This is an event you may be inter­ested in, if you are based in the San Fran­cisco Bay Area.

The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents:

The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here)

Date: 02/12/2008 Tues­day
Time: 6:00pm
Venue: Wil­son Son­sini
Loca­tion: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Con­tact infor­ma­tion and Reg­is­tra­tion Here.

Here is the buzz  Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate an excit­ing new mar­ket in brain fit­ness, where soft­ware and online appli­ca­tions can assess and train cog­ni­tive abil­i­ties. That equates to a sharper mind and bet­ter mem­ory reten­tion con­tribut­ing to health­ier aging.  There is cur­rently a $400m world­wide mar­ket with high growth ahead predicted.

Join us in lively and infor­ma­tive dis­cus­sions as Alvaro Fer­nan­dez; CEO of SharpBrains.com sum­ma­rizes the sci­ence, key mar­ket seg­ments, play­ers and trends, based on the first Brain Fit­ness Soft­ware Mar­ket Report, pre­sented in this event.  He will dis­cuss the impli­ca­tions with sev­eral neuro-technology, gam­ing experts and investors.”  Mod­er­ated by Zack Lynch, the speaker and panel will dis­cuss: Read the rest of this entry »

Here is ques­tion 21 from Brain Fit­ness 101: Answers to Your Top 25 Ques­tions.

Ques­tion:

I am busy exec­u­tive with a chal­leng­ing job. How is brain fit­ness rel­e­vant to me?

Key Points:

• Reduce your stress to improve con­cen­tra­tion and learn­ing readi­ness and reduce distractions.
• Increase your men­tal stim­u­la­tion to help main­tain a healthy, flex­i­ble brain.

Answer:

Exec­u­tives, or any­one involved in com­plex and rapidly evolv­ing envi­ron­ments, need to make pres­sured deci­sions based on sound logic, instead of emo­tional impulses. It is not easy to deal with the frus­tra­tion, for exam­ple, when Read the rest of this entry »