­ple buy­ing research-based prod­ucts such as tread­mills but also all types of ran­dom machines they see on TV and have not been sub­ject to any val­i­da­tion. Sim­i­larly, con­sumers today do not know what to make of grow­ing brain fit­ness claims. As another speaker pointed out, for the indus­try to ful­fill its promise, it will need to be care­ful with research and claims, not to end up like the nutraceu­ti­cals category.

By the way, let me rec­og­nize that the work you are doing with Sharp­Brains reports and your web­site is very impor­tant to offer qual­ity information.

Thank you. Let’s step back for a moment. Tak­ing a, say, 10 years view, what is the main oppor­tu­nity that technology-based brain fit­ness can offer to society?

First of all, let me say that I think we have an oppor­tu­nity to make major progress in Brain Health in the XXI cen­tury, sim­i­lar to what hap­pened with Car­dio­vas­cu­lar Health in the XX, and tech­nol­ogy will play a cru­cial role.

Given the rapid advances we are wit­ness­ing today in the research and tech­nol­ogy are­nas, I feel con­fi­dent in say­ing that in less than 10 years we will have both valid and reli­able assess­ments of cog­ni­tive func­tions, that will be used both by Read the rest of this entry »

Round-up of recent news with a vari­ety of angles, from the effects of gam­ing to cog­ni­tive train­ing for dri­ving skills and brain fit­ness classes.

Seniors use brain train­ing soft­ware to sharpen their minds (Dal­las Morn­ing News)

- “All­state Insur­ance has invited some pol­i­cy­hold­ers and other older dri­vers to try InSight so researchers can eval­u­ate whether the soft­ware reduces accidents.”

- “Depend­ing on the results, the auto insurer says it may expand the pilot project and offer pre­mium dis­counts to dri­vers who take the brain training.”

- “Today, only one in seven licensed dri­vers is 65 or older. But by 2030, when the last of the boomers turn 65, the pro­por­tion will be one in four. ”

Brain games (Palo Alto Weekly)

- “There is research that jus­ti­fies the belief that games can aid the brain’s health, accord­ing to Dr. Wal­ter Bortz II, a Stan­ford Uni­ver­sity School of Med­i­cine asso­ciate pro­fes­sor and expert on longevity and robust aging. Stud­ies show that stim­u­lat­ing the brain by learn­ing new tasks increases blood fac­tors in the brain that act like steroids, mak­ing it pos­si­ble for the brain to grow even in old age

- “Called “brain plas­tic­ity,” such growth is the foun­da­tion of brain-fitness soft­ware research.”

Brain Fit­ness Classes Keep Seniors Men­tally And Socially Active (Wash­ing­ton Post)

- “More options for exer­cis­ing the brain are on the way. Last year, the Ontario gov­ern­ment pledged about $8 mil­lion to develop a brain fit­ness cen­ter in Toronto. In San Fran­cisco, Jan Zivic, a for­mer exec­u­tive search con­sul­tant, opened a cen­ter, vibrant­Brains, that offers mem­ory improve­ment classes and work­shops. Zivic was inspired by help she got from brain fit­ness games she played after being injured in an auto­mo­bile accident.”

The 15 Clear­est Ben­e­fits of Gam­ing (Edge Magazine)

-“But Fer­nan­dez warns that the gamer gen­er­a­tion isn’t auto­mat­i­cally guar­an­teed to have bet­ter cog­ni­tive health than their grand­par­ents. Cog­ni­tive fit­ness (hav­ing the men­tal abil­i­ties required to thrive in cog­ni­tively more com­plex envi­ron­ments) seems to depend on four major pil­lars: nutri­tion, phys­i­cal exer­cise, stress man­age­ment and men­tal exer­cise. All these fac­tors have phys­i­cal effects on our brains (for exam­ple, phys­i­cal exer­cise con­tributes to the cre­ation of new neu­rons, while stress and anx­i­ety pre­vents and/or reduces the cre­ation of new neu­rons). The bad news is that we have grow­ing obe­sity rates and anx­i­ety among young peo­ple. So, games are great for men­tal exer­cise, but we shouldn’t for­get the other ingre­di­ents for cog­ni­tive fitness.

- “Fer­nan­dez muses, Indeed fun can be seen as a goal in itself . The prob­lem is that we con­fuse gam­ing as a vehi­cle with gam­ing as con­tent. Gam­ing as vehi­cle is arguably great it allows for inter­ac­tiv­ity, engage­ment. Gam­ing as con­tent, well, it depends. It is not the same to play a bloody shooter game as it is to Tetris or Rise of Nations, so the field should do a bet­ter job at explain­ing to main­stream soci­ety the diver­sity of games and dis­pel some myths.

More Brain Fit­ness and Cog­ni­tive Health News

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­icy mak­ers launch sig­nif­i­cant initiatives.

For exam­ple, the gov­ern­ment of Ontario recently announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to develop and com­mer­cialise brain fit­ness tech­nolo­gies. The invest­ment was matched by an addi­tional $10 mil­lion from pri­vate sources.

Another impor­tant devel­op­ment was the $18 mil­lion agree­ment between the Australian-based Brain Resource Com­pany (ASX:BRC) and OptumHealth in the US. This will allow for the pro­vi­sion of web-based cog­ni­tive assess­ments as part of a clinician’s deci­sion sup­port systems.

These are some ini­tia­tives cov­ered in a webi­nar Top Ten Cog­ni­tive Fit­ness Events of 2008 pre­sented in Decem­ber for Sharp­Brains’ clients. Alvaro Fer­nan­dez described the state of play and main dri­vers behind the growth of the bur­geon­ing brain fit­ness mar­ket — which I will try and sum­ma­rize here.

The key dri­vers seem to be Read the rest of this entry »

Crisp CNN article:

Boom times for brain train­ing games

Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deeper than Nintendo.”

The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­tendo, All­state, Brain­Builder, MyBrainTrainer.

The reporter and I also dis­cussed in depth the need for bet­ter con­sumer edu­ca­tion and pro­fes­sional devel­op­ment, so peo­ple can make informed deci­sions, and for cog­ni­tive assess­ments to serve as inde­pen­dent base­line, help iden­tify pri­or­i­ties and mea­sure results. Please note that our mar­ket esti­mates do include rev­enues of com­put­er­ized cog­ni­tive assess­ments, today mostly used in clin­i­cal tri­als, and within the mil­i­tary and sports teams.